- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. ...
- NBA Opens Store In London
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 21, 2021
The NBA is opening a store in London, England, in partnership with Fanatics and Lids. It is the league’s first retail store in the United Kingdom and will be ...
- 'The Washington Post' Debuts Augmented Reality Olympic Series
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Newspaper is working with Led Lab to create an experimental video features that lets readers see things up close. ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo spot were on the Olympic Channel, at which NBC is a minority partner. ...
- Toyota Pulls Back From The Olympics In Japan
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 19, 2021
Toyota CEO Akio Toyoda will not attend the Olympics opening ceremony, set to take place this Friday. ...
- National Linear TV Ads Up 9% in 1H 2021, Impressions 6% Lower
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Much of the gain in ad dollars in the first half of this year was due to the return of big sports TV programming, absent a year ago due ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics
Digital News Daily, Karlene Lukovitz - Friday, July 16, 2021
The deal is designed to showcase the games offering on the company's Discovery+ and Eurosport services. ...
- Tennis Star Naomi Osaka Gets Second Barbie Treatment
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 13, 2021
Four-time Grand Slam singles winner Naomi Osake has had a second Barbie doll designed in her image. The latest is part of Mattel’s Role Model Series, and it features ...
- 'Show Me The Money' In College Sports
Media Insider, Cory Treffiletti - Wednesday, July 14, 2021
The flood gates of sponsorship for college athletes have already opened, raising several issues for teams and players. ...
- Budweiser Enlists NBA Stars For Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Budweiser is launching a global campaign tied to the NBA Finals featuring two-time league MVP Giannis Antetokounmpo and his brother Thanasis, both members of the Milwaukee Bucks. The effort, “Never Dream Alone,” tel ...
- Coors Light Brews Stanley Cup Ice Into Special Beer
Marketing Daily, Les Luchter - Monday, July 12, 2021
Ice from Champions Tampa Bay Lightning rink was collected and purified for brew shipped to 15 Tampa bars in special promo. ...
- Sports Fans' Great Return To Normal That Wasn't
Marketing Insider, Jon Last - Tuesday, July 13, 2021
For sports fans nationally, a desired summer of freedom and liberation has continued to be a tense summer of discontent. ...
- Tokyo Summer Olympics: No On-Site Spectators, Fewer TV Fans, Too?
TV Watch, Wayne Friedman - Monday, July 12, 2021
A lack of live, at-site video excitement could affect TV viewership for the Summer Games. ...
- Formula E, Envision Virgin Racing Prep For New York City E-Prix
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
"The Times Square activation provides the perfect earned media moment to complement the targeted, paid media activity," says Formula E's Henry Chilcott. ...
- Athletes Make Us Rethink Sports Sponsorship
Media Insider, Maarten Albarda - Friday, July 9, 2021
I believe the best value in sports sponsorship is in direct commercial relationships with athletes themselves. ...
- 'Men's Journal' Becomes SRX Racing Series Partner
Publishers Daily, Ray Schultz - Friday, July 2, 2021
Magazine will provide coverage and receive branding exposure for the remainder of the racing series. ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019
Television News Daily, Wayne Friedman - Friday, July 2, 2021
This year, Nielsen-measured viewership is 36% higher vs. a year ago but still down around 9% from 2019, according to 'Sports Business Journal.' The first round of the NBA Playof ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when it comes to lucrative college sports. ...
- Marveling At Marv Albert As He Nears Retirement
TVBlog, Adam Buckman - Thursday, July 1, 2021
Broadcasting skills such as those possessed by Marv Albert represent a dying art in today's anything-goes media world. ...
- Olympic Light Will Shine Brightly On Inequities In Sports
Media Insider, Cory Treffiletti - Wednesday, June 30, 2021
The Olympics are a way of uniting the world through sport, but they also can also unite people through the stories behind the sport. ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?
TV Watch, Wayne Friedman - Wednesday, June 30, 2021
It's got March Madness and the NBA. But the "NFL Sunday Ticket" contract with DirecTV runs out next year. ...
- MLB Signs Cryptocurrency Deal For First Umpire Uniform Patches
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 28, 2021
Major League Baseball is partnering with FTX Trading Limited and West Realm Shires Services, naming FTX as the “official cryptocurrency exchange brand of MLB.” FTX said this is the first partnersh ...
- NHL Partners With Twitter, Clubhouse For Stanley Cup Activations
Marketing Daily, Tanya Gazdik - Monday, June 28, 2021
The Stanley Cup, one of the oldest and most recognizable trophies in sports, is the only major sports trophy with its own Twitter handle. ...
- Wimbledon Returns With Sponsored Activities, U.S. Open Begins Ticket Sales
Marketing Daily, Tanya Gazdik - Sunday, June 27, 2021
American Express has teamed up with Andy Murray to create a new augmented reality game for U.K. fans to play on their phone. ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. ...
- Fox Sports Digital Chief David Katz To Exit
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
Katz told staff he's leaving to pursue his "entrepreneurial roots." ...
- Do Regional Sports Networks Need A Bigger Team For Streaming?
TV Watch, Wayne Friedman - Monday, June 21, 2021
Research says only around 30% of traditional pay TV subscribers watch sports. ...
- NHL Partners WIth Action Network For Content
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 17, 2021
Sports betting company Action Network and the NHL have entered into a sponsored content deal. “NHL fans will find written analysis of every playoff game and weekly betting videos host ...
- Parts Of New Quiz Show 'College Bowl' Raise Questions
TVBlog, Adam Buckman - Friday, June 18, 2021
NBC must have really wanted to be in business with the Manning brothers to OK the new "College Bowl" premiering next Tuesday. ...
