- General Motors Plans Two Super Bowl Spots
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
The automaker provided a screenshot of the Cadillac spot, which shows the Lyriq in a driveway next to a topiary dinosaur. ...
- Ford Enlists Influencers For Social Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
American ballet dancer Misty Copeland and professional basketball player Gabby Williams helped kick off the challenge. ...
- Erich & Kallman Awarded AOR For Electric Car Maker Lucid Motors
MAD, Steve McClellan - Tuesday, January 26, 2021
The appointment evolved from project work that the agency had been doing for the brand, which is set to launch its first car in the spring. ...
- Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
"Whether a new or used model, loyalty matters," says Robert Passikoff, Brand Keys founder and president. ...
- Volvo 'Safety Sunday' Returns With $2 Million Contest
Marketing Daily, Tanya Gazdik - Monday, January 25, 2021
The automaker is promoting the contest on social media using the hashtag #VolvoSafety. ...
- Toyota Reclaims 'Most-Searched Car Brand' In 2020
Drive Time, Tanya Gazdik - Monday, January 25, 2021
After dominating Google search terms in 2019, BMW has fallen back into second place. ...
- Toyota Overtakes BMW In Google Search
Inside Performance, Laurie Sullivan - Monday, January 25, 2021
COVID-19 challenged the car-buying process in 2020, but not when it came to consumers' searches. Toyota overtook BMW as the most-queried car manufacturer in search last year worldwide across ...
- Rolls-Royce Continues 'Inspiring Greatness'
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
The online video series shines a light on individuals at the pinnacle of their respective fields. ...
- Audi Celebrates U.S. Return To Paris Agreement
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2021
The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. ...
- Chevrolet Partners With Disney For Bolt Reveal
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
A 15-second teaser that can be viewed on Chevy's EV page gives a glimpse of the video series collaboration to come on Feb. 14. ...
- Ford F-Series, Honda Accord Most Popular Vehicles
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
The Ford F-Series is the most popular vehicle among car owners in 18 out of 50 states. ...
- BMW Shuts Down Subscription Service
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 18, 2021
BMW is suspending the two-year-old car subscription service it was testing in Nashville. The service was either $2K or $3,700 per month, depending on the models selected. Recent requests to si ...
- Ford, Atlanta Airport Among Businesses Honoring COVID-19 Victims
Marketing Daily, Tanya Gazdik - Monday, January 18, 2021
Ford is contributing up to four million Michigan-made face masks being used in inaugural activities. ...
- Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
Drive Time, Tanya Gazdik - Monday, January 18, 2021
Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, ...
- Ford Encourages Unity With 'Builders' Spot
Marketing Daily, Tanya Gazdik - Saturday, January 16, 2021
After a week of unrest in the nation, Ford is encouraging unity, strength and working together. ...
- Kia Drops 'Motors,' Reveals Brand Strategy
Marketing Daily, Tanya Gazdik - Sunday, January 17, 2021
The company plans to "expand into new and emerging business areas by creating innovative mobility products." ...
- Former Kia Exec Lands At Maserati
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
The 105-year-old Italian brand is targeting 75,000 in annual sales and a 15% profit margin. ...
- Hyundai Partners With Amazon, Targets Families With Santa Fe Creative
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
"I think you can feel a little bit of the chemistry between them," Hyundai's Angela Zepeda tells "Marketing Daily." ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. ...
- Hyundai Teases Ioniq 5 Via Videos
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
Three "Ultimate Camping" videos feature a camper using electrical appliances powered by Ioniq 5's technology. ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
- VW Uses Zoetrope To Intro Electric SUV
Marketing Daily, Tanya Gazdik - Monday, January 11, 2021
Creative, which was shot in one take, shows representatives of the "stages of man." ...
- Automakers Affected By Politics, But The 'Show' Must Go On
Drive Time, Tanya Gazdik - Monday, January 11, 2021
GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world needs to hear moving forward." ...
- Hyundai Passes On Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, January 8, 2021
The decision was based on marketing priorities and the timing of upcoming vehicle launches, according to the automaker. ...
- Ford Uses Goats To Illustrate Bronco Sport's Agility
Marketing Daily, Tanya Gazdik - Saturday, January 9, 2021
The effort, from Wieden+Kennedy, includes "Raised by Goats," which creates a "fun, mythical story" of the vehicle's origin. ...
- GM Unveils New Logo, Brand Identity
Marketing Daily - Top of the News, Tanya Gazdik - Friday, January 8, 2021
The new logo, created in-house, features a lower case "gm" with the "m" meant to resemble an electrical outlet, says GM's Deborarh Wahl. ...
- Mercedes-Benz Reveals 56-Inch Screen
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 7, 2021
Mercedes-Benz revealed a 56-inch screen that nearly spans the width of a new car's interior. The virtual reveal was timed for the annual Consumer Electronics Show, which is taking pla ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is available for everyone, had the most TV ad impressions. ...
- Kia Unveils New Logo, Global Brand Slogan
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2021
The live-streamed event was captured in a video that has already garnered over 100,000 views on YouTube alone. ...
- Lexus Features Influencers In Sport Sedan Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2021
The brand is "going both broad and deep with short- and long-form content," Lexus' Lisa Materazzo tells "Marketing Daily." ...
