- McDonald's Selects Publicis.Sapient, Capgemini For Innovation Assignment
MAD, Larissa Faw - Monday, August 28, 2017
The companies will partner to lead McDonald's digital and technology innovation strategy, helping to create the restaurant experience of the future. ...
- NEW! Burnett, ComEd Stage Chicago Derby For Future Female STEM Stars
Out to Launch, Larissa Faw - Tuesday, August 22, 2017
Leo Burnett Chicago and utility company ComEd are encouraging teen girls to seek careers in STEM fields by converting old refrigerators into more advanced versions of Soapbox Derby-type race car ...
- NEW! The Museum of Science and Industry: "Long Live Curiosity"
Out to Launch, Larissa Faw - Thursday, August 3, 2017
The Museum of Science and Industry, Chicago (MSI) is revealing the first phase of its new positioning by shifting from an "exhibit-first focus" to a "brand-first" consumer experience. Developed wi ...
- SCC Merges PR, Influencer and Social Practices
MAD, Larissa Faw - Friday, June 16, 2017
Positioned as a silo-free operation, the rejiggered unit will develop traditional analog and digital media projects across multiple media platforms. It's a proactive move to stay ahead of the evolvi ...
- Can't Read This Ad? Read This Story To Get The Uptake
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2017
To reach one of the most targeted audiences imaginable -- sophisticated computer coders -- data analytics startup Uptake is using one of the most ubiquitous media possible: out-of-home. In ...
- Ecole Weinstein Departs Havas For FCB
MAD, Larissa Faw - Tuesday, May 16, 2017
She reports to Liz Taylor, FCB Chicago's chief creative officer. At Havas Worldwide, Weinstein was Group Creative Director and led work for Hefty, Reynolds, DISH, Moen, Sauza Tequila and Eff ...
- Tronc Bids For 'Chicago Sun-Times'
The Daily Blog, Erik Sass - Tuesday, May 16, 2017
The owner of the Chicago Tribune is looking to acquire the chief local rival of its flagship newspaper, with Monday's announcement that Tronc is bidding for Wrapports Holdings, which publish ...
- 'Ebony' Departs Chicago, Heads To LA With Fewer Staffers
The Daily Blog, Erik Sass - Tuesday, May 9, 2017
It's the end of an era in the Windy City, as iconic African-American magazine Ebony and sister title Jet exit Chicago following a sale by longtime proprietor Johnson Publishing. ...
- Gyro Chicago Named U.S. AOR For Grant Thornton
MAD, Steve McClellan - Wednesday, May 3, 2017
The appointment came after a formal review held by the U.S. arm of the global tax and audit giant. The firm previously worked with Doremus although it was not cle ...
- Mondelez: Two Marketing Execs Hired as CMO Dana Anderson Exits
Marketing Daily, Karlene Lukovitz - Monday, April 24, 2017
While praising Anderson for playing a "key role in driving fearless marketing," Mondelez says her departure represents an opportunity to "evolve" the CMO role. It will focus on finding ...
- Chicago Agency HY Connect Acquires Merge Design + Interactive
MAD, Steve McClellan - Wednesday, April 12, 2017
The MD+I offering includes website creation, mobile apps, digital marketing campaigns and social programs. It also develops full-scale enterprise solutions. ...
- The Fault Is Not In Our Stars. It's In Our Thumbs
VidBlog, P.J. Bednarski - Monday, April 3, 2017
Netflix has quit letting you assign "star ratings" to the shows you watch. Instead, a viewer can give a thumb's up or a thumb's down. It's less precise. It's probab ...
- Havas Chicago Lands New ECD
MAD, Larissa Faw - Thursday, March 30, 2017
Hirsch will help guide Havas Chicago as it evolves away from the traditional agency model. The company created what it calls the first-ever agency and cultural center for Millennials ...
- WPP's Landor Gets New Boss For Chicago Office
Mediapsssst, Richard Whitman - Thursday, March 16, 2017
Joining the North America leadership team, Lori Gross will oversee strategy and growth opportunities for the Chicago office and act as an advisor across Landor's other regional offices in Cincinnat ...
- 'ChicagoMod' Debuts In March, Targets Wealthy Demo
Publishers Daily, Fern Siegel - Monday, March 13, 2017
Mod Media is launching the publication this month, complete with 120 pages of high-end lifestyle: fashion, travel, art and dining. There will also be a strong emphasis on philanthropy. ...
