- Empower Promotes Locker To Lead Chicago Office
MAD, Steve McClellan - Tuesday, July 6, 2021
Emily Locker has been with the agency for a total of a decade, returning in 2018 to lead the agency's Ashley HomeStore media account while embedded in the client's offi ...
- New Campaign Promotes Chicago As Burgeoning Tech And Innovation Mecca
MAD, Steve McClellan - Sunday, May 30, 2021
The "Come Back To Move Forward" campaign is designed to recruit 10,000 tech professionals to the region over the next two years. ...
- Labelium Launches New Entertainment-Focused Media Planning And Buying Service
Mediapsssst, Richard Whitman - Tuesday, May 25, 2021
Labelium Play is designed to integrate brands into video, audio and gaming platforms such as YouTube, Spotify and Twitch. ...
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
MAD, Steve McClellan - Thursday, April 22, 2021
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is also complementary to Kantar's U.S. ...
- Tegna Starts Twist, Lifestyle Local Digital-Based TV Network
Television News Daily, Wayne Friedman - Monday, April 5, 2021
Twist's programming includes leading off-cable TV network reality and unscripted TV shows, such as "Dance Moms," "Tabatha Takes Over," and "Flipping Out." ...
- OKRP Says Sleep Well And Work Less When DST Kicks In
MAD, Larissa Faw - Friday, March 12, 2021
The agency has filed a petition at Change.org to move the official DST time change to 4pm on the second Friday of March instead of 2 am on the seco ...
- OKRP Taps Robinson As Its New Production Leader
MAD, Larissa Faw - Monday, March 1, 2021
Elena Robinson joins as head of production to redefine and expand the firm's production capabilities. ...
- FCB Chicago Names New Strategy Lead
People on the Move, Larissa Faw - Monday, January 18, 2021
FCB Chicago has appointed Nicole Brandell as Chief Strategy Officer. She'll work closely with Kelly Graves, FCB Chicago President, and Andrés Ordóñez, FCB Chicago Chief Creative Officer, to lead t ...
- Leo Burnett Helps Chicagoans Get Their Day Off To A Nutritious Start
MAD, Larissa Faw - Tuesday, December 29, 2020
Burnett signed Chicago's Off the Street Club (OTSC) as the agency's first community partner. The 120-year-old organization provides safe haven and a food pantry for more than 3,000 kids a ...
- Havas Chicago Bolsters Senior Team
People on the Move, Steve McClellan - Friday, December 18, 2020
Havas Chicago has appointed Lilia Arroyo Flores as Chief Strategy Officer and Maisha Pearson joins as Chief Client Officer. Flores will be responsible for developing and leading strategy across Hav ...
- Agencies Join Forces To Support Chicago Organizations
MAD, Larissa Faw - Friday, October 16, 2020
The initiative will serve as a matchmaker to connect organizations with agencies to develop creative campaigns, social media content, marketing materials, integrated media strategies and virtual or live events, amo ...
- SCC Reimagines 'Ferris Bueller's' Iconic Car Crash Scene In New LiftMaster Ad
MAD, Larissa Faw - Wednesday, September 30, 2020
But this time there's no car crash, thanks to new technology in the LiftMaster garage door opening system. ...
- 122 Years After Founding, Cramer-Krasselt Looks To The Past To Guide Its Future
MAD, Larissa Faw - Tuesday, September 8, 2020
C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called "The Wheelman" for their bicycle club in Milwaukee, Wisconsin. ...
- Schafer Condon Carter Acquires TimeZoneOne
MAD, Larissa Faw - Tuesday, September 1, 2020
Chicago-based TZO offers PR and digital services including website design and development, creative, travel trade marketing, video production, and social media strategy. ...
- Former 22nd Century Media Leaders Launch Campaign To Support Chicago-Based Nonprofit Newsroom
Publishers Daily, Melynda Fuller - Thursday, July 9, 2020
'The Record' will serve the communities of Wilmette, Winnetka, Northfield, Kenilworth and Glencoe in the township of New Trier. It replaces the 14 suburban newspapers that were shuttered. ...
