- Nissan Elevates Witherspoon To CMO
Marketing Daily, Tanya Gazdik - Thursday, October 22, 2020
Witherspoon's responsibilities include marketing communications, enhancing brand value, customer trust and product marketing. ...
- U.S. Ad Erosion Moderates In Q3: Down 5% Overall, Digital Gains 8%
MediaDailyNews, Wayne Friedman - Thursday, October 22, 2020
Trimming its Q3 declines from the steep drop in Q2, the U.S. ad market had stronger results than the U.K., Australia, and Canada, which all saw declines in digital media ...
- General Motors Found The Positive In Pandemic
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2020
The automaker is committing itself to "zero crashes, zero emissions and zero congestion," says GM CMO Deborah Wahl. ...
- WarnerMedia Officially Unveils In-Car Streamer; HBO Max On Tap For 2021
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
WarnerMedia Ride is now available to consumers with AT&T unlimited data plans in select General Motors Chevrolet, Buick, GMC and Cadillac connected car models. ...
- Ford Aims To Raise $5 Million For Reforestation, Preservation Efforts
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2020
The efforts will be funded by a portion of the proceeds from every Bronco SUV sold. ...
- DieHard Battery Returns To TV After 10-Year Hiatus
Marketing Daily, Tanya Gazdik - Monday, October 19, 2020
Themed "DieHard is back," the action-packed two-minute film features Bruce Willis as John McClane from the "Die Hard" movie series. ...
- What Is It About Cars And Dogs?
Drive Time, Tanya Gazdik - Monday, October 19, 2020
At a recent Nissan Rogue driving event, a large dog crate complete with a stuffed animal helped show off the SUV's cargo room. ...
- Zipcar Targets COVID-Weary City Dwellers
Marketing Daily, Tanya Gazdik - Saturday, October 17, 2020
"The Zipcar brand was in need of some oomph," Colossus' Travis Robertson tells "Marketing Daily." ...
- BMW, GM Extend SiriusXM Partnerships
Marketing Daily, Tanya Gazdik - Sunday, October 18, 2020
The BMW agreement runs through 2026. The automaker was one of the first to offer SiriusXM in its vehicles in 2002. ...
- Ford 'Warriors In Pink' To Deliver 700,000 Masks
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2020
The automaker created a dedicated website to promote the charitable group's mission. ...
- Alfa Romeo Promises 'Control'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
The spot was shot with long-exposure video, which creates light trail visuals as the vehicles engage in choreographed stunts. ...
- Cadillac Enlists Republic Records, James Blake For 'First Listen' Experience
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
Following a ride in the Escalade with the EP playing over the AKG sound system, fans were surprised by an in-person performance. ...
- GMC Plans 'Epic Reveal' For Hummer EV Including Twitch Livestream
Marketing Daily, Tanya Gazdik - Tuesday, October 13, 2020
The division estimates the campaign could reach up to 80% of U.S. adults over age 18, GMC's Phil Brook tells "Marketing Daily." ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, October 12, 2020
Half of those surveyed said they would be likely to pick up the phone to call if a website experience wasn't satisfactory. ...
- Infiniti Enlists 'Hamilton' Actor For Instagram Test Drive
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
Daveed Diggs "has a "multi-faceted, yet relatable personality," which is a good fit for the brand, says Infiniti's Jeff Pope. ...
- Buick Partners With Reese Witherspoon
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
The partnership also includes Buick vehicle placements into Hello Sunshine TV and film projects. ...
- Car Rental Giant Enterprise Holdings Confirms Multiple Agency Reviews
Mediapsssst, Richard Whitman - Friday, October 9, 2020
The firm, which owns the Enterprise, National and Alamo car rental companies, is conducting searches for media, brand strategy and digital agencies. Media incumbent PHD is defending. ...
- Honda Enlists John Cena For Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 9, 2020
"We want to wear our rugged capabilities a little more on our sleeves," Honda's Ed Beadle tells "Marketing Daily." ...
- Hyundai Helps Turn Scraps Into Fashion
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Although materials such as iron are recycled as part of the vehicle scrapping process, materials like leather, glass and airbags end up in landfills. ...
- Porsche Owners Socialize Safely Via Rally
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2020
Porsche owners got a little taste of normal recently with a pandemic-safe rally and drive-in movie experience created by Minneapolis-based Solve. ...
- Automaker TV Spending Increases 54% From August
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2020
The top three brands by spend were Toyota ($56.7 million), Nissan ($40.9 million) and Lexus ($39.7 million), per iSpot.tv. ...
- 'Name Your Car Day' Shows Vehicles Are Not Like Other Purchases
Drive Time, Tanya Gazdik - Monday, October 5, 2020
Twenty-five percent of people have a name for their car -- and the most popular name given is Baby, according to checkiday.com. ...
- Dodge Celebrates J.D. Power Awards With Humor
Marketing Daily, Tanya Gazdik - Friday, October 2, 2020
Being serious about the awards was tough for a brand that does "burnouts, donuts and bad-ass attitude," says FCA's Tim Kuniskis. ...
- New Ford CEO Makes Marketing Shifts
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
Joy Falotico, who has had the arduous dual role of president of Lincoln and CMO of Ford, will now focus solely on Lincoln. ...
- Hyundai Elantra Helps Drivers 'Unlock Better'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The vehicle's target is "less focused on long-term goals and more focused on individual happiness," Hyundai CMO Angela Zepeda tells "Marketing Daily." ...
- Demand For Ford Bronco Exceeds Expectations
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 30, 2020
Reservations for the Ford Bronco exceeded 165,000 in August, and the automaker is declining to give an update on how soon people will be able to get their hands on ...
- Cadillac Enlists Regina King As Brand Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, September 30, 2020
The brand is framing itself as "bold and sophisticated" and King is both, Cadillac CMO Melissa Grady tells "Marketing Daily." ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
- Infiniti, Kia, VW Go Digital For Reveals
Drive Time, Tanya Gazdik - Monday, September 28, 2020
Infinti's reveal was accompanied by an augmented reality experience that allowed participants to "place" a QX60 Monograph in their driveways. ...
- Acura Launches TLX Campaign During Race Coverage
Marketing Daily, Tanya Gazdik - Saturday, September 26, 2020
The 60-second spot from MullenLowe uses cinematic storytelling and a vintage 1920s-style silent film concept. ...
