- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital med ...
- Former FTC Technologist Soltani To Head California Privacy Agency
Digital News Daily, Wendy Davis - Monday, October 4, 2021
Privacy advocate and technologist Ashkan Soltani has been tapped to serve as executive director of California's new privacy protection agency. ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracking technology that relies on characteristics of users' computers -- may not be workable, according to Mozilla. ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such as FLoC and FLEDGE, to early next year. ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable Tech tells the FTC, describing thr ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
Pennsylvana resident Ashley Popa is asking an appellate court to revive her class-action privacy complaint against ad-tech company NaviStone over its tracking technology, which allegedly collected data from her aft ...
- Biden Taps Privacy Expert Bedoya For FTC
Digital News Daily, Wendy Davis - Monday, September 13, 2021
Bedoya, who is founding director of the Center on Privacy & Technology at Georgetown Law, is probably best known for proposing curbs on the use of facial-recognition software. ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Inside Performance, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data c ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determine pricing, Breeze reports. ...
- Secrets Behind Local Organic Search Traffic
Inside Performance, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribut ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
The user identification solution provides protection of consumer data while allowing third-party services through anonymized user identifiers. ...
- Google Reportedly Readies Update To Incognito Mode Privacy Disclaimers
Digital News Daily, Wendy Davis - Monday, August 16, 2021
Google appears to be revising its disclaimers about the Chrome browser's "incognito" mode, long touted as a tool to protect privacy. Currently, Chrome users who load an incognito page a ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it says will allow users to "delete all traces" of "sneaky third-party cookies" -- including so-called supercookies, which ad compani ...
- Apple To Search Users' iPhones For Illegal Photos
PolicyBlog, Wendy Davis - Thursday, August 5, 2021
Apple famously touts itself as the pro-privacy tech company, but it's rolling out new surveillance software that experts find troubling. ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people for marketing, and most people say they understand cookies. ...
- Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
The accreditation follows an extensive MRC audit and covers Ground Truth's location, place and visitation data sets. ...
- YouTube, Hasbro And Others Defeat Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, August 3, 2021
A federal judge on Monday officially dismissed a class-action complaint accusing YouTube and other companies of violating children's privacy, paving the way for an appellate court to intervene in t ...
- Duck With Apple: Email Tracking Blockers Have A Central Flaw
Email Insider, Ray Schultz - Friday, July 23, 2021
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Most Companies Cure California Privacy Violations After Notices, AG Says
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Three out of four businesses that received warning letters for failure to comply with California's broad privacy law cured the violations within 30 days, according to a new report ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus on trends since the release ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and is working on ways to repla ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Inside Performance, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 29% from Jan. 2021 and 51.9% from June 2020, according to data released Monday. The average cost of selli ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the roy ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life a ...
