- Ford Account Could Leave Motor City
Around the Net In Media, William Spain - Monday, November 5, 2007
After PHD said it will move hundreds of millions of dollars worth of Chrysler's national TV-buying dollars to New York from Detroit, Jean Halliday writes that the reeling Motor Ci ...
- Ford CMO Farley Gets More Duties
Marketing Daily, - Monday, November 5, 2007
Jim Farley, Ford Motor Co.'s new CMO, will also lead U.S. marketing, sales and service for Ford, Lincoln and Mercury vehicles when he joins the automaker later this month, t ...
- Toyota, DeGeneres Team In Retro, Live TV Advertising
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] In the pitch, talk show host Ellen DeGeneres demonstrated the Highlander Hybrid's folding second-row seat and then said that her second row also folds. Cut to the second r ...
- Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
Marketing Daily, Karl Greenberg - Monday, November 5, 2007
[Automotive] "Being able to celebrate the holidays with Bloomingdale's allows Infiniti to connect on an even deeper level with the thousands who participate in and share memories of the mo ...
- DeGeneres Pitches Toyota Highlander In Retro 'Spot'
MediaDailyNews, Karl Greenberg - Monday, November 5, 2007
Boomers may remember Jack Paar and Ed Sullivan pausing to pitch their favorite cigarette. Talk show maven Ellen DeGeneres, who on Friday pitched the hybrid gas/electric version of Toyota's Highland ...
- Ford, Chrysler Sales Slide; GM, Asians Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
Both Ford and Chrysler revealed big sales declines yesterday that seem to put their turnaround plans on shaky ground. General Motors and the three big Japanese automakers all posted gai ...
- Five To Vie For Massive Hyundai/Kia Media Biz
Around the Net In Media, William Spain - Friday, November 2, 2007
Five shops are in contention for Hyundai/Kia's massive media business, insiders say--including Optimedia, Initiative, Havas Media, Horizon Media and incumbent Carat. Meetings were held at the Korean carmaker's California offic ...
- Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
Marketing Daily, Karl Greenberg - Friday, November 2, 2007
[Automotive] The company says the discontinued vehicles are "nearing the end of their product cycle. We can better use our resources to develop new products in new segment." But o ...
- A Hatchback By Any Other Name Is A ...
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 1, 2007
Shush! The hatchback is back, but don't call it a hatchback. "If you say 'hatchback,' people tend to think of a yellow Pinto," says Art Battaglia, product manager for t ...
- Porsche Opens Cinema On Web Site
Marketing Daily, - Thursday, November 1, 2007
Porsche is bringing its own car-focused take on YouTube to its consumer Web site. The new program, called "Web Cinema," lets consumers view video assets around Porsche racing and car ...
- Michelin Goes Global With Eco-Message
Marketing Daily, - Thursday, November 1, 2007
Tire maker Michelin is bringing a "green" message about its tires to Berlin, New York City, Paris and Shanghai. Michelin will run outdoor ads featuring meters showing fuel savings a ...
- IntelliChoice Ranks Certified Pre-Owned Programs
Marketing Daily, Karl Greenberg - Thursday, November 1, 2007
[Automotive] "What CPO does for automakers and dealers is become a real third channel," says the editor. "It helps dealers because when things get quiet on the new-car front, th ...
- Chrysler, 'House Of Payne' Team On Town & Country Minivan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2007
[Automotive] The manager of Chrysler advertising and Chrysler global brand communications says the fact that Tyler Perry is a well-known, up-and-coming director and producer made the deal a pretty go ...
- Chrysler Taps Cataldo For Business Development
Marketing Daily, - Wednesday, October 31, 2007
Chrysler LLC has named L. John Cataldo vice president/business development and mergers & acquisitions. In the new position, Cataldo will be responsible for leading all major business development activities globall ...
- Goodyear Adds Marketing Position
Marketing Daily, - Tuesday, October 30, 2007
Goodyear Tire & Rubber Co. has named Brett Ponton to the new position of VP/marketing for the consumer replacement business. He has been with Akron, Ohio-based Goodyear for 16 year ...
- Chrysler's CEO Gets A Grilling At The MPA Meeting
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2007
[Automotive] "I'm not a designer but consumer," says Robert Nardelli. "I spent six years in consumer business. We did 1.3 billion transactions a year [at Home Depot] so you g ...
