- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media Networks says. ...
- Out In The O.P.E.N.: Peugeot Taps New Omnicom Shop For Global Creative Duties
MAD, Steve McClellan - Wednesday, July 1, 2020
The account has been handled by long-time incumbent Havas/BETC. The new agency is tasked with helping to navigate the brand's digital transformation efforts and international expansion plans. ...
- Land Rover Launches Brand Film Without Vehicles
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2020
"It's a heartfelt message from a brand, understanding that people have felt trapped indoors," Spark44's Sean Doyle tells "Marketing Daily." ...
- Auto Sales Plummeted In Q2 But Rebounded In Recent Weeks
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 2, 2020
Industry expected double-digit declines, but the "result wasn't as bad as we thought it would be, fearing the worst,'" according to one analyst. ...
- Kia, Volkswagen Unveil New Vehicles
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2020
The Kia K5 is aimed at younger buyers who want something sporty and bold and don't want to drive their parents' SUVs. ...
- Consumers Still Hesitant To Buy Vehicles
Marketing Daily, Tanya Gazdik - Monday, June 29, 2020
Twenty-one percent of millennials say they will now buy a larger car than they planned to, versus 7% of baby boomers. ...
- Honda, Ford Withhold Social Ads -- Will Other Automakers Follow?
Drive Time, Tanya Gazdik - Monday, June 29, 2020
"The existence of content that includes hate speech, violence and racial injustice on social platforms needs to be eradicated," Ford said. ...
- 'Ford Promise' Geared Toward Anxious Consumers
Marketing Daily, Tanya Gazdik - Sunday, June 28, 2020
"People want things to be back to normal, they want to buy, but they're still a little nervous about what the future holds," says Ford's Mark LaNeve, ...
- Hearst Autos Acquires Auto Community Platform Bring A Trailer
Publishers Daily, Melynda Fuller - Friday, June 26, 2020
Bring a Trailer will now expand its offerings, community and transactions with investments in technology and new products and features. ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosing the brand, Lincoln's Karen Silveri tells "Marketing Daily." ...
- Jeep Asks Consumers To Help Create 'Easter Eggs'
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The small elements are a "surprise and delight for customers and help convey the human touch behind the products," says Jeep's Mark Allen. ...
- Dodge, Kia Top J.D. Power Initial Quality Study
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2020
Dodge leaped seven places from last year's results and is the first domestic brand in the study's history to rank highest. ...
- General Motors Expands OnStar Technology To App
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2020
The OnStar Guardian app is designed to use smartphone's sensors to help detect a crash and alert an Emergency-Certified OnStar advisor. ...
- Q&A With Walton Isaacson's Albert Thompson
MediaPost Connect, Nina Lentini -
Albert Thompson, Managing Director, Digital, Walton Isaacson, will speak on "Switching Gears: Lexus Broadens it's Image & Audience" at next week's TV & Video Insider Summit. We caught up with ...
- Chrysler Launches 'Pacifica Mom On Quarantine'
Marketing Daily, Tanya Gazdik - Tuesday, June 23, 2020
Actress Kathryn Hahn uses the Chrysler Pacifica as her home away from home (when you can't go anywhere else) for a pseudo-confessional. ...
- Quotible And SpinCar Connect To Offer Interactive Email For Auto Dealers
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
Dealers can now send quotes that allow prospects to explore the vehicles they want, the companies say. ...
- Honda, General Motors Partner To Produce Hand Sanitizer
Marketing Daily, Tanya Gazdik - Monday, June 22, 2020
Honda will donate nearly 75% of its allocation of the hand sanitizer to health care facilities. ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries ...
- Ford Plans Social Media Debut Of F-150 Pickup
Drive Time, Tanya Gazdik - Monday, June 22, 2020
Eighty-two percent of truck owners would give up streaming services for a year before giving up their truck; 79% would rather give up drinking alcohol. ...
- Carvana Focuses On Being An Originator Of Online Auto Shopping
Marketing Daily, Tanya Gazdik - Friday, June 19, 2020
"Other auto retailers have made their best attempts at offering services similar to ours," Carvana's Ryan Keeton tells "Marketing Daily." ...
- Lexus Creates AR App For Vehicle Launch
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2020
"This app is a modern-day expression of a longstanding Lexus core value: 'genchi genbutsu' or 'go and see,'" says Lexus marketing VP Lisa Materazzo. ...
- Ford To Reveal Bronco On OJ's Birthday
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 16, 2020
Ford Motor Co. will debut its long-awaited Ford Bronco on July 9, which happens to also be the birthday of O.J. Simpson. “Simpson, a former football star, is known internationally for being ...
- BMW, FCA, Nissan Support LGBTQIA+ Community
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2020
Many of this year's live Pride activities have been cancelled due to the pandemic, but automakers are still finding ways to support the community. ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data released ...
- Nissan Targets Young Families With Updated Rogue
Marketing Daily, Tanya Gazdik - Monday, June 15, 2020
The Rogue "bears the greater burden" of bringing customers back to the showroom, says Ivan Drury, Edmunds' senior manager of insights. ...
- Correction: Voltage Remains Volkswagen AG's Agency
Marketing Daily, Tanya Gazdik - Monday, June 15, 2020
Marketing Daily published an Around the Net in Brand Marketing item from Bloomberg June 15 that was incorrect. ...
- Volkswagen Faces Scrutiny After Racist Ad
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 14, 2020
Editor's Note: This post has been corrected. Voltage remains Volkswagen AG's agency in Germany.Volkswagen Group is facing a backlash from a racist ad for its new Golf model. The ad, produced ...
- Top Automotive Marketers Discuss How COVID-19 Will Change Ads
Drive Time, Tanya Gazdik - Monday, June 15, 2020
Social distancing and masks are required or strongly encouraged, depending on the state, which could affect the creative. ...
- Kia Prods Consumers To Remember The Joy Of The Road Trip
Marketing Daily, Tanya Gazdik - Sunday, June 14, 2020
The spot doesn't shy away from the reality of the new normal, including quarantine-induced stir-craziness and an apprehension about flying. ...
- Microsoft Car Search Data Tells Marketers What Consumers Think
Inside Performance, Laurie Sullivan - Friday, June 12, 2020
New or used, luxury or compact -- the most searched-for brands in the past 30 days include Buick, Ford F-150 trucks, Honda CRV, and all new 2020 Passat sedan. During ...
