- VW, Jeep, Cars.com Focus On Earth Day, EVs
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Obstacles preventing consumers from buying electric vehicles are cost (34%), limited range (32%) and a lack of charging stations (32%), per Cars.com. ...
- Critics Say Tesla Sends Wrong Message About Semi-Autonomous Vehicles
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 21, 2021
Tesla's so-called Autopilot system is under scrutiny once again following a crash that killed two passengers in the Houston area late Saturday. “The perception that self-driving cars can really opera ...
- Subaru, Chevrolet, Hyundai Mark Earth Day
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Subaru aims to help Subaru Park, home of the Philadelphia Union, become the first zero landfill stadium in MLS. ...
- Porsche Enlists Bill Nye For Educational Videos
Marketing Daily, Tanya Gazdik - Tuesday, April 20, 2021
"We want to make sure it's clear why the Porsche Taycan is different," Porsche's Pedro Mota tells "Marketing Daily." ...
- Lexus Enlists Celebs For LS 500, Takes On Distracted Driving
Marketing Daily, Tanya Gazdik - Monday, April 19, 2021
The flagship vehicle is an expression of omotenashi, which means "anticipatory hospitality," said Lexus' Vinay Shahani. ...
- Land Rover Gets Unexpected Boost At Funeral
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, April 19, 2021
Prince Philip spent 16 years turning a Land Rover into a hearse for his funeral, which occurred this past Saturday and was watched by millions worldwide. At the age ...
- What Does 'More Open' To EVs Really Mean?
Drive Time, Tanya Gazdik - Monday, April 19, 2021
Tesla is once again the most trusted EV brand, per CarGurus. ...
- H.E.R. Headlines Honda Civic Concert
Marketing Daily, Phyllis Fine - Thursday, April 15, 2021
Performance marks the first time the Honda Civic Tour will be the backdrop for the global debut of an all-new Civic. ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but actually posted organic growth. ...
- Dunkin' Perks Up CarMax Test Drives
QSR Land, Sarah Mahoney - Tuesday, April 13, 2021
CarMax is taking Dunkin' for a ride, offering gift cards to people when they go for a test drive, ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Formula E Plans Likely Return To Brooklyn
Drive Time, Tanya Gazdik - Monday, April 12, 2021
Last week's Marketing: Automotive conference included a jam-packed two afternoons of automotive marketers sharing insights, including a few "breaking news" items. ...
- Kia Avoids Using 'Minivan,' Plays Up Utility Features
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 8, 2021
Kia’s 2022 Carnival TV spot is trying to convince consumers that it isn’t a minivan. “Making bold new strides in the world of trying to pretend that one type ...
- Jaguar Land Rover, SiriusXM Extend Agreement
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
SiriusXM is now a standard feature in all Jaguar and Land Rover models in the United States beginning with '21 model year vehicles. ...
- Ford Launches Vaccine PSA Featuring Multicultural Cast
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2021
In recent poll, more than 20% of Black and Hispanic Americans said they'd heard/read/seen something that made them less likely to take the vaccine. ...
- Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
It's a brand known more for luxury than for speed, but CMO showed how fast it could accelerate when dealing with challenge of pandemic. ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love. ...
- GM Debuts GMC Hummer EV SUV During March Madness
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
The 90-second spot from Leo Burnett is narrated by basketball legend LeBron James. ...
- Land Rover To Award Customized Defenders To Charities
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
Defender vehicles have been used for various humanitarian causes around the world for decades. ...
- Nissan Launches Brand Effort Featuring Entire Lineup
Marketing Daily, Tanya Gazdik - Friday, April 2, 2021
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- GM Denounces Attack Ad From Black-Owned Media
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 31, 2021
General Motors has proclaimed an attack ad placed by seven Black-owned media owners in several national newspapers as being full of "factual inaccuracies and character assault.” The ad calls Bar ...
- Pinterest Launches Its First B2B Ad Campaign
Inside Performance, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based on content on the site. ...
- In Marketing Prank, VW Teases Name Change To Voltswagen
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 30, 2021
By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories it generated. ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. ...
- Volkswagen Aims To Change The World
Marketing Daily, Tanya Gazdik - Monday, March 29, 2021
The campaign focuses on the "incredible potential" the SUV has to make electrification relevant for all, says Volkswagen's Kimberley Gardiner. ...
- Automakers Come Together (Online) For MediaPost Conference
Drive Time, Tanya Gazdik - Monday, March 29, 2021
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai. ...
- Volvo Enlists Photographer To Spotlight Vehicle Collision Survivors
Marketing Daily, Tanya Gazdik - Sunday, March 28, 2021
Volvo invented the three-point safety belt in 1959 and released the patent to other automakers in the name of safety. ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance of its electric vehicles. ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Lexus Marketing Chief Aims To Add 'Excitement' To Brand
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
"I see the opportunity to leverage our strong heritage in human-centered design," Shahani tells "Marketing Daily." ...
