- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11. ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...
- Consumer Confidence Seen As Great Unknown Post COVID-19
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of ...
- Huawei Wants Google Apps For Its App Store
Around the Net In Digital, Ray Schultz - Thursday, April 2, 2020
Huawei, largely cut off from working with Google, is hoping Google will publish some apps, including Gmail, in the Huawei AppGallery. However, the chances of that seem minimal. ...
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In China
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in China in the peri ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on the impact the Coronavirus may have on the advertising industry from GroupM's Business Intelligence unit, including the language ...
- Dentsu Closes Tokyo HQ After Employee Tests Positive For Coronavirus
MAD, Steve McClellan - Friday, February 28, 2020
Four employees who worked closely with their infected colleague have been working remotely since Feb. 25 and are "prohibited from visiting business partners." ...
- Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railw ...
- Kantar And Coronavirus: How To Understand Consumer Buying Behavior
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 19, 2020
Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 ...
- Coronavirus Forces China To Reinvent Digital
Digital News Daily, Laurie Sullivan - Friday, February 14, 2020
Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to relieve their boredom, says Danielle Baile ...
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2020
The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Gerry Rice said Thursday, but ad industry insiders are speculating about the impact, analyzing numerous possibilities and seeing h ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...
- Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
"We need unification not only in the United States but around the world, and the Olympics does that," says Toyota's Ed Laukes. ...
- Is The Coronavirus Making Advertising Sick?
MediaPost Weekend, Laurie Sullivan - Saturday, February 8, 2020
Amazon sellers are concerned that idle manufacturing facilities in China will interrupt supply chains. Those interruptions could eventually slow advertising spend. ...
- Google, Facebook, Twitter Working To Stop Spread Of Misinformation About Coronavirus
Inside Performance, Laurie Sullivan - Friday, January 31, 2020
Google, Facebook and Twitter want to provide those searching for answers with accurate and helpful information about the Coronavirus, so each created a plan. What about other important topics li ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negative near-term business results for U.S. media and entertainment companies, says Neil Begley, senior vp, Moody's Investors Service, w ...
- Google, Other Companies Temporarily Close China Offices Due To Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Google on Wednesday temporarily shut its offices in Mainland China, Taiwan, and Hong Kong due to the Coronavirus outbreak, part of a wave of U.S. companies closing office and reta ...
- 160over90 Eyes China Expansion
MAD, Larissa Faw - Tuesday, January 21, 2020
The agency has appointed John Steere as its first-ever senior vice president/managing director, China. ...
- Conde Nast To Relaunch 'Vogue Singapore'
Publishers Daily, Sara Guaglione - Friday, January 17, 2020
Singapore's fashion talent has warranted the renewal of 'Vogue Singapore,' which shuttered in the 1990s. ...
- TikTok Parent In Legal Battle With Baidu Over Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
ByteDance, which is aggressively building a search engine to potentially rival Baidu, struck back against the lawsuit brought against the TikTok parent company. ...
- The End Of Sports: Dentsu AI Program Predicts Games Before They Happen
MediaDailyNews, Joe Mandese - Thursday, December 26, 2019
Dentsu, the Tokyo-based parent of Dentsu Aegis Network, Wednesday announced the deployment of an artificial intelligence program capable of predicting the outcome of sports competitions. The agency holding company sa ...
- Dentsu Cuts 3% Of Workforce, Downgrades Revenue, Profit Outlook
MAD, Steve McClellan - Tuesday, December 24, 2019
Seven markets are affected by the cuts: Australia, Brazil, China, France, Germany, Singapore and the UK. ...
- Facebook To Stop Recommending Friends Based On Phone Numbers Offered For Security
Digital News Daily, Wendy Davis - Thursday, December 19, 2019
Facebook users provided phone numbers in order to authenticate their accounts, but the company drew on those numbers for other purposes -- including its "people you may know" feature. ...
- Havas Continues Acquisition Spree in Fast-Growing India Market
Mediapsssst, Richard Whitman - Thursday, December 19, 2019
Experiential agency Shobiz is the company's third agency acquisition in the country this year. Zenith predicts India will become the second-largest contributor to global ad spend growth in
themid-2020s. ...
- Nielsen Gen-Z Study On Sports TV, Video Usage Finds The More Action, The Better
Television News Daily, Wayne Friedman - Thursday, December 19, 2019
Globally, young sports TV-video watchers favor big action sports, and may cause a shift in how and what kinds of sports programming big TV distributors will deliver in the futur ...
- Apple, Amazon, Google Partner In Zigbee Alliance On Connected Home Project
AI & IoT Daily, Laurie Sullivan - Wednesday, December 18, 2019
Members of the working group Project Connected Home over IP will create a new standard to make it easier to connect fragmented smart-home products. It aims to increase compatibility amo ...
- 80% Of U.S. Apps Found To Have 'Dangerous Permissions,' Many From China, Russia, South Korea
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2019
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps install ...
- Netflix Posts Strong Gains In Asia-Pacific And Europe
Television News Daily, Wayne Friedman - Monday, December 16, 2019
In September, Netflix posted its biggest percentage increase in Asia-Pacific subscribers -- up 53% -- with the Europe/Middle East/Africa region at a 40% gain. ...
- Sorrell's S4 Capital Adds 2 CEOs (And APAC Specialists) To Its Board
Mediapsssst, Richard Whitman - Wednesday, December 11, 2019
The appointments reinforce S4's commitment to expansion in the APAC region and follow the opening of the firm's Singapore office earlier this year. ...
- 'Barron's' Expands Deal With Jiji To Reach Japanese Audience
Publishers Daily, Sara Guaglione - Wednesday, December 11, 2019
The new deal will now include 25 articles per week in 'Barron's Digest,' chosen daily its U.S. website and translated for subscribers. ...
