- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- and the inability to get consent from site visitors before ads serve up. ...
- Pluto TV To Be France's First Free, Ad-Supported Streamer
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
Now in 24 countries, Pluto's next international launch will be in Italy late this year. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Discovery+ Announces U.S. Distribution On Major Platforms, Vodafone European Deal
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Discovery+, live today in the U.S., has distribution deals with Amazon, Apple, Microsoft, Google, Roku and Samsung. ...
- New App Is Designed To Help Brands With Data Compliance
Email Marketing Daily, Ray Schultz - Tuesday, December 29, 2020
DataGovernanceApp creates an audit trail for regulators via time-stamped emails. ...
- Blue Toad Digitizes 40 Mark Allen Group Titles
Publishers Daily, Sara Guaglione - Thursday, December 24, 2020
The partnership began in July with 17 titles and has since expanded. ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS International
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2020
GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's global media AOR. The assignment, effective Feb. 1, includes media-buying and planning for the company's entire portfolio of line ...
- UK Subway Customers Hit With Malware In Emails
Around the Net in Email, Ray Schultz - Tuesday, December 15, 2020
Subway customers in the UK have been exposed to an email phishing attack. The emails look like they are tied to Subway’s Subcard loyalty program. ...
- Martech Marching Orders: Apps And Customer Acquisition Are High On The 2021 Priority List
Email Insider, Ray Schultz - Tuesday, December 15, 2020
An Iterable study finds that 83% of brands will include artificial intelligence in their marketing strategy next year. ...
- Google, Gmail Down In Huge Outage, But Quickly Restored
Digital News Daily, Ray Schultz - Monday, December 14, 2020
Google blames the service disruption on an "internal storage quota issue." YouTube and other services were also affected. ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- Cute Colony Of Cheeky Chimps Swings In To Save 2020
TVBlog, Adam Buckman - Friday, December 4, 2020
Just when we need them most, a community of big-eyed baby chimps is swinging to our rescue for the next three Saturdays. ...
- UK Ad Spend Down 4.4% This Year With 12% Rebound Forecast For 2021
MAD, Steve McClellan - Wednesday, December 2, 2020
That's according to GroupM's new forecast report for UK spending activity, which notes that Brexit continues to be a worry looming over the British economy. ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beauty and skincare products online now, but are reluctant to try new brands or products without visiting physical store ...
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
The U.K. on Friday introduced a dedicated Digital Markets Unit within the Competition and Markets Authority to introduce and enforce a new code to govern platforms that dominate the marke ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issues and counterfeiting across its marketplace. ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2020
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands has agreed to begin using NewsGuard ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. ...
- Outlook Is Down For Thousands Of Users
Around the Net in Email, Ray Schultz - Wednesday, November 11, 2020
Microsoft Outlook users have been hit with a massive service outage. Thousands of account holders are complaining that they can’t access their emails. ...
- Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
But many want personalized suggestions, and others plan to rely on social media, McKinsey reports. ...
- Privacy Watchdog Challenges UK's Handling Of Online Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 5, 2020
An appeal submitted Oct. 21 was based on how the U.K.'s data protection watchdog investigated the way Google and others use personal information for online advertising. ...
- 'Time Out London,' Google Partner To Promote Black-Owned Businesses
Publishers Daily, Fern Siegel - Tuesday, November 3, 2020
The goal is to give businesses a platform to reach new customers and prevent closings during the pandemic. ...
- Marriott Assessed A $23.7 Million Fine For Breach
Around the Net in Email, Ray Schultz - Tuesday, November 3, 2020
Marriott has been hit with a $23.7 million fine for the data breach that affected over 330 million customers. The penalty was confirmed by the UK Information Commissioner’s Office. ...
- A Billion Emails For Change: How Change.org Helps Causes With Its Marketing
Email Insider, Ray Schultz - Thursday, October 29, 2020
The global tech platform thought it was doing well with its email. Then COVID-19 hit, driving its metrics to a whole new level. ...
- Notes From The Underground: Super Doc Operates Subway Clinic
TVBlog, Adam Buckman - Monday, October 26, 2020
In the new drama series "Temple," a super-doctor sets up a secret clinic beneath the streets of London. ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital med ...
- CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
Email Insider, Ray Schultz - Tuesday, October 20, 2020
Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in. ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing from Omnicom, Talon has been expandi ...
- UK Retailer Klarna Apologizes For Sending Marketing Email
Around the Net in Email, Ray Schultz - Wednesday, October 14, 2020
The UK Information Commissioner’s Office is looking into a marketing email sent by British retailer Klarna. The company sent a follow-up message saying the original was in error, but recipien ...
