- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. ...
- Round21 Targets Gen Z With Art -- And $115 Ping-Pong Paddles
Marketing Daily - Top of the News, Sarah Mahoney -
The company is marketing a range of sports products that let young consumers tell the world who they are and what they believe in. ...
- Maybe I Don't REALLY Hate Tom Brady Anymore
Media Insider, Cory Treffiletti - Wednesday, January 27, 2021
If I can learn to like Tom Brady -- whom I hated when he was the Patriots captain -- then anyone can mend their own personal brand. ...
- NFL Championship Games Grow 2% To 5% Vs. 2020
Television News Daily, Wayne Friedman - Tuesday, January 26, 2021
The Tampa Bay-Green Bay game grew 5% to 44.8 million viewers in Nielsen live program-plus-same day ratings versus the year before. ...
- NBCU, Twitter Expand Advertising, Content Deal Globally
Television News Daily, Wayne Friedman - Monday, January 25, 2021
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-focus deal worldwide. The bulk of the content will come from live TV events -- real-time sports highlights, r ...
- Peacock Snags Exclusive WWE Network U.S. Streaming Rights
Digital News Daily, Karlene Lukovitz - Monday, January 25, 2021
Members will have access to 17,000+ hours of new, original and library WWE Network programming on demand and on a 24/7 channel. ...
- Giving An Epidemiological Meaning To Passing The Olympic Torch
RTBlog, Joe Mandese - Monday, January 25, 2021
With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tokyo Summer Olympic Games. ...
- NBCU To End Sports Net NBCSN At Year's End
Television News Daily, Wayne Friedman - Friday, January 22, 2021
NBCSN's big TV sports franchises -- the National Hockey League and Nascar auto racing -- will transition to USA Network. ...
- Topps Releases Inauguration Trading Cards
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2021
The Bernie Sanders card might give the Dr. Anthony Fauci card a run for its money. ...
- Tums Aims For End-Run Around 'The Big Game'
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 22, 2021
Tums joins brands that use other ways than buying Super Bowl ads to get their messages across. ...
- ESPN's X Games Get Returning TV Sponsors, Virtual Events
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
It airs on Aspen's Buttermilk Mountain, January 29-31, and will focus on a virtual experience complementing the live telecast. Viewers can customize their own avatar. ...
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% to a Nielsen-measured 30.6 million in the live program-plus-same-day time-shifted metric. ...
- FuboTV Buys Sports Betting-Gaming Company Vigtory To Up Engagement
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Company executives say a key to its growth is augmenting its programming content with a sports-betting operation to pursue higher engagement. ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. ...
- Coors Light Pushes To Finally Get Tom Flores Into NFL Hall Of Fame
Marketing Daily, P.J. Bednarski - Thursday, January 7, 2021
An ad plays up his nickname -- The Iceman, for his cool demeanor -- and shows him chilling in his backyard. ...
- Nielsen's Gracenote To Provide Real-Time Sports Data For Smart TV, Connected Auto Systems
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
Live sports data will be integrated into smart TV sets and connected automobile information systems, allowing smart TV makers to offer previews of upcoming games and real-time score information, wi ...
- Discover, Honda, MassMutual, Scotiabank Sponsor NHL Divisions
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2021
One All-Division Team will be selected for each of the four divisions and will be announced on social media. ...
- Dentsu Reorganizes Far-Flung Sports Marketing Operations
Mediapsssst, Richard Whitman - Tuesday, January 5, 2021
The holding company has sports and entertainment subsidiaries across the Americas, Europe, Asia and Australia that will now report into a new unit, Dentsu Sports International. ...
- vMVPDs Are A Bad Media Business To Be In: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
vMVPDs don't have much to offer consumers, don't drive big profits and are "looking more like their predecessors," says LightShed Partners analyst Richard Greenfield in a recent report -- a ...
- NBA's First-Week Ratings Highest Since 2012
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
National TV ratings for Week 1 of the NBA season showed strong viewership vs. last year -- up 67%, according to the league -- the highest first week of ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year -- which includes $9.7 billion in box-office revenues posted a year ago. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewe ...
- Live TV Sports: What's The Real Value In A Virtual Or Legacy Pay TV World?
TV Watch, Wayne Friedman - Wednesday, December 30, 2020
Sports networks looking for carriage know their worth -- and it is high. ...
- Goodyear Preps Cotton Bowl Promos
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
AT&T Stadium's jumbotron will feature a virtual tribute to healthcare workers and pediatric patients during the game. ...
- NHL Thinks With Its Head: Sells Ad Space On Helmets
TV Watch, Wayne Friedman - Tuesday, December 29, 2020
NHL commissioner Gary Bettman said the move was made as an "unusual circumstance." ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
One of the biggest losers is NBC's "Sunday Night Football," which dropped a steep 17% to 16.4 million viewers. ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming Piracy
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
The "Protecting Lawful Streaming Act" makes it a felony to operate a commercial service that's primarily designed to stream movies, tv shows, live sports and other material that infringes copyri ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with various high-profile sports partnerships this year. ...
- FuboTV Mulls Exclusive Live Sports And Sports Wagering Deals
Television News Daily, Wayne Friedman - Tuesday, December 22, 2020
FuboTV is considering exclusive partnership deals for live sports. It has existing carriage deals with sports networks including ESPN, Fox Sports 1, CBS Sports Network and its own fubo Spor ...
- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garner value at the grassroots level" with dealers nationwide. ...
