- Adobe Campaign Now Supports Hadoop Big Data Framework
Email Marketing Daily, Jess Nelson - Friday, January 19, 2018
Adobe announced the addition of a Hadoop connector to Adobe Campaign this week, giving marketers access to a new array of data to funnel into email marketing campaigns. ...
- Mindshare Data Head: Data Can Only Do So Much
Show Daily, Gavin O'Malley - Wednesday, July 23, 2014
As Chief Data Officer at Mindshare, you might expect Bob Ivins to portray the future of advertising as very, er, Terminator-like. But, no, the industry's "not all going to ...
- Reflecting On OMMA DDM: Data Big And Messy
Data and Targeting Insider, Steve Smith - Friday, May 31, 2013
A number of panelists at last week's OMMA DDM mocked marketers who understand data-driven marketing only superficially. Too many people still think it is a fix unto itself rather th ...
- Targeted Serendipity: Thinking Harder About 'Relevance'
Data and Targeting Insider, Steve Smith - Friday, January 25, 2013
'Relevance' can be so tightly and literally defined that marketers can eliminate an important activity every consumer craves: discovery. Macy's is thinking hard about how to target but also satis ...
- Analytics Moving From Back Room To NY
Show Daily, Laurie Sullivan - Wednesday, January 23, 2013
Interesting to hear the changes that companies are making to analyze and use data for marketing and advertising. At Hearst Magazines, analytics has moved from the back, hidden in t ...
- Lead With The Data
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
Do companies lead with data when planning campaigns? At the MediaPost OMMA Data and Targeting conference in Los Angeles, Genny Drennen said, yes. It allowed a client to indentify wom ...
- Getting To The Grit
Show Daily, Laurie Sullivan - Wednesday, July 25, 2012
There are instances where more granular data is better, but you don't always need cookie level data to build audience segments, according to Rudy Grahn, VP of analysts at Optime ...
- award for best hair at OMMA Data goes to...
Show Daily, Erik Sass - Wednesday, July 25, 2012
award for best hair at OMMA Data goes to... ...
- from frustration to Nirvana
Show Daily, Erik Sass - Wednesday, July 25, 2012
a mystical ascension at OMMA ...
- "if you can only tell which 50% works, you're fired"
Show Daily, Erik Sass - Wednesday, July 25, 2012
Things done changed. ...
- "you have to tolerate failure"
Show Daily, Erik Sass - Wednesday, July 25, 2012
A plea for experimentation at OMMA ...
- back to work, you!
Show Daily, Erik Sass - Wednesday, July 25, 2012
no rest for the weary ...
- a Zen paradox at OMMA
Show Daily, Erik Sass - Wednesday, July 25, 2012
"creating serendipity" ...
- don't hold your breath for standards
Show Daily, Erik Sass - Wednesday, July 25, 2012
because you would probably die. ...
- time spent no longer equals budget
Show Daily, Erik Sass - Wednesday, July 25, 2012
the old truism of media budgeting is no longer true ...
- growing area of owned media: mobile apps
Show Daily, Erik Sass - Wednesday, July 25, 2012
"We're seeing the massive growth of cheap or free ad impressions," according to Dan Salmon of BMO Capital Marketers, who noted the surge in "owned" and "earned" media. The form ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It's all about etiquette when it comes to where and how to gather data. But as John Montgomery, C ...
- Working With Consumers to Build Better Services From Their Data
Data and Targeting Insider, Steve Smith - Friday, February 24, 2012
"Big data" was the dominant trope throughout this week's OMMA Data & Behavioral show. But it was fascinating to hear our speakers discuss, again and again, how data needs ...
