- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role
of sales teams. ...
- Spotify Adds Video To Its Self-Serve Ad Platform
Digital News Daily, Karlene Lukovitz - Wednesday, June 17, 2020
Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. ...
- Toluna Rebrands, Offers DIY Suite Of Research Tools
Digital News Daily, Laurie Sullivan - Monday, June 4, 2018
Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said Phil Ahad, executive vp and he ...
- Reddit Launches Video Ads, Self-Service Ad-Buying Platform
Around the Net In Digital, Tobi Elkin - Thursday, June 22, 2017
Reddit is launching video ads that it's making available through a sales team and its existing self-service ad buying platform, according to a report in the Wall Street Journal. "Redd ...
- DataXu Launches Self-Serve TV-Buying Platform
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
DataXu on Wednesday launched a self-serve TV buying platform that it said will enable brands and agencies to reach custom audiences and access real-time insights on addressable devices. OneView allo ...
- Digital Ads Going Self-Serve?
Programmatic Insider, John Motavalli - Wednesday, April 19, 2017
In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads. ...
- SteelHouse's Media-Buying Model Goes 100% Transparent With New Platform
MediaDailyNews, Laurie Sullivan - Wednesday, March 15, 2017
The move furthers the advertising software company's business model of creating self-service tools that give marketers insight into pricing. The new platform also provides transparent reporting that shows advertisers' campai ...
- AOL Launches Self-Serve Capabilities For Mobile-First Publishers
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet the needs of mobile-first app develope ...
- AcuityAds Launches Programmatic Platform In Europe
Real-Time Daily, Philip Rosenstein - Monday, July 11, 2016
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, mobile and
social channels. ...
- One Size Does Not Fit All In Ad Creative
MediaDailyNews, Jeremy Carlin - Wednesday, June 8, 2016
Targeting data, dynamic creative personalization and programmatic delivery have combined to ensure no two users are likely to ever have the same ad experience. ...
- How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
SearchBlog, Laurie Sullivan - Tuesday, January 19, 2016
How will the Fourth Industrial Revolution impact search advertising and marketing? Infosys, an Indian consulting firm, commissioned a study of young adults in nine major economies. The study had nothi ...
- Apple Gifts iAd To Publishers
SearchBlog, Laurie Sullivan - Friday, January 15, 2016
After six years of running the mobile advertising platform iAd, reports suggest that Apple will throw in the towel, by taking a step back and allowing publishers to take ov ...
- StreamSend Releases Agency Dashboard For Email Marketing
Email Marketing Daily, Jess Nelson - Monday, December 7, 2015
Email marketing company StreamSend announced Monday a new email and social media marketing solution designed for advertising and marketing agencies. ...
- BuySellAds Launches Self-Serve Programmatic Direct Platform For Publishers
Real-Time Daily, Tyler Loechner - Monday, July 27, 2015
BuySellAds, a supply-side platform (SSP), on Monday announced the launch of a "programmatic direct" ad platform that publishers can use on a self-serve basis. ...
- Ubimo Raises $7.5M For Self-Serve Programmatic Platform
Real-Time Daily, Tyler Loechner - Tuesday, May 26, 2015
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of funding. The round was led ...
- Rubicon Project Rolls Out Self-Serve 'Programmatic Direct' Platform For Sellers
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Rubicon Project, an ad exchange and ad tech provider, continues to bang the "programmatic direct" drum. But this time, the ad tech provider wants to let publishers get a litt ...
- UK-based Admedo Raises $2M
Real-Time Daily, Tyler Loechner - Tuesday, July 29, 2014
Admedo, a self-serve programmatic ad platform headquartered in the UK, on Tuesday announced it has raised a $2 million round of Series A funding. ...
- AdRoll Brings Twitter Retargeting To Self-Serve Dashboard
Real-Time Daily, Tyler Loechner - Tuesday, July 15, 2014
In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter using AdRoll's technology on a self-ser ...
- Google's Self-Driving Car - And Marketing Execs Who Will Or Won't Buy One
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 28, 2014
Google has begun to build 100 prototype self-driving cars that it plans to begin testing this year in an effort to reengineer transportation. Marketing and advertising executives have mixed though ...
- CPXi Acquires DSP AdReady
Real-Time Daily, Tyler Loechner - Thursday, October 3, 2013
Digital media holding company CPXi, formerly CPX Interactive, this week acquired AdReady, a self-serve demand-side platform (DSP). AdReady will operate as an independent division of CPXi and will retain i ...
- Rovion Debuts Self-Service Rich Media Ad Platform
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Rovion, an ad-serving company and division of Local, will unveil a self-service ad management platform Wednesday that lets marketers create rich media ads without the use of Web code. T ...