- Rubicon Project Opens Office In DC To Serve Political Advertisers
Real-Time Daily, Tyler Loechner - Wednesday, July 22, 2015
In preparation for the 2016 election and beyond, programmatic ad tech firm Rubicon Project on Wednesday announced it has opened an office in Washington, D.C. ...
- Wells Fargo Profiles African-American Professionals' Passions
Marketing Daily, Aaron Baar - Tuesday, May 26, 2015
"Wells Fargo recognizes the potential of the African-American audience, and as they tell their story of helping customers, they reached out to us," One Solution President Detavio Samuels tells "Marketi ...
- Skyy Vodka Expands 'Toast To Marriage' Campaign In Advance Of Supreme Court Decision
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
"For a vodka brand born in San Francisco, one of the pioneering homes of today's progressive LGBT movement, the right for all people to raise a toast to marriage ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When New York and Los Angeles don't even make it into the top 10 list of DMAs driving apparel growt ...
- With New Line, The North Face Heads To The Gym
Marketing Daily, Sarah Mahoney - Monday, April 13, 2015
The brand is introducing the expanded line with its biggest spring ad campaign ever, including its first spring broadcast TV spot. It showcases North Face athletes outdoors, but also ...
- Audi A6 Escapes Attack Of The Mutant Drones
Marketing Daily, Karl Greenberg - Monday, March 9, 2015
The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue crows for the much scarier prospe ...
- AC/DC In D.C. As Automakers Reveal Electric And Hydrogen Plans
Marketing Daily, Karl Greenberg - Friday, January 23, 2015
The global head of GM's Cadillac unit kicked off the Washington Auto Show with a speech about how the luxury brand is moving to compete globally against the perennial luxu ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They launch in New York City on Jan. 31 and conclude with Houston on April 11, with stops in Washingto ...
- Chobani Feeling Its Oats With Launches Aplenty
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
Chobani Greek Yogurt Oats is the latest of several product launches aimed at incrementally increasing consumption and sales not only for Chobani, but the Greek yogurt category as a whol ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafina water and other picnic fixings were delivered to Manhattanites by Uber's courier service, UberRush. ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing the produce business at the farmer's market and serving as repair van. There is also a 2014 Ford F-1 ...
- Two Models for Two Hispanic Markets
Engage:Hispanics, Jose Villa - Thursday, August 7, 2014
Two of the hottest topics in Hispanic marketing in 2014 have been the "Total Market Approach" and Hispanic Millennials. The emergence of the Total Market Approach in the last coup ...
- Google Spent $5 Million In Three Months To Lobby Washington
SearchBlog, Laurie Sullivan - Tuesday, July 22, 2014
Google spent $5.03 million between April and June, up $1.21 million from earlier in the year, to lobby lawmakers in Washington. Online advertising, patent reform, immigration and surveillance issues we ...
- Out Of Dough, Crumbs Bake Shop Crumbles
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 8, 2014
Does the closing of the once rapidly rising Crumbs Bake Shop indicate some larger societal shift, as the Hollywood Reporter's headline suggests: "Has the Cupcake Craze Already Crumbled?" Or ...
- Annapolis Amplifies Impact Through Partnerships
Marketing Daily, Karlene Lukovitz - Monday, May 26, 2014
That's the thinking behind a notable new partnership initiative spearheaded by the Annapolis & Anne Arundel County Conference and Visitors Bureau, which promotes leisure and business travel in Annapolis a ...
- Ikea Launches 'Home Tour' Program
Marketing Daily, Tanya Gazdik - Thursday, April 3, 2014
"We believe that people can do simple things that make a big difference to make life at home better," says Julie Foor, Ikea Home Tour project manager. "We're tackling ho ...
- Sen. McConnell's Campaign Ad Makes A Bad Basketball Mistake--In Kentucky, (And Misses The Rebound Too)
Around the Net in Video, P.J. Bednarski - Wednesday, March 26, 2014
A new campaign ad for Sen. Mitch McConnell features his voiceover with iconic photos of the Bluegrass State abut when the video montage switches to a basketball celebration, it isn ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to provide a differentiated experience for o ...
- New Regimes Set New Goals At 'Boston Globe,' 'WaPo'
MediaDailyNews, Erik Sass - Friday, January 31, 2014
Big changes are afoot in the newspaper industry, including new owners at "The Boston Globe" and "Washington Post," raising hopes that new management and fresh ideas will help these aili ...
- Industry Talks Tech And DC Currents In D.C.
Marketing Daily, Karl Greenberg - Wednesday, January 22, 2014
The Washington Auto Show is unique. It is the only international auto show that is as much for policymakers as consumers and manufacturers. Thus, the content is inordinately about alternati ...
- ANA, Advertising Coalition Denounce Proposed Ad Tax Changes
MAD, Steve McClellan - Tuesday, January 14, 2014
The trade groups released a new study today that concludes that current Congressional efforts to curb deductions for advertising expenditures would have a major negative impact on economic growth a ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" events over two years, designed to reinforce the brand's lifestyle and luxury positioning with its most loyal, active U. ...
- Daytona International Speedway Fires Up Campaign
Marketing Daily, Karl Greenberg - Monday, October 14, 2013
The venue just launched a $400 million extension called "Daytona Rising" that will encompass the mile-long racing experience along the Speedway's mile-long front stretch. ...
- Philly Unveils New LGBT TV Spot
Marketing Daily, Karlene Lukovitz - Thursday, August 29, 2013
In the commercial, titled "Miss Richfield's Selfie Tour of Philadelphia," cabaret entertainer Miss Richfield 1981 visits landmarks all over the city -- snapping photos of herself -- and some ne ...
- Lou Lou: Small Store Makes Good
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it has 14 stores, including locations in Georgetown and Annapolis, as well as 120 employe ...
- Ben & Jerry's Gives Twist to Flavor Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, June 3, 2013
Ben & Jerry's is asking residents of five cities to vote to help create and determine the names of new ice cream flavors that reflect their locales. The twist: T ...
- WaPo Names Gentzel CRO
MediaDailyNews, Fern Siegel - Tuesday, May 28, 2013
The Washington Post named Kevin Gentzel chief revenue officer effective June 10, 2013. ...
- Who's Buying Organic Baby Food?
Marketing Daily, Nina Lentini - Friday, April 26, 2013
Top 10 DMAs in which adults have used organic baby food in last 6 months: ...
- Who's Using Non-Toxic/Biodegradable Laundry Detergent?
Marketing Daily, Nina Lentini - Thursday, April 25, 2013
Top 10 DMA's where adults have used non toxic/biodegradable laundry detergent in the last 6 months: ...
- Top Green Car Markets
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 24, 2013
A new study from Cars.com lists Lima, Ohio, of all places, as eighth among the top 10 U.S. cities with the most environmentally conscious car shoppers. San Francisco is numb ...