- H.E.R. Headlines Honda Civic Concert
Marketing Daily, Phyllis Fine - Thursday, April 15, 2021
Performance marks the first time the Honda Civic Tour will be the backdrop for the global debut of an all-new Civic. ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but actually posted organic growth. ...
- Dunkin' Perks Up CarMax Test Drives
QSR Land, Sarah Mahoney - Tuesday, April 13, 2021
CarMax is taking Dunkin' for a ride, offering gift cards to people when they go for a test drive, ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Formula E Plans Likely Return To Brooklyn
Drive Time, Tanya Gazdik - Monday, April 12, 2021
Last week's Marketing: Automotive conference included a jam-packed two afternoons of automotive marketers sharing insights, including a few "breaking news" items. ...
- Kia Avoids Using 'Minivan,' Plays Up Utility Features
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 8, 2021
Kia’s 2022 Carnival TV spot is trying to convince consumers that it isn’t a minivan. “Making bold new strides in the world of trying to pretend that one type ...
- Jaguar Land Rover, SiriusXM Extend Agreement
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2021
SiriusXM is now a standard feature in all Jaguar and Land Rover models in the United States beginning with '21 model year vehicles. ...
- Ford Launches Vaccine PSA Featuring Multicultural Cast
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2021
In recent poll, more than 20% of Black and Hispanic Americans said they'd heard/read/seen something that made them less likely to take the vaccine. ...
- Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2021
It's a brand known more for luxury than for speed, but CMO showed how fast it could accelerate when dealing with challenge of pandemic. ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love. ...
- GM Debuts GMC Hummer EV SUV During March Madness
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
The 90-second spot from Leo Burnett is narrated by basketball legend LeBron James. ...
- Land Rover To Award Customized Defenders To Charities
Marketing Daily, Tanya Gazdik - Saturday, April 3, 2021
Defender vehicles have been used for various humanitarian causes around the world for decades. ...
- Nissan Launches Brand Effort Featuring Entire Lineup
Marketing Daily, Tanya Gazdik - Friday, April 2, 2021
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- GM Denounces Attack Ad From Black-Owned Media
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 31, 2021
General Motors has proclaimed an attack ad placed by seven Black-owned media owners in several national newspapers as being full of "factual inaccuracies and character assault.” The ad calls Bar ...
- Pinterest Launches Its First B2B Ad Campaign
Inside Performance, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets to help brands reach the 83% of weekly users who make purchases based on content on the site. ...
- In Marketing Prank, VW Teases Name Change To Voltswagen
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 30, 2021
By the end of the day, the company confirmed it was just a publicity stunt, which clearly succeeded based on the number of stories it generated. ...
- Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K. ...
- Volkswagen Aims To Change The World
Marketing Daily, Tanya Gazdik - Monday, March 29, 2021
The campaign focuses on the "incredible potential" the SUV has to make electrification relevant for all, says Volkswagen's Kimberley Gardiner. ...
- Automakers Come Together (Online) For MediaPost Conference
Drive Time, Tanya Gazdik - Monday, March 29, 2021
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai. ...
- Volvo Enlists Photographer To Spotlight Vehicle Collision Survivors
Marketing Daily, Tanya Gazdik - Sunday, March 28, 2021
Volvo invented the three-point safety belt in 1959 and released the patent to other automakers in the name of safety. ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance of its electric vehicles. ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." ...
- Lexus Marketing Chief Aims To Add 'Excitement' To Brand
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
"I see the opportunity to leverage our strong heritage in human-centered design," Shahani tells "Marketing Daily." ...
- Toyota Collaborates With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
The sponsorship includes a custom comic-book cover featuring the Sienna with Marvel heroes, Toyota's Monique Nanclares tells "Marketing Daily." ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- Gen Y, Z Lead The Way With EVs
Drive Time, Tanya Gazdik - Monday, March 22, 2021
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime." ...
- Stellantis Launches 'I'm A Ram' Effort
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2021
Creative "celebrates the spirit and determination of our owners, and further reinforces our 'Built to Serve' commitment," says Stellantis' Marissa Hunter. ...
- Acura Targets Hispanic Families For MDX
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2021
Female drivers make up 40% of MDX sales in the Hispanic market, according to Acura, Honda's luxury division. ...
- Cadillac Enlists Celebs Including Jonas Brothers To Demonstrate Super Cruise
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2021
The General Motors luxury brand projects the effort will reach upwards of 167 million Instagram users and 48 million Twitter users. ...
- BMW, Nissan, Rolls-Royce Among Car Brands With New Logos
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 17, 2021
Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern lo ...
