- Bye-Bye, Middlemen -- Header Bidding Is Here to Stay
Real-Time Daily, Jonathan Mendez - Wednesday, May 18, 2016
When the same publishers that are being crushed by the current ad-tech ecosystem throw out link-baity headlines that Google is going to kill header bidding, it gets attention. It's importan ...
- How IAB Standard Gave Native Mobile Wings
MoBlog, Gavin O'Malley - Tuesday, April 26, 2016
Last year, the IAB updated its open real-time bidding standard in an effort to, well, standardize how native ads can be traded on exchanges, and other programmatic marketplaces. I kn ...
- Is An RTB Supply Crisis Looming?
Around the Net in Real-Time, Tobi Elkin - Monday, April 18, 2016
Marketing Land reports: "As programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year, according to eMarketer — Neil Sweene ...
- Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled Garden
Around the Net in Real-Time, Tobi Elkin - Friday, April 15, 2016
Google addressed its move to open dynamic allocation within its ad server to outside exchanges during AdExchanger'sPROGRAMMATIC.IO event this week in San Francisco. Paul Muret, who replaced longtime Google v ...
- LiveIntent Partners With The Trade Desk, Pushes Email Programmatic
Mobile Marketing Daily, Ben Frederick - Thursday, April 14, 2016
LiveIntent, a programmatic email platform, announced a partnership with demand-side platform (DSP) The Trade Desk today. Buyers on The Trade Desk have access to real-time bidding (RTB) inventory for displa ...
- Have We Come To The End Of Header Bidding As We Know It?
RTBlog, Tobi Elkin - Thursday, April 14, 2016
Google's announcement on Wednesday that it's now making First Look available to all DoubleClick for Publishers clients globally and testing exchange bidding in Dynamic Allocation is big news for t ...
- How Academia Is Shaping Ad Tech And Platform Business Models
Around the Net in Real-Time, Tobi Elkin - Thursday, April 7, 2016
A fascinating look at the role academia is playing in the ad-tech landscape from AdExchanger's James Hercher. He spoke with Susan Athey, a Stanford economics professor and long-term consultant wi ...
- RTB House Names Tomasz Wnuk Commercial Head Of Global Deals
Real-Time Daily, Tobi Elkin - Thursday, April 7, 2016
Ad-tech provider RTB House on Thursday named Tomasz Wnuk to the newly created post of commercial head of global deals. Previously, he was managing director, CEE, at Integer.pl. ...
- OpenX Aims To Optimize The Use Of Multiple Header Partners
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
Beet.TV reports that OpenX hopes its new Meta offering will clean up the multiple header partner playing field. Qasim Saifee, the company’s SVP, Monetization Platform, said the biggest problem ...
- Moving Header Bidding To The Server Side Reduces Latency
RTBlog, Tobi Elkin - Friday, March 25, 2016
More publishers are getting religion with respect to header bidding, which gives them the ability to allow exchange partners to see all of their available inventory and compete in re ...
- It's All In The Header Tag
RTBlog, Tobi Elkin - Thursday, March 24, 2016
Header bidding is picking up steam among publishers--at least among the ones Index Exchange works with. Header-tag spending outpaced tag-based spending among the programmatic exchange's clients in
February. ...
- The Vilification Of Ad Networks: Fair or Not?
Real-Time Daily, Loren Wilson - Friday, March 18, 2016
Recently, AppNexus and LiveRail made headlines announcing they were excluding ad networks and resellers from their platforms. The surprise was not that these two platforms, among others, had made th ...
- Spongecell's CEO On Programmatic Creative And IoT
Real-Time Daily, Felicia Greiff - Thursday, March 3, 2016
Creative hasn't kept pace with the evolution of the advertising landscape in the past 10 years, according to Spongecell CEO Ben Kartzman. Spongecell aims to change that with "smarter programmat ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlines online before diving into my inbox. I'll be reading about Mark Zuckerberg's latest speech when, all of ...
- Leap Ahead in Your Email Marketing
Email Marketing Daily, Jess Nelson - Monday, February 29, 2016
Monday is one of the best days to send email newsletters, according to recent research. So how can email marketers take advantage of the extra Monday in 2016? ...
