- IT IQ: Techies Are More Advanced Than Marketers In Delivering Content
Email Insider, Ray Schultz - Friday, October 22, 2021
IT is first in conducting high-level analytics and using feedback from surveys, Wunderman Thompson Technology and Sitecore report. ...
- Swiss Court Rejects Idea That ESPs Are Telecommunications Providers
Email Marketing Daily, Ray Schultz - Friday, October 22, 2021
The firm is relieved of data retention and surveillance requirements that govern telcos. ...
- Digital Media Brand Risk Dropped Drastically In 1H, Led By Display
Digital News Daily, Karlene Lukovitz - Monday, October 18, 2021
Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the U.S. in the period. ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- Super Smart TVs Offer More, Redefine What Connected TV Can Do
TV Watch, Wayne Friedman - Monday, October 11, 2021
Sky Glass looks to replace satellite-delivered TV programming and revamp playlists. ...
- Escape Hatch: Making It Easy To Cancel D2C Subscriptions
Email Insider, Ray Schultz - Friday, October 8, 2021
A new German law would require a visible "termination" button. Should that be the norm in the U.S.? ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. ...
- HBO Max Reveals More European Launch Markets, Dangles Discounts, Big-Franchise Teasers
Digital News Daily, Karlene Lukovitz - Wednesday, October 6, 2021
As in the U.S., Warner Bros. movies will come to HBO Max in the European markets after just 45 days in theaters. ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, including multimodal search with Google Lens, Related topics in videos, and new search result features during its virtual Sear ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Inside Performance, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by product category across more than 15,000 retailers worldwide, with data forecasts and advice around the upcoming
holiday season. ...
- Mozilla Tags TikTok In Misinformation Struggle
Inside Performance, Laurie Sullivan - Friday, September 17, 2021
TikTok is struggling with misinformation. The platform removed nearly 350,000 videos with misinformation about the U.S. 2020 presidential election, and more than 50,000 videos about false COVID-19
information. ...
- ProtonMail Defends Itself In Flap Over Release Of Climate Activist's IP Address
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The company says it was simply complying with a legal request by the Swiss government. ...
- 2 Vogue European Editions Have New Editors-In-Chief
Publishers Daily, Ray Schultz - Tuesday, September 7, 2021
Eugenie Trochu and Francesca Ragazzi tapped as Conde Nast pursues brand globalization and re-organization. ...
- Swamped By Pop-Ups: Consumers Accept Cookies To Get Access To Sites
Email Insider, Ray Schultz - Tuesday, September 7, 2021
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue. ...
- WhatsApp Fined $266M By Ireland Data Privacy Regulator Over Data Shared With Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
WhatsApp was fined a record $266 million following an inquiry into its transparency around sharing personal data with other Facebook companies. The ruling said WhatsApp did not meet its "transparen ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- More Woes For Travel Brands As Europe Reinstates Restrictions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 31, 2021
Airlines and hotels are taking another hit as Europe has voted to reinstate a ban on travelers from the U.S. “The United States didn’t get to stay long on Europe&rsquo ...
- Netflix Intros First In-App Games, Leveraging 'Stranger Things'
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
Netflix has launched two games in Poland -- the first offerings in the new value-added tactic designed to help attract and retain subscribers. ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy
Email Insider, Ray Schultz - Monday, August 16, 2021
Young shoppers want value above all, but they are also influenced by ethics and the overall experience, EPAM reports. ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to June, but engagement is only so-so compared with that of Continental Europe, Acoustic reports. ...
- 'GQ Italia' Editor Steps Down, Welch Takes Reins
Publishers Daily, Ray Schultz - Wednesday, August 4, 2021
Giovanni Audiffredi is joining a parade of other top European editors leaving Conde Nast, including Emanuele Farneti, editor of "Vogue Italia." ...
- YouTube Tests Less Expensive, Ad-Free Premium Subscription Plan
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that offers ad-free viewing without additional Premi ...
- 'Le Figaro' Publisher Fined In GDPR Case
Publishers Daily, Ray Schultz - Friday, July 30, 2021
The penalty shows that GDPR doesn't only affect big companies, such as Google and Amazon. ...
- The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
Email Insider, Ray Schultz - Thursday, July 29, 2021
User-generated travel content works well in email, the web and social, PhocusWire reports. ...
- Dixa Snares $105 Million In Series C Funding
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Dixa, a customer engagement platform based in Europe, has raised $105 million in Series C Funding. The round was led by General Atlantic. ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacific region, the CDP Institute reports. ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers. ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Inside Performance, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expec ...
- Emanuele Farneti Exits As Editor Of 'Vogue Italia'
Publishers Daily, Ray Schultz - Friday, July 23, 2021
Farneti states that 'Vogue' is going global and that 'the beginning of any new chapter must coincide with the end of the last.' ...
- Data Snails: Almost Two-Thirds Of Firms Are Not In Full Compliance With Privacy Laws
Email Insider, Ray Schultz - Wednesday, July 21, 2021
Half of U.S. companies don't even know which regulations apply to them, Pathwire reports. ...
