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  • Kia Launches Pre-Owned Program For '08
    Kia Motors America has launched a new Certified Pre-Owned (CPO) program for Kia vehicles. Sales of the vehicles will begin in the first quarter of 2008. Kia vehicles up ...
  • General Motors Shooting Year-End Ads In Dealership
    [Automotive] The ads will be shot at a new dealership that evinces a distribution strategy launched five years ago to group the three brands at dealerships and an associated retail-ima ...
  • GM Intros Pontiac Vibe With Pomp, Circumstance
    [Automotive] "We realize so many can't be there, and this is a little unusual to go beyond that to send out invitations to dealers, enthusiasts, and hand raisers," says J ...
  • Toyota's New Corporate Campaign Asks 'Why Not?'
    [Automotive] Steve Sturm, group VP/Toyota Motor North America, says that the effort--six months in the making and following extensive research--is intended to inject an emotional element into Americans' understanding ...
  • Ford Account Could Leave Motor City
    After PHD said it will move hundreds of millions of dollars worth of Chrysler's national TV-buying dollars to New York from Detroit, Jean Halliday writes that the reeling Motor Ci ...
  • Ford CMO Farley Gets More Duties
    Jim Farley, Ford Motor Co.'s new CMO, will also lead U.S. marketing, sales and service for Ford, Lincoln and Mercury vehicles when he joins the automaker later this month, t ...
  • Toyota, DeGeneres Team In Retro, Live TV Advertising
    [Automotive] In the pitch, talk show host Ellen DeGeneres demonstrated the Highlander Hybrid's folding second-row seat and then said that her second row also folds. Cut to the second r ...
  • Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
    [Automotive] "Being able to celebrate the holidays with Bloomingdale's allows Infiniti to connect on an even deeper level with the thousands who participate in and share memories of the mo ...
  • DeGeneres Pitches Toyota Highlander In Retro 'Spot'
    Boomers may remember Jack Paar and Ed Sullivan pausing to pitch their favorite cigarette. Talk show maven Ellen DeGeneres, who on Friday pitched the hybrid gas/electric version of Toyota's Highland ...
  • Ford, Chrysler Sales Slide; GM, Asians Rise
    Both Ford and Chrysler revealed big sales declines yesterday that seem to put their turnaround plans on shaky ground. General Motors and the three big Japanese automakers all posted gai ...
  • Five To Vie For Massive Hyundai/Kia Media Biz
    Five shops are in contention for Hyundai/Kia's massive media business, insiders say--including Optimedia, Initiative, Havas Media, Horizon Media and incumbent Carat. Meetings were held at the Korean carmaker's California offic ...
  • Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
    [Automotive] The company says the discontinued vehicles are "nearing the end of their product cycle. We can better use our resources to develop new products in new segment." But o ...
  • A Hatchback By Any Other Name Is A ...
    Shush! The hatchback is back, but don't call it a hatchback. "If you say 'hatchback,' people tend to think of a yellow Pinto," says Art Battaglia, product manager for t ...
  • Porsche Opens Cinema On Web Site
    Porsche is bringing its own car-focused take on YouTube to its consumer Web site. The new program, called "Web Cinema," lets consumers view video assets around Porsche racing and car ...
  • Michelin Goes Global With Eco-Message
    Tire maker Michelin is bringing a "green" message about its tires to Berlin, New York City, Paris and Shanghai. Michelin will run outdoor ads featuring meters showing fuel savings a ...
  • IntelliChoice Ranks Certified Pre-Owned Programs
    [Automotive] "What CPO does for automakers and dealers is become a real third channel," says the editor. "It helps dealers because when things get quiet on the new-car front, th ...
  • Chrysler, 'House Of Payne' Team On Town & Country Minivan
    [Automotive] The manager of Chrysler advertising and Chrysler global brand communications says the fact that Tyler Perry is a well-known, up-and-coming director and producer made the deal a pretty go ...
  • Chrysler Taps Cataldo For Business Development
    Chrysler LLC has named L. John Cataldo vice president/business development and mergers & acquisitions. In the new position, Cataldo will be responsible for leading all major business development activities globall ...
  • Goodyear Adds Marketing Position
    Goodyear Tire & Rubber Co. has named Brett Ponton to the new position of VP/marketing for the consumer replacement business. He has been with Akron, Ohio-based Goodyear for 16 year ...
  • Chrysler's CEO Gets A Grilling At The MPA Meeting
    [Automotive] "I'm not a designer but consumer," says Robert Nardelli. "I spent six years in consumer business. We did 1.3 billion transactions a year [at Home Depot] so you g ...
  • The Iron Belt Wraps Around Domestic-Only Auto Owners
    A newly released 88-Market national report from The Media Audit, analyzing automobile ownership by brand, reveals that 38% of U.S. adults own domestic-only brands, compared to 25.4% of U.S. adul ...
  • VW America Appoints, Realigns
    Volkswagen of America, Inc. has made executive appointments and realigned the VW brand executive management team, taking effect Jan. 1. CEO Stefan Jacoby will take on the additional title ...
  • O'Neill Quits Reynolds And Reynolds
    Finbarr O'Neill, the famed auto marketer who virtually created the idea of warranty as proxy for brand quality when he turned Hyundai around in 2002, has left auto dealership informati ...
  • Ford To Bow Updated Bullitt
    Ford is bringing back the Bullitt. The company announced that the iconic Steve McQueen vehicle--albeit an updated one--will bow in 2008 as a limited-edition model. The company says it wi ...
  • Ford Campaign For Sync Centers On Singer Juanes
    [Automotive] "We know the Hispanic market has high adoption and usage rates for technology, music, downloads, ringtones and the Internet in general," says Dave Rodriguez, multicultural marketing communications manager f ...
  • Hyundai Taps Romero For Multi-Culti Marketing Role
    Hyundai Motor America has named Patricia Romero national manager of multicultural marketing for the company. Romero will be responsible for all ethnic marketing and advertising in the United States f ...
  • Start Spreading The News: Economy's Hurting Car Sales
    [Automotive] "It's the general macro-economic environment, the uncertainty around housing markets, the stock market. And the credit crunch associated with those issues is pushing consumers to postpone car purchases," sa ...
  • The Buzz: Smells Like Green Spirit
    The state of our environment has been an increasingly hot topic, appearing more and more in media and political debates. As the 2008 elections get closer, it's no doubt ...
  • Scion Keeps Rolling
    Amid a significant slide in automotive advertising, Toyota's Scion brand is launching a new ad campaign that will increase its visibility in traditional media such as television and print. It ...
  • That's a Wrap
    It was 1974. My dad told me he had a surprise for me in the driveway. I ran as fast I could. Our baby blue VW bug was now wrapp ...