- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" at SXSW, and intends to roll the experience, created with Jaunt, out to stores in Chicago, New York a ...
- Leo Burnett Takes Home Agency of the Year Addy Award
Mediapsssst, Richard Whitman - Thursday, March 12, 2015
It's like the ADDY Awards go on year round, month after month, city after city. Oh wait, yeah -- that's exactly what happens. In fact, it's quite mind-numbing reading endle ...
- Havas Chicago Hopes Interns Swipe Right On Tinder
MAD, Larissa Faw - Monday, March 9, 2015
Havas Worldwide Chicago has built its own Tinder profile to seek candidates for its Summer Internship program. "There is a tremendous amount of talent out there, but it's really ...
- DDB's New Gender Balance Initiative
MAD, Larissa Faw - Monday, March 9, 2015
The agency is launching the "Better By Half" initiative, a commitment to help promote gender equality within the global agency network and throughout the advertising industry. The DDB effort wi ...
- Havas Chicago Asks Potential Interns to Swipe Right on Tinder For A Summer Hook Up
Mediapsssst, Richard Whitman - Sunday, March 8, 2015
For about a year, Havas Chicago has been using social media to recruit new interns. ...
- Healthcare Shop HCB Acquires Chicago-Based Topin & Associates
MAD, Larissa Faw - Tuesday, March 3, 2015
Under the terms of the acquisition, Chicago-based Topin & Associates will be integrated into HCB Health, with Founder Al Topin serving as president of the Chicago office. He will al ...
- Havas Chicago Ignores Disastrous Effects of Open Office Space, Spends $10 Million Creating One
Mediapsssst, Richard Whitman - Thursday, February 26, 2015
Clearly, Havas Chicago hasn't been paying attention to recent research that found open office space to be decidedly less productive than that of the old school office. ...
- Dentsu Agency mcgarrybowen Resigns Sears Account
MAD, Steve McClellan - Tuesday, February 24, 2015
The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually on ads. Sears closed 200 stor ...
- Leo Burnett Says Goodbye to New York
Mediapsssst, Richard Whitman - Wednesday, February 18, 2015
Chicago-based Leo Burnett is closing its New York office after just 4 years. The agency had 15 staffers including CCO Jay Benjamin who left in April for Saatchi & Saatc ...
- Bob Raidt Named Global President Of Arc
MAD, Steve McClellan - Friday, February 13, 2015
Raidt is a 20-year veteran of Burnett and has worked on a number of blue chip clients including McDonald's, Procter & Gamble and Coca-Cola, where he collaborated closely with Ar ...
- Epson Gives Office Equipment Sci-Fi Feel
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
"A lot of people know us for printers, but not a lot of people know we do robots and projectors," Lucie Milanes, Epson's director of marketing strategy and communications, tel ...
- PHD Taps Mindshare's Mary Carpenter For New President's Role
MAD, Steve McClellan - Friday, February 6, 2015
In her new position as head of the Midwest region, Carpenter will oversee a client roster that includes the recently won SC Johnson and Kohler businesses, as well as t ...
- Just How Long Before FCB Chicago Launches Its New Positioning?
Mediapsssst, Richard Whitman - Thursday, February 5, 2015
If a page full of animated gifs sharing the glee every FCB employee expressed during the agency's global meeting held this week are to be believed, I'd have to adm ...
- Toyota Takes A Spin, Or Several, At Chicago Auto Show
Marketing Daily, Karl Greenberg - Wednesday, February 4, 2015
In spite of the guaranteed Midwestern cold, auto brands at the Chicago Auto Show, which starts next week, love the urban outdoors. The show has more elaborate ride-and-drive programs th ...
- Just How Long Before FCB Chicago Closes Its Door?
Mediapsssst, Richard Whitman - Wednesday, February 4, 2015
No, the agency isn't closing up shop yet, but with its recent loss of KFC to Wieden+Kennedy one has to wonder how much longer it can keep the lights ...
- Toddler Bowl Joins This Sunday's Fray
MAD, Larissa Faw - Friday, January 30, 2015
It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing on several Discovery Communications channels. The partnership, negotiated by Publicis Groupe's Spark, part of the Starcom MediaVest Group, exten ...
