After Forbes named Rockford, Ill the third "Most Miserable Place to Live," a local ad agency created an online ad to let viewers see how miserable its citizens
weren't. AB Helps Goose Island Goose MarketingAround the Net In Brand Marketing, Karl Greenberg - Monday, February 10, 2014
Anheuser-Busch's Goose Island Beer Co. is sallying forth with its first national advertising campaign. The Chicago-based brewery, formerly an independent, is available in all 50 states. The effort includes ...
Fusion92 Licenses Sony Service For High-Tech Ad ProgramsMAD, Larissa Faw - Wednesday, February 5, 2014
The Chicago-based agency will effectively serve as Sony's sales rep in the U.S. market. The system also provides marketers with real-time analytics. ...
Lexus Goes Native With Thrillist Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrillist sites scaled to desktop, and mobile, plus an app. The content centers on "Spring Must-Do's" in places li ...
GoGo SqueeZ Launches First National Media ProgramMarketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networks and cable through March. The ads show kids snacking on the pouches while enjoying active outdoor activities, back ...
Leo Burnett Building 'Poo Eruption' Just Dust and WaterMediapsssst, Richard Whitman - Wednesday, January 8, 2014
Turns out the shit storm was the figment of an art director's imagination. Meanwhile anybody who's anybody in Adland attended CES where luminaries like Publicis Group's Maurice Levy pontificated. A ...
Nancy Hill Has Three Ways to Improve the Client-Agency RelationshipMediapsssst, Richard Whitman - Tuesday, December 31, 2013
Stop 'ambulance chasing,' Hill urges. Respond better to Millennials and re-think outdated compensation models. Meanwhile, kudos to LM&O's Sherri Anne Green, while Lewis Lazare wraps up Chicago's 2013 ad sc ...
Is NBC News Giving EveryBlock Second Chance?Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 17, 2013
At the beginning of the year, NBC News said goodbye to its hyper-local news network EveryBlock. Now, however, Chicago Grid is reporting that EveryBlock is getting a second chance ...
test chitownWindy City Blog, Joe Mandese -
hello this is a short ...
HP Selects Optimedia For Search DutiesMAD, Steve McClellan - Wednesday, December 4, 2013
Tech giant HP has awarded its search business to Optimedia, according to sources. The selection came after a consolidation review of the company's search assignment which was previously divvied ...
Mindshare Bulks Up In Chicago And LAMAD, Steve McClellan - Monday, December 2, 2013
David Adelman has been appointed the new head of the Chicago office, and will relocate from New York. He succeeds Mary Carpenter who has been appointed to a new Nor ...
Clear Channel Airports Creates Radio Station For O'Hare, MidwayMediaDailyNews, Erik Sass - Monday, November 25, 2013
Travelers at Chicago's O'Hare and Midway airports will have access to a custom radio station this holiday season courtesy of Clear Channel Airports. It just launched "AIR Chicago," a round-the-clo ...
Publicis Loses Disney Media Account (Temporarily)Mediapsssst, Richard Whitman - Thursday, November 21, 2013
With the POG merger in the works the shift seems more like an office redesign than an account shift. That's not necessarily a good thing. Separately, Edelman's new hire furth ...
Kiosks Campaign Touts The Wonders Of The PhilippinesMarketing Daily, Karl Greenberg - Monday, November 4, 2013
The effort centers on interactive kiosks that use gesture technology to immerse users in coral reefs and on mountains, where they can use hand and arm motions to control the ...
Edge Solves Guys' Biggest IrritationsMarketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign," a social media effort that looked to identify the daily problems and complaints of its target young ma ...
Glenlivet Events Reward, Create New Brand LoyalistsMarketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" events over two years, designed to reinforce the brand's lifestyle and luxury positioning with its most loyal, active U. ...
Gyro Wins Cars.com AccountMAD, Steve McClellan - Wednesday, October 9, 2013
The agency has been selected to handle the B-to-B assignment for the car listings firm. ...
Teixeira BEAM-ed Up From Big SpaceshipMediapsssst, Richard Whitman - Tuesday, October 8, 2013
He's tasked with creating more sophisticated translation techniques to foster deeper relationships with humans. Meanwhile Wells Fargo goes agency shopping and it looks like newly-promoted Publicis rock star Arthur Sado ...
Ads On Wrigley Field Board And Clock?Around the Net In Brand Marketing, Karl Greenberg - Monday, October 7, 2013
A Wrigley Field agreement approved by the city Landmarks Commission could let the Cubs put ads on the clock in the center field scoreboard and along the top of t ...
L'Oreal Brands Tap Elevate For Digital WorkMAD, Steve McClellan - Wednesday, October 2, 2013
Redken 5th Avenue and Matrix hired the Chicago-based shop for help with their global online and mobile presences. ...
KBS+P Hires Content Editor As Agencies Continue To Encroach On Publishers' TurfMediapsssst, Richard Whitman - Thursday, September 12, 2013
Also, Jacob Tyler Group buys its way inside The Beltway and Steve Taylor prepares for his great agency adventure and a book to tell about it. ...
Maxus Wins Strategic Planning For SoftSheen-CarsonMAD, Steve McClellan - Monday, September 9, 2013
WPP's Maxus has been selected to handle strategic media planning duties for the North American region for SoftSheen-Carson Laboratories, a unit of L'Oreal. Aegis Media was the incumbent on t ...
Datalogix Opens Chicago Office, Adds Former Google, Yahoo, And Gannett ExecsReal-Time Daily, Tyler Loechner - Monday, September 9, 2013
Datalogix, a big data company which connects digital advertising to offline sales, today announced the opening of its Chicago office to support the growth of its consumer products business. Additionall ...
Corona Sponsors Marc Anthony U.S. TourMarketing Daily, Tanya Gazdik - Monday, August 12, 2013
Corona Extra and pop singer Marc Anthony are coming together for the U.S. leg of the multiple Grammy Award-winner's "Vivir Mi Vida" world tour. The nine-city stateside trek is s ...
Neuro Bliss Stages Public 'Hammock Hangouts'Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bliss and Tell" summer campaign that includes public "hammock hangout" events, as well as a social media-based sweepstakes wi ...
Domestics Drove Big Interest At Auto Shows Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
Jumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traffic across its portfolio of sites, while New York and Chicago drove traffic to specific vehicles. The Chevrolet Spa ...
LLBean Takes Its Discovery Schools MobileMarketing Daily, Sarah Mahoney - Monday, June 24, 2013
The retailer's first-ever "Discovery Tour" starts in New York, followed by such cities as Chicago, Pittsburgh and Philadelphia, all led by the outdoor retailer's "Bootmobile," a moving version of i ...
Leo Burnett Taps Kirkham To Head Social Media, MobileAround the Net In OMD Europe, Nina Lentini - Sunday, June 16, 2013
Leo Burnett Worldwide has announced the fusion of its global social and mobile capabilities under the leadership of James Kirkham in a newly created role of global head of soci ...
SodaStream Backs Cause, Gets PoliticalMarketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it wanted on the Super Bowl, but it is getting a lot of attention in the U.S. and elsewhere f ...
