- Apple's New Privacy Settings To Roll Out Next Week
Digital News Daily, Wendy Davis - Tuesday, April 20, 2021
The new mobile operating system, iOS 14.5, will require app developers to obtain iPhone and iPad users' permission before tracking them across apps. ...
- WordPress Weighs Disabling Google's Browser-Based Targeting Code
Digital News Daily, Wendy Davis - Monday, April 19, 2021
WordPress has proposed disabling the code Google is using to implement its new browser-based targeting system. ...
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLoC, a suite of technologies to target ads on the web. ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoC
Inside Performance, Laurie Sullivan - Tuesday, April 13, 2021
Privacy web browser Brave and search engine DuckDuckGo recently announced plans to disable Google's Federated Learning of Cohorts (FLoC) tracking method. ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data is looking into other ways to target ads to consumers. TikTok's parent company ByteDance, Deloitte, and PricewaterhouseCoopers also a ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says such data is useful in email campaigns. ...
- Supreme Court Lets Stand Anti-Facebook Ruling In Battle Over Tracking
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
The Supreme Court has rejected Facebook's request to intervene in a closely watched privacy battle over online tracking. ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Researc ...
- Google Suffers Another Defeat In Privacy Battle Over Chrome
PolicyBlog, Wendy Davis - Thursday, March 18, 2021
Siding against Google, a federal judge has refused to dismiss a privacy lawsuit claiming the Chrome browser collects personal info from logged-out users including their IP addresses, identifiers stored ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will n ...
- Samsung Warns Of Deeper Semiconductor Shortage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2021
Advertisers, not just in the electronics industry, thinking that a semiconductor shortage won't affect them need to think again. Samsung is the largest computer chip maker. It may not affe ...
- TikTok: Users Must Now Accept Personalized Ads
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
As of April 25, users can no longer opt out of ad targeting based on their actions within TikTok, although they can opt out of tracking based on data suppli ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is. ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said it will continue its investigation into whether the changes favor Apple's interests over those of third-party apps, ...
- Epsilon Expands Verizon Partnership
MAD, Larissa Faw - Tuesday, March 16, 2021
Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providing targeting and measurement solutions enabling marketers to take full advantage of data footprints on the Verizon Media platf ...
- T-Mobile Sued For Allegedly Tracking Visitors On Own Site
Digital News Daily, Wendy Davis - Monday, March 15, 2021
"This case stems from defendant's use of tracking, recording, and.or 'session replay' software to intercept plaintiff's and the class members' electronic communications with defendant's website," Florida resident Jason Goldstein alleg ...
- Choosing Sides In The Cold War Over Privacy
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Apple and Facebook are in a Cold War regarding data tracking and consumer privacy. The time is up for tech firms that have been sitting on the sidelines: They have ...
- Google Can't Shake Privacy Claims Over 'Incognito' Tracking
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Google must face claims that it violates federal and California state privacy laws by collecting data about Chrome users who browse the web in "incognito" mode, a federal judge rul ...
- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Inside Performance, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party data, to "build the next generation of identity when cookies are gone," said Mano Pillai, LiveIntent chief product offi ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft. ...
- Why This Google Competitor Will Benefit From The Change In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
Eliminating ad targeting based on browser history will change the ad ecosystem. The Trade Desk is one company that some experts believe will benefit from the change.With Google FLoC, bran ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertising as a privacy innovation. Advocates say it's more of a privacy nightmare. ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," said LiveIntent CMO Kerel Cooper. ...
- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans," antitrust attorney John Thorne argued in his prepared statement. ...