- Chicago Tech Received $1.6B In Funding In 2014
Real-Time Daily, Tyler Loechner - Monday, January 26, 2015
According to Built In, a network of online communities for tech start-ups, Chicago tech start-ups had their best year ever in 2014. The start-ups pulled in $1.6 billion in fundin ...
- rEvolution Selected For Polaris Media Assignment
MAD, Larissa Faw - Thursday, January 22, 2015
The agency will handle media planning and buying for Polaris' off-road vehicles division. This business was previously handled by The Integer Group. SixSpeed and Media Loft will continue to hand ...
- Tanqueray 'Trunk Show' To Feature Entrepreneurial Mentoring Panel
Marketing Daily, Karlene Lukovitz - Wednesday, January 21, 2015
The "Tanqueray Trunk Shows" will be held in six markets. They launch in New York City on Jan. 31 and conclude with Houston on April 11, with stops in Washingto ...
- Chicago Advertising Federation Honors Schafer Condon Carter's David Selby
Mediapsssst, Richard Whitman - Tuesday, January 20, 2015
The Chicago Advertising Federation is honoring Schafer Condon Carter President David Selby with the Silver Medal award for his career and community accomplishments. The Silver Medal is the highest individu ...
- Cramer-Krasselt Decides Not to Hire Another Aussie
Mediapsssst, Richard Whitman - Tuesday, January 13, 2015
As
Chicago Business Journal columnist Lewis Lazare
insightfully writes: "Perhaps for understandable reasons, this time around, C-K [Cramer-Krasselt Chicago] opted not to select a top creative executive with de ...
- DDB Chicago Wins American Cancer Society Account
MAD, Steve McClellan - Thursday, January 8, 2015
The Omnicom ad shop was selected by the Society for Creative Advertising for digital chores, following a formal review. The Martin Agency was the incumbent, but did not participate ...
- Leo Burnett Eschews Holiday Silliness With Meaningful Toy Drive For Chicago Children
Mediapsssst, Richard Whitman - Monday, December 22, 2014
It's nonstop charity action this year with ad agency holiday cards. It's as if every agency in the land is finally hanging their head in shame for the decades ...
- The Rums Of Puerto Rico Celebrates Inventors
Marketing Daily, Karl Greenberg - Friday, December 19, 2014
History.com is the main channel for the effort by the The Rums of Puerto Rico. There is also a dedicated Web site, www.itsrumtime.com, that also carries the videos, which c ...
- O&M Chicago Wins Corona Light, Modelo Especial Assignments
MAD, Steve McClellan - Friday, December 5, 2014
The beer brands are part of Constellation Brands, which said that as part of the new partnership, O&M will assist in the development and execution of marketing strategies to increa ...
- Fitness Junkies Are Like Cult Members
MAD, Larissa Faw - Wednesday, December 3, 2014
A new report from Upshot takes a deep dive into the world of fitness junkies. Among them is a segment of Soul Cycle devotees who experience breakdowns after their exerci ...
- Starwood, Emirates Join Loyalty Programs
Marketing Daily, Tanya Gazdik - Monday, November 10, 2014
The two travel companies are marketing the program through a combined effort of email blasts and outreach to top customers for both Starwood and Emirates. A video will live ...
- Sound United Appeals To Festival-Lovers, Audiophiles
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
Sound United, the parent company of Polk Audio and Definitive Technology, is launching two marketing campaigns to tout the brands' entry into the wireless audio arena. The campaigns mark bo ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 3, 2014
Discovery made its first appearance in the top 10 brands on the Digital Engagement Index thanks to the #SkyscraperLive special where daredevil Nik Wallenda walked a tightrope between Chicago skyscraper ...
- The Live, Televised Tightrope Walk That Almost No One Is Talking About
TVBlog, Adam Buckman - Tuesday, October 28, 2014
The TV industry's zeal for live events will be put to the test this Sunday on the Discovery Channel when Nik Wallenda attempts to walk a tightrope strung between ta ...
