- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Tegna Renews Nielsen For Local TV Ratings In 34 Markets
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
Tegna, which owns stations in a total of 51 U.S. markets, renewed or extended all of the Nielsen data services it has been using. ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed. ...
- 'Axios' Acquires 'Charlotte Agenda,' Rebrands As Part Of Parent Company
Publishers Daily, Sara Guaglione - Friday, December 18, 2020
The 'Charlotte Agenda,' based in North Carolina, has 1,700 supporters, and 55,000 newsletter subscribers, with a 40% average open rate. ...
- Google Invests $5.9M In Local News Diversity Projects
Publishers Daily, Sara Guaglione - Tuesday, December 15, 2020
The challenges "are meant to encourage a spirit of experimenting, and quite simply, trying new things," notes LaToya Drake, Google's head of media representation. ...
- Dish, Cox End Blackout, As 164-Station Feud With Nexstar Continues
Television News Daily, Karlene Lukovitz - Monday, December 14, 2020
The Dish blackout of 14 Cox stations started in July. The two-week-old Dish dispute with Nexstar is said to be the largest local station blackout in TV history.. ...
- Going Local: Q&A With BIA 's Rick Ducey
MediaDailyNews, Charlene Weisler - Wednesday, December 9, 2020
"There are strong positives for national buyers targeting local audiences in geo-targetable media including the ability to provide the most relevant content." ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected ...
- Patch's Newsletter Platform Shows Promise For Local Journalism
Publishing Insider, Rob Williams - Wednesday, December 2, 2020
Patch Labs gives journalists the tools to set up their own website and email newsletter to cover local news. ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
Email Insider, Ray Schultz - Friday, November 27, 2020
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises. ...
- Local TV Stations Turn To Datacasting As Revenue Source
TV Watch, Wayne Friedman - Friday, October 30, 2020
Datacasting on the ATSC 3.0 standard can flow more easily though all sorts of building material. Plus, it can reach more customers simultaneously and efficiently. ...
- Political Advertising Spend Hits Record $6.7 Billion
Television News Daily, Wayne Friedman - Friday, October 16, 2020
A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion to local cable -- with $2 ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, with radio at 25%, print ...
- NBC News, ProPublica Invest In Regional Coverage
Publishers Daily, Sara Guaglione - Tuesday, October 13, 2020
Both organizations have expanded coverage. The nonprofit news organization will establish two new units covering the South and Southwest. ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. ...
- Rebuild Local News Proposes A Public-Private Plan To Save Local Newspapers
Publishers Daily, Fern Siegel - Thursday, October 1, 2020
Rebuild Local News envisions $3 billion-$5 billion injected into the local news economy from philanthropy, businesses, consumers and the government - via tax credits. ...
- Facebook Invests $5 Million In Diversity, Entrepreneurship Programs In Local Newsrooms
Publishers Daily, Sara Guaglione - Tuesday, September 15, 2020
The funding will first go to local news organizations that serve "historically marginalized communities," according to the post. ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports. ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...
- Gannett Sells Arkansas Newspaper To WEHCO, New Local Model Pushed
Publishers Daily, Fern Siegel - Tuesday, September 1, 2020
The sale is also the beginning of a new plan the publisher hopes will sustain local media -- the same coverage carried in two separate newspapers. ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- Clarity Media Launches Digital Newspaper 'The Denver Gazette'
Publishers Daily, Sara Guaglione - Thursday, August 27, 2020
Billing itself as an "interactive newspaper," the site will begin publishing on September 14. ...
- Outbrain Signed As Local Media Consortium's Preferred Native Ads Provider
Publishers Daily, Melynda Fuller - Tuesday, August 25, 2020
The goal is to keep local media operations sustainable. LMC members have access to negotiated rates across Outbrain's inventory. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywor ...
- Local Media Survey: Publishers Expect Second Half Of Year To Stabilize
Publishers Daily, Sara Guaglione - Friday, August 14, 2020
Most publishers believe 15% year-over-year top-line revenue loss is possible by Q4 2020. ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- Google News Initiative Wraps Audience Lab, Bridge Michigan Shares Results
Publishers Daily, Melynda Fuller - Thursday, August 6, 2020
The project has recorded success in providing local news outlets new paths to audience growth and increased revenue. ...
- Readers Show Greater Interest In Local News, Opening Path To Higher Revenue
Publishing Insider, Rob Williams - Wednesday, August 5, 2020
The percentage of people who said they followed local news "very closely" grew to 31% early this year from 25% in 2017. ...
