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  • Coors Super Bowl Video Contest Has Many Rules
    Coors Brewing is inviting fans to submit videos making the case why they should be given a trip to the 2008 or 2009 Super Bowl. Forbidden in the video cli ...
  • Stations Fumble New England Patriots Ratings, Nielsen Discloses Yet Another Coding Glitch
    The New England Patriots may be 16 and O for the NFL season, but they appear to be 13 and 3, according to the Nielsen season. For the second ti ...
  • Microsoft, NBCU To Make '08 Olympics On-Demand, On MSN
    LAS VEGAS -- NBC Universal, the official U.S. media company of the 2008 Summer Olympics in Beijing, has made Microsoft its exclusive technology partner for the games, Microsoft Corp. Chairm ...
  • CBS Absorbs CSTV
    CBS Corp. is now absorbing College Sports Television Networks (CSTV) into CBS Sports. Since it's acquisition in late 2005, it's been treated as a separate unit. CSTV founder Brian Bend ...
  • Athletes Poised To Score Big In Endorsements
    1 Tiger Woods Woods, whose annual endorsement income is estimated to top $100 million, is becoming more appealing as he ages. 2 LeBron James Barring injuries, he has the mo ...
  • Soccer Team Owned By The Masses
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  • Patriots-Giants 'Triplecast' Scores Season High Rating
    Saturday's telecast of the New England Patriots and New York Giants game - the first ever three-network simulcast of an NFL game - set a season high rating, according ...
  • One For The Record Books
    ST. PETERSBURG, FL - It's refreshing to know that the best interest of the TV viewing public at large has been served at least once this year, in the wani ...
  • Millions Of Cable Viewers Could Miss Pats Game
    As the New England Patriots attempt on Saturday to become the first NFL team in 35 years to go undefeated for an entire season, their victory--or lack thereof--may not ...
  • NFL Teams With 2 Nets For Patriots/Giants Game
    In response to industry and political pressures concerning a potential historic game, the NFL will make an unusual arrangement in partnering with its broadcast partners -- CBS and NBC ...
  • NFL Partners With CBS, NBC To Simulcast Key Game
    In response to industry and political pressures concerning a potentially historic game, the NFL will make the unusual arrangement of partnering with its broadcast partners--CBS and NBC--to simulcast the airi ...
  • Fox Sports Scores With College Bowls
    Fox Sports is cashing in on a craze for college football bowl games. It's sold out its inventory for the four post-New Year's games. ...
  • Sports Net Favors Fantasy
    The Sports Network, a real-time sports wire service, has announced a major expansion of its fantasy sports content efforts to be introduced to current and new clients for 2008. ...
  • Verizon Gets Mobile With Sports
    Verizon Wireless is becoming a sports hub. After NBC offered it Notre Dame football games and ESPN supplied NBA games, Verizon Wireless branched out. The company is showcasing a sl ...
  • P&G To Promo Tide On Super Bowl, Sources Say
    [Packaged Goods] The country's leading advertiser will promote one of its legacy brands with a 30-second spot--although it's unlikely that P&G is paying the $2.7 million per spot that F ...
  • Will Ferrell Set For Bud Super Bowl Ad
    Actor Will Ferrell, a staple of current sports comedies, could be on his way to starring in the Big Game as insiders say he is talking to Anheuser-Busch about bei ...
  • Ski Channel Brings "Haro" Harrington Aboard
    The Ski Channel has cut a deal with photographer Tony "Haro" Harrington for a new series, documentary film and coverage for the World Heli Challenge on video-on-demand. Steve Bellamy, C ...
  • Major League Baseball's Loyalty Index Reaches Nadir
    [Sports] "Given that sports fans are not exclusive in terms of time they allocate watching games or how they spend money on licensed sports merchandise, there is no way effec ...
  • Mitchell: Baseball Steroid Use Could Turn Off Marketers
    The release of the Mitchell Report on steroid use in baseball brings new details--and names--into the discussion, perhaps shattering any remaining notion that drug use was limited to a f ...
  • Is Bull Riding Hot New Sponsorship?
    Some advertisers are betting that bull-riding -- long a rodeo staple now seen as an extreme sport -- could be the next big thing in sports sponsorship. Already, the sport ...
  • Fenway Sports Group To Buy Salem Avalanche
    Fenway Sports Group (FSG), as part of a management group, has reached an agreement to acquire the Salem Avalanche, a minor-league baseball franchise that is part of the Class-A Advanc ...
  • MyNetworkTV Hopes Globetrotters Energize Ratings
    The struggling MyNetworkTV is looking for a little ratings magic from the Harlem Globetrotters. The second-year network will air a one-hour special next month celebrating the team known for i ...
  • Coca-Cola Expands Nascar Deal To 'Non-Alcoholic Bevs'
    [Beverages] "From our perspective, under this relationship they are adding brands, essentially," says a Nascar spokesperson. "It's not just Coca-Cola, but a much bigger presence for Coke Zero, Dasani a ...
  • Audi's Super Bowl Ad To Intro 'New Era In Luxury'
    [Automotive] "Coming off a record year where we launched the R8, we wanted to take the next step to popularize the brand," says CMO Scott Keogh. "And if you wa ...
  • Fore, Sure: ESPN To Carry Par 3
    Some of the veils that have traditionally shrouded telecasts of the Masters golf tournament are coming off. ESPN will carry the annual Par 3 event. ...
  • Wade Upped To SVP, CBS Sports
    LeslieAnne Wade was upped to senior vice president, communications, CBS Sports. Wade had been vice president in the division since May 1998. She joined the division in 1993 as ...
  • Kay Sponsors 'SportsCenter'
    Kay Jewelers has signed on as the presenting sponsor of ESPN's telecast next week, celebrating its long-running "This is SportsCenter" on-air promos. ...
  • GM: Just 1 Spot In Super Bowl
    General Motors will air just one in-game spot in the Super Bowl this year--a 60-second unit for Chevrolet in the second quarter--but will add some pre-game spots. In the 20 ...
  • HDNet To Carry Live International Fight League Event
    Mark Cuban's HDNet later this month will carry a live prime-time event from a mixed martial arts league that's been a programming staple on MyNetworkTV. ...
  • Nike Adding High School Jocks To Ad Roster
    Madison Avenue is now reaching all the way down to the high school athlete level to help Nike sell its stuff, handing out equipment - and logoed uniforms -- ...