- Rival Social Apps Chip At Facebook's Dominance
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. downloads of social apps on t ...
- MEC Tapped To Promote Singapore Abroad
MediaDailyNews, Steve McClellan - Tuesday, August 28, 2012
The Singapore Economic Development Board has selected WPP's MEC as its media agency for a new $10 million campaign designed to attract foreign businesses to the Asian island nation. Independe ...
- 14M Viewer Messages: How A Favorite TV Show In India Uses Data
Around the Net In Media, Phyllis Fine - Monday, August 13, 2012
The producers of the highly rated Indian show "Satyamev Jayate" process a mountain of consumer data: More than 1.2 billion people have connected with it across digital, social and mobi ...
- Consumer Spending Drops, Tech And Entertainment Hit Hard
MediaDailyNews, Wayne Friedman - Tuesday, July 17, 2012
A slight decline in global consumer confidence data could be a concern to marketers and media platforms. ...
- Millward Brown, Affectiva Test Facial Tech In Emerging Markets
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Millward Brown and Affectiva are expanding their facial recognition technology venture for copy-testing services in emerging ad markets, such as Latin America and Asia-Pacific regions. ...
- Ogilvy Signs Strategic Alliance With Major Chinese Province
MediaDailyNews, Steve McClellan - Tuesday, July 3, 2012
WPP's Ogilvy & Mather has signed a "Memorandum of Understanding" for a strategic partnership with one of China's wealthiest provinces, Jiangsu. O&M will provide advertising marketing and branding services f ...
- Mobile Platform Fiksu Raises $10M To Expand Globally
Online Media Daily, Mark Walsh - Tuesday, July 3, 2012
Mobile app marketing firm Fiksu has secured $10 million in a second round financing led by Qualcomm Ventures. Fisku said it will used the new financing to pursue expansion ...
- GroupM Acquires Alchemedia, Expands S. Korean Reach
MediaDailyNews, Steve McClellan - Monday, July 2, 2012
WPP's GroupM has expanded its operation in the rapidly growing South Korea market with the acquisition of media planning and buying agency Alchemedia. GroupM said the Korean shop had revenu ...
- Nielsen's TV Brand Effect Launches in China, Germany
MediaDailyNews, David Goetzl - Monday, June 25, 2012
Nielsen has moved to a second European territory and Asia with its measurement product that gauges the effect a TV spot has on brand recall, purchase intent and other emotion ...
- Rentrak To Measure China's TV Viewing
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Growing U.S.-based media measurement company Rentrak is pushing into another big market: China. The West Coast company has struck a joint venture deal with Sinomonitor, a consumer and media resear ...
- YouTube To Offer Free Olympics Coverage In Asia, Africa
Around the Net in Video, Ross Fadner - Thursday, June 7, 2012
In its bid to position itself as a destination for premium content on the Web, YouTube on Wednesday said it would provide live Webcasts of the upcoming London 2012 Olymp ...
- Mindshare Revamps Asia-Pacific Ops
MediaDailyNews, Steve McClellan - Wednesday, June 6, 2012
Mindshare has restructured its Asia-Pacific (APAC) operation, adopting a "cluster" approach focused on emerging markets, products and services and talent. Ashutosh Srivastava, currently CEO Asia Pacific, has been appointed chairman/C ...
- Aegis' Morris Adds To Global Portfolio
MediaDailyNews, Steve McClellan - Wednesday, June 6, 2012
Nigel Morris, CEO of Aegis Media Americas, will take on the added responsibility of overseeing Aegis' Europe, Middle East and Africa region. Simon Francis, CEO of the company's EMEA regio ...
- Chinese Search Engine Baidu Releases Google Rival Smartphone In China
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 31, 2012
Baidu introduced an Android-based smartphone. The search engine's Web site explains that the phone offers a cloud-supported operating system with voice search, word search, personalized cloud applications, and cloud transmissi ...
- Ogilvy's Next 'Frontier': Buys Stake In Myanmar Agency
MediaDailyNews, Steve McClellan - Monday, May 21, 2012
Calling it Asia's "newest frontier," WPP ad shop Ogilvy & Mather has agreed to acquire a stake in Today Advertising, an agency in Myanmar (also known as Burma). Until recentl ...
- Lions Festivals, Haymarket Media Host Digital Awards In Asia
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 11, 2012
They are extending their joint venture to include The Digital Media Festival and Awards in Asia, which take place in November in Beijing. The awards will include the categories ...
- WFA: End Secrecy Surrounding Agency Media Rebates
MediaDailyNews, Steve McClellan - Wednesday, March 21, 2012
A new survey by The World Federation of Advertisers indicates that media rebates- -- payments to media agencies in return for spending client money with media owners -- are provid ...
- Intel: What Would You Do For An Ultrabook?
Marketing Daily, Aaron Baar - Sunday, March 18, 2012
Intel tests what people would do for an Ultrabook computer, from breaking societal norms to testing feats of strength, in a new guerilla marketing campaign making the rounds in A ...
- SingTel Nabs Mobile Ad Whiz Amobee For $321M
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 5, 2012
Reshaping mobile’s global landscape, Singapore Telecommunications (SingTel) has agreed to buy California’s Amobee Inc. for $321 million. For Southeast Asia’s biggest phone company, Amobee represents a toehold in the emergi ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on an urban street, with computer graphics making the two seem to stream ribbons and shards of color as th ...
- IMG Launches Fuel Network In Asia
MediaDailyNews, David Goetzl - Thursday, March 1, 2012
IMG's media arm is launching a version of Fox's Fuel network in Asia, focusing on action sports such as surfing, snowboarding and BMX. The company said EDGEsport, targeting young adult ...
- Is There Such A Thing As A Multicultural Consumer Segment?
Engage:Hispanics, Jose Villa - Thursday, March 1, 2012
We hear the term "multicultural" a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America's multicultural population - the various minority group ...
- Asian Brands Need To Be Ethical
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 15, 2012
Eighty-four percent of Chinese and three-quarters of Indian consumers believe it is the responsibility of companies rather than governments to solve social and environmental issues, according to Havas Media's ASP ...
- Embattled Motricity Shutters Asia Operations, Restructures
Online Media Daily, Mark Walsh - Thursday, January 19, 2012
Mobile data services firm Motricity said it would shut down its Asian operations as part of a restructuring that would concentrate its business on the North American market. The compa ...
- WPP Ups Asian Holdings, Buys Stake In Chinese Agency
MediaDailyNews, Steve McClellan - Wednesday, December 21, 2011
WPP has gone on a holiday shopping spree acquiring or investing in six agencies and two technology firms in the last month, most in Asia. The latest buy: the purcha ...
- Dentsu: Japan's Ad Market Stabilizes, But Remains 'Severe,' Revises Outlook Downward
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2011
Dentsu, the 110-year-old agency holding company based in Japan, released results for its first fiscal half earnings Tuesday, indicating that the Japanese advertising marketplace has stabilized following the devastating earthqua ...
