- Omnicom Sees Return To Organic Growth In Q2
MAD, Steve McClellan - Tuesday, April 20, 2021
While the pandemic is still causing volatile economic conditions, at least for now the company foresees full-year growth as well. Overall revenue for Q1 was up, slightly boosted by curren ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and the ranking drop in Google search results has little to do with not selling enough ad space through Google ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results and sales enablement tool Leadiro. ...
- Making Science Enters U.S. Market With Acquisition Of 360 Conversion Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 19, 2021
European-based companies making U.S. acquisitions have an advantage when it comes to consumer privacy concerns. Making Science has spent years building privacy into its platform, giving it a head sta ...
- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way text is sent, Moovly says. ...
- German Newspaper 'Bild' To Launch A TV Channel
Around the Net In Publishing, Ray Schultz - Monday, April 12, 2021
Bild, Germany’s biggest-selling daily newspaper, will launch a television channel prior to the country’s election in September. The channel will provide up to six hours of live programming per day. &nbs ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the French data protection authority. ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Albertsons, Google Strike Tech Partnership As Online Shopping Expands Into Search, Maps
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Google's technology uses AI to scan billions of Street View images to understand consumers' location and the precise placement of objects in a building, on store shelves and in airpor ...
- When Is A Good Time To Hide TV Advertising? (Wait. What?)
TV Watch, Wayne Friedman - Tuesday, March 30, 2021
Spain's public TV company RTVE was fined 730,000 euros ($859,000) recently for running "covert" advertising. ...
- YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. ...
- Google Delays FLoC Testing In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Google will be doing FLoC tests in the U.S. and is "working to begin testing in Europe as soon as possible," tweeted Marshall Vale, Google Chrome product manager. Google promot ...
- South African Email Vendor Seeks To Expand Partnerships In Africa And Europe
Around the Net in Email, Ray Schultz - Wednesday, March 24, 2021
Everlytic, a South Africa-based provider of email messaging and other services, is seeking to partner with other businesses and agencies throughout Africa, the UK, Western Europe and
Scandinavia. ...
- Google Backs Off FLoC Testing In Europe Due To GDPR
Around the Net in Email, Ray Schultz - Wednesday, March 24, 2021
Google will refrain from making FLoC (Federated Learning Of Cohorts) tests available in countries governed by GDPR due to concern that they may violate the law. The specific issue ...
- 'El Pais' Grows From Zero To 100,000 Subscribers
Publishing Insider, Rob Williams - Tuesday, March 23, 2021
About 25% of its digital subscribers are located outside of Spain, which may indicate it has more potential to grow in Latin American markets. ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout of 5G spectrum, telecommunications industry ad spending is expected to expand an average of 4.5% annually through 2023, accordi ...
- French Email Provider Sarbacane Group Acquires A Competitor
Email Marketing Daily, Ray Schultz - Friday, March 19, 2021
Sarbacane has purchased rapidmail, a German rival to its company Mailify in a purchase that could affect U.S. brands emailing in Europe. ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said it will continue its investigation into whether the changes favor Apple's interests over those of third-party apps, ...
- GDPR Rules Could Be Tweaked In The UK: Report
Email Marketing Daily, Ray Schultz - Friday, March 12, 2021
The UK could diverge slightly from the EU in an effort to drive growth. ...
- WPP Reports 2020 Shortfall, Projects 'Solid Recovery' For 2021
MAD, Steve McClellan - Thursday, March 11, 2021
Like the other major holding companies, WPP experienced improvement in the second half of the year and is expecting a return to organic growth in the mid-single-digit range for 2 ...
- Twitter Slowed By Russian Authorities For Banned Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 11, 2021
Russian authorities Wednesday said they slowed the speed of users' uploading of photos and videos to Twitter in the country because the company failed to remove banned content. ...
- White House Is Concerned As Microsoft Email Breach Spreads
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
A hack of Microsoft's email server was apparently caused by China-based hackers and is being monitored by the White House even as it spreads to Europe. Microsoft attributes the atta ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely insta ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year in 2020, Criteo reports. ...
- Irish Data Protection Commission Concluded 4,476 GDPR Cases In 2020: Report
Digital News Daily, Ray Schultz - Monday, March 1, 2021
The leading cause of complaints was the inability to access personal data, the Irish Data Protection Commission says. ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Inside Performance, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering rose 3 ...
- Microsoft Joins Coalition Of European Publishers To Mandate News Payments
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
Microsoft has joined a group of European publishers in an effort to draft regulations that mandate payment for news content when it appears in the news feeds of search engin ...
- TikTok Violates EU Privacy And Consumer Protection Laws, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, February 17, 2021
Social video app TikTok violates the rights of European consumers, fails to protect children from "hidden advertising and inappropriate content" and doesn't clearly inform users about its data practices, ...
