- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
- News Revenue Hub Supports Revenue-Enhancement Initiative
Publishers Daily, Tony Silber - Tuesday, October 5, 2021
The goal is to make it easier for mission-driven digital news outlets to convert casual readers into donors. ...
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
Streaming video/OTT is forecast to see the biggest 2022 gain - up 18.5%, to $21.3 billion - more than twice as large as broadcast TV advertising. ...
- 'Chicago Sun-Times,' WBEZ Explore Partnership To Sustain Local News
Publishers Daily, Ray Schultz - Friday, October 1, 2021
The newspaper has signed a letter of intent to merge with Chicago Public Media, parent of public radio station WBEZ. ...
- Reese's Sponsors Nextdoor Halloween Interactive Map
Inside Performance, Laurie Sullivan - Friday, October 1, 2021
Nextdoor has created an interactive local guide for neighbors to share how they will celebrate Halloween. This is not the first year they have used this map, but this ye ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, respectively, says BIA AdvisoryS Services. ...
- Loss Of Newspapers Leads To Waning Interest In Local Politics
Publishing Insider, Rob Williams - Tuesday, September 28, 2021
TV's higher growth rate lured away more ad dollars, leaving newspapers with less money for coverage of local topics. ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to grow a modest 7.4% to $40 billion this year. ...
- Nexstar Media Group Forms Stellar, A Cross-Selling Local TV-Streaming Platform
Television News Daily, Wayne Friedman - Wednesday, September 15, 2021
A number of TV station groups have formed these ad sales platforms for their owned linear TV stations and websites as well as third-party streaming platforms. ...
- Locast Claimed To Offer A 'Public Service,' But A Judge Disagreed
TV Watch, Wayne Friedman - Wednesday, September 8, 2021
The TV networks and the judge believe Locast was just another TV player looking to nudge itself into the TV world. A federal judge ruled Locast violated TV networks' copyri ...
- Nielsen, Clients React To MRC's Suspensions
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, September 2, 2021
Despite heavy Nielsen spin -- on- and off-the-record as well as to its investors -- that accreditation of its ratings services doesn't actually matter, the consensus among some of i ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "usefu ...
- Artificial Lack Of Intelligence
Media Insider, Kaila Colbin - Friday, August 27, 2021
Four years ago, I stood onstage and introduced people to the term "deepfakes." I wanted people to be more judicious about what they believed and what they chose to shar ...
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
While only 5% of local advertisers believe they have become "over-reliant" on digital, three times as many local agency execs believe their clients have. ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also a ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Digital News Daily, Colin Kirkland - Wednesday, August 18, 2021
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey s ...
- How Madison Avenue Attained Herd Immunity
RTBlog, Joe Mandese - Monday, August 2, 2021
Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." ...
- Report: News Outlets Returning To Local Ownership
Publishers Daily, Ray Schultz - Wednesday, July 28, 2021
Gannett has unloaded some smaller newspapers, and Alden Global Capital could well do the same, according to Medill's Local News Initiative. ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Analysis: Substack's Impact On Democracy
Around the Net In Publishing, Ray Schultz - Friday, July 9, 2021
The emergence of Substack has been hailed as the solution to the crisis afflicting local journalism. But what does the creator economy mean for democracy? Here is an analysis. &nbs ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Inside Performance, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share ideas, pictures and information. Nextdoor Vaccine Map now helps neighbors discover when, where, and why they should get vaccina ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading the company's growth and expansion outside the U.S. There are more than 276,000 Nextdoor neighborhoods across the globe. ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Study: Op-ed Pages Work Better When They Focus Only On Local Issues
Publishers Daily, Ray Schultz - Wednesday, June 2, 2021
Readers served that approach were more likely to read stories and share their views. ...
- Google, Okayplayer Partner On Project To Drive Local News
Publishers Daily, Ray Schultz - Friday, May 28, 2021
The Byline Project's open-source software is available on any WordPress platform for free. ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To President
Television News Daily, Wayne Friedman - Thursday, May 27, 2021
Oh was previously co-chief operating officer of the local TV station group's OTT business unit and svp, client solutions. She has been with Gamut since 2017. ...
- Legislators Reintroduced Future Of Local News Act
Publishers Daily, Ray Schultz - Friday, May 14, 2021
If passed, the measure would set up a panel that could recommend a national endowment for local journalism. ...
- Publishers Push Value Of Local Press To White House
Publishing Insider, Rob Williams - Friday, May 14, 2021
The president said his administration would expand funding for COVID-19 outreach efforts, including $130 million to improve vaccine education and information. Newspapers wants a piece of the pie. ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and its impact on personal lives and businesses. In fact, the company uses reviews as a ranking tool in searc ...
