- Hyundai Continues Support Of Reimagined Film Festival
Marketing Daily, Tanya Gazdik - Saturday, August 29, 2020
At a drive-in theater, Hyundai will provide a VIP experience where filmmakers, influencers, and other VIPs can view the movies sitting in Hyundai vehicles. ...
- Chrysler Partners With 'Jimmy Kimmel Live' For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, August 27, 2020
Jimmy Kimmel's "Health Care Hero" segment pays tribute to those on the front lines of the COVID-19 crisis. ...
- Bridgestone Expands Paralympic Support
Marketing Daily, Tanya Gazdik - Wednesday, August 26, 2020
Bridgestone is evaluating new plans for the spot as it adapts advertising and marketing activities around the new dates of the games. ...
- Most General Motors Salaried Employees To Continue Remote Working
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 25, 2020
Most U.S. General Motors white-collar workers will not return to the office until year end or later, according to an internal memo. The automaker will consider opening facilities to so ...
- Lexus Tops In Customer Satisfaction, Overall Category Declines
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2020
Seventeen auto brands are posting downturns in scores, year over year, according to data from the American Customer Satisfaction Index. ...
- Car Shoppers Change What They Are 'Googling'
Drive Time, Tanya Gazdik - Monday, August 24, 2020
The top Google keywords and phrases include deferred payments, financial incentives and home delivery. ...
- Buick Challenges 'False Familiarity' With Amazon Partnership
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
Buick is the first automotive brand to develop a "custom shopping utterance," Buick's Kate Hrabovsky tells "Marketing Daily." ...
- BMW, Mini Launch New Credit Cards
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
The new BMW credit card offerings are designed to deliver the performance expected from premium brands, says BMW's Ian Smith. ...
- Subaru Fills Empty Stadium Seats With Adoptable Dog Cutouts
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
The automaker has a long-standing tradition of using pets in its marketing and supporting local pet adoptions. ...
- Fiat Chrysler Focuses On Ram TRX Capabilities In Dreamy Video
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2020
"Let the truck do all the talking" was creative mantra throughout creation of social-media content and reveal videos, according to agency. ...
- Volkswagen Van Spreads Voting Message
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2020
"There's something special about the Volkswagen brand that feels familiar and inviting," says Committee of Seventy's David Thornburgh. ...
- Mazda Invites Consumers To 'Rediscover The Road'
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2020
"COVID-19 has fundamentally changed the way people behave and interact," Mazda's Brad Audet tells "Marketing Daily." ...
- Audi Partners with Bleacher Reports, MLS For Soccer Docuseries
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2020
"With Audi Goals Drive Progress, we literally put 'our money where our mouth is,'" Audi's Shawna Burtscher tells "Marketing Daily." ...
- High-Tech Road Imagined To Link Michigan Cities
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 17, 2020
Cavnue, an infrastructure startup, is behind a project that will connect Detroit and Ann Arbor with a corridor dedicated to autonomous vehicles. The company has the support of traditional c ...
- Yelp Expands Tools To Help Businesses With Recruiting As COVID-19 Transforms Hiring
Inside Performance, Laurie Sullivan - Tuesday, August 18, 2020
Yelp has expanded its new guided questionnaires, adding 100 business categories and starting the hiring process by requesting a quote, appointment or consultation as C-level execs strive to gain insigh ...
- Internet Brands Inks Deal With AnyClip To Match Online Video With Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Internet Brands will announce a video technology deal Monday with AnyClip to use its Luminous video technology. ...
- High Tech Road Imagined Linking Michigan Cities
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, August 17, 2020
Cavnue, an infrastructure startup, is behind a project that will connect Detroit and Ann Arbor with a corridor dedicated to autonomous vehicles. The company has the support of traditional c ...
- Ford Dips Toe Into Podcasts With Bronco Series
Drive Time, Tanya Gazdik - Monday, August 17, 2020
Telling a compelling story like Bronco's generates enthusiasm for the overall Ford brand, Ford's Mark Truby tells "DriveTime." ...
- Subaru Helps Replant Trees In Fire-Ravaged California
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2020
"People want companies to step up and give back, and at Subaru, we do that a lot," Subaru's Brian A. Cavallucci tells "Marketing Daily." ...
- Lincoln Enlists Calm, McConaughey For Wellness Initiative
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2020
"This collaboration, a first of its kind in automotive, is another way for us to offer something personal to our clients," said Lincoln's Sprague. ...
- Hyundai CMO Gives The Tick-Tock On How The Brand Came Through COVID In Good Shape
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Remembering something John F. Kennedy once relayed about the word crisis in Chinese, that it is composed of two characters representing danger and opportunity, Hyundai created a three-step plan. ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become fully dedicated in the U.S. And last year, at the All-Star Game, it launched the Audi Goals Drive Progr ...
- Lexus Finds Silver Linings In Pivots To Accommodate A Pandemic
Show Daily, Nina Lentini - Tuesday, August 11, 2020
At every turn, with each postponement or cancellation, Lexus regrouped, pivoted and came up with new initiatives that turned into silver linings. ...
- Honda Taps Into Current Trends, Using Relevant Influencers
Show Daily, Nina Lentini - Tuesday, August 11, 2020
Jessica Fini, manager of social media for American Honda Motor, told Tuesday's audience at our Marketing:Automotive conference on Zoom about several interesting efforts. ...
- Lincoln's Joy Falotico, Marketer Of The Year, On 'Sanctuary,' COVID And Bronco
Show Daily, Nina Lentini - Tuesday, August 11, 2020
Falotico also noted that after its launch, Aviator gained 10% share of market in under one year. ...
- MediaPost Hosts Automotive Movers, Shakers At Virtual Conference
Drive Time, Tanya Gazdik - Monday, August 10, 2020
Speakers at the two-day virtual conference include Ford's Joy Falotico, Hyundai's Angela Zepeda and Lexus' Lisa Materazzo: ...
- Aston Martin Partners With Whisky Maker
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2020
With only 25 handcrafted bottles for sale, the single malt whisky will cost about $65,335 in U.S. dollars. ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 3 ...
- Q&A With Hyundai Motor America CMO Angela Zepeda
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Angela Zepeda, CMO at Hyundai Motor America, will give a keynote speech on the automaker's response to the pandemic and how it is getting back to business at our Marketing:Automoti ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer's mettle. But help is on the way. Coming up, we'll have executives from Lexus, Honda, Ford, Hyundai a ...
