- The Ins And Outs Of CTV Retargeting
Advanced TV Insider, Karlene Lukovitz - Friday, June 5, 2020
With CTV viewership reaching new levels, and more advertisers interested in performance marketing, retargeting that includes CTV is an increasingly popular and powerful campaign tactic. We asked a retargeting expert, ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...
- Amazon Product Targeting In Sponsored Display Rolls Out In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Amazon on Thursday introduced a targeting feature to promote discovery of new products by reaching those who browse similar or complementary products and categories across the marketplace. ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. ...
- Voice Commerce Declines In 2020: Report
Inside Performance, Laurie Sullivan - Tuesday, February 25, 2020
Some 33% of consumers surveyed say a lack of security features stops them from making more purchases via voice-enabled devices like Amazon Alexa and Google Home. ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging brand ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate AI development in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest addition ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortable with its ad technology and platforms. ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, as well as emerging methods and technologies that optimize retargeting and reengagement. ...
- Intema And SqueezeCMM Form Strategic Email Partnership
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
The arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- Merkle Explains Amazon's Newest Ad Option
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 7, 2019
Amazon launched Sponsored Display in mid-September, allowing advertisers to retarget shoppers off of the company’s marketplace without using the Amazon DSP. Once advertisers create a campaign and add products, Amazon auto-generates ...
- Pearl CDP Is Integrated With Mailchimp's Email Platform
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
The integration allows clients to synchronize their email engagement data across platforms, the company says. ...
- Consumers Are Annoyed By Excessive Retargeting: Study
Digital News Daily, Ray Schultz - Thursday, October 3, 2019
Shoppers are also more likely to respond to videos offering discounts, Clinch reports. ...
- Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
New audience-targeting tools were introduced in an open beta. The Audience Targeting Playbook outlines the success of moving from keywords to audiences, detailing strategies ranging from remarketing and customer match ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
- Don't Blame Targeting
Media Insider, Ted McConnell - Thursday, August 1, 2019
You should not blame "targeting" for a poor targeting choice. That's a little like blaming "driving" for a car wreck. ...
- We Need More Expensive Advertising
Media Insider, Dave Morgan - Thursday, July 18, 2019
"Better to reach the right person in the right context once, even if [it's] expensive," than to reach that person many times in wrong, though cheaper, places. ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...
- Mailchimp Debuts Integrated Marketing Platform For SMBs
Email Marketing Daily, Ray Schultz - Monday, May 13, 2019
The new platform will help SMBs move beyond email to other channels, Mailchimp says. ...
- How To Recycle Website Visitors With Retargeting Strategies
Marketing Insider, Charles Dearing - Thursday, May 2, 2019
According to a Forrester report, only a very meager percentage of your site's visits will result in a conversion. Luckily, you can still recapture these visitors. ...
- Vitamix Blending With Amazon
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitamix jumped into Amazon search and display. ...
- Automation Jitters: How Email Can Help Calm Them
Email Insider, Ray Schultz - Tuesday, April 2, 2019
Email marketing is one of the most trusted uses for automation. But firms have many concerns, SocialMedia Today reports. ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And Failed
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2019
A simple data glitch is just the beginning as companies push the boundaries of permission-based marketing and customer match from companies like Adobe, Google, Bing and LiveRamp. ...
- App Retargeting Biz Soars For Google, Facebook
Mobile Insider, Gavin O'Malley - Thursday, March 21, 2019
During the second half of 2018, Google saw its share of the app retargeting landscape jump by about 190%. ...
- Standard Video Retargeting Can Yield Wasteful Impressions
Television News Daily, Wayne Friedman - Friday, February 1, 2019
Video retargeting a digital media campaign can be a big waste of time and ad impressions, according to a new survey. It is a better bet is to determine consumer ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles, IMDB/Wiki pages, digital banners and videos, ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not having to trade any of their personal information. ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
Tremor Video DSP and Alphonso have had an exclusive partnership for the past three years. The renewal will sustain that relationship, while allowing for new capabilities in Canada. ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each one trippier than the last to turn up the crave, and extended the High-atus across online video using re-target ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names. ...
