- Peyton Manning Has Starring Role For Michelob Ultra This Sunday
Marketing Daily, P.J. Bednarski - Thursday, May 21, 2020
Manning will show up in three new Michelob Ultra commercials, digitally inserted -- deepfake style -- into scenes from the classic golf comedy "Caddyshack." ...
- Big TV Network Groups' National Ad Revenues Sink 35% To 50% In April
Television News Daily, Wayne Friedman - Friday, May 22, 2020
April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly reduced advertising on prime-time entertainment and ...
- What Will Change For Pay TV In Future
TV Watch, Wayne Friedman - Thursday, May 21, 2020
Many sports fans are complaining they should be charged less for cable services, especially with the lack of live sports, specifically MLB and NBA games. ...
- Fubo Sports Network Launching On Pluto TV
Digital News Daily, Karlene Lukovitz - Tuesday, May 19, 2020
The sports network, launched by FuboTV last September, is already available on LG Channels, Samsung TV Plus, The Roku Channel, Vizio Channels and Xumo, or as part of FuboTV's base ...
- NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Fox says the "Heroes" race was the most-watched non-Daytona 500 race in three years. It aired with no fans in the stands, posting 6.32 million preliminary Nielsen-measured viewers. ...
- Live TV Sports Is Back, NASCAR Races To Higher Viewing
TV Watch, Wayne Friedman - Tuesday, May 19, 2020
More standard live TV sports flickered on screens this past weekend: soccer, car racing and golf. ...
- Goodyear Plans Sweepstakes For NASCAR Return
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2020
Race was renamed "The Real Heroes 400," and drivers' names on race cars have been replaced with names of healthcare workers. ...
- Why Do So Many TV Sports Advertisers Lack A Plan B?
Media Insider, Dave Morgan - Thursday, May 14, 2020
For example, why did so many soft drink companies cut back so much on their TV ad spend after sports programming went on hiatus? ...
- Verizon Media, Dugout Form Global Advertising Partnership
Digital News Daily, Karlene Lukovitz - Wednesday, May 13, 2020
Dugout, owned by 10 of the world's largest soccer leagues, claims to reach 60 million unique users with 2,500+ videos per month. Verizon will market exclusive Dugout ad packages through ...
- Pandemic Marketing: Sponsored Face Masks On Sports TV
TV Watch, Wayne Friedman - Wednesday, May 13, 2020
NFL teams started selling sports team-branded face masks online, which might start appearing on the sidelines of games this fall on players. ...
- Tracking Fan Deprivation: How Sports Provide Connection Points During Shutdown
Marketing Insider, Jon Last - Tuesday, May 12, 2020
In latest research, nearly half of sports fans said they would currently attend a live sporting event without hesitation -- significantly up from 34% in early April. ...
- Exclusive: Former Mazda CMO Lands At Cleveland Browns
Marketing Daily, Tanya Gazdik - Sunday, May 10, 2020
"I can finally tell my mom I was drafted by the NFL," Bernacchi, 50, tells "Marketing Daily." ...
- Virtual Pay TV Providers See Little To No Help For Traditional Pay TV
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of traditional pay ...
- Disney Sees 'Significant' Decline In Q1 TV Advertising, Cancels Dividend
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Disney cancelled its dividend and saw a 90% drop in net income and a "significant" decline in TV advertising in its Q1 reporting period. Net income from continuing operations dropped ...
- Disney's Wildest Ride: The Future Of Theme Parks, Movies, Sports TV
TV Watch, Wayne Friedman - Wednesday, May 6, 2020
Of the three big businesses, Disney's biggest revenue generator is its theme parks. How does re-opening work in a COVID-19 world? What happens if if the NFL and college football ...
- Opinions Mixed Over Priority COVID-19 Testing For Athletes
MAD, Larissa Faw - Monday, May 4, 2020
Horizon Media is out with research that finds Americans have mixed opinions about priority COVID-19 testing for professional athletes as part of a proposed strategy to get sports league competition ...
- Disney Could See 20% Decline In 2020 Ad Revenues: Analyst
Television News Daily, Wayne Friedman - Monday, May 4, 2020
Total TV ad revenue from all Disney's national TV networks could tally $5.8 billion, says MoffettNathanson Research, which estimates a modest recovery in 2021 -- up 10% to $6.4 bill ...
- MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL Pause
Digital News Daily, Laurie Sullivan - Monday, May 4, 2020
To offset declines, MSG Networks has supplemented game content with insights and interviews from key players and participants. The focus has turned to content that enables viewers to stay connected ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Television News Daily, Wayne Friedman - Friday, May 1, 2020
National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation of ...
- NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 30, 2020
The idea that athletes would have an advantage over average students has completely flipped with the advent of social media. ...
- Traditional Sports Events And Fans Can Go Digital To Find Their Fix Via Esports
Digital News Daily, Zach Oscar - Wednesday, April 29, 2020
"There's only one game in town, and it's online," says sports and esports journalist Jeff Eisenband, who provides some insights into what people might be missing when they think about ...
- COVID-19 Creeps Into Tweets About TV Shows
Research Intelligencer, Rob Williams - Wednesday, April 29, 2020
Nielsen found that audiences identified as "heavy sports viewers" are finding other shows to watch, as indicated by their tweets. ...
- Honda Presents NHL Player Gaming Challenge
Marketing Daily, Tanya Gazdik - Monday, April 27, 2020
The league's latest #HockeyAtHome event will feature 50 NHL players representing all 31 teams, including the NHL's newest franchise in Seattle. ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using ...
- WWE's Q1 Media Revenue Soars, Lower For Live Events Due To No In-Arena Audiences
Television News Daily, Wayne Friedman - Friday, April 24, 2020
WWE Entertainment reported Q1 revenues growth of 60% to $291 million, while operating income soared to $53.3 million vs. a $6.8 million net loss in Q1 2019. ...
- Virtual NFL Draft Grows 37% To 15.7 Million Viewers
Television News Daily, Wayne Friedman - Friday, April 24, 2020
Sports-starved NFL fans found refuge in this year's NFL Draft on the first day of the 3-day event. Combined viewership on four TV networks -- ESPN, ABC, NFL Network, and ...
- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Instead of its typical live event in Las Vegas, this year's effort will be a virtual TV production of nearly 150 different video feeds from about 100 locations around the ...
- NFL Draft Programming Provides Window Into The Health Of TV Sports
TV Watch, Wayne Friedman - Friday, April 24, 2020
The NFL -- perhaps versus other sports -- will probably make a strong attempt to play games with players on the field this season, all being tested regularly, playing in ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
AT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its pay TV video businesses separately posted 7% lower revenue. ...
- Future Media: Sports, TV Could Occupy A Test-Filled Live Entertainment World
TV Watch, Wayne Friedman - Thursday, April 23, 2020
Major League Baseball may play before the cameras in Arizona and Florida vs. live fans in stadium seats. ...
