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  • HDNet To Carry Live International Fight League Event
    Mark Cuban's HDNet later this month will carry a live prime-time event from a mixed martial arts league that's been a programming staple on MyNetworkTV. ...
  • Nike Adding High School Jocks To Ad Roster
    Madison Avenue is now reaching all the way down to the high school athlete level to help Nike sell its stuff, handing out equipment - and logoed uniforms -- ...
  • NFL Network Wins Thursday Among 18-49 Viewers
    Although it is available in less than 40% of the country, the NFL Network led all Big Four networks last Thursday in the key 18-to-49 demo as it carried t ...
  • Nascar: So Many Brands, So Many Opportunities
    [Sports] How do brands love Nascar? Nextel, UPS, Coca-Cola and Chevron count the ways at the Motorsports Marketing Forum. Said Dean Kessel, director of Nascar Nextel Cup Series marketing ...
  • NFL.com To Offer 'Look-ins' For Viewers
    The millions of viewers without the NFL Network hankering to catch the boffo Green Bay-Dallas match-up tonight can view at least some of the action live on NFL.com. ...
  • Cowboy QB Romo Scrambles To Endorse
    Anonymous as recently as the beginning of last season, Dallas Cowboy quarterback Tony Romo is poised to become a marketing all-star. Fans nationwide love Romo; his top-selling No. 9 jers ...
  • T-Mobile Pulls Out Of Cycling
    Stung by ongoing doping scandals in professional cycling, T-Mobile, a subsidiary of Deutsche Telekom of Germany, has decided to abandon its sponsorship of the sport after 16 years. In announci ...
  • Audi To Sponsor U.S. Ski Team
    Audi of America, Inc. is to be the automotive sponsor of the U.S. Ski Team. The partnership includes sponsorship of both the team and key U.S. events. In addition ...
  • Motorsports Seeks Ways To Grow Base, Focus On Drivers
    [Sports] Jim Obermeyer, managing director, brand and consumer marketing for Nascar, said team marketers must make brandable personalities of their drivers' authentic personas, and exploit story lines--rivalries, clashing personalities, f ...
  • Canon, PGA Tour Extend Marketing Pact
    Extending its support for professional golf, Canon U.S.A., Inc., has renewed its marketing partnership with the PGA Tour through 2010. As part of the partnership agreement, Canon continues as "T ...
  • Front-Line Clout: A-B's Ponturo Heads To Madison Avenue
    One of sports marketing's most influential executives ever--Anheuser-Busch's Tony Ponturo--is relocating from the company's St. Louis headquarters to the doorstep of Madison Avenue. ...
  • Verizon Teams With NHL To Offer Video Alerts
    Verizon Wireless and the National Hockey League have teamed up to offer NHL video alerts, providing mobile highlights immediately after they happen. The 15-second clips, sent to subscribers after ea ...
  • Bob-And-Weave: NBC Flexes NFL Schedule
    The NFL's plan to give NBC a "flex scheduling" option to ensure that the network offers compelling games each week for the marquee "Sunday Night Football" broadcast is a winne ...
  • Packed Stadium: Only 2 Spots Remain For Super Bowl
    With only two more spots to fill between now and Feb. 3, Fox appears to be holding out for premium pricing for the last 60 seconds of in-game Super Bo ...
  • Specter Fights FCC Over NFL Net
    Sen. Arlen Specter is fighting a possible adoption of Federal Communications Commission rules that could give the nascent NFL Network an edge in its negotiations with Comcast and Time Warn ...
  • MSG, Fox Sign Deal To Air Rangers, Knicks Games
    It happens as often as either the Knicks (34 years) or Rangers (once in 67) win a championship. But each will have two games on local, over-the-air TV this season-- ...
  • Hellmuth Promoted At NBA Entertainment
    Steve Hellmuth has been promoted to EVP/operations and technology for NBA Entertainment. Hellmuth will continue to be responsible for the league's information technology, broadcast operations, and engineering departments; and managi ...
  • NFL Gives Sunday To Fox
    Fox grabbed a rare Sunday night victory--all coming from a big NFL game run-over, the network's comedies, and because ABC put "Desperate Housewives" on the sidelines. ...
  • Salesgenie Returns To Super Bowl Ad Lineup
    With word that Fox is nearing the goal line for a Super Bowl sellout, a first-time advertiser last year is returning--and doubling its presence. Salesgenie.com will air two spots th ...
  • Verizon Offers NFL 'Extra' On TV, Online
    For the second year in a row, subscribers to both Verizon's telco TV (or DirecTV package) and its broadband offering will be able to watch live games on the N ...
  • NFL Network Promotes Thursday Night Football
    As it tries to boost interest in its Thursday night games, the NFL Network has rolled out a new ad campaign starring legendary quarterback Joe Montana. The spots are s ...
  • As Strike Darkens Broadway, Nets Dangle Ticket Swap
    [Sports] The New Jersey NBA team is taking advantage of a weak spot on Broadway to build attendance at the next two games at the Meadowlands' Izod Center. On Wednesd ...
  • Super Bowl Scores: Only 2 Spots Remain
    The whistle has just about blown on sales for the Super Bowl with only two spots remaining. The near-sellout on Fox comes well in advance of the Feb. 3 broadcas ...
  • America Channel Cuts Deal With Comcast
    America Channel will be in the regional sports network arena starting with the 2008 college sports fall season. According to CEO Doron Gorshein, the programming will launch "in advance ...
  • NBC Swaps Sunday Night Games, Patriots Eye Perfect Season
    NBC has swapped games for "Sunday Night Football" on Nov. 18--inserting the drama of whether the New England Patriots can continue to stay undefeated, while dropping a ho-hum matchup betwe ...
  • New Sports Network Loops Athletes In With Brands
    The sports-focused Loop'd Network has gone live--with Monster Energy, Oakley, Pacific Sunwear and Surfer Magazine all signed on to launch branded properties and integrated marketing efforts through the social med ...
  • FedEx, NBA Pact Points Up Their Internationality-ness
    [Sports] "When FedEx created this alliance, we were the only ones they could associate with in the U.S. from a sports league standpoint," says the NBA's Mark Tatum. "Because ...
  • CBS Looks To Big NFL Payday For Patriots-Colts
    CBS is commanding one of the heftiest 30-second commercial prices ever for a regular-season, non-Holiday NFL game--$700,000 or more, according to media executives, for the upcoming New England Patriots-Indianapolis Col ...
  • More Sponsors Line Up For New York City Marathon
    The New York Road Runners Club -- which owns the NYC Marathon franchise -- has added six new sponsors this year including Toyota, which will push its eco-friendly Prius a ...
  • ESPN To Air NBA Games On TV, Web
    In the latest example of what could lead to so-called "cable bypass," ESPN's NBA games this season will be simulcast live on the Web. It could, however, raise questions f ...