- Model Gisele Bundchen Joins DraftKings As Adviser
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 22, 2021
Brazilian model and entertainer Gisele Bundchen is joining DraftKings, a sports betting company, as a special adviser for environmental, social, and governance initiatives. Bundchen is one of several celebrities ...
- After Strong 2H 2020, Q1 Sports Ad Spend Down 28% YoY
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
After plummeting 84% in Q2 2020, ad and event spending on the big sports leagues in last year's second half more than rebounded versus 2019. But this year's first quart ...
- Sling TV, DraftKings Launching Sports Betting Channels
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
The Dish Media-owned vMVPD and DraftKings are starting with a basketball betting channel, with plans to add baseball and hockey channels. ...
- Big European Soccer Teams Try To Go Rogue For More Money
TV Watch, Wayne Friedman - Thursday, April 22, 2021
Within days of the ESL announcement, the negative reaction caused a course correction. ...
- Kobe Bryant Estate Severs Ties With Nike
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 20, 2021
Kobe Bryant's five-year, post-retirement endorsement extension with Nike expired this month, and his widow Vanessa Bryant and the Kobe Bryant estate have elected not to renew the partnership. Bryant a ...
- Can Streamers Break Through With Live TV?
TV Watch, Wayne Friedman - Wednesday, April 21, 2021
Premium streamers will air NFL games on ViacomCBS via Paramount+ and NBCUniversal's Peacock. Amazon will also stream exclusive airings of NFL's "Thursday Night Football." ...
- NFL, iHeart Launch Podcasting Network
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
iHeart will distribute existing NFL podcasts and co-produce and distribute two dozen new NFL podcasts. ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- Disney To Outperform TV Marketplace, Given Sports Content
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Much of this comes via ESPN and ABC -- the latter now shares in some of the NFL programming spoils, due to the new long-term contract. ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content on traditional sports channels, commentary and sports reporting are poised to change. ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusion to the sport for everyone," P&G's Marc Pritchard tells "Marketing Daily." ...
- ESPN TO Offer Separate 'BetCast' Feed For NBA Wagering Fans
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
While traditional coverage airs on ESPN's cable network, wagering types can take in sports-betting analysts' commentary and view customized graphics via the "Daily Wager Special" feed on ESPN2 and ES ...
- In Star-Obsessed Sports Culture, Does Emperor Have No Clothes?
Marketing Insider, Jon Last - Tuesday, April 13, 2021
Teams win championships, not media stars. But too many continue to embrace a lazy narrative that revolves around a cult of personality. ...
- Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
TVBlog, Adam Buckman - Tuesday, April 13, 2021
According to recent news stories, Green Bay Packers quarterback Aaron Rodgers would like to become the permanent host of "Jeopardy!" ...
- The Olympics: Play Or Pass?
Marketing Insider, Chelsea Cannon - Friday, April 9, 2021
The Olympics is a global stage equipped for global impact. Can you responsibly take on that challenge and deliver a message beyond the brand? ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human rights in China for 2022. ...
- Rockies Bumps Atlanta To Host All-Star Game
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 7, 2021
Colorado Rockies’ stadium Coors Field will host July’s All-Star Game after the annual event was relocated from Georgia in protest over the state’’s new voting restrictions. “MLB Commissioner Robert Manfr ...
- Roku: NCAA Men's Tournament Streaming Time Up 75%, Reach Up 87%, Vs. 2019
Digital News Daily, Karlene Lukovitz - Thursday, April 8, 2021
Roku also reports that about 58% of those who watched the 2019 tournament on traditional linear TV via Roku did not return to traditional TV to watch this year's tournamen ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
MediaDailyNews, Wayne Friedman - Monday, April 5, 2021
Surprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office result: $48.5 million over the recent five-day weekend, says IMDb's Box Office Mojo. ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdles to overcome to regain carriage or start up new deals with virtual pay TV providers. ...
- NFL Gets More Game, Ups Ad Intake
TV Watch, Wayne Friedman - Friday, April 2, 2021
In the grab for more TV shelf space, The NFL is not a newbie. There is $400 million in potential new ad dollars to consider. ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in the Los Angeles Sparks' 25-year history. ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the first Black player to compete in the National Hockey League. ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sports, taking on Clubhouse, among other players in the booming live audio/chatroom space. ...
- Scotts Signs As First Sponsor Of MLB's TikTok Channel
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Both MLB and Scotts are looking to woo the next generation of fans. ...
- TV Networks Continue To Hype Sports Betting Businesses
TV Watch, Wayne Friedman - Wednesday, March 31, 2021
Virtually all TV-centric sports operations have some wagering/gaming connections. That includes ESPN, fuboTV and Sinclair Broadcast Group's regional sports network operations. ...
- Streamers' Soccer Wins: CBS, Paramount+ Land Serie A In U.S., DAZN Bests Comcast's Sky In Italy
Digital News Daily, Karlene Lukovitz - Monday, March 29, 2021
Paramount+ will stream more than 400 of Italy's Serie A matches in the U.S., with additional rights for CBS Sports linear and digital platforms. Sports streamer DAZN won primary righ ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 2019) across 15 games. In 2019, an average 3.04 million viewers per game was registered through the second rou ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, and Gen Z is "prioritizing sustainability" above all else, says one analyst. ...
- NCAA March Madness Mobile Betting Big Business
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 24, 2021
Office pools seem absolutely quaint these days. With online gambling now legal in 25 states, the 2021 NCAA tournament is big business for gaming sites. While the number of America ...
