- B2B Battle Plan: They're Cutting Their Budgets And Changing Their Models, McKinsey Says
Email Insider, Ray Schultz - Thursday, May 21, 2020
Ecommerce sales are up, and shifts in the selling process are likely to continue in the future, McKinsey reports. ...
- Asian Literary Quarterly 'Mekong Review' Launches Digital Subscription
Publishers Daily, Sara Guaglione - Wednesday, May 20, 2020
Due to the global pandemic, "the logistics and costs of printing, distributing and mailing have shot up," noted founder Minh Bui Jones. ...
- Cyber Crime Continues To Climb, With Financial Gain The Main Objective
Digital News Daily, Wayne Friedman - Tuesday, May 19, 2020
A record 157,525 incidents and 108,069 breaches were analyzed from 81 countries covering 16 industries in a report from Verizon Business. Money -- not espionage -- was the main go ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Google Gives Facebook Ad Boost In April
Inside Performance, Laurie Sullivan - Thursday, April 30, 2020
Google contributed to Facebook's Q1 earnings, but will likely impact the social giant's Q2 revenue more significantly, due to the dozens of ads that began running in April. ...
- WPP Bracing For 'Tough' Second Quarter
MAD, Steve McClellan - Wednesday, April 29, 2020
WPP reported a 4.9% revenue decline from continuing operations (excluding the impact of the Kantar sale) with a 3.3% dip in organic net revenue. The good news: China appears ...
- On The Heels Of 'Parasite,' A Hard-Boiled TV Series From Korea
TVBlog, Adam Buckman - Wednesday, April 29, 2020
Other than "Parasite," how many of us have ever really paid attention to movies or TV shows from South Korea? ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11. ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...
- Consumer Confidence Seen As Great Unknown Post COVID-19
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of ...
- Huawei Wants Google Apps For Its App Store
Around the Net In Digital, Ray Schultz - Thursday, April 2, 2020
Huawei, largely cut off from working with Google, is hoping Google will publish some apps, including Gmail, in the Huawei AppGallery. However, the chances of that seem minimal. ...
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In China
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in China in the peri ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on the impact the Coronavirus may have on the advertising industry from GroupM's Business Intelligence unit, including the language ...
- Dentsu Closes Tokyo HQ After Employee Tests Positive For Coronavirus
MAD, Steve McClellan - Friday, February 28, 2020
Four employees who worked closely with their infected colleague have been working remotely since Feb. 25 and are "prohibited from visiting business partners." ...
- Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railw ...
- Kantar And Coronavirus: How To Understand Consumer Buying Behavior
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 19, 2020
Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 ...
- Coronavirus Forces China To Reinvent Digital
Digital News Daily, Laurie Sullivan - Friday, February 14, 2020
Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to relieve their boredom, says Danielle Baile ...
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2020
The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Gerry Rice said Thursday, but ad industry insiders are speculating about the impact, analyzing numerous possibilities and seeing h ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...
- Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
"We need unification not only in the United States but around the world, and the Olympics does that," says Toyota's Ed Laukes. ...
- Is The Coronavirus Making Advertising Sick?
MediaPost Weekend, Laurie Sullivan - Saturday, February 8, 2020
Amazon sellers are concerned that idle manufacturing facilities in China will interrupt supply chains. Those interruptions could eventually slow advertising spend. ...
- Google, Facebook, Twitter Working To Stop Spread Of Misinformation About Coronavirus
Inside Performance, Laurie Sullivan - Friday, January 31, 2020
Google, Facebook and Twitter want to provide those searching for answers with accurate and helpful information about the Coronavirus, so each created a plan. What about other important topics li ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negative near-term business results for U.S. media and entertainment companies, says Neil Begley, senior vp, Moody's Investors Service, w ...
- Google, Other Companies Temporarily Close China Offices Due To Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Google on Wednesday temporarily shut its offices in Mainland China, Taiwan, and Hong Kong due to the Coronavirus outbreak, part of a wave of U.S. companies closing office and reta ...
- 160over90 Eyes China Expansion
MAD, Larissa Faw - Tuesday, January 21, 2020
The agency has appointed John Steere as its first-ever senior vice president/managing director, China. ...
- Conde Nast To Relaunch 'Vogue Singapore'
Publishers Daily, Sara Guaglione - Friday, January 17, 2020
Singapore's fashion talent has warranted the renewal of 'Vogue Singapore,' which shuttered in the 1990s. ...
- TikTok Parent In Legal Battle With Baidu Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
ByteDance, which is aggressively building a search engine to potentially rival Baidu, struck back against the lawsuit brought against the TikTok parent company. ...
- The End Of Sports: Dentsu AI Program Predicts Games Before They Happen
MediaDailyNews, Joe Mandese - Thursday, December 26, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployment of an artificial intelligence program capable of predicting the outcome of sports competitions. The agency holding company sa ...
- Dentsu Cuts 3% Of Workforce, Downgrades Revenue, Profit Outlook
MAD, Steve McClellan - Tuesday, December 24, 2019
Seven markets are affected by the cuts: Australia, Brazil, China, France, Germany, Singapore and the UK. ...
