- Political Advertising Spend Hits Record $6.7 Billion
Television News Daily, Wayne Friedman - Friday, October 16, 2020
A vast percentage of political ad spend has gone to local TV stations and cable, with $4.1 billion for local broadcast and $1 billion to local cable -- with $247 ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, with radio at 25%, print at ...
- NBC News, ProPublica Invest In Regional Coverage
Publishers Daily, Sara Guaglione - Tuesday, October 13, 2020
Both organizations have expanded coverage. The nonprofit news organization will establish two new units covering the South and Southwest. ...
- Uberall, Nextdoor Integrate To Boost 'Near Me' Marketing For Local Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
The companies say the partnership will allow businesses to build connections, strengthen local reputation and become more involved with their communities. ...
- Publishers Concerned About Exclusivity In Search With Google News Showcase
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Google News Showcase "gives an exclusivity to certain publishers over others," says Dominick Miserandino, CEO at news organization The Inquisitr. ...
- Rebuild Local News Proposes A Public-Private Plan To Save Local Newspapers
Publishers Daily, Fern Siegel - Thursday, October 1, 2020
Rebuild Local News envisions $3 billion-$5 billion injected into the local news economy from philanthropy, businesses, consumers and the government - via tax credits. ...
- Facebook Invests $5 Million In Diversity, Entrepreneurship Programs In Local Newsrooms
Publishers Daily, Sara Guaglione - Tuesday, September 15, 2020
The funding will first go to local news organizations that serve "historically marginalized communities," according to the post. ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports. ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...
- Gannett Sells Arkansas Newspaper To WEHCO, New Local Model Pushed
Publishers Daily, Fern Siegel - Tuesday, September 1, 2020
The sale is also the beginning of a new plan the publisher hopes will sustain local media -- the same coverage carried in two separate newspapers. ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- Clarity Media Launches Digital Newspaper 'The Denver Gazette'
Publishers Daily, Sara Guaglione - Thursday, August 27, 2020
Billing itself as an "interactive newspaper," the site will begin publishing on September 14. ...
- Outbrain Signed As Local Media Consortium's Preferred Native Ads Provider
Publishers Daily, Melynda Fuller - Tuesday, August 25, 2020
The goal is to keep local media operations sustainable. LMC members have access to negotiated rates across Outbrain's inventory. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywords ...
- Local Media Survey: Publishers Expect Second Half Of Year To Stabilize
Publishers Daily, Sara Guaglione - Friday, August 14, 2020
Most publishers believe 15% year-over-year top-line revenue loss is possible by Q4 2020. ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- Google News Initiative Wraps Audience Lab, Bridge Michigan Shares Results
Publishers Daily, Melynda Fuller - Thursday, August 6, 2020
The project has recorded success in providing local news outlets new paths to audience growth and increased revenue. ...
- Readers Show Greater Interest In Local News, Opening Path To Higher Revenue
Publishing Insider, Rob Williams - Wednesday, August 5, 2020
The percentage of people who said they followed local news "very closely" grew to 31% early this year from 25% in 2017. ...
- Charter's Spectrum Networks Launches Local News App
Digital News Daily, Karlene Lukovitz - Monday, August 3, 2020
The mobile-first news app is a value-add intended to help continue Spectrum's broadband growth, which in turn helps support video subscriber trends. ...
- Local Media Consortium Launches Online Sports Platform 'The Matchup'
Publishers Daily, Melynda Fuller - Tuesday, July 28, 2020
The platform provides media organizations with the opportunity to expand their audiences and compete with other sports hubs. ...
- Study: Digital Sales Knowledge, Campaign Monitoring Lags In Local News Media
Publishers Daily, Melynda Fuller - Thursday, July 16, 2020
Magid developed three key areas local news publishers should focus on to deepen their connection with advertisers and regain revenue. ...
- Local Media Association, Google Partner On Center For Journalism Funding
Publishers Daily, Melynda Fuller - Wednesday, July 15, 2020
The lab will launch with the goals of raising $2.25 million in funding for projects presented by the 15 participating publishers. ...
- Local Advertising To Sink 13.1% In 2020
MediaDailyNews, Wayne Friedman - Monday, June 29, 2020
Borrell Associates says the steep drop this year is a revision of an earlier estimate, which showed a slight increase of 1.3% for 2020. Borrell expects a decline of 1.3% ...
- 'Louisiana Illuminator' Launches, Covers How Baton Rouge Politics Impacts Public
Publishers Daily, Fern Siegel - Tuesday, June 23, 2020
'The Illuminator' focuses on how the decisions of elected officials' affect residents' lives. Its op-eds will give special attention to the marginalized. ...
- Local Media Consortium Offers Subscription Management Platform Piano To Members
Publishers Daily, Melynda Fuller - Thursday, June 18, 2020
LMC members can approach their customer experience on one platform, while monetizing content. ...
- Google News Initiative Launches Digital News Site 'The Oaklandside'
Publishers Daily, Melynda Fuller - Tuesday, June 16, 2020
The newsroom's beats, hiring processes and its name have been decided based on feedback from hundreds of community members. ...
- Flipboard Expands Local Coverage Amid Protests, Tests Localized Notifications
Publishers Daily, Sara Guaglione - Wednesday, June 10, 2020
Each local feed features coverage of news, politics, real estate, traffic, dining, sports and weather, coronavirus and elections. ...
- Facebook News Isn't A Game-Changer For Publishers
Publishing Insider, Rob Williams - Thursday, June 11, 2020
The new Facebook News section still feels like an afterthought for the company, judging from its poorly designed interface and aimless collection of stories. ...
- Google News Initiative Invests $15M In Local News Ad Campaign
Publishers Daily, Melynda Fuller - Tuesday, June 9, 2020
The campaign, dubbed "Support Local News," will run across print and digital platforms for six weeks. ...
- McClatchy Local Newspapers Use Washington Post's Programmatic Stack
Publishers Daily, Sara Guaglione - Wednesday, June 3, 2020
The Zeus partnership will help McClatchy's network of local news sites deliver more viewable ads that load faster. ...
