- Buy Shy: What Stops Consumers From Ordering Online
Email Insider, Ray Schultz - Friday, June 11, 2021
Delivery charges are the biggest barrier to ordering online -- at least in the developed world, according to YouGov. ...
- That's Entertainment? People Burning To Death Is Key Feature Of New Show
TVBlog, Adam Buckman - Wednesday, June 9, 2021
Do any of the purveyors and producers of our visual entertainment media understand the concept of "entertainment" anymore? ...
- Microsoft Audience Ads Expands To Other Countries
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 3, 2021
Microsoft Audience Ads, the company's native advertising solution, is now available to all customers in Australia, New Zealand, France, and Germany. Countries where it's already available include Australia, New Zealan ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology. ...
- Google's Antitrust Settlement In France Should Embolden Publishers
Publishing Insider, Rob Williams - Tuesday, June 1, 2021
The complaint accused the search giant of abusing its power in the online advertising market. ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audience Network into the Microsoft Audience Network and is rolling out the feature to all advertisers in the U.S ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, the company says. ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. ...
- Spain Leads EU In Number Of GDPR Fines, But Not In The Size
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
A study from Privacy Affairs shows that Italy had the highest monetary sum for fines overall, while Spain was the leader in the number of fines it has issued. ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you have to respect their values, SheerID reports. ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Inside Performance, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interacti ...
- 'No Truth' To Havas Rumors, States Publicis Groupe CEO Sadoun
MAD, Larissa Faw - Thursday, April 15, 2021
In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group. ...
- Android Ad Identifier Violates EU Privacy Law, Activist Claims
Digital News Daily, Wendy Davis - Wednesday, April 7, 2021
An Android device identifier used for ad targeting violates European privacy laws, Austrian activist Max Schrems alleges in a new complaint filed with the French data protection authority. ...
- Cannes Lions Festival Going All Digital For Second Straight Year
MAD, Steve McClellan - Wednesday, April 7, 2021
The awards portion of the event will return (it was cancelled last year) and cover two years of work. ...
- Pinterest Launches Its First B2B Ad Campaign
Inside Performance, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based on content on the site. ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said it will continue its investigation into whether the changes favor Apple's interests over those of third-party apps, ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely insta ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...
- Pluto TV To Be France's First Free, Ad-Supported Streamer
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
Now in 24 countries, Pluto's next international launch will be in Italy late this year. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- France Resumes Collecting Digital Taxes From Google, Others
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 30, 2020
France has resumed collecting digital taxes on big tech companies like Google. Earlier this year, France and a few other European countries agreed that tech companies should pay more tax ...
- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 million and Amazon $43 million over their use of cookies for ad-targeting purposes. ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issues and counterfeiting across its marketplace. ...
- French Email Firm Offers Algorithm-Driven Templates
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Smart Templates analyzes websites and suggests customized email templates, the company says. ...
- Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
But many want personalized suggestions, and others plan to rely on social media, McKinsey reports. ...
- IAB Wants A Say In Apple's Privacy Settings
PolicyBlog, Wendy Davis - Thursday, October 29, 2020
IAB calls for "collective development of technical standards and operating practices" by browser and operating system developers. ...
- IAB France, Others Bring Antitrust Complaint In EU Against Apple Over Privacy
Digital News Daily, Wendy Davis - Wednesday, October 28, 2020
Business groups including the Interactive Advertising Bureau France have filed an antitrust complaint against Apple in Europe over planned opt-in privacy settings. ...
- Google Set To Strike A Deal With French Government On News
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
Google is set to reach a deal to pay French publishers for their news used on its platform, the company told Reuters on Wednesday. The deal would come on the eve ...
- Marketing Platform Sendinblue Raises $160 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, October 1, 2020
Initially focused on email, the company has added support for several other channels, and will use the funds to increase its external growth activities, build its product offering and ga ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor firms that treated them fairly during the COVID-19 pandemic, Experian reports. ...
