8647 search results for
  • The Best Resale Value In Vehicles
    Sedan: Honda Civic Coupe: Infiniti G37 Convertible: Mini Cooper Wagon: Scion xB Hatchback: Scion tC High performance: Chevrolet Corvette Z06 Luxury: BMW 6-series Pickup: Toyota Tundra SUV: Acura MDX Miniva ...
  • Happy Customers Go From Sales To Service At Car Dealerships
    [Automotive] The industry, which in recent years has moved to create stronger brand experiences at the retail level, saw the fruits of those efforts. The consultancy says that, overall, t ...
  • On Mileage, Car Makers Offer a Hybrid Message
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  • For General Motors: Better Cars, Worse Sales
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  • Chevy Wants To Be Seen As Green
    In an uphill battle to cultivate a green image, General Motors will use an appearance today at the eco-centric Los Angeles Auto Show to prove it has the products a ...
  • Ford Dealers Tap Into Video Game Advertising
    Ford's Northern California Dealers Advertising Association is pitching male consumers with an online video game advertising campaign. The program was developed by Engage In-Game Advertising, and touts the Fusion Spo ...
  • Ellis Tapped For VW North America VP/Marketing
    Tim Ellis has been appointed vice president/marketing for the Volkswagen brand in North America. Ellis will report directly to Stefan Jacoby, CEO of Volkswagen of America, who leads the Volkswag ...
  • Mercury Targets The Design-Savvy With New Voga Brand
    [Automotive] "The thing about these special editions is that they are niche products," says a Mercury spokesperson. "To make a business case for them you don't want to have ...
  • Scion Goes After Target Consumers In Virtual Worlds
    [Automotive] "In this space I believe you need to be non-traditional in how you consider ROI and measure it. Virtual worlds are still developing from a variety of aspects, ...
  • Chrysler Plans To Help Dealers With Year-End Rebate Program
    In a move that could add further competitive kick to what has been a tough year for the U.S. auto market, Chrysler reportedly plans to offer a new round ...
  • Report: Toyota, Honda Most Researched Online
    Shopping isn't the same as buying, but if it's an indication of which showrooms consumers are heading to, then Toyota and Honda haven't got too much to worry about. Accordi ...
  • Despite Q3 Loss, Ford Sees Reason To Be Optimistic
    [Automotive] The automaker has a better product mix and is getting its losses under control. CEO Alan Mulally says Ford's on target for meeting profitability and restructuring goals. The compa ...
  • Study Reveals Online Strategies for Reaching Vehicle Shoppers
    Auto marketers first think of third-party automotive information sites (also referred to as shopping sites, resource sites, or auto sites), as they offer attractive inventory often positioned directly in li ...
  • Bridgestone Cuts Two-Year Super Bowl Half-Time Deals
    [Automotive] The company will launch two new TV spots during the game and have a brand experience at the NFL Experience interactive theme park at the Arizona venue during ga ...
  • Kia Launches Pre-Owned Program For '08
    Kia Motors America has launched a new Certified Pre-Owned (CPO) program for Kia vehicles. Sales of the vehicles will begin in the first quarter of 2008. Kia vehicles up ...
  • General Motors Shooting Year-End Ads In Dealership
    [Automotive] The ads will be shot at a new dealership that evinces a distribution strategy launched five years ago to group the three brands at dealerships and an associated retail-ima ...
  • GM Intros Pontiac Vibe With Pomp, Circumstance
    [Automotive] "We realize so many can't be there, and this is a little unusual to go beyond that to send out invitations to dealers, enthusiasts, and hand raisers," says J ...
  • Toyota's New Corporate Campaign Asks 'Why Not?'
    [Automotive] Steve Sturm, group VP/Toyota Motor North America, says that the effort--six months in the making and following extensive research--is intended to inject an emotional element into Americans' understanding ...
  • Ford Account Could Leave Motor City
    After PHD said it will move hundreds of millions of dollars worth of Chrysler's national TV-buying dollars to New York from Detroit, Jean Halliday writes that the reeling Motor Ci ...
  • Ford CMO Farley Gets More Duties
    Jim Farley, Ford Motor Co.'s new CMO, will also lead U.S. marketing, sales and service for Ford, Lincoln and Mercury vehicles when he joins the automaker later this month, t ...
  • Toyota, DeGeneres Team In Retro, Live TV Advertising
    [Automotive] In the pitch, talk show host Ellen DeGeneres demonstrated the Highlander Hybrid's folding second-row seat and then said that her second row also folds. Cut to the second r ...
  • Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
    [Automotive] "Being able to celebrate the holidays with Bloomingdale's allows Infiniti to connect on an even deeper level with the thousands who participate in and share memories of the mo ...
  • DeGeneres Pitches Toyota Highlander In Retro 'Spot'
    Boomers may remember Jack Paar and Ed Sullivan pausing to pitch their favorite cigarette. Talk show maven Ellen DeGeneres, who on Friday pitched the hybrid gas/electric version of Toyota's Highland ...
  • Ford, Chrysler Sales Slide; GM, Asians Rise
    Both Ford and Chrysler revealed big sales declines yesterday that seem to put their turnaround plans on shaky ground. General Motors and the three big Japanese automakers all posted gai ...
  • Five To Vie For Massive Hyundai/Kia Media Biz
    Five shops are in contention for Hyundai/Kia's massive media business, insiders say--including Optimedia, Initiative, Havas Media, Horizon Media and incumbent Carat. Meetings were held at the Korean carmaker's California offic ...
  • Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
    [Automotive] The company says the discontinued vehicles are "nearing the end of their product cycle. We can better use our resources to develop new products in new segment." But o ...
  • A Hatchback By Any Other Name Is A ...
    Shush! The hatchback is back, but don't call it a hatchback. "If you say 'hatchback,' people tend to think of a yellow Pinto," says Art Battaglia, product manager for t ...
  • Porsche Opens Cinema On Web Site
    Porsche is bringing its own car-focused take on YouTube to its consumer Web site. The new program, called "Web Cinema," lets consumers view video assets around Porsche racing and car ...
  • Michelin Goes Global With Eco-Message
    Tire maker Michelin is bringing a "green" message about its tires to Berlin, New York City, Paris and Shanghai. Michelin will run outdoor ads featuring meters showing fuel savings a ...
  • IntelliChoice Ranks Certified Pre-Owned Programs
    [Automotive] "What CPO does for automakers and dealers is become a real third channel," says the editor. "It helps dealers because when things get quiet on the new-car front, th ...