- The Iron Belt Wraps Around Domestic-Only Auto Owners
Research Brief, Jack Loechner - Tuesday, October 30, 2007
A newly released 88-Market national report from The Media Audit, analyzing automobile ownership by brand, reveals that 38% of U.S. adults own domestic-only brands, compared to 25.4% of U.S. adul ...
- VW America Appoints, Realigns
Marketing Daily, - Monday, October 29, 2007
Volkswagen of America, Inc. has made executive appointments and realigned the VW brand executive management team, taking effect Jan. 1. CEO Stefan Jacoby will take on the additional title ...
- O'Neill Quits Reynolds And Reynolds
Marketing Daily, - Monday, October 29, 2007
Finbarr O'Neill, the famed auto marketer who virtually created the idea of warranty as proxy for brand quality when he turned Hyundai around in 2002, has left auto dealership informati ...
- Ford To Bow Updated Bullitt
Marketing Daily, - Monday, October 29, 2007
Ford is bringing back the Bullitt. The company announced that the iconic Steve McQueen vehicle--albeit an updated one--will bow in 2008 as a limited-edition model. The company says it wi ...
- Ford Campaign For Sync Centers On Singer Juanes
Marketing Daily, Karl Greenberg - Friday, October 26, 2007
[Automotive] "We know the Hispanic market has high adoption and usage rates for technology, music, downloads, ringtones and the Internet in general," says Dave Rodriguez, multicultural marketing communications manager f ...
- Hyundai Taps Romero For Multi-Culti Marketing Role
Marketing Daily, - Thursday, October 25, 2007
Hyundai Motor America has named Patricia Romero national manager of multicultural marketing for the company. Romero will be responsible for all ethnic marketing and advertising in the United States f ...
- Start Spreading The News: Economy's Hurting Car Sales
Marketing Daily, Karl Greenberg - Thursday, January 31, 2008
[Automotive] "It's the general macro-economic environment, the uncertainty around housing markets, the stock market. And the credit crunch associated with those issues is pushing consumers to postpone car purchases," sa ...
- The Buzz: Smells Like Green Spirit
Media Magazine, Tina Wells - Tuesday, April 15, 2008
The state of our environment has been an increasingly hot topic, appearing more and more in media and political debates. As the 2008 elections get closer, it's no doubt ...
- Scion Keeps Rolling
Media Magazine, Fara Warner - Monday, March 2, 2009
Amid a significant slide in automotive advertising, Toyota's Scion brand is launching a new ad campaign that will increase its visibility in traditional media such as television and print. It ...
- That's a Wrap
Media Magazine, Tricia Despres - Thursday, October 2, 2008
It was 1974. My dad told me he had a surprise for me in the driveway. I ran as fast I could. Our baby blue VW bug was now wrapp ...
- Automotive MARKETER OF THE YEAR: Mercedes
Media Magazine Supplement, Karl Greenberg - Thursday, January 31, 2008
In 2005, Mercedes' three-pointed star, the automotive emblem of comfort, style and luxury, was hanging by a rivet. The brand was dogged by a large recall, quality questions, poor revie ...
- Integrated Online Campaign: Automotive: Razorfish; Mercedes Benz, "E-Class"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Razorfish Mercedes Benz, "E-Class" AUTOMOTIVE Want to launch a new, high-end luxury car brand - the 2010 Mercedes-Benz E-Class sedan and coupe - in the middle of one of t ...
- Integrated Online Campaign: Automotive: Critical Mass & TBWAChiatDay; Nissan Leaf, "Say Hello to My New Car"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Critical Mass & TBWAChiatDay Nissan Leaf, "Say Hello to My New Car" AUTOMOTIVE Nissan's web design team literally turned over a new leaf to help launch the automaker's first 1 ...
- Integrated Online Campaign: Automotive: Critical Mass; AutoTrader, "Heart and Mind: 2010 Consumer Online Brand Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Critical MassAutoTrader, "Heart and Mind: 2010 Consumer Online Brand Campaign" AUTOMOTIVE For its 2010 consumer effort, automotive commerce site AutoTrader.com took a potential negative (the confusing nature of buyi ...
