- Dentsu Creates 'Attention' Metric For Media Planning And Buying
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
The ad industry has realized that "device metrics" that were proxies for attention and standards like viewability do not necessarily equate to a true "opportunity to see," according to Joan ...
- Brave Replaces Google As Default Search Engine In Its Browser
Inside Performance, Laurie Sullivan - Tuesday, October 19, 2021
Brave will replace Google in the U.S., U.K. and Canada as the default search engine for its privacy-focused browser and will succeed DuckDuckGo in Germany, and Qwant in France. Oth ...
- BT Goes Out In UK, Halting Email Access For Thousands
Around the Net in Email, Ray Schultz - Thursday, October 14, 2021
UK Telecom BT is suffering an outage, affecting email and internet access for thousands of users. Service went down at 11 a.m., local time. ...
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. Th ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- Amazon Prime Video Favored Among 55+ Streamers, Netflix Could Face A Struggle
Video Insider, Karlene Lukovitz - Tuesday, October 12, 2021
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that off ...
- Gmail And Outlook Users Warned Of Gift Card Email Scam
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Gmail and Outlook users are being targeted for emails that falsely claim to offer free gift cards in return for filling out a survey. The emails pretend to be fr ...
- Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
Inside Performance, Laurie Sullivan - Friday, October 8, 2021
The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the A ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand. ...
- B2B Purchasers Are Consuming More Content Before Buying
Email Marketing Daily, Ray Schultz - Friday, October 1, 2021
But most B2B purchasers are receiving irrelevant content, durhamlane and Cyance report in a UK study. ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, including multimodal search with Google Lens, Related topics in videos, and new search result features during its virtual Sear ...
- Apple TV+'s Consumer Satisfaction Grows, But Churn Is High
Television News Daily, Wayne Friedman - Wednesday, September 29, 2021
Kantar says 39% of consumers are now satisfied with the "amount of content" on the streamer, up from 25% when Apple TV+ launched in November 2019. ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- eBay Promoted Listings Advanced Becomes Available To All Advertisers
Inside Performance, Laurie Sullivan - Wednesday, September 22, 2021
The cost-per-click model gives sellers access to promote their listings in the key top slot in search with more keyword control and enhanced budget management. ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Inside Performance, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by product category across more than 15,000 retailers worldwide, with data forecasts and advice around the upcoming
holiday season. ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences. ...
- New UK ICO Says Country Can Chart Its Own Course Regarding GDPR
Around the Net in Email, Ray Schultz - Monday, September 13, 2021
Incoming UK Information Commissioner John Edwards says the country is “free to go its own way” concerning GDPR. And he promises to be unbiased in regulating tech companies despite havi ...
- Carat Taps Essence's Chapman For U.K. CEO Role
MAD, Steve McClellan - Friday, September 10, 2021
Chapman's appointment comes just days after word that Dentsu's CEO for the U.K. and Ireland Euan Jarvie is departing to take the role of CEO at data analytics and mark ...
- McDonald's Mistakenly Emails Database Code And Credentials To UK Prize Winners
Around the Net in Email, Ray Schultz - Friday, September 10, 2021
McDonald’s found itself in an embarrassing situation in the UK this week: customers who had won a prize drawing found login credentials for the development and production databases that dro ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- Swamped By Pop-Ups: Consumers Accept Cookies To Get Access To Sites
Email Insider, Ray Schultz - Tuesday, September 7, 2021
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue. ...
- Starcom Showcases Bravest Talent In Series Promoting Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, September 7, 2021
To help adland rally behind the broad spectrum of its sometimes marginalized talent pool Starcom is teaming with U.K. broadcaster Channel 4. ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- De Beers Consolidates Global Media AOR At Havas Media Group
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The diamonds marketer named Havas Media Group its global media agency of record, replacing incumbent Mindshare, which opted out of the pitch. ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping. ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data sho ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, as the company continues to see rapid growth. ...
- To Tell The Truth: Consumers Trust User-Generated Content The Most
Email Insider, Ray Schultz - Wednesday, August 18, 2021
Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports. ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy
Email Insider, Ray Schultz - Monday, August 16, 2021
Young shoppers want value above all, but they are also influenced by ethics and the overall experience, EPAM reports. ...