- Windy City Promises No Shortage Of Vehicle Reveals
Marketing: Automotive, Tanya Gazdik - Wednesday, February 8, 2017
It is consistently one of the nation's largest auto shows in terms of consumer attendance, and that's nothing to sneeze at. ...
- Katie Newman Joins Leo Burnett As U.S. CMO
MAD, Steve McClellan - Friday, January 27, 2017
Previously Newman was CMO at startups founded by Andrew Swinand, including The Abundancy, Ardent and Transparent Media Partners. Burnett acquired both The Abundancy and Ardent when Swinand joined Burnett earli ...
- Andrew Swinand, 2 Of His Companies Join Leo Burnett
MAD, Steve McClellan - Monday, January 9, 2017
Swinand has been appointed North American CEO, effective immediately. The agency is also acquiring two firms that Swinand developed at his Chicago-based tech start-up firm Abundant Venture Partners. ...
- Havas Chicago Appoints Laura Terry CMO
MAD, Steve McClellan - Tuesday, December 20, 2016
The British-born Terry fills the role left vacant by chief growth officer, Laura Maness, who was promoted to president of Havas New York earlier this year. She joins Havas fr ...
- Omnicom Unveils New McDonald's-Dedicated Agency
Around the Net In MediaPost's Agency News, Steve McClellan - Thursday, November 17, 2016
Omnicom unveiled the details of its new dedicated McDonald's agency which has been dubbed We Are Unlimited today in Chicago. The shop has been in the works since the summ ...
- Splice Is Nice: Bud Has Harry Caray Call Game 7
Around the Net in Video, P.J. Bednarski - Friday, November 4, 2016
In Chicago, usually dead people are only resurrected to vote. But Anheuser-Busch spliced audio from old broadcasts featuring famed/beloved Harry Caray seemingly calling the final moments of the Cubs World Seri ...
- Three Chicago Ad Execs Die in Uber Crash
Mediapsssst, Richard Whitman - Tuesday, October 25, 2016
The three friends had worked together in account service at Chicago's Energy BBDO. ...
- New Agency -- Wait For It -- Turns Agency Model Inside Out!
Mediapsssst, Richard Whitman - Wednesday, October 19, 2016
Here we go again. Yet another agency promises to reinvent the ad agency by -- surprise -- doing things in a completely different way! ...
- Sears' New Spin On Planned Obsolescence: Let Consumers Know
MAD, Larissa Faw - Monday, October 3, 2016
The big box retail giant wants to connect with people through a new campaign who are in a state of so-called "appliance duress" and provide tips about warning signs th ...
- Mediavest | Spark CEO Chris Boothe Awarded Chicago Ad Federation 2016 Silver Medal Award
Mediapsssst, Richard Whitman - Thursday, September 22, 2016
The award recognizes a distinguished member of the Chicago advertising community for his or her career contributions and accomplishments. ...
- Omnicom Wins McD's U.S., Will Create New Agency To Run The Account
MAD, Steve McClellan - Monday, August 29, 2016
The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously shared by DDB and Publicis Groupe ...
- Top Pepsi Exec Named Chicago Ad Woman of the Year
Mediapsssst, Richard Whitman - Sunday, August 28, 2016
Morgan Flately who is the chief marketing officer at PepsiCo Global Nutrition Group and SVP of Global Grains has been named the 2016 Chicago Advertising Woman of the Year ...
- Beat The Heat Italian Style
MAD, Steve McClellan - Tuesday, August 16, 2016
RPM Advertising has created the "Italian For Summer" campaign to promote Terlato Wines' Riondo Prosecco brand. The campaign features online and print components including a banner depicting what the agen ...
- Rise Interactive Taps Cheryl Berman For Newly Formed Advisory Board
Mediapsssst, Richard Whitman - Wednesday, August 10, 2016
Berman, former CEO at Leo Burnett USA and other business mavens will help guide the strategic direction of the agency. ...
- The Escape Pod Acquires Stake In ORA Interactive
MAD, Larissa Faw - Monday, August 8, 2016
ORA's team of designers, developers and managers will move to The Escape Pod's Fulton Market headquarters in Chicago. Combined they will have 47 staffers. However, ORA will continue to opera ...