- Rubicon Project Revenues Hit $248M For 2015
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2016
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million versus $125.3 million. The ad tech company also recorded an increase in RTB [real-time bidding] impressions and a shi ...
- RTB Is Anti-Publisher At Its Core
Real-Time Daily, Todd Garland - Monday, February 22, 2016
When did it become acceptable for advertisers to allocate a perceived value to a publisher's inventory? If we're looking for examples to help us define the concept of onerous term ...
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Smart AdServer, an ad platform for real-time bidding, to expand the availability of its in-app mobile inventory on programmat ...
- Research Shows The Limits Of Viewability
Real-Time Daily, Tobi Elkin - Tuesday, February 9, 2016
Quantcast, a provider of real-time advertising services, on Tuesday released research findings that challenge traditional notions of viewability. The study found that given current levels of viewable ad inventory, optimizi ...
- Advertisers Are Right -- They Really Are Wasting Half Their Money On Spray And Pray Display
London Blog, Sean Hargrave - Thursday, February 4, 2016
Research suggests UK viewability rates are just 50%, thanks to mass adoption of spray and pray automated buying. ...
- Rubicon Project Kicks Off Global Partnership With Gameloft
Real-Time Daily, Tobi Elkin - Thursday, February 4, 2016
As part of a global partnership with Gameloft Advertising Solutions, Rubicon Project on Thursday said it will automate mobile advertising across the game publisher's 147 million monthly users. ...
- Programmatic Prices Increase Despite Rise In Volume, Market Concentrates Around 'Quality' Supply
Real-Time Daily, Joe Mandese - Wednesday, February 3, 2016
The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter trading by independent agency trading de ...
- The Trade Desk's Mark Davenport On Industry Jargon Hype
Around the Net in Real-Time, Tobi Elkin - Friday, January 29, 2016
Mark Davenport, senior director of analytics at The Trade Desk, weighs in on AdExchanger on much hyped buzzwords and phrases terms like "fraud," "the year of mobile," "going in-house," "frau ...
- In Programmatic Advertising, Technology Is A Tool, Not A Strategy
Real-Time Daily, Mike Caprio - Thursday, January 28, 2016
Programmatic is a framework that allows technology to help buyers access audiences, and for publishers to easily and efficiently monetize these audiences. It's a tactic, not a strategy. The strate ...
- OpenX's Real-Time Guarantee
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 26, 2016
Ad tech provider OpenX is launching "real-time guaranteed" technology (RTG), a mix of open and private marketplaces that “combines the efficiency and precise targeting of real-time bidding with the guarante ...
- Attribution: Why Game Theory Is Not Enough
Real-Time Daily, Mert Bay - Monday, January 18, 2016
Game theory just sounds fun. It rings of intriguing calculations done in the interest of entertaining or worthwhile pursuits: How to choose your March Madness bracket. How to make kidn ...
- CPXi Launches Biddr To Help Boost Publisher Monetization
Real-Time Daily, Tobi Elkin - Tuesday, January 19, 2016
CPXi's programmatic marketplace division, bRealTime, launched Biddr, a set of header bidding products for publishers designed to enable higher yields and improved operational efficiencies, according
to a release. ...
- Rocket Fuel Hires New CMO, Ups Programmatic TV Efforts
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
Programmatic/ad tech company Rocket Fuel has hired a new chief marketing officer -- Eric Duerr. He has been the chief executive officer of Emphatic. Duerr believes his job is ...
- Leveraging Moment Marketing To Drive Real Value
Real-Time Daily, Chris Emme - Wednesday, January 13, 2016
One of the themes emerging this year is moments marketing, which is the triggering of timely and relevant messages based on offline events. While this is not a new phenomen ...
- Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Real-Time Daily, Joe Mandese - Thursday, January 14, 2016
Nicolle Pangis, who began her career in a junior role at the- fledgling ad technology company 24/7 Real Media, has been named chief operating officer of Xaxis, the nearly ...
