- Substack's Local News Push Is Worthwhile Amid Dearth of Newspapers
Publishing Insider, Rob Williams - Friday, April 16, 2021
The 4-year-old startup, which two weeks ago raised $65 million in venture capital, is seeking independent writers to participate in Substack Local. ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- Tiny News Collective Receives Investment From Google News Initiative
Publishers Daily, Ray Schultz - Friday, April 2, 2021
The TNC's mission is to support founders unrepresented in media ownership. ...
- High Court Wisely Upholds FCC Rules On Media Cross-Ownership
Publishing Insider, Rob Williams - Friday, April 2, 2021
It's a victory for local media outlets that can better pool their resources as they face declining advertising sales. ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. GroupM Global President of Business Intelligen ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalists about the rapidly shrinking industry and diminished coverage of vitally important beats that hold local governments, elected official ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's Impacts
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
The operator of local TV stations announced a 5% force reduction. Political ad gains failed to offset declines in core advertising and RSN distribution fees last year, leaving Sinclair wi ...
- States Newsroom Launches Free Syndication Service
Publishers Daily, Ray Schultz - Friday, February 26, 2021
Capital Connections will make it easier for readers to access state and local coverage from the 20 state-based newsrooms in its network. ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, just one of the six major TV platforms saw an uptick in ad dollars in 2020: local TV station ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad Gains
Television News Daily, Wayne Friedman - Friday, February 26, 2021
Overall company-wide revenue grew 40% to $591 million, with local TV station revenues up 43% to $473 million. ...
- Where Marketers Plan To Spend Local Budgets In 2021
Inside Performance, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend more than $1,000 monthly, and 22. ...
- 'Fort Worth Report' To Debut This Spring, Focuses On City Accountability And Service Journalism
Publishers Daily, Fern Siegel - Monday, February 15, 2021
City residents wanted more in-depth local coverage, which they claimed was lacking. ...
- TVB Wants Nielsen To Slow Broadband-Only Homes Inclusion In Local TV Ratings
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
TVB prefers that the measurement company focuses on getting accreditation for meter markets to improve core accuracy of local metrics. ...
- How Publishers Can Improve Subscriber Retention With Data Insights
Publishing Insider, Rob Williams - Thursday, February 11, 2021
The retention strategy varies by fours types of subscribers, with the most loyal showing an interest in a specific kind of content or their local community. ...
- Nextdoor May Be Latest Social-Media Threat To Local News
Publishing Insider, Rob Williams - Wednesday, February 3, 2021
Nextdoor is becoming a forum for discussion about local issues and a potential force in local politics. ...
- Local Media Group Teams With Mather On Subscription Services
Publishers Daily, Rob Williams - Thursday, January 21, 2021
The consortium uses its purchasing power to negotiate money-saving deals for members. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Tegna Renews Nielsen For Local TV Ratings In 34 Markets
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
Tegna, which owns stations in a total of 51 U.S. markets, renewed or extended all of the Nielsen data services it has been using. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- 'Axios' Acquires 'Charlotte Agenda,' Rebrands As Part Of Parent Company
Publishers Daily, Sara Guaglione - Friday, December 18, 2020
The 'Charlotte Agenda,' based in North Carolina, has 1,700 supporters, and 55,000 newsletter subscribers, with a 40% average open rate. ...
- Google Invests $5.9M In Local News Diversity Projects
Publishers Daily, Sara Guaglione - Tuesday, December 15, 2020
The challenges "are meant to encourage a spirit of experimenting, and quite simply, trying new things," notes LaToya Drake, Google's head of media representation. ...
- Dish, Cox End Blackout, As 164-Station Feud With Nexstar Continues
Television News Daily, Karlene Lukovitz - Monday, December 14, 2020
The Dish blackout of 14 Cox stations started in July. The two-week-old Dish dispute with Nexstar is said to be the largest local station blackout in TV history.. ...
- Going Local: Q&A With BIA 's Rick Ducey
MediaDailyNews, Charlene Weisler - Wednesday, December 9, 2020
"There are strong positives for national buyers targeting local audiences in geo-targetable media including the ability to provide the most relevant content." ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected ...
- Patch's Newsletter Platform Shows Promise For Local Journalism
Publishing Insider, Rob Williams - Wednesday, December 2, 2020
Patch Labs gives journalists the tools to set up their own website and email newsletter to cover local news. ...
