- Toyota Aims To Spark Youth Designs For Future Cars
Marketing Daily, Tanya Gazdik - Monday, October 25, 2021
All countries submit their top nine winners to Japan as entries to the world contest. The world contest was on hold last year due to the COVID-19 pandemic. ...
- No Easy Fix For Global Supply Chain Problems
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 22, 2021
Supply chain issues affecting everything from cars to food to electronics aren’t going anywhere anytime soon, and were actually primed to happen even before the pandemic. “The pandemic has certain ...
- Subaru Forester Wilderness Offers Rugged Capability, Comfort
Drive Time, Tanya Gazdik - Monday, October 25, 2021
"Forester customers want actual capability, not just a vehicle that looks capable," Subaru's Michael Redic tells MediaPost. ...
- Alfa Romeo Unveils First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
The creative aims to show how Alfa Romeo vehicles are designed, with a premium placed on both driving and emotion. ...
- Mercedes-Benz, Riot Games Collaborate On Championship Rings
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
The rings showcase the Mercedes-Benz brand with its signature star pattern alongside the Summoner's emblem. ...
- Toyota Tops In Automotive For 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, Ford, and Mercedes-Benz all declined. ...
- Lexus Ride-Sharing Activation Helps Target Younger Drivers
Marketing Daily, Tanya Gazdik - Wednesday, October 20, 2021
The activation played into Lexus' experimental philosophy to try new things, Lexus' Vinay Shahani tells "Marketing Daily." ...
- Hyundai Launches First African American-Targeted Campaign
Marketing Daily, Tanya Gazdik - Thursday, October 21, 2021
This is Hyundai's largest investment in a targeted African American campaign, Hyundai's Angela Zepeda tells "Marketing Daily." ...
- The Terrors Of New Technology
Media Insider, Gord Hotchkiss - Tuesday, October 19, 2021
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it. ...
- Will The (Los Angeles Auto) Show Go On?
Drive Time, Tanya Gazdik - Monday, October 18, 2021
The New York auto show didn't cancel until Aug. 4, just 16 days before the public days -- and with even less notice time for the media events. ...
- Hyundai Focuses On Hispanic Community
Marketing Daily, Tanya Gazdik - Sunday, October 17, 2021
Hispanics represent 18% of the U.S. population, account for 24% of all car sales, potentially will buy more cars over their lifetime than non-Hispanics. ...
- Honda Brand Campaign Shows 100 Products, Spotlights Innovation
Marketing Daily, Tanya Gazdik - Monday, October 18, 2021
The "Origin of Determination" nods to the company's future by tracing the roots of its product innovation, says Honda's Jay Joseph. ...
- Hyundai Launches Third Fashion Collection Created From Recycled Auto Parts
Marketing Daily, Tanya Gazdik - Thursday, October 14, 2021
An online video featuring actors and influencers wearing Re:Style items explains the campaign's purpose and philosophy. ...
- Stellantis Boosts Diversity Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 14, 2021
The automaker's cross-town rival General Motors has faced continued pressure this year to spend more money with Black-owned media. ...
- Automaker TV Spending Increases In September
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
The top five brands by spend in September 2021 were Toyota, Chevrolet, Hyundai, Kia and Ford. ...
- Mercedes-Benz Aims To Educate About EV Lineup
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
The automaker's first EV, the 2022 EQS sedan, arrives in the U.S. market later this fall with an MSRP from $102,310. ...
- Nissan, Infiniti Finish Tops In Reputation
Drive Time, Tanya Gazdik - Monday, October 11, 2021
"We recognize that it is essential to anticipate and respond to shifting consumer needs and preferences," says Nissan's Allyson Witherspoon. ...
- Infiniti Offers Free Apple CarPlay Upgrade
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
More than 80% of luxury vehicle owners use Apple products, per Infiniti. ...
- Hyundai Expands Presence On Amazon
Marketing Daily, Tanya Gazdik - Saturday, October 9, 2021
Many consumers want a car-buying process that aligns with how they purchase nearly everything else in their life, according to Hyundai. ...
- BFGoodrich Enlists Influencers With Pets To Promote Sweepstakes
Marketing Daily, Tanya Gazdik - Sunday, October 10, 2021
The influencers include "Loki the wolfdog," who has nearly 2 million followers on Instagram. ...
- Lexus Celebrates Hispanic Heritage Month
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. ...
- Toyota, Lexus Tap First Licensing Agency
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
"People love licensed products, and when done well, they really do help elevate the brand," Toyota's Lisa Materazzo tells "Marketing Daily." ...
- Former Ford CEO Lands As Interim Hertz Chief
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 6, 2021
Mark Fields, former president and CEO of Ford Motor Co., has been named interim CEO of car rental giant Hertz. Fields, who joined Hertz's board in June, takes over t ...
- General Motors Plans Another Big CES Splash
Marketing Daily, Tanya Gazdik - Wednesday, October 6, 2021
The all-electric Silverado pickup truck will debut on Jan. 5 during the opening keynote delivered by GM Chair and CEO Mary Barra. ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- Auto Marketing Veteran Chosen As EchoPark's First CMO
Marketing Daily, Tanya Gazdik - Monday, October 4, 2021
Bernacchi spent almost three years at Mazda, eight years at Harley-Davidson and eight years at General Motors. ...
- General Motors Lands Former Nordstrom, Walt Disney Digital Exec
Marketing Daily, Tanya Gazdik - Tuesday, October 5, 2021
Edward Kummer will lead the automaker's newly formed Digital Business unit. ...
- Infiniti Top Marketer Phil York Announces Departure
Marketing Daily, Tanya Gazdik - Monday, October 4, 2021
York says it is time to "say a fond farewell" to the company and that his unspecified "new adventure" will begin in January. ...
- Lexus Replaces Minnie Driver As Voiceover
Marketing Daily, Tanya Gazdik - Monday, October 4, 2021
Gaius Charles "has a phenomenal voice," Lexus Vice President of Marketing Vinay Shahani tells "Marketing Daily." ...
- VW President Talks About EV Acceptance
Drive Time, Tanya Gazdik - Monday, September 27, 2021
EVs need to be talked about in a positive way by people like Chattanooga, Tennessee plant employee and Instagram user Rusty Greer, says VW's Scott Keogh. ...
