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  • Hyundai Gambling Name Can Sell Genesis
    Hyundai is boldly jumping into the market for $30,000-plus sedans--a crowded field where quality is a given and image matters much more to both buyer and seller. Its new seda--call ...
  • GM Will Unveil Fuel-Cell Caddy At CES
    Rick Wagoner, General Motor's chairman and CEO, will introduce a new fuel-cell concept crossover vehicle--the Cadillac Provoq--at the Consumer Electronics Show in Las Vegas today. GM has been pushing ener ...
  • National Car, Northwest Team For Promo
    National Car Rental has partnered with Northwest Airlines to launch a new promotion dangling roundtrip airline tickets through Northwest's WorldPerks program. The effort, "Drive Your Way to 25K," enables Northwe ...
  • How Delightful Do We Find Cars? Let Them Count The Ways
    [Automotive] A consultancy tallies up the number of times consumers describe a vehicle as "delightful" and finds that the top vehicles in a survey that also measured attributes like powe ...
  • Initiative Drives Off With Hyundai, Kia
    In a strong start to the New Year for Interpublic's Initiative unit, World Marketing Group has tapped it as the media services agency for the $800 million Hyundai Motor Ameri ...
  • GM Exploring Cars That Drive Themselves
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  • New Chevy Malibu In Short Supply. That's Good. Wait, It's Bad
    [Automotive] Some analysts say the shortage of product in showrooms reflects the kind of blood-brain barrier between marketing and production: The launch came with a $150 million awareness-building ad pu ...
  • Even Pickup Sales Stalled Last Year
    Auto companies have long relied on pickups as a steady supplier of hefty profits, but final sales tallies announced yesterday show that 2007 is the year the pickup hit t ...
  • Toyota Passes Ford In Drive To Become No. 2 In U.S.
    [Automotive] In a rocky year of credit crisis, gasoline prices and investors rolling the dice, Toyota has become the No. 2 automaker in the U.S.--overtaking Ford Motor, which held t ...
  • Monroe Struts Its Stuff In Squirrelly New Campaign
    [Automotive] The campaign is "in its infancy," says Ric Alameddine, VP/marketing and product development for Monroe, Mich.-based Monroe. "We've just opened the book on this." He says there will ...
  • General Motors Turns Its Attention To 'Next' New Thing
    [Automotive] Scot Keller, head of GM brand communications, says the new site won't replace GM's two-year-old blogs like GMFastLane. The new effort is less to promote products than to humani ...
  • Tata Motors In Pole Position To Acquire Jaguar, Land Rover
    Ford has entered into "focused negotiations at a more detailed level" with India's Tata Motors, meaning Tata has become the preferred bidder for its Jaguar and Land Rover units. " ...
  • At The Motorcycle Show In N.Y., A Pitch For City Scooters
    [Automotive] Piaggio has been lobbying mayors in major cities to push for two-wheeled parking and lower parking fees for scooters, conducting research to back its claims on mpg, emissions a ...
  • Comcast Reaches Deal For Vehicle Registration Data
    Comcast's local ad sales division has reached a new deal to receive data on vehicle registration trends that it hopes to use to better demonstrate opportunities for auto dealers. ...
  • Hyundai Targets 20% Rise in Global Car Sales
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  • Lutz' Right-Brain Approach Finally Impacting GM Cars
    Because it takes years for a vehicle to go from a drawing to reality, General Motors has only recently seen the full impact of Bob Lutz's touch. Lutz--a former Mari ...
  • Automotive Marketer Of The Year: Mercedes
    It's reviving its nameplate with cars informed by its AMG performance subdivision and its flagship S-Class, rather than mass-market entry cars. With the September launch of its 2008 C-Class car ...
  • Honda's Rose Bowl Float Holds Surprises
    There's something paradoxical about a Rose Bowl Parade float as a platform for a message about high technology. After all, the floats are made of flowers and seeds. But Hon ...
  • 'Small And Smaller' Sets Stage For Detroit Auto Show
    [Automotive] There's been a shift in weight from even, say, 2003--when the Detroit show was still largely an automotive version of the Mr. Universe contest: it was mostly about musc ...
  • Toyota's Hybrid A 'Genre Buster'
    Despite the Zen-like atmosphere at Toyota's design and research facility in Orange County, Calif., designers have been brewing up creative disruption on four wheels since 1973, including the 2001 Highland ...
  • Year In Review: Auto Biz Made For A Good Read
    [Automotive] With crude oil approaching $100 a barrel and gasoline topping $3 for much of 2007, and the credit crisis putting negative pressure on the auto market, small was bi ...
  • Hyundai Taps Kim To Head American Unit
    Hyundai Motor America has named Jong Eun Kim president/CEO. Ok Suk "Owen" Koh, who formerly held the position, is the new head of Kia's operations in China. Kim most recent ...
  • Ford Debuts Online Driving Skills Site
    Ford Motor Company has launched an online driving skills Web site focused on how to drive to save gasoline and protect the environment. The online eco-driving tutorial is at drivingskillsforlife.co ...
  • Toyota Nips At General Motors' Heels, Sees Big '08
    [Automotive] One industry consultant says that, in spite of new vehicles, GM still is behind Toyota in revisions, refreshenings and launches. "They should have as much complication in their laun ...
  • Motorcyclists Take Issue With Dealership Experiences
    [Automotive] J.D. Power's study find that overall satisfaction has steadily increased while satisfaction with the sales experience has remained relatively flat since 2003. "One bright spot regarding the sales experien ...
  • Chrysler Refutes Reports Its Financial Situation Is Critical
    [Automotive] CEO Robert Nardelli, writing in Chrysler's blog, conceded the reports, but said they were inaccurate. He said Chrysler is "meeting and, in many cases, is exceeding its financial targe ...
  • Porsche and VW: One Happy Family?
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  • Camping World Sponsors Nascar Series
    Camping World, a leading retailer of outdoor and RV accessories, has become the title sponsor for Nascar's Development Series, beginning in 2008. The Bowling Green, Ky.-based company also has sponsorsh ...
  • Lexus Lines Up Promos For Sundance Festival
    Toyota's Lexus division wants attendees at the Sundance Film Festival--who are likely to be receptive to the message--to know that one can have luxury without the guilt. The company ...
  • What Would Santa Drive?
    Everyone knows Santa's vehicle of choice for getting around tonight, his biggest night of the year, but how does the jolly old elf get around the remaining 364 days? Here ...