- Indian Partners With Zac Brown Band For U.S.O. Program
Marketing Daily, Karl Greenberg - Saturday, May 16, 2015
The Zac Brown Band, which has done several U.S.O. tours, will meet with select troops on behalf of Indian on some stops of their 50-city North American Stadium Tour. T ...
- GoGo SqueeZ Expands Marketing With $12M 'Goodness On The Go' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 12, 2015
This year's expanded, $12-million campaign began with television, print and digital ads that ran through the first quarter. It will continue with a three-month tour spanning about a dozen marke ...
- NFL, Marketers, Fans Caught In The Draft
Marketing: Sports, Barry Janoff - Tuesday, April 28, 2015
Every day can't be your birthday, but for NFL fans, there are plenty of days in spring that provide gifts for the fall-winter 2015 campaign to come. ...
- As Online Sales Gain, Orlando and Washington Emerge As Key Markets
Marketing Daily, Sarah Mahoney - Tuesday, April 21, 2015
Says NPD's Marshal Cohen, chief industry analyst, in its release: "When New York and Los Angeles don't even make it into the top 10 list of DMAs driving apparel growt ...
- With New Line, The North Face Heads To The Gym
Marketing Daily, Sarah Mahoney - Monday, April 13, 2015
The brand is introducing the expanded line with its biggest spring ad campaign ever, including its first spring broadcast TV spot. It showcases North Face athletes outdoors, but also ...
- Turtle Wax Drives In Front Of Furious 7 For New Campaign
MAD, Larissa Faw - Friday, April 3, 2015
Developed by O'Keefe, Reinhard & Paul (OKRP), the 360-degree campaign debuts in front of Furious 7 beginning April 3. It will then expand to TV, digital, mobile, social and P ...
- Accordant Opens Chicago Office, Adds 2 To Help Lead
Real-Time Daily, Tyler Loechner - Friday, March 20, 2015
Accordant Media, an independent trading desk, has announced the opening of a new office in Chicago. The company has also made two appointments to help build out its new midweste ...
- New Leadership At Y&R Chicago
MAD, Steve McClellan - Tuesday, March 17, 2015
The WPP agency has tapped mcgarrybowen's John Fraser to become president of its Chicago office. Fraser succeeds Kary McIlwain, who has worked with Y&R for 26 years in both i ...
- Autotrader Seeks To Be Brand Experience, Not Just A URL With New Look
Marketing Daily, Karl Greenberg - Tuesday, March 17, 2015
Pointedly, the new look is also intended to translate much more effectively to different screens. Even the signature orange palette has been altered to give it what Lippincott designer a ...
- True Value, Marc USA Paint Chicago Green
MAD, Larissa Faw - Sunday, March 15, 2015
Each year, crowds gather to watch the Chicago River turn green as part of Chicago's annual St. Patrick's Day parade. This year, however, True Value and Marc USA decided ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" at SXSW, and intends to roll the experience, created with Jaunt, out to stores in Chicago, New York a ...
- Leo Burnett Takes Home Agency of the Year Addy Award
Mediapsssst, Richard Whitman - Thursday, March 12, 2015
It's like the ADDY Awards go on year round, month after month, city after city. Oh wait, yeah -- that's exactly what happens. In fact, it's quite mind-numbing reading endle ...
- Havas Chicago Hopes Interns Swipe Right On Tinder
MAD, Larissa Faw - Monday, March 9, 2015
Havas Worldwide Chicago has built its own Tinder profile to seek candidates for its Summer Internship program. "There is a tremendous amount of talent out there, but it's really ...
- DDB's New Gender Balance Initiative
MAD, Larissa Faw - Monday, March 9, 2015
The agency is launching the "Better By Half" initiative, a commitment to help promote gender equality within the global agency network and throughout the advertising industry. The DDB effort wi ...
- Havas Chicago Asks Potential Interns to Swipe Right on Tinder For A Summer Hook Up
Mediapsssst, Richard Whitman - Sunday, March 8, 2015
For about a year, Havas Chicago has been using social media to recruit new interns. ...
