- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Inside Performance, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites, and search engines. ...
- Apple, Google, Facebook, Twitter Threaten To Leave Pakistan Over Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threatened to leave Pakistan after it gave local regulators power to censor digital content. ...
- Pandemic Entitlement: Consumers Demand More Online, Experian Finds
Email Insider, Ray Schultz - Friday, November 20, 2020
Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met. ...
- SimilarWeb Closes $120 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 27, 2020
The investment will accelerate SimilarWeb's aggressive growth plans, drive brand awareness and support expansion of the business through merger and acquisition activities. ...
- WeChat Allows Chinese Government To 'Build Dossiers' On Americans, DOJ Tells Court
Digital News Daily, Wendy Davis - Thursday, October 15, 2020
The Trump administration is pressing to move forward with an order banning app platforms from allowing people to download the Chinese-owned messaging app WeChat. ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...
- 'Deepfake' Political Ads Banned At Last Minute By Local Fox, CNN and MSNBC Affiliates
MAD, Larissa Faw - Tuesday, September 29, 2020
The ads feature AI overlays -- known as deepfake technology -- of North Korea's Kim Jong-Un and Russia's Vladimir Putin respectively, speaking about the fragility of the U.S. democracy. T ...
- 'Vogue Singapore' Relaunches Magazine, Site
Publishers Daily, Sara Guaglione - Thursday, September 24, 2020
Twenty years after it shuttered the short-lived Southeast Asian edition in the 1990s, 'Vogue Singapore' is back. ...
- Disney's 'Mulan' Faces Social Blowback, Revived Boycott Call, Low Advance Sales In China
Digital News Daily, Karlene Lukovitz - Thursday, September 10, 2020
The movie scored impressive views and on-demand revenue in its Labor Day weekend debut on Disney+, but a boycott call and controversy around China's Hong Kong crackdown and interment ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. ...
- Suit Accuses Yahoo Of Providing Dissident's Email Account To Chinese Officials
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Yahoo is being sued by a survivor of the 1989 Tiananmen Square massacre, who claims Yahoo gave his email account to party officials, enabling them to capture and imprison him f ...
- SparkPost Expands Its IntelliSeeds Email Data Network
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
IntelliSeeds, launched in 2019, now covers several additional countries in Europe, the company says. ...
- TikTok Core Algorithm Reportedly Stalling Sale Of U.S. Operations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Negotiations for the sale of TikTok's U.S. business have been blocked, and the application's core algorithm seems to be the challenge. ...
- APAC Firms Alter Marketing In Response To COVID-19: Adobe
Around the Net in Email, Ray Schultz - Friday, August 21, 2020
Research by Adobe shows that marketers in the Asia Pacific region have changed their long-term marketing strategy in response to disruptions caused by COVID-19. More than half have changed visua ...
- Microbusinesses Faring Well During COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 20, 2020
The smallest businesses appear to be the strongest, according to a GoDaddy study of the impact of COVID-19 on about 5,265 of the world's tiniest businesses located in Australia, Canad ...
- Firms Unite To Assist Japanese B2B Firms With Marketing In U.S.
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Transcosmos America and Zenrin are partnering to offer D!G!Sales, a new B2B support service. ...
- GoBear, Asian Fintech, To Work With Netcore On Engagement
Email Marketing Daily, Ray Schultz - Tuesday, August 11, 2020
Netcore's Smartech platform supports email delivery and several other functions, the company says. ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The Journey
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 3, 2020
India's digital growth has become a focus for many U.S. companies. Google plans to invest about $10 billion in India in the next few years. About half of its 1 ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast publish ...
- Time, Subaru Asia Launch Interactive Content Hub, 'Safety In 100 Ways'
Publishers Daily, Melynda Fuller - Wednesday, July 15, 2020
The project, which will span three years, focuses on safety in car technology. ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringi ...
- Dentsu Closes Tokyo HQ After Bomb Scare
MAD, Steve McClellan - Sunday, June 7, 2020
According to multiple reports, the threat was posted on the firm's website early Friday and warned that an explosion would detonate no later than 7 a.m. Sunday. ...
- B2B Battle Plan: They're Cutting Their Budgets And Changing Their Models, McKinsey Says
Email Insider, Ray Schultz - Thursday, May 21, 2020
Ecommerce sales are up, and shifts in the selling process are likely to continue in the future, McKinsey reports. ...
- Asian Literary Quarterly 'Mekong Review' Launches Digital Subscription
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
Due to the global pandemic, "the logistics and costs of printing, distributing and mailing have shot up," noted founder Minh Bui Jones. ...
- Cyber Crime Continues To Climb, With Financial Gain The Main Objective
Digital News Daily, Wayne Friedman - Tuesday, May 19, 2020
A record 157,525 incidents and 108,069 breaches were analyzed from 81 countries covering 16 industries in a report from Verizon Business. Money -- not espionage -- was the main go ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Google Gives Facebook Ad Boost In April
Inside Performance, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the social giant's Q2 revenue more significantly, due to the dozens of ads that began running in April. ...
- WPP Bracing For 'Tough' Second Quarter
MAD, Steve McClellan - Wednesday, April 29, 2020
WPP reported a 4.9% revenue decline from continuing operations (excluding the impact of the Kantar sale) with a 3.3% dip in organic net revenue. The good news: China appears ...
- On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
TVBlog, Adam Buckman - Wednesday, April 29, 2020
Other than "Parasite," how many of us have ever really paid attention to movies or TV shows from South Korea? ...
