- The Real Impact Of GDPR After Two Years
Around the Net in Email, Ray Schultz - Tuesday, July 7, 2020
Launched in 2018, the GDPR has had a lasting effect on businesses. But the privacy rule hasn’t been as successfully implemented as the planners had hoped. Here’s an analysis of ...
- Russian Cyber Gang Attempts Two-Pronged BEC Scam: Agari
Email Marketing Daily, Ray Schultz - Tuesday, July 7, 2020
Cosmic Lynx targets employees at the VP level while impersonating outside legal counsel in a purported M&A transaction. ...
- Amazon, Google, Facebook To Face New EU Legislation On Content, Competition, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 5, 2020
The goal is to quash anticompetitive behavior in companies such as Google, Amazon and Facebook. It would make the companies pay more taxes and take more responsibility for illegal content ...
- Discovery Buys German Channel; ViacomCBS Expands French Distribution
Television News Daily, Karlene Lukovitz - Monday, July 6, 2020
Discovery has acquired entertainment channel Tele5. ViacomCBS Networks, France's full channel portfolio, will now be available to Orange TV subscribers. ...
- The Pandemic Bump: Email Open Rates Rose Sharply During Spring, Study Finds
Email Insider, Ray Schultz - Monday, June 29, 2020
Continental Europe pulled the highest open and click rates, with North America further down the list, Acoustic reports. ...
- Pretty Please: The European Rules For Email Consent
Email Insider, Ray Schultz - Thursday, June 25, 2020
Consumers have to take clear affirmative action before you can email them. Here's an overview of what that entails. ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Inside Performance, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis ...
- Disney+ Rolling Out To 8 More European Countries
Digital News Daily, Karlene Lukovitz - Wednesday, June 24, 2020
The seven-month-old streamer's continued global expansion will position it to be a head-to-head competitor with Netflix, whose own growth has been driven by international markets in recent years. ...
- Vive La Difference: How Consumer Sentiment Has Changed Post-Pandemic
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a non-incentivized psychometric assessment that triggers ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringing ...
- Report Signals Problems With The GDPR
Around the Net in Email, Ray Schultz - Tuesday, June 23, 2020
Smaller businesses have been particularly hit by the cost of compliance with the GDPR. And regulators have struggled to apply the rules to emerging technologies such as AI, blockchain and ...
- Publicly Available Data Is Personal, French Data Authority Rules
Email Marketing Daily, Ray Schultz - Friday, June 19, 2020
The French data authority CNIL says publicly available contact information is entitled to protection, according to CPO magazine. ...
- NBCU Announces Leadership Team To Run NBCU, Sky Global Advertising & Partnerships
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
Global ad and partnership media deals for NBCU and Sky will be available through NBCU's One Platform. The new Global Advertising & Partnerships Team will be led by KC Sullivan, ...
- Apple Hit With EU Antitrust Investigations
Digital News Daily, Gavin O'Malley - Tuesday, June 16, 2020
The European Commissioner for Competition believes Apple has assumed too powerful a position within the mobile marketplace and is dominating app distribution. ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- Google Adds Financial Resources, Tools To Help Non-Profits, SMBs During Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google added $200 million to its annual ad grant commitments to non-profits and launched services to help SMBs as businesses begin to reopen and look to recover and consumer behavior ...
- EU Sets July 20 Deadline To Decide On Google, Fitbit Acquisition
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Antitrust regulators from the European Union will decide by July 20, whether to allow Google to complete its $2.1 billion bid for fitness trackers company Fitbit. Google sought EU approval ...
- EU Members Agree On Tech Standards For COVID Tracing Apple, Google App
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
Germany, Italy, Poland and Latvia have launched Bluetooth-based apps using technology from Apple and Google that log contacts on a mobile device. Reuters reports the approach is backed by a ...
- Businesses See Online Growth During Pandemic: Study
Digital News Daily, Ray Schultz - Thursday, June 11, 2020
Many brands are investing in websites, mobile apps and social media, Bloomreach and Forrester Consulting report. ...
- UK Consumers Say: We Want More COVID-19 Email
Email Marketing Daily, Ray Schultz - Wednesday, June 10, 2020
Respondents miss emails from brands they no longer hear from, and 18% want more COVID-19-related emails, but several variables determine their level of acceptance, a study finds -- including age, ...
- INKY Garners $20 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
INKY Technology Corp. has pulled in $20 million in funding, which will fuel the company's expansion in Europe, Asia and Latin America. ...
- Email Deliverability Issues Cause Financial Pain, Marketers Say
Email Marketing Daily, Ray Schultz - Wednesday, June 3, 2020
Brands face many deliverability challenges, including bounces and being blacklisted, Validity and the UK DMA report. ...
- Google Cloud Strikes Deal With UK Government, COVID-19 Impacts Adoption
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
The deal allows organizations including government departments, local councils and the National Health Service to obtain a discount based on their estimated spending on Google's cloud platform for the next ...
- EU Clarifies Rules On 'Cookie Consent'
Around the Net in Email, Ray Schultz - Tuesday, June 2, 2020
Brands can not assume that making access to website conditional on accepting cookies constitutes valid consent. An update from the EU clarifies that it doesn’t. ...
- France Rejects Apple-Google COVID-19 Tracing App, Builds Its Own
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
France is rolling out a COVID-19 contact-tracing app, becoming the first major European country to deploy the smartphone technology amid privacy fears. StopCovid will run on Google Android and Apple ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad agencies ...
- Data Privacy Concerns Prompt Browser, Search Engine Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Two European companies have formed a partnership that allows consumers to keep their searches private and advertisers from tracking, tracing and logging their activities across the web. ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
MainAd, based in Italy, has expanded into the U.S. to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal ...
- Google To Help More Than 5,300 Local Newsrooms
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
"Press Gazette" is reporting that Google's efforts to help local news will see grants made to more than 5,300 newsrooms across the globe, including more than 100 in the ...
- Court Overturns EU's Block On O2 And Three Merger
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
An EU court has overturned a decision by the EU's competition watchdog to oppose the merger of O2 and Three, "The Telegraph" reports. The court said several mistakes were made ...
