- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Analysis: Substack's Impact On Democracy
Around the Net In Publishing, Ray Schultz - Friday, July 9, 2021
The emergence of Substack has been hailed as the solution to the crisis afflicting local journalism. But what does the creator economy mean for democracy? Here is an analysis. &nbs ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Inside Performance, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share ideas, pictures and information. Nextdoor Vaccine Map now helps neighbors discover when, where, and why they should get vaccina ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading the company's growth and expansion outside the U.S. There are more than 276,000 Nextdoor neighborhoods across the globe. ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Study: Op-ed Pages Work Better When They Focus Only On Local Issues
Publishers Daily, Ray Schultz - Wednesday, June 2, 2021
Readers served that approach were more likely to read stories and share their views. ...
- Google, Okayplayer Partner On Project To Drive Local News
Publishers Daily, Ray Schultz - Friday, May 28, 2021
The Byline Project's open-source software is available on any WordPress platform for free. ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To President
Television News Daily, Wayne Friedman - Thursday, May 27, 2021
Oh was previously co-chief operating officer of the local TV station group's OTT business unit and svp, client solutions. She has been with Gamut since 2017. ...
- Legislators Reintroduced Future Of Local News Act
Publishers Daily, Ray Schultz - Friday, May 14, 2021
If passed, the measure would set up a panel that could recommend a national endowment for local journalism. ...
- Publishers Push Value Of Local Press To White House
Publishing Insider, Rob Williams - Friday, May 14, 2021
The president said his administration would expand funding for COVID-19 outreach efforts, including $130 million to improve vaccine education and information. Newspapers wants a piece of the pie. ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and its impact on personal lives and businesses. In fact, the company uses reviews as a ranking tool in searc ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TV
Television News Daily, Wayne Friedman - Wednesday, May 5, 2021
The online gambling on local TV advertising totaled $154 million in the first quarter of 2021. ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
- Substack's Local News Push Is Worthwhile Amid Dearth of Newspapers
Publishing Insider, Rob Williams - Friday, April 16, 2021
The 4-year-old startup, which two weeks ago raised $65 million in venture capital, is seeking independent writers to participate in Substack Local. ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- Tiny News Collective Receives Investment From Google News Initiative
Publishers Daily, Ray Schultz - Friday, April 2, 2021
The TNC's mission is to support founders unrepresented in media ownership. ...
- High Court Wisely Upholds FCC Rules On Media Cross-Ownership
Publishing Insider, Rob Williams - Friday, April 2, 2021
It's a victory for local media outlets that can better pool their resources as they face declining advertising sales. ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. GroupM Global President of Business Intelligen ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalists about the rapidly shrinking industry and diminished coverage of vitally important beats that hold local governments, elected official ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's Impacts
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
The operator of local TV stations announced a 5% force reduction. Political ad gains failed to offset declines in core advertising and RSN distribution fees last year, leaving Sinclair wi ...
- States Newsroom Launches Free Syndication Service
Publishers Daily, Ray Schultz - Friday, February 26, 2021
Capital Connections will make it easier for readers to access state and local coverage from the 20 state-based newsrooms in its network. ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, just one of the six major TV platforms saw an uptick in ad dollars in 2020: local TV station ...
- E. W. Scripps' Q4 Revenue Grows 40%, Boosted By Political Ad Gains
Television News Daily, Wayne Friedman - Friday, February 26, 2021
Overall company-wide revenue grew 40% to $591 million, with local TV station revenues up 43% to $473 million. ...
- Where Marketers Plan To Spend Local Budgets In 2021
Inside Performance, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend more than $1,000 monthly, and 22. ...
- 'Fort Worth Report' To Debut This Spring, Focuses On City Accountability And Service Journalism
Publishers Daily, Fern Siegel - Monday, February 15, 2021
City residents wanted more in-depth local coverage, which they claimed was lacking. ...
