- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. ...
- Dealing With Controversial TV Content Isn't New For Marketers - But The Olympics?
TV Watch, Wayne Friedman - Friday, July 23, 2021
Toyota, the large, Japanese-based automotive company, will not run TV advertising in Japan during the games. ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form of affirmative consent to digital advertisin ...
- Dentsu Strikes Preliminary Deal For Sale Of Its Tokyo HQ Building
MAD, Steve McClellan - Tuesday, July 13, 2021
If the sale is completed Dentsu would lease office space from the new owner in the building for its staff, only about 20% of whom are commuting to offices the ...
- Droga5 Sets Up Tokyo Office
MAD, Larissa Faw - Wednesday, May 19, 2021
The agency, with backing from parent Accenture Interactive, is executing a global expansion plan that includes opening locations in Brazil and China in the next 12 months. ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images to understand consumers' location and the precise placement of objects in a building, on store shelves and in airpor ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released th ...
- Dentsu Finds 'Social Good' Branding Attitudes Index High Among Most Nations, Less So In Japan
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. The study, conducted among social med ...
- Dentsu Reportedly Pondering Sale Of Its Tokyo HQ Building
Mediapsssst, Richard Whitman - Sunday, February 7, 2021
The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be unveiled later this month. ...
- Giving An Epidemiological Meaning To Passing The Olympic Torch
RTBlog, Joe Mandese - Monday, January 25, 2021
With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tokyo Summer Olympic Games. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Braze Enters Japanese Market With Japan Cloud Joint Venture
Email Marketing Daily, Ray Schultz - Monday, October 12, 2020
Braze will open an office in Tokyo and offer its platform to Japanese brands, the company says. ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform in the U.S., has also tapped Magnite to support its dplay streaming service in the U.K., Japan and In ...
- Japan Changes Privacy Act To Better Reflect GDPR
Around the Net in Email, Ray Schultz - Thursday, September 10, 2020
Japan has altered its national privacy law to bring it more in line with Europe’s GDPR. The 2005 Protection of Personal Information Act was changed to cover data breach reporti ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B2B support service. ...
- Dentsu Closes Tokyo HQ After Bomb Scare
MAD, Steve McClellan - Sunday, June 7, 2020
According to multiple reports, the threat was posted on the firm's website early Friday and warned that an explosion would detonate no later than 7 a.m. Sunday. ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan Business
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2020
Takashi Takeda talks about media in Japan, goals for the year, and some of the challenges he sees ahead as the world recovers from COVID-19. Many of these profiles ...
- Google Japan Investigating Validity Of Search Results
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 31, 2020
Reuters reports that Google search engine users found searching on terms like "state of emergency declaration April 2" in Japanese returned zero results, sparking speculation of censorship by the compan ...
- Dentsu Closes Tokyo HQ After Employee Tests Positive For Coronavirus
MAD, Steve McClellan - Friday, February 28, 2020
Four employees who worked closely with their infected colleague have been working remotely since Feb. 25 and are "prohibited from visiting business partners." ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...
- Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
"We need unification not only in the United States but around the world, and the Olympics does that," says Toyota's Ed Laukes. ...
- 'Barron's' Expands Deal With Jiji To Reach Japanese Audience
Publishers Daily, Sara Guaglione - Wednesday, December 11, 2019
The new deal will now include 25 articles per week in 'Barron's Digest,' chosen daily its U.S. website and translated for subscribers. ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues -- a double-digit percentage gain v ...
- Programmatic DOOH Takes Hold In Japan As Olympics Approach
Digital News Daily, Karlene Lukovitz - Thursday, December 5, 2019
New Dentsu, NTT Docomo joint venture Live Board, with a marketplace powered by market-tailored Hivestack ad-server tech, is enabling impression-based DOOH buys at scale in a fragmented Japanese DOOH med ...
- GroupM: U.K. Ad Market Rallies, On Track To Supplant Japan As 3rd Largest
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President Brian Wieser, summing up the agen ...
- Softbank Plans Merger Of Yahoo Japan, Line
AI & IoT Daily, Chuck Martin - Monday, November 18, 2019
Softbank intends to merge internet subsidiary Yahoo Japan with Line Corp., the messaging app operator, creating a new technology group. Line, owned by Naver Corp. in South Korea, would beco ...
- No Growth For Dentsu Group Through The First 9 Months
MAD, Steve McClellan - Thursday, November 14, 2019
The Americas region continues to outperform the group as a whole. In Q3, DAN operations in the region reported 2.7% organic growth and 5% growth for the first nine mon ...
- New Impeachment Podcast From 'NYT,' 'Quartz Japan' Launches
Publishers Daily, Sara Guaglione - Wednesday, November 13, 2019
"The Latest" podcast will report on the House impeachment inquiry against President Trump. ...
