- Toyota Gets Emotional In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The 60-second spot from Saatchi features U.S. Paralympian Jessica Long swimming through milestone scenes from her life. ...
- Jeep Confirms Super Bowl Spot, Keeps Details Under Wraps
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
CMO Olivier Francois has a history of keeping Super Bowl creative close to the vest. ...
- What Ford's Partnership With Google Means
Inside Performance, Laurie Sullivan - Wednesday, February 3, 2021
Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S ...
- Ford Plans Regional-Only Super Bowl Buy
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2021
The automaker is targeting areas hard hit by COVID-19 including southern California, Texas, Florida and Kansas City. ...
- GM Releases Celeb-Filled Spot Ahead Of Game
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
Besides Will Ferrell, the spot from Commonweath//McCann also features comedians Kenan Thompson and Awkwafina. ...
- GM Teases Will Ferrell Super Bowl Spot
Drive Time, Tanya Gazdik - Monday, February 1, 2021
"With all the Olafs, skiing and year-round sweater weather, why is actor and EV enthusiast Will Ferrell so obsessed with Norway?" asks General Motors. ...
- Kia Passes On Super Bowl, Expands Charitable Initatives
Marketing Daily, Tanya Gazdik - Friday, January 29, 2021
The automaker's "Accelerate The Good" program began in 2019 when the "Great Unknowns Scholarship" was established. ...
- Jeep Renews X Games Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, January 31, 2021
The event provides a venue to engage with "like-minded outdoor enthusiasts," Jeep's Jim Morrison tells "Marketing Daily." ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach more consumers, Acura's Greg Dewein tells "Marketing Daily." ...
- General Motors Plans 2 Super Bowl Spots
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
The automaker provided a screenshot of the Cadillac spot, which shows the Lyriq in a driveway next to a topiary dinosaur. ...
- Ford Enlists Influencers For Social Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
American ballet dancer Misty Copeland and professional basketball player Gabby Williams helped kick off the challenge. ...
- Erich & Kallman Awarded AOR For Electric Car Maker Lucid Motors
MAD, Steve McClellan - Tuesday, January 26, 2021
The appointment evolved from project work that the agency had been doing for the brand, which is set to launch its first car in the spring. ...
- Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
"Whether a new or used model, loyalty matters," says Robert Passikoff, Brand Keys founder and president. ...
- Volvo 'Safety Sunday' Returns With $2 Million Contest
Marketing Daily, Tanya Gazdik - Monday, January 25, 2021
The automaker is promoting the contest on social media using the hashtag #VolvoSafety. ...
- Toyota Reclaims 'Most-Searched Car Brand' In 2020
Drive Time, Tanya Gazdik - Monday, January 25, 2021
After dominating Google search terms in 2019, BMW has fallen back into second place. ...
- Toyota Overtakes BMW In Google Search
Inside Performance, Laurie Sullivan - Monday, January 25, 2021
COVID-19 challenged the car-buying process in 2020, but not when it came to consumers' searches. Toyota overtook BMW as the most-queried car manufacturer in search last year worldwide across ...
- Rolls-Royce Continues 'Inspiring Greatness'
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
The online video series shines a light on individuals at the pinnacle of their respective fields. ...
- Audi Celebrates U.S. Return To Paris Agreement
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2021
The automaker says it was among the first manufacturers to publicly support and align its actions toward the goals of the agreement. ...
- Chevrolet Partners With Disney For Bolt Reveal
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
A 15-second teaser that can be viewed on Chevy's EV page gives a glimpse of the video series collaboration to come on Feb. 14. ...
- Ford F-Series, Honda Accord Most Popular Vehicles
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
The Ford F-Series is the most popular vehicle among car owners in 18 out of 50 states. ...
- BMW Shuts Down Subscription Service
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 18, 2021
BMW is suspending the two-year-old car subscription service it was testing in Nashville. The service was either $2K or $3,700 per month, depending on the models selected. Recent requests to si ...
- Ford, Atlanta Airport Among Businesses Honoring COVID-19 Victims
Marketing Daily, Tanya Gazdik - Monday, January 18, 2021
Ford is contributing up to four million Michigan-made face masks being used in inaugural activities. ...
- Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
Drive Time, Tanya Gazdik - Monday, January 18, 2021
Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability, ...
- Ford Encourages Unity With 'Builders' Spot
Marketing Daily, Tanya Gazdik - Saturday, January 16, 2021
After a week of unrest in the nation, Ford is encouraging unity, strength and working together. ...
- Kia Drops 'Motors,' Reveals Brand Strategy
Marketing Daily, Tanya Gazdik - Sunday, January 17, 2021
The company plans to "expand into new and emerging business areas by creating innovative mobility products." ...
- Former Kia Exec Lands At Maserati
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
The 105-year-old Italian brand is targeting 75,000 in annual sales and a 15% profit margin. ...
- Hyundai Partners With Amazon, Targets Families With Santa Fe Creative
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2021
"I think you can feel a little bit of the chemistry between them," Hyundai's Angela Zepeda tells "Marketing Daily." ...
- GM Focuses On Safety With Periscope Brand
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
The automaker created a 60-second video to explain the brand's purpose. It features the new GM logo and brand slogan. ...
- Hyundai Teases Ioniq 5 Via Videos
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2021
Three "Ultimate Camping" videos feature a camper using electrical appliances powered by Ioniq 5's technology. ...
- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to spin out of GM's Global Innovation efforts. It will become Amazon's and Google's latest formidable competitor in delivery servic ...
