Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released th ...

An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social med ...

The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be unveiled later this month. ...

With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tokyo Summer Olympic Games. ...

Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...

Braze will open an office in Tokyo and offer its platform to Japanese brands, the company says. ...

Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service in the U.K., Japan and In ...

Japan has altered its national privacy law to bring it more in line with Europe’s GDPR. The 2005 Protection of Personal Information Act was changed to cover data breach reporti ...

More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. ...

Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B2B support service. ...

According to multiple reports, the threat was posted on the firm's website early Friday and warned that an explosion would detonate no later than 7 a.m. Sunday. ...

Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as the world recovers from COVID-19. Many of these profiles ...

Reuters reports that Google search engine users found searching on terms like "state of emergency declaration April 2" in Japanese returned zero results, sparking speculation of censorship by the compan ...

Four employees who worked closely with their infected colleague have been working remotely since Feb. 25 and are "prohibited from visiting business partners." ...

As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...

"We need unification not only in the United States but around the world, and the Olympics does that," says Toyota's Ed Laukes. ...

The new deal will now include 25 articles per week in 'Barron's Digest,' chosen daily its U.S. website and translated for subscribers. ...

Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues -- a double-digit percentage gain v ...

New Dentsu, NTT Docomo joint venture Live Board, with a marketplace powered by market-tailored Hivestack ad-server tech, is enabling impression-based DOOH buys at scale in a fragmented Japanese DOOH med ...

Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President Brian Wieser, summing up the agen ...

Softbank intends to merge internet subsidiary Yahoo Japan with Line Corp., the messaging app operator, creating a new technology group. Line, owned by Naver Corp. in South Korea, would beco ...

The Americas region continues to outperform the group as a whole. In Q3, DAN operations in the region reported 2.7% organic growth and 5% growth for the first nine mon ...

"The Latest" podcast will report on the House impeachment inquiry against President Trump. ...

In Japan, organic revenue fell 2.1% in the first half, partly due to a decrease in traditional media spending in the market. Organic revenue at Dentsu Aegis Network was do ...

The company has now doubled its users to 20 million in the U.S. and Japan. In the U.S., the free app drives more traffic to publishers than Apple News. ...

The Group's organic revenue decline was 1.6% overall, 2.7% in Japan and 0.7% across international markets. The stalled growth comes as the company is preparing for a major restructuring. ...

Dentsu, the Tokyo-based parent of Dentsu Aegis Network, has announced Dentsu Media Runway Inc., a new media services agency, will launch July 1. ...

One initial deployment is for over 3 million consumer mailboxes, Synacor says. ...

Japanese companies are at a disadvantage as complaints mount. ...

The public outcry is one indication that the #Metoo movement may have a toehold in Japan, one of the most insular and hidebound countries in the world. ...