- Merge Taps Isobar Veteran For Chief Digital Officer Role
MAD, Steve McClellan - Monday, June 15, 2020
Saurab Bhargava served with Dentsu Aegis Network's Isobar for nearly two decades and will now lead Merge's digital transformation business. ...
- Chicago's Target Data Merges With Aisle Rocket
MAD, Larissa Faw - Monday, June 8, 2020
Aisle Rocket's expertise in creative UX, brand storytelling, and e-commerce will complement Target Data's core capabilities of data and paid media execution. ...
- 43 Chicago Media Outlets Launch Fundraising Campaign
Publishers Daily, Fern Siegel - Friday, May 8, 2020
In Chicago, where revenue has sunk 85%, independent media brands are waging a funding effort through June 5. ...
- 50,000feet Takes Big Picture View Of NYC, Expands There
MAD, Steve McClellan - Thursday, March 19, 2020
The Chicago-based agency has forged a strategic alliance with the Carbone Smolan Agency and opened an office in The Big Apple. ...
- Merge Merges With Sandbox
MAD, Steve McClellan - Tuesday, March 3, 2020
The transaction creates an agency with a staff of 600 across seven offices in U.S. and Canada. Merge CEO Patrick Venetucci will lead the combined entity as CEO. ...
- Laughlin Constable Names Maxham Chief Creative Officer
People on the Move, Steve McClellan - Tuesday, February 25, 2020
Chicago-based independent agency Laughlin Constable has hired John “Max” Maxham as its Chief Creative Officer (CCO). He succeeds Lisa Bennett who left the agency late last year. Maxham joins ...
- SocialDeviant Spreads Kindness Throughout Chicago
MAD, Larissa Faw - Tuesday, February 18, 2020
This year's "Kindness in the Wild" activation centers around a brightly-designed 12' by 6.5' mural painted by local artist Emmy Star Brown. ...
- OKRP Celebrates Black History Month, Soul Of Chicago
MAD, Larissa Faw - Tuesday, February 11, 2020
The Chicago-based agency has partnered with Chicago musician Vince Lawrence for "#312Soul: An Unfinished Retrospective Of Chicago's Black Music History." ...
- 'Chicago Tribune' Staffers Call For New Owners, Publish Anti-Alden Op-Ed
Publishers Daily, Melynda Fuller - Monday, January 20, 2020
Two investigative writers called out Alden for its history of decimating local newspapers and called for "a civic-minded local owner or group of owners." ...
- Starcom USA Reorganizes Leadership, Taps Williams As President-CIO
MAD, Larissa Faw - Monday, January 13, 2020
Among the changes, Chris Williams has joined the agency as President/Chief Investment Officer. Williams succeeds Kristina Lutz who will work on consulting projects within the broader Publicis Media
network. ...
- Epsilon Veteran Joins Schafer Condon Carter As Its New CEO
MAD, Steve McClellan - Friday, December 20, 2019
Richard McDonald takes over as the Chicago agency's third CEO in its 30-year history, succeeding David Selby, who has been promoted to Co-Chairman and Chief Product Officer. ...
- Braze To Open Chicago Office Early In 2020
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
Braze says it sent 53 million emails on Black Friday, among 2.9 billion messages overall. ...
- Havas Chicago Taps Laughlin As President, Chief Client Officer
MAD, Steve McClellan - Wednesday, December 4, 2019
Nicole Laughlin most recently served at Facebook in Chicago where she led global marketing solutions. The agency also announced the appointment of Allison Ciummei as Chief Talent Officer. ...
- OKRP Appoints Laura Fegley Chief Creative Officer
MAD, Larissa Faw - Thursday, November 7, 2019
She assumes the role previously held by agency co-founder Matt Reinhard, who will shift to a new growth and innovation role within the agency to be announced soon. ...
- Chicago Agencies Sandstorm, Jacobs Agency Merge
MAD, Larissa Faw - Thursday, October 31, 2019
This deal combines the "creative reputation of the Jacobs Agency with the data-driven digital and user experience expertise of Sandstorm," explains Sandy Marsico, founder of Sandstorm. ...
