- NBCU, ReachTV Strike Expanded Airport-Video Ad Deal
Television News Daily, Wayne Friedman - Monday, June 7, 2021
ReachTV says it is connected to more than 1 billion travelers, with platform screens in airport concourses, lounges, bars and restaurants, retail hubs, newsstands, airport gates and over 1 milli ...
- Facebook Hit With New EU, U.K. Antitrust Probes
Digital News Daily, Karlene Lukovitz - Friday, June 4, 2021
Regulatory bodies are investigating whether Facebook is using its advertisers' data to unfairly benefit its Marketplace in competition for classified ads. ...
- Boris Johnson's Party Fined For Sending Unwanted Emails
Around the Net in Email, Ray Schultz - Thursday, June 3, 2021
Great Britain’s Conservative Party has been fined £10,000 for sending 51 emails in Prime Minister Boris Johnson’s name to people who had unsubscribed from marketing emails. The party failed to keep tra ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology. ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad netwo ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMA
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Email is the most used channel for most brands -- but its focus is shifting, the DMA reports. ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audience Network into the Microsoft Audience Network and is rolling out the feature to all advertisers in the U.S ...
- Omnicom Activates Its Post-Pandemic Return To Office Plan
MAD, Steve McClellan - Thursday, May 27, 2021
Most of the company's offices are now open with some level of staff activity, and increasing numbers will be returning to the office over the summer and early fall. ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...
- Tool Helps Firms Deploy Email Signatures Via Outlook, Company Says
Email Marketing Daily, Ray Schultz - Wednesday, May 26, 2021
The product is available for Microsoft Outlook on the web, and will be added for Outlook desktop. ...
- Living Life Without It: Some Consumers Reject American Express Marketing Emails
Email Insider, Ray Schultz - Monday, May 24, 2021
AMEX was fined for sending promotional emails to UK consumers who had opted out of receiving them. This could be a harbinger of what to expect in the U.S. ...
- Ecommerce Firm Mercari Hit With Major Data Breach
Around the Net in Email, Ray Schultz - Friday, May 21, 2021
Japanese ecommerce platform Mercari has suffered a major data breach, the exposure coming from the attack against the Codecov supply-chain. Mercari recently expanded to the U.S. and
UK. ...
- Online Lifeline: How Consumers Are Changing Their Habits As The Pandemic Eases
Email Insider, Ray Schultz - Tuesday, May 18, 2021
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. ...
- Spain Leads EU In Number Of GDPR Fines, But Not In The Size
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
A study from Privacy Affairs shows that Italy had the highest monetary sum for fines overall, while Spain was the leader in the number of fines it has issued. ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
MediaDailyNews, Joe Mandese - Friday, May 14, 2021
The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to an analysis released Thursday by Standa ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2021
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual ad-targeting platform GumGum has integrated ...
- Most Microsoft 365 Users Hit With Email Data Breaches, Study Claims
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Most IT personnel are frustrated with Microsoft's DLP security protections, an Egress report states. ...
- Email Rated Highly By Only 20% Of U.S. Firms: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Among U.S. firms, 54% see email as somewhat effective, but UK marketers are more likely to prefer it, Upland BlueVenn reports. ...
- Tambo Taps iProspect's Farley For Marketplace Consultancy Division
Search & Performance Marketing Daily, Joe Mandese - Tuesday, May 11, 2021
Joe Farley, product partner for ecommerce at Dentsu's iProspect unit, has joined marketplace services platform Tambo as associate director in its consultancy division. ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you have to respect their values, SheerID reports. ...
- Back To (Brick-And-Mortar) School -- Time To Rethink Strategies
Inside Performance, Laurie Sullivan - Friday, April 30, 2021
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interacti ...
- The Dead Email File: Consumers Are Using Their Inboxes For Storage
Email Insider, Ray Schultz - Wednesday, April 28, 2021
A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be lost than paper documents. ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a difficu ...
- Microsoft Launches Video Ads, Video Extensions, Facebook Adds Topic Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Microsoft made a move into video this week with the launch of Video Ads and Video Extensions. Facebook followed on Thursday, announcing the ability to target videos based on topi ...
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conduct ...
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Search marketing experts will say "The Daily Mail" needs help and the ranking drop in Google search results has little to do with not selling enough ad space through Google ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results and sales enablement tool Leadiro. ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data. ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than linear TV, according to advertisers a ...
- Millions Of Consumers Use Pets' Names As Passwords
Around the Net in Email, Ray Schultz - Friday, April 9, 2021
British shoppers, probably much like their American counterparts, are using their pets’ names as passwords, more than those of family members or notable dates. But 40% claim they never u ...
