- Dodge Partners With Billie Eilish
Marketing Daily, Tanya Gazdik - Saturday, July 31, 2021
"The power and subtlety of her music perfectly embody the spirit of the Dodge brand," says Stellantis global CMO Olivier Francois. ...
- General Motors, Ford Focus On Safe Teen Driving
Marketing Daily, Tanya Gazdik - Saturday, July 31, 2021
Despite fewer vehicles on the road during the pandemic, traffic crash fatalities are estimated to have reached a 13-year high in 2020. ...
- Hyundai Supports Santa Cruz Launch, Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 30, 2021
Campaign launches with a long-form digital video starring professional surfer Matt Rockhold. ...
- Mini Announces Dates For 2022 Road Rally
Marketing Daily, Tanya Gazdik - Thursday, July 29, 2021
The much-anticipated event for owners was postponed in 2020 and 2021 due to the pandemic. ...
- Lexus Partners With 100 Thieves, Expands Gaming Presence
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
The sponsorship is the biggest commitment Lexus has made in gaming and esports to date, Lexus' Vinay Shahani tells "Marketing Daily." ...
- Airstream, Pottery Barn Partner For Special Edition Trailer
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
"It will be the product that pushes people over the edge and gets them to pull the trigger," Airstream's Bob Wheeler tells "Marketing Daily." ...
- MediaPost Names Best In Auto Marketing For 2020
Drive Time, Tanya Gazdik - Monday, July 26, 2021
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. ...
- BMW Digitizes Art Car Collection
Marketing Daily, Tanya Gazdik - Sunday, July 25, 2021
The first BMW Art Car was commissioned when Alexander Calder was asked to design BMW's race car in 1975. ...
- Mini Invites Enthusiasts To 'Day Of Motoring'
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2021
The event is being held in lieu of the nationwide Mini Takes The States road rally, which has been pushed back for two consecutive years. ...
- Automotive Goes Through Do-Over
Inside Performance, Laurie Sullivan - Thursday, July 22, 2021
Some of the do-overs come from Penske Automotive Group, Cox Automotive, and Google. ...
- Toyota Launches Mobile Game Tied To Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
"Goal to the Gold Cup" asks players to show their passion for their favorite team by giving their loudest "Goal" scream into their phones. ...
- Smaller, Shorter Chicago Auto Show Still Deemed A Success
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
Nissan's trivia game allowed the automaker to gather information from attendees, something it hasn't been able to do without auto shows and other events. ...
- Toyota Pulls Back From The Olympics In Japan
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 19, 2021
Toyota CEO Akio Toyoda will not attend the Olympics opening ceremony, set to take place this Friday. ...
- Ford's VanDyke Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, July 19, 2021
Ford's holistic approach includes understanding what ignites customers' passions. ...
- Ford Offers 'Mach-Eau' Cologne Samples At Festival
Marketing Daily, Tanya Gazdik - Sunday, July 18, 2021
In a Ford-commissioned survey, one in five drivers said they would miss the smell of gasoline when swapping to an electric vehicle. ...
- Infiniti Partners With Cameo Celeb Platform
Marketing Daily, Tanya Gazdik - Sunday, July 18, 2021
Infiniti says Cameo will provide consumers with an enhanced shopping experience including personalized discovery and FAQ. ...
- Bridgestone Americas Names Marketing Veteran As CMO
Marketing Daily, Tanya Gazdik - Thursday, July 15, 2021
Correa will oversee brand and digital marketing efforts for the Bridgestone and Firestone brands and the company's sports and engagement platforms. ...
- Navy Federal Credit Union Shifts To Humor
Marketing Daily, Tanya Gazdik - Thursday, July 15, 2021
The national effort breaking during the Olympics, themed "Our Members are the Mission," imagines what life would be like without the credit union. ...
- Aurora Backed By Amazon, Uber Latest To Set IPO In Sea Of Public Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
Global M&As and IPOs were hot in the second quarter of 2021, reports CB Insights. They rose 109% YoY, reaching an all-time high of 2,893. ...
- Jeep Emphasizes Capability, Chrysler Answers Hybrid Questions
Marketing Daily, Tanya Gazdik - Tuesday, July 13, 2021
The campaign reflects the brand's balance of "sophistication and ruggedness, of craftsmanship and capabilities," says Stellantis CMO Olivier Francois. ...
- Land Rover Supports Virgin Galactic's Space Flight
Marketing Daily, Tanya Gazdik - Tuesday, July 13, 2021
Partners since 2014, Land Rovers tow Virgin Galactic space vehicles, transport astronauts and support day-to-day operations. ...
- Ford Offers Hands-On Experiences At Chicago Auto Show
Marketing Daily, Tanya Gazdik - Monday, July 12, 2021
"New vehicle customers are looking for something more than parked cars before deciding what to purchase," said Ford's Raj Register. ...
- Chicago Auto Show Returns This Week
Drive Time, Tanya Gazdik - Monday, July 12, 2021
The show includes the world debut of two Ford experiential displays and the 17th year of Stellantis' Camp Jeep test track. ...
- Toyota Halts Donations To Insurrectionist Lawmakers
Marketing Daily, Tanya Gazdik - Saturday, July 10, 2021
The decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee. ...
- BMW Partners With Marvel Studios For First Time
Marketing Daily, Tanya Gazdik - Saturday, July 10, 2021
Having the BNWs play key roles in the movie adds "strong emotional value to the communication of these models," says BMW's Jens Thiemer. ...
- Bridgestone CMO To Retire, Brand Launches Olympics Effort
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
Philip Dobbs helped reshape Bridgestone's sports marketing strategy, including the Olympics. ...
- Formula E, Envision Virgin Racing Prep For New York City E-Prix
Marketing Daily, Tanya Gazdik - Thursday, July 8, 2021
"The Times Square activation provides the perfect earned media moment to complement the targeted, paid media activity," says Formula E's Henry Chilcott. ...
- Ford Hires Amazon Exec As First Chief Privacy Officer
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2021
The creation of the position illustrates Ford's commitment to "staying ahead in protecting and employing customer and company data," company says. ...
- Honda Extends 'Week Of Service' Through August
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
Addressing food insecurity has been one of Honda's key focus areas throughout the COVID-19 pandemic, and it remains a priority. ...
- Lincoln, Hyundai Partner With Design Schools
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
"It's very important for students to immerse themselves in understanding the brand culture," says ArtCenter College of Design's Marek Djordjevic, ...
