- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a print ad - full page, full color - in USA Today, New York Times, Chicago Tribune and San Francis ...
- Chicago Tourism On Comeback
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Chicago hosted a near-record 46.2 million visitors last year, with growth in overnight leisure travel driving the city back to pre-recession levels. The total is a 6.1 % increase ov ...
- Barbie's On The Move: First Pop-Up Tour
Marketing Daily, Sarah Mahoney - Thursday, June 6, 2013
The motorcade, which also included three of the doll's favorite cars and was escorted by Malibu Patrol, stopped first in Los Angeles, where a Mattel spokesperson says it was greet ...
- Miller64 Partners With Former Pro Athletes
Marketing Daily, Tanya Gazdik - Monday, May 20, 2013
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media. The program officially kicks off June 4, and consumers in Boston, Chicag ...
- Crafting Moments: Mobile As A Reflex, Not A Medium
Mobile Insider, Steve Smith - Tuesday, May 21, 2013
For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really wa ...
- Havas Names Simburger EVP, Managing Director
MediaDailyNews, Steve McClellan - Friday, May 17, 2013
Robyn Simburger has joined Havas Media as executive vice president managing director in charge of the shop's Chicago office. ...
- Roth To SVP, MARC
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
Nancy Roth has joined Pittsburgh-based MARC USA as senior vice president, media director, working out of the Chicago office. ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad for a new mobile and desktop app, "GE Wonderground." The game lets users do tech-centric virtual tours of citi ...
- Who's Recycling Electronics?
Marketing Daily, Nina Lentini - Wednesday, May 1, 2013
Top 10 DMA's where adults have recycled electronic equipment in the last 30 days: ...
- Burger King Expands Home Delivery
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 24, 2013
After testing home delivery in Washington, D.C., then adding Houston, Miami and New York, the company is adding Chicago, Los Angeles and San Francisco. About 20 restaurants will participate ...
- Who's Happy With Their Weight?
Marketing Daily, Nina Lentini - Tuesday, April 23, 2013
Top 10 DMAs in which adults agree/strongly agree that they are happy with their weight: ...
- Who Owns A Gaming System?
Marketing Daily, Nina Lentini - Monday, April 22, 2013
Top 10 DMAs in which adults own a gaming system: ...
- Who's Eating Vegetarian Burgers?
Marketing Daily, Nina Lentini - Friday, April 19, 2013
Top 10 DMAs in which adults have bought vegetarian frozen burgers in the last six months: ...
- Volvo: Image-Obsessed Need Not Apply
Marketing Daily, Karl Greenberg - Wednesday, April 17, 2013
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national test-drive program. The latter involves ...
- How Much For A Foreign Vacation?
Marketing Daily, Nina Lentini - Wednesday, April 17, 2013
Top 10 DMAs in which adults have spent $3k+ on a foreign vacation in the last year: ...
- Lexus Crosses Country With Concert Tour
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
The slate of concerts in New York, Chicago, Boston, Atlanta and Los Angeles is running through the spring and summer, comprising 16 concerts at 11 venues. Performers include The Bla ...
- Solixir Energy Drinks In 'Working Dead' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 2, 2013
The zombie-spoof campaign ("Fighting the Working Dead One Can at a Time") spans "advertising dominations" in Chicago's rapid transit system or "L," deployment of Working Dead zombies, street teams worki ...
- Macy's Unwraps The Year In Flowers
Marketing Daily, Sarah Mahoney - Wednesday, March 6, 2013
Macy's says the theme for its annual flower show comes from India, and "the majesty of Asia" will be evident in everything from intense jewel tones and a 10-foot elephan ...
- McDonald's Cuts Items From Menu
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
McDonald's Corp. said it plans to cut its apple walnut salad and Chicken Selects in an effort to make room for new products expected to arrive this spring and summe ...
- Spark Taps Paez As Director, Multicultural
MediaDailyNews, Steve McClellan - Tuesday, February 5, 2013
Chicago-based media shop Spark has hired Stephen Paez to the position of director, multicultural. ...
- Pizza Hut Tries Sliders ... Pizza Style
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 5, 2013
Pizza Hut debuted pizza sliders following Sunday's football game. The mini-pizzas are 3.5 inches across, compared to the 6-inch diameter of a standard Pizza Hut personal pie. Customers can pi ...
- Titan Air Strikes Ad Deals with United Airlines, Chicago Transit Authority
MediaDailyNews, Erik Sass - Friday, February 1, 2013
Titan Air has struck a deal with United Airlines making Titan the advertising sales representative for United media assets in airports across the U.S. The three-year agreement will give Tit ...
- Starcom Hires Brandow As SVP, Digital
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Publicis Groupe media shop Starcom USA has appointed Mitch Brandow senior vice president/digital director, a new position at the agency. He will oversee the shop's ESPN and U.S. Cellular digit ...
- Chicago Cubs Versus Rooftops
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 29, 2013
The relationship between the Chicago Cubs and the rooftop businesses overlooking Wrigley Field is bitter. George Loukas, who owns three rooftop clubs and other businesses in the North Side Wrigleyvil ...
- Morning Addition? Chicago Public Station Urges Listeners to Procreate
Around the Net In Media, P.J. Bednarski - Tuesday, January 29, 2013
WBEZ' on-air campaign playfully suggests current listeners can leave an important gift that will sustain its base for the future. ...
- Who's Spending $1,000+ On Clothing?
Marketing Daily, Nina Lentini - Friday, January 25, 2013
Top 10 DMAs in which adults who spent $1,000+ on the purchase of clothing in the last 12 months reside: ...
- Who Prefers Classic And Timeless Fashion?
Marketing Daily, Nina Lentini - Thursday, January 24, 2013
Top 10 DMAs in which adults who agree with the statement, "I prefer fashion that is classic and timeless as opposed to trendy" reside: ...
- Who's Using Aveeno?
Marketing Daily, Nina Lentini - Tuesday, January 22, 2013
Top 10 DMAs in which adults who used any Aveeno facial skin lotion on the last 6 months reside: ...
- Bloomie's Blows Out Chinese New Year
Marketing Daily, Sarah Mahoney - Thursday, January 10, 2013
Who says the holidays are over? Bloomingdale's is celebrating Chinese New Year with events, merchandising initiatives and pop-up shops, through Feb. 18. The idea is to celebrate not just t ...
- McDonald's Testing Wing Pricing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 10, 2013
McDonald's is testing lower pricing for its Mighty Wings bone-in chicken wings and not just consumer interest in its test of the item in Chicago. The wings test that beg ...
