- IAB Group Releases New Features In Native Ad Spec For Comment
Real-Time Daily, Tobi Elkin - Monday, April 17, 2017
The Interactive Advertising Bureau has released the latest version of its OpenRTB Native Ads API Specification for industry comment. Version 1.2 adds dynamic creative optimization, support for third-party ad-serving, priva ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage in real-time auctions. This means that Google tweaked the auction so that it doesn't give itself the advantage ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video at scale, Sharethrough and TripleLift will expand integrations with The Trade Desk to allow in-feed native video placements ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile Publishers
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
Ad management tech provider AerServ launched open call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand for header
bidding. ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-time biddable (RTB) media spend, said it's acquiring Qology Direct, a performance-based marketing firm. The acquisition is supported ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball to see header bidding seguing to mobile in-app advertising, increased adoption of header bidding containers, and server-side head ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capability. Now it's testing real-time ads for Facebook Live. ...
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic Tech
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time bidding) standard that include new ad portfolio, video placement, header bidding, and metrics support, among other new featu ...
- RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said it has expanded its presence to Singapore, now the fifth market in the APAC region for the company followi ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electronic currency like Bitcoin would dramatically reduce the costs associated with programmatic transactions. ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch a programmatic approach to digital shopper marketing. ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?
Real-Time Daily, Jay Friedman - Wednesday, November 2, 2016
Google and Facebook have been taking the heat for being walled gardens, but what about others? For example, does WPP's recent acquisition of Triad Media cross over into walled gard ...
- ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing") philosophy, the rise of programmatic means that publishers need to adopt a more holistic approach across all ...
- RTB Continues To Dominate Programmatic Market By Wide Margin
Real-Time Daily, Joe Mandese - Monday, October 10, 2016
The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna Global unit. While that is le ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure
Real-Time Daily, Dwight Ringdahl - Wednesday, September 28, 2016
The advertising ecosystem has evolved rapidly in a really short period of time. It's transformed from an opaque landscape of automated display executions to an increasingly transparent and policed ecosyst ...
- RTB House Expands In The Middle East And Africa
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
RTB House expands in the Middle East and Africa with a new branch in Dubai and a new business development director for the region. ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $11 million in Series A funding, TechCrunch reported. "The company offers what it calls a bidder-as-a-service--a set of customizab ...
- PubMatic Launches SEVEN, Revenue Management Platform
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platform that offers publishers more control of their digital assets and media buyers the ability to purchase verified audienc ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholders don't see frequently. RTBlog chatted with Gabriel Weintraub, who holds that position at AppNexus. ...
- Machine Learning Taking Over
Programmatic Insider, John Motavalli - Wednesday, September 7, 2016
Juniper Research says machine learning algorithms are expected to generate around $42 billion in annual advertising revenue by 2021, up from around $3.5 billion this year. A huge and fascinati ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it will acquire programmatic firm Accordant Media. ...
- Header Bidding Vs. Google's First Look
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
The Drum takes a look at header bidding, which it says has "proven to be one of the key areas of debate in the ad tech space this year, havi ...
- AppNexus Launches Programmatic Marketplace Transparency Tools
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and Bid Error Report, tools designed to reduce friction in programmatic buying and selling and improve communication. ...
- Programmatic Maintains Momentum In Q2, Improves Transparency
Around the Net in Real-Time, Tobi Elkin - Friday, August 12, 2016
The programmatic marketplace continues to grow, a new study on global automated trade market suggests. PerformanceIN reports: "Following a strong start to 2016, which saw a 217% boost in glob ...
- Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Google brought machine learning into the process to help make it easier, according to a report in Computerworld "Tappi ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make it easier for advertisers to buy LinkedIn Display Ads. ...
- Political Dollars Will Be Directed To PMPs Vs. Programmatic Guaranteed
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Michelle DeVine, programmatic sales manager at Vox Media, told Portada that that a large advertiser expects to put about 90% of political video ad dollars to work in private marketplac ...
- Rising Q1 Programmatic Video Inventory; Higher Pricing
Television News Daily, Wayne Friedman - Thursday, June 16, 2016
More programmatic digital video inventory was made available, with cost per thousands (CPMs) rising modestly, in the first quarter, despite a traditionally slower advertising period. Ad-reinsertion has climbed -- ...
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
Real-Time Daily, Tobi Elkin - Wednesday, June 15, 2016
Content discovery platform Taboola on Wednesday announced a native advertising real-time bidding (RTB) integration with AppNexus that will enable the ad-tech firm's clients to buy premium placements programmatically at sc ...
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
A study by tech researcher Technavio projects that the real-time bidding (RTB) market in the U.S. will reach more than $46 billion in revenue by 2020. The report offers ...