- Healthcare Shop HCB Acquires Chicago-Based Topin & Associates
MAD, Larissa Faw - Tuesday, March 3, 2015
Under the terms of the acquisition, Chicago-based Topin & Associates will be integrated into HCB Health, with Founder Al Topin serving as president of the Chicago office. He will al ...
- Havas Chicago Ignores Disastrous Effects of Open Office Space, Spends $10 Million Creating One
Mediapsssst, Richard Whitman - Thursday, February 26, 2015
Clearly, Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. ...
- Dentsu Agency mcgarrybowen Resigns Sears Account
MAD, Steve McClellan - Tuesday, February 24, 2015
The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually on ads. Sears closed 200 stor ...
- Leo Burnett Says Goodbye to New York
Mediapsssst, Richard Whitman - Wednesday, February 18, 2015
Chicago-based Leo Burnett is closing its New York office after just 4 years. The agency had 15 staffers including CCO Jay Benjamin who left in April for Saatchi & Saatc ...
- Bob Raidt Named Global President Of Arc
MAD, Steve McClellan - Friday, February 13, 2015
Raidt is a 20-year veteran of Burnett and has worked on a number of blue chip clients including McDonald's, Procter & Gamble and Coca-Cola, where he collaborated closely with Ar ...
- Epson Gives Office Equipment Sci-Fi Feel
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
"A lot of people know us for printers, but not a lot of people know we do robots and projectors," Lucie Milanes, Epson's director of marketing strategy and communications, tel ...
- PHD Taps Mindshare's Mary Carpenter For New President's Role
MAD, Steve McClellan - Friday, February 6, 2015
In her new position as head of the Midwest region, Carpenter will oversee a client roster that includes the recently won SC Johnson and Kohler businesses, as well as t ...
- Just How Long Before FCB Chicago Launches Its New Positioning?
Mediapsssst, Richard Whitman - Thursday, February 5, 2015
If a page full of animated gifs sharing the glee every FCB employee expressed during the agency's global meeting held this week are to be believed, I'd have to adm ...
- Toyota Takes A Spin, Or Several, At Chicago Auto Show
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
In spite of the guaranteed Midwestern cold, auto brands at the Chicago Auto Show, which starts next week, love the urban outdoors. The show has more elaborate ride-and-drive programs th ...
- Just How Long Before FCB Chicago Closes Its Door?
Mediapsssst, Richard Whitman - Wednesday, February 4, 2015
No, the agency isn't closing up shop yet, but with its recent loss of KFC to Wieden+Kennedy one has to wonder how much longer it can keep the lights ...
- Toddler Bowl Joins This Sunday's Fray
MAD, Larissa Faw - Friday, January 30, 2015
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing on several Discovery Communications channels. The partnership, negotiated by Publicis Groupe's Spark, part of the Starcom MediaVest Group, exten ...
- Chicago Tech Received $1.6B In Funding In 2014
Real-Time Daily, Tyler Loechner - Monday, January 26, 2015
According to Built In, a network of online communities for tech start-ups, Chicago tech start-ups had their best year ever in 2014. The start-ups pulled in $1.6 billion in fundin ...
- rEvolution Selected For Polaris Media Assignment
MAD, Larissa Faw - Thursday, January 22, 2015
The agency will handle media planning and buying for Polaris' off-road vehicles division. This business was previously handled by The Integer Group. SixSpeed and Media Loft will continue to hand ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They launch in New York City on Jan. 31 and conclude with Houston on April 11, with stops in Washingto ...
- Chicago Advertising Federation Honors Schafer Condon Carter's David Selby
Mediapsssst, Richard Whitman - Tuesday, January 20, 2015
The Chicago Advertising Federation is honoring Schafer Condon Carter President David Selby with the Silver Medal award for his career and community accomplishments. The Silver Medal is the highest individu ...
