- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful for everyone in the home, and easier for advertisers to target relevant advertisements. ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Inside Performance, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decisi ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV services with an automated process. ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Privacy strategies from Apple, Google and Facebook have led marketers to reallocate ad budgets from one platform to another, as each brand tries to determine what works for them a ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are exposed to digital out-of-home media. T ...
- Play It Again With Retargeting: Brands Cite Channels And Challenges
Email Insider, Ray Schultz - Monday, May 3, 2021
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report. ...
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
MediaDailyNews, Michael McLaren - Thursday, April 29, 2021
It's hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent months. Simply put, nearly every buy ...
- A Guide To Email Retargeting
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Retargeting can produce some of the highest conversions in email marketing by weeding out unlikely prospects. Here is a primer on email retargeting. ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue Battle
Digital News Daily, Wendy Davis - Wednesday, February 3, 2021
California resident Jeremiah Revitch has reached a settlement with Moosejaw and is releasing ad-tech company NaviStone from his claims, but NaviStone is seeking to continue the legal battle, in hop ...
- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ad retargeting. ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- DSP Criteo Sees 10% Revenue Decline In Q3
Digital News Daily, Wayne Friedman - Wednesday, October 28, 2020
Criteo, which continues to struggle with revenue gains vs. a year ago, announced it will collaborate with The Trade Desk on industry wide, open-source Unified ID 2.0 with the inte ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their products, or about topics related to their brand? ...
- The Ins And Outs Of CTV Retargeting
Advanced TV Insider, Karlene Lukovitz - Friday, June 5, 2020
With CTV viewership reaching new levels, and more advertisers interested in performance marketing, retargeting that includes CTV is an increasingly popular and powerful campaign tactic. We asked a retargeting exper ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace. ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. ...
- Voice Commerce Declines In 2020: Report
Inside Performance, Laurie Sullivan - Tuesday, February 25, 2020
Some 33% of consumers surveyed say a lack of security features stops them from making more purchases via voice-enabled devices like Amazon Alexa and Google Home. ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging bra ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate AI development in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest additi ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortable with its ad technology and platforms. ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, as well as emerging methods and technologies that optimize retargeting and reengagement. ...
