- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the future of how Google's ads a ...
- Amazon Surpasses Facebook In Website Tracker Tags
Inside Performance, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook ...
- Will Mobile Companies Circumvent Apple's New Privacy Settings?
PolicyBlog, Wendy Davis - Thursday, January 7, 2021
Apple prohibits app developers from deploying device fingerprinting, but some are considering doing so anyway. ...
- Supreme Court Urged To Hear Facebook's Appeal Over Tracking
Digital News Daily, Wendy Davis - Tuesday, December 29, 2020
A lower court's ruling that Facebook may have violated the wiretap law "threatens to criminalize computer-to-computer communications that are common and fundamental to the operation of modern webpages," the Intern ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes his rounds delivering toys. But to ensure kids and others stay safe, he reportedly received one of the fir ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers about ad trackers collecting their data, and 55% of 1,220 business leaders polled believe their company has well-defined a ...
- Facebook Picks Public Fight With Apple Over Privacy
PolicyBlog, Wendy Davis - Thursday, December 17, 2020
In the unusually public battle, the company that let Cambridge Analytica harvest 87 million users' data is running newspaper ads headlined "Apple vs. the free internet." ...
- Amazon Surpasses Facebook In Website Tracker Tags
Inside Performance, Laurie Sullivan - Wednesday, December 16, 2020
Research from Ghostery, a free privacy and security-related browser extension, found that in 2020 companies increased the number of website pages in which they track consumers, as the ad indust ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of home cooking, is one of the company's biggest multichannel campaigns in investment. ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until next year, but its requirements for app developers to add privacy nutrition labels and for publishers that capture a ...
- ANA Blasts Apple's Newest Move Against Tracking Cookies
PolicyBlog, Wendy Davis - Thursday, December 3, 2020
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first parties. The ad industry, which oppos ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industry, as marketers and publishers search for alternatives to identity solutions for advertisements and monetization. ...
- Facebook Asks Supreme Court To Decide Whether Tracking Violates Wiretap Law
Digital News Daily, Wendy Davis - Friday, November 27, 2020
Facebook is urging the Supreme Court to take up a long-running dispute about whether tracking logged-out users via the "Like" button violates a law restricting the interception of online communicati ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a pie ...
- Marketers Mostly Clueless About Apple IDFA Changes
Inside Performance, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes on their campaigns and apps, losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution wi ...
- Apple: EU Privacy Activists File Complaint Based On IDFA
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 16, 2020
Apple IDFA or Identifier for Advertisers, under scrutiney by privacy activist group None of Your Business, based on the ability to track the bahavior of iPhone users. ...
- Many Online Companies Extend CCPA Rights Nationwide, Survey Finds
Digital News Daily, Wendy Davis - Thursday, November 12, 2020
Many businesses in the online ad ecosystem are extending rights set out by California's privacy law to consumers in all jurisdictions, a survey released Thursday by the IAB suggests. ...
- Mapp Updates Email Features In Its Digital Marketing Cloud
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Customer engagement firm Mapp offers AMP for email and several other new email marketing capabilities. ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media platforms, multichannel video programming distributors a ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would violate businesses free speech rights, t ...
- IAB Wants A Say In Apple's Privacy Settings
PolicyBlog, Wendy Davis - Thursday, October 29, 2020
IAB calls for "collective development of technical standards and operating practices" by browser and operating system developers. ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, the company reports. ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...
- To Reduce Consumers' Digital Footprints, Ivacy VPN Partners With Private Search Engine Startpage
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
Looking to reduce consumers' digital footprints and profile information, Startpage is partnering with virtual private network Ivacy VPN, adding Startpage as an option when Ivacy app users make a V ...
- Ivacy VPN Adds Startpage Private Search Engine
Inside Performance, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a private search option. Neither company tracks users, logs their data or sells it. ...
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising Initiative says. ...
- Newly Proposed CCPA Opt-Out Rules Would Ban Buried Links, Misleading Language
Digital News Daily, Wendy Davis - Monday, October 12, 2020
"A business's methods for submitting requests to opt-out shall be easy for consumers to execute and shall require minimal steps," the newest CCPA proposed regulations state. ...
- Google Seeks Dismissal Of Lawsuit Over Alleged Tracking Of Logged-Out Chrome Users
Digital News Daily, Wendy Davis - Friday, October 9, 2020
A lawsuit accusing Google of wrongly collecting data from Chrome users is based on a "willful misinterpretation of two isolated sentences" in the privacy policy, the company says. ...
- Privacy Advocates Unveil CCPA Do-Not-Sell Tool
Digital News Daily, Wendy Davis - Wednesday, October 7, 2020
Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. ...
- Watchdogs Urge Apple To Implement Anti-Tracking Feature Immediately
Digital News Daily, Wendy Davis - Wednesday, October 7, 2020
"As Apple knows well, the widespread practice of tracking technology users' online activity without their informed consent violates the fundamental human right to privacy," Amnesty International, the Electronic Frontier Foundatio ...
