- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing from Omnicom, Talon has been expanding ...
- IAB Europe's Data Framework Rejected By EU
Around the Net In Digital, Ray Schultz - Monday, October 19, 2020
EU data authorities have rejected a framework developed by IAB Europe for gathering consent from consumers. Systems of high-velocity data trading are incompatible with security measures demanded by EU law.&n ...
- Belgian Privacy Regulator Criticizes IAB Europe Over GDPR Compliance Framework
Digital News Daily, Wendy Davis - Monday, October 19, 2020
The IAB Europe's transparency and consent framework, rolled out in 2018, allows companies to disclose sensitive data about consumers without their permission, according to a summary of the Belgian Data ...
- Merkle Rejiggers Americas, EMEA Leadership Roles
MAD, Steve McClellan - Thursday, October 15, 2020
Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM business in the Americas. Margaret Wagner is succeeding Komasinski in his ...
- Email Still Used For Customer Service By Most Firms, But Patterns Are Changing: Study
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
The most mature companies are adding SMS and other channels to email and phone, Zendesk reports. ...
- Google Set To Strike A Deal With French Government On News
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
Google is set to reach a deal to pay French publishers for their news used on its platform, the company told Reuters on Wednesday. The deal would come on the eve of ...
- WPP Appoints Cybersecurity Expert To Its Board
MAD, Steve McClellan - Monday, October 5, 2020
Tom Ilube, founder and CEO of Crossword Cybersecurity Plc, has been named an independent non-executive director of the holding company's board. ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video ...
- Microsoft Outlook Out Again For European Users
Email Marketing Daily, Ray Schultz - Monday, October 5, 2020
Microsoft Outlook was out again Sunday evening, mostly for users in Northern Europe. On Sunday, the company said: 'Users can send email but the messages aren't being delivered to the ...
- H&M Subsidiary Hit With EUR3.5 Million GDPR Fine
Around the Net in Email, Ray Schultz - Friday, October 2, 2020
The Hamburg Data Protection Authority has hit the German subsidiary of fashion retailer H&M with a €3.5 million fine for its handling of employee data. The fine is for
alleged GDPR violations. ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS and the web. ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, build its product offering and gain ...
- Microsoft Bing Wins Google Auction Search Slots On Android Phones In Key Countries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
The Google auction for search slots on Android devices demonstrates that Bing has a following. ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they want politicians to help them. ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs or income, Selligent reports. ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Study Shows Few U.S. Consumers Want To Protect Their Email Data
Email Marketing Daily, Ray Schultz - Friday, September 18, 2020
But the number is even lower in the UK. Gmail is the most cited in searches, NordLocker reports. ...
- Oracle To Halt Third-Party Data Offering In Europe
Around the Net in Email, Ray Schultz - Monday, September 14, 2020
Oracle will no longer offer third-party data targeting services in Europe, effective Tuesday. The decision is the probable result of a multibillion-dollar lawsuit about alleged GDPR
violations. ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," GroupM Business Intelligence Global President Brian ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. ...
- Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
To help celebrate gay pride, Burger King has literally planted one on arch rival McDonald's spokescharacter Ronald McDonald. ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries including ...
- Ireland Orders Facebook To Stop Transferring User Data To U.S.
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2020
Facebook received a letter from regulators in Ireland that requires the company to "suspend data transfers to the U.S. about its EU users," according to The Wall Street Journal, citing people ...
- Sarbacane Group Pulls In $27 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The French company, the parent of email service Mailify, plans to continue investing in R&D. ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 7, 2020
Italy is the latest country to launch a probe against Google. On Monday its authority on monopolies and trade practices also announced an investigation into Apple and Dropbox based on ...
- Apple Passes Digital, Value-Added Tax Increases On To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
Apple has announced it will raise charges for developers selling on the local App Stores in a variety of countries to pay for the upcoming taxes and increase in foreign ...
- SparkPost Expands Its IntelliSeeds Email Data Network
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
IntelliSeeds, launched in 2019, now covers several additional countries in Europe, the company says. ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study Shows
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
Big businesses are also more likely to send non-personalized emails, Prospex.ai reports. ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered with U.K.-based CKDelta to help improve the accuracy of data in the ad industry. ...
- Facebook News Plans Global Expansion
Publishers Daily, Sara Guaglione - Tuesday, August 25, 2020
The social-media platform will begin discussions with publishers in the UK, Germany, France, India and Brazil. ...
