- L'Oreal Brands Tap Elevate For Digital Work
MAD, Steve McClellan - Wednesday, October 2, 2013
Redken 5th Avenue and Matrix hired the Chicago-based shop for help with their global online and mobile presences. ...
- KBS+P Hires Content Editor As Agencies Continue To Encroach On Publishers' Turf
Mediapsssst, Richard Whitman - Thursday, September 12, 2013
Also, Jacob Tyler Group buys its way inside The Beltway and Steve Taylor prepares for his great agency adventure and a book to tell about it. ...
- Maxus Wins Strategic Planning For SoftSheen-Carson
MAD, Steve McClellan - Monday, September 9, 2013
WPP's Maxus has been selected to handle strategic media planning duties for the North American region for SoftSheen-Carson Laboratories, a unit of L'Oreal. Aegis Media was the incumbent on t ...
- Datalogix Opens Chicago Office, Adds Former Google, Yahoo, And Gannett Execs
Real-Time Daily, Tyler Loechner - Monday, September 9, 2013
Datalogix, a big data company which connects digital advertising to offline sales, today announced the opening of its Chicago office to support the growth of its consumer products business. Additionall ...
- Corona Sponsors Marc Anthony U.S. Tour
Marketing Daily, Tanya Gazdik - Monday, August 12, 2013
Corona Extra and pop singer Marc Anthony are coming together for the U.S. leg of the multiple Grammy Award-winner's "Vivir Mi Vida" world tour. The nine-city stateside trek is s ...
- Neuro Bliss Stages Public 'Hammock Hangouts'
Marketing Daily, Karlene Lukovitz - Tuesday, July 9, 2013
Neuro Bliss, a beverage positioned as a stress-reducer, is running a "Bliss and Tell" summer campaign that includes public "hammock hangout" events, as well as a social media-based sweepstakes wi ...
- Domestics Drove Big Interest At Auto Shows
Marketing Daily, Karl Greenberg - Thursday, June 27, 2013
Jumpstart said the Los Angeles and Detroit (NAIAS) shows drove overall traffic across its portfolio of sites, while New York and Chicago drove traffic to specific vehicles. The Chevrolet Spa ...
- LLBean Takes Its Discovery Schools Mobile
Marketing Daily, Sarah Mahoney - Monday, June 24, 2013
The retailer's first-ever "Discovery Tour" starts in New York, followed by such cities as Chicago, Pittsburgh and Philadelphia, all led by the outdoor retailer's "Bootmobile," a moving version of i ...
- Leo Burnett Taps Kirkham To Head Social Media, Mobile
Around the Net In OMD Europe, Nina Lentini - Sunday, June 16, 2013
Leo Burnett Worldwide has announced the fusion of its global social and mobile capabilities under the leadership of James Kirkham in a newly created role of global head of soci ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it wanted on the Super Bowl, but it is getting a lot of attention in the U.S. and elsewhere f ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a print ad - full page, full color - in USA Today, New York Times, Chicago Tribune and San Francis ...
- Chicago Tourism On Comeback
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Chicago hosted a near-record 46.2 million visitors last year, with growth in overnight leisure travel driving the city back to pre-recession levels. The total is a 6.1 % increase ov ...
- Barbie's On The Move: First Pop-Up Tour
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2013
The motorcade, which also included three of the doll's favorite cars and was escorted by Malibu Patrol, stopped first in Los Angeles, where a Mattel spokesperson says it was greet ...
- Miller64 Partners With Former Pro Athletes
Marketing Daily, Tanya Gazdik - Monday, May 20, 2013
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June 4, and consumers in Boston, Chicag ...
- Crafting Moments: Mobile As A Reflex, Not A Medium
Mobile Insider, Steve Smith - Tuesday, May 21, 2013
For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really wa ...
- Havas Names Simburger EVP, Managing Director
MediaDailyNews, Steve McClellan - Friday, May 17, 2013
Robyn Simburger has joined Havas Media as executive vice president managing director in charge of the shop's Chicago office. ...
- Roth To SVP, MARC
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
Nancy Roth has joined Pittsburgh-based MARC USA as senior vice president, media director, working out of the Chicago office. ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad for a new mobile and desktop app, "GE Wonderground." The game lets users do tech-centric virtual tours of citi ...
- Who's Recycling Electronics?
Marketing Daily, Nina Lentini - Wednesday, May 1, 2013
Top 10 DMA's where adults have recycled electronic equipment in the last 30 days: ...
- Burger King Expands Home Delivery
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 24, 2013
After testing home delivery in Washington, D.C., then adding Houston, Miami and New York, the company is adding Chicago, Los Angeles and San Francisco. About 20 restaurants will participate ...
- Who's Happy With Their Weight?
Marketing Daily, Nina Lentini - Tuesday, April 23, 2013
Top 10 DMAs in which adults agree/strongly agree that they are happy with their weight: ...
- Who Owns A Gaming System?
Marketing Daily, Nina Lentini - Monday, April 22, 2013
Top 10 DMAs in which adults own a gaming system: ...
- Who's Eating Vegetarian Burgers?
Marketing Daily, Nina Lentini - Friday, April 19, 2013
Top 10 DMAs in which adults have bought vegetarian frozen burgers in the last six months: ...
- Volvo: Image-Obsessed Need Not Apply
Marketing Daily, Karl Greenberg - Wednesday, April 17, 2013
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national test-drive program. The latter involves ...
- How Much For A Foreign Vacation?
Marketing Daily, Nina Lentini - Wednesday, April 17, 2013
Top 10 DMAs in which adults have spent $3k+ on a foreign vacation in the last year: ...
- Lexus Crosses Country With Concert Tour
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
The slate of concerts in New York, Chicago, Boston, Atlanta and Los Angeles is running through the spring and summer, comprising 16 concerts at 11 venues. Performers include The Bla ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time") spans "advertising dominations" in Chicago's rapid transit system or "L," deployment of Working Dead zombies, street teams worki ...
- Macy's Unwraps The Year In Flowers
Marketing Daily, Sarah Mahoney - Wednesday, March 6, 2013
Macy's says the theme for its annual flower show comes from India, and "the majesty of Asia" will be evident in everything from intense jewel tones and a 10-foot elephan ...
- McDonald's Cuts Items From Menu
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
McDonald's Corp. said it plans to cut its apple walnut salad and Chicken Selects in an effort to make room for new products expected to arrive this spring and summe ...
- Spark Taps Paez As Director, Multicultural
MediaDailyNews, Steve McClellan - Tuesday, February 5, 2013
Chicago-based media shop Spark has hired Stephen Paez to the position of director, multicultural. ...
