In preparation for the 2016 election and beyond, programmatic ad tech firm Rubicon Project on Wednesday announced it has opened an office in Washington, D.C. ...

"Wells Fargo recognizes the potential of the African-American audience, and as they tell their story of helping customers, they reached out to us," One Solution President Detavio Samuels tells "Marketi ...

"For a vodka brand born in San Francisco, one of the pioneering homes of today's progressive LGBT movement, the right for all people to raise a toast to marriage ...

Says NPD's Marshal Cohen, chief industry analyst, in its release: "When New York and Los Angeles don't even make it into the top 10 list of DMAs driving apparel growt ...

The brand is introducing the expanded line with its biggest spring ad campaign ever, including its first spring broadcast TV spot. It showcases North Face athletes outdoors, but also ...

The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue crows for the much scarier prospe ...

The global head of GM's Cadillac unit kicked off the Washington Auto Show with a speech about how the luxury brand is moving to compete globally against the perennial luxu ...

The "Tanqueray Trunk Shows" will be held in six markets. They launch in New York City on Jan. 31 and conclude with Houston on April 11, with stops in Washingto ...

Chobani Greek Yogurt Oats is the latest of several product launches aimed at incrementally increasing consumption and sales not only for Chobani, but the Greek yogurt category as a whol ...

Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafina water and other picnic fixings were delivered to Manhattanites by Uber's courier service, UberRush. ...

Ford's 2014 Transit Commercial Van is down on the farm, doing the produce business at the farmer's market and serving as repair van. There is also a 2014 Ford F-1 ...

Two of the hottest topics in Hispanic marketing in 2014 have been the "Total Market Approach" and Hispanic Millennials. The emergence of the Total Market Approach in the last coup ...

Google spent $5.03 million between April and June, up $1.21 million from earlier in the year, to lobby lawmakers in Washington. Online advertising, patent reform, immigration and surveillance issues we ...

Does the closing of the once rapidly rising Crumbs Bake Shop indicate some larger societal shift, as the Hollywood Reporter's headline suggests: "Has the Cupcake Craze Already Crumbled?" Or ...

That's the thinking behind a notable new partnership initiative spearheaded by the Annapolis & Anne Arundel County Conference and Visitors Bureau, which promotes leisure and business travel in Annapolis a ...

"We believe that people can do simple things that make a big difference to make life at home better," says Julie Foor, Ikea Home Tour project manager. "We're tackling ho ...

A new campaign ad for Sen. Mitch McConnell features his voiceover with iconic photos of the Bluegrass State abut when the video montage switches to a basketball celebration, it isn ...

Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to provide a differentiated experience for o ...

Big changes are afoot in the newspaper industry, including new owners at "The Boston Globe" and "Washington Post," raising hopes that new management and fresh ideas will help these aili ...

The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers as consumers and manufacturers. Thus, the content is inordinately about alternati ...

The trade groups released a new study today that concludes that current Congressional efforts to curb deductions for advertising expenditures would have a major negative impact on economic growth a ...

The Glenlivet is hosting a series of 45 upscale "learning experience" events over two years, designed to reinforce the brand's lifestyle and luxury positioning with its most loyal, active U. ...

The venue just launched a $400 million extension called "Daytona Rising" that will encompass the mile-long racing experience along the Speedway's mile-long front stretch. ...

In the commercial, titled "Miss Richfield's Selfie Tour of Philadelphia," cabaret entertainer Miss Richfield 1981 visits landmarks all over the city -- snapping photos of herself -- and some ne ...

Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it has 14 stores, including locations in Georgetown and Annapolis, as well as 120 employe ...

Ben & Jerry's is asking residents of five cities to vote to help create and determine the names of new ice cream flavors that reflect their locales. The twist: T ...

The Washington Post named Kevin Gentzel chief revenue officer effective June 10, 2013. ...

Top 10 DMAs in which adults have used organic baby food in last 6 months: ...

Top 10 DMA's where adults have used non toxic/biodegradable laundry detergent in the last 6 months: ...

A new study from Cars.com lists Lima, Ohio, of all places, as eighth among the top 10 U.S. cities with the most environmentally conscious car shoppers. San Francisco is numb ...