- Lincoln, Mini Dominate In Satisfaction
Drive Time, Tanya Gazdik - Monday, December 14, 2020
"The pandemic provided dealers with a wide-open path to allow different approaches to sell vehicles," says J.D. Power's Chris Sutton. ...
- FCA Enhances Online Retailing Experience
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
About 45% of FCA's monthly sales originate from an internet lead, compared to 25% a year ago. ...
- Toyota Taps Lexus VP As New Marketing Chief
Marketing Daily, Tanya Gazdik - Thursday, December 10, 2020
Materazzo will be responsible for all Toyota division market planning, advertising, merchandising, sales promotion, incentives, NASCAR and motorsports. ...
- Chrysler Again Enlists Actress Kathryn Hahn For Pacifica
Marketing Daily, Tanya Gazdik - Friday, December 11, 2020
"Game Show" features Hahn as the host of a game show where she quizzes people why they don't drive a hybrid. ...
- Jeep, Lego Partner For New Model
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2020
Jeep Wrangler owners will feel like the model is just a smaller version of their vehicle, said Mark Allen, head of Jeep design. ...
- Toyota Pulls Heartstrings With Holiday Ads
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2020
Toyota is encouraging military supporters to send a message of encouragement to service members by visiting uso.org/message/Toyota. ...
- Avis Finds Surprising Opportunity With Performance Data, Analytics During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
Avis made a pledge promise and formed partnerships, Alex Sutton III, digital acquisition director, said during the Search & Performance Insider Summit, Day One. ...
- Turtle Wax Plays Up Germ-Killing Abilities
Marketing Daily, Tanya Gazdik - Tuesday, December 8, 2020
The spray provide not only a safe way to clean, but also sanitize a car's interior for 24 hours without damaging its surfaces. ...
- Genesis Motor Partners With Amazon, Tastemade
Marketing Daily, Tanya Gazdik - Tuesday, December 8, 2020
Amazon Advertising has created a virtual showroom where customers can learn more about Genesis. ...
- Honda Adds Used-Vehicle Inventory To HondaCertified.com
Marketing Daily, Tanya Gazdik - Monday, December 7, 2020
Rising prices make used vehicles an important entry point to the brand and to vehicle ownership, according to the automaker. ...
- Automakers May Find Silver Lining In Pandemic
Drive Time, Tanya Gazdik - Monday, December 7, 2020
An openness to buying online has not wavered since June, despite dealerships reopening across the country. ...
- Automotive TV Spending Continues To Rise
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2020
Eight ads were seen at least 700 million times, with Chevrolet's "Middle of Nowhere" 2021 Trailblazer spot leading the way, per iSpot.tv. ...
- Mazda Celebrates Heroes, Partners With 'Good Morning America'
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
The promotion brings to life the brand's "deeply held value of omotenashi," the Japanese culture of putting other's needs first. ...
- Rivian Names Former Aston Martin President As First Marketing Chief
Marketing Daily, Tanya Gazdik - Wednesday, December 2, 2020
Schwab's arrival coincides with the company ramping up its sales operations. ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time of COVID-19, and how they celebrate without physical tailgates or the ability to attend games in person. ...
- Lincoln, Toyota, Jaguar Celebrate Giving Tuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
Matthew McConaughey will read an excerpt from his new memoir and Lincoln will give a walk-around tour of the 2021 Nautilus. ...
- Kia Plans Road Trip, Campaign To Coincide With Ball Drop
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
"National Geographic" will document some of the inspirational people and places the vehicle and its occupants encounter along the way. ...
- Volkswagen Supports Soccer Groups For #GivingTuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...
- Consumers Willing To Buy Cars Online, With Caveats
Drive Time, Tanya Gazdik - Monday, November 30, 2020
Pre-pandemic familiarity was definitely a factor, with 71% choosing auto brands they have bought before, according to Invoca. ...
- Honda Partners With Omaze To Support College Fund
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2020
The prize is the first 2021 Honda Civic Type R Limited Edition and a driving experience with Honda IndyCar driver Colton Herta. ...
- Jaguar Aims To Save Namesake With Charitable Effort
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2020
Jaguar's history with the nonprofit dates back to at least 1999 when it sponsored a workshop to assess the status of jaguars. ...
- Ford Hires Ebay Exec As CMO
Marketing Daily, Tanya Gazdik - Tuesday, November 24, 2020
Deering is charged with modernizing marketing, driving brand strategy and developing marketing talent. ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing brands to buy media online, r ...
- General Motors Reenters Insurance Industry
Marketing Daily, Tanya Gazdik - Monday, November 23, 2020
The OnStar Smart Driver feature will provide recommendations for safer driving so customers can potentially earn discounts. ...
- Infiniti Unveils QX55 With Help From Singer Aloe Blacc
Drive Time, Tanya Gazdik - Monday, November 23, 2020
"We've learned a lot about the powerful potential for this kind of engaging brand content," Infiniti's Phil York tells "DriveTime." ...
- Subaru Launches 'Share The Love,' New Sporty BRZ
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
Each spot from Carmichael Lynch highlights the impact to Subaru's national charity partners. Dealers are featured prominently. ...
- Hyundai Launches Global Ioniq Brand Video
Marketing Daily, Tanya Gazdik - Sunday, November 22, 2020
The spot, from Hamburg, Germany-based Jung von Matt, was shot around the world to emphasize the global impact of climate change. ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand," said BMW's Jens Thiemer. ...
- Audi of America Names New CMO
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
Prior to Audi, Tara Rush was chief corporate affairs officer for Heineken USA, where she oversaw all U.S. corporate and brand communications. ...
- Toyota Supports Unsung Black Voices In Documentary Series
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
The automaker's support of this project is an opportunity to deepen relationships with customers and their communities, according to Toyota. ...
