Buyers are looking for support and reassurance throughout the purchase process as companies pivot their offerings, budget allocations, media strategies, customer experience enhancements, and the role of sales teams. ...

Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. ...

Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said Phil Ahad, executive vp and he ...

Reddit is launching video ads that it's making available through a sales team and its existing self-service ad buying platform, according to a report in the Wall Street Journal.  "Redd ...

DataXu on Wednesday launched a self-serve TV buying platform that it said will enable brands and agencies to reach custom audiences and access real-time insights on addressable devices. OneView allo ...

In digital advertising, self-serve may be the trend. Snapchat, for one is reportedly close to launching a self-serve option for Snap ads. ...

The move furthers the advertising software company's business model of creating self-service tools that give marketers insight into pricing. The new platform also provides transparent reporting that shows advertisers' campai ...

AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet the needs of mobile-first app develope ...

Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, mobile and social channels. ...

Targeting data, dynamic creative personalization and programmatic delivery have combined to ensure no two users are likely to ever have the same ad experience. ...

How will the Fourth Industrial Revolution impact search advertising and marketing? Infosys, an Indian consulting firm, commissioned a study of young adults in nine major economies. The study had nothi ...

After six years of running the mobile advertising platform iAd, reports suggest that Apple will throw in the towel, by taking a step back and allowing publishers to take ov ...

Email marketing company StreamSend announced Monday a new email and social media marketing solution designed for advertising and marketing agencies. ...

BuySellAds, a supply-side platform (SSP), on Monday announced the launch of a "programmatic direct" ad platform that publishers can use on a self-serve basis. ...

Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of funding. The round was led ...

Rubicon Project, an ad exchange and ad tech provider, continues to bang the "programmatic direct" drum. But this time, the ad tech provider wants to let publishers get a litt ...

Admedo, a self-serve programmatic ad platform headquartered in the UK, on Tuesday announced it has raised a $2 million round of Series A funding. ...

In a move to give advertisers more control over their digital campaigns, AdRoll on Tuesday announced it now allows marketers to retarget on Twitter using AdRoll's technology on a self-ser ...

Google has begun to build 100 prototype self-driving cars that it plans to begin testing this year in an effort to reengineer transportation. Marketing and advertising executives have mixed though ...

Digital media holding company CPXi, formerly CPX Interactive, this week acquired AdReady, a self-serve demand-side platform (DSP). AdReady will operate as an independent division of CPXi and will retain i ...

Rovion, an ad-serving company and division of Local, will unveil a self-service ad management platform Wednesday that lets marketers create rich media ads without the use of Web code. T ...