- Duck With Apple: Email Tracking Blockers Have A Central Flaw
Email Insider, Ray Schultz - Friday, July 23, 2021
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Most Companies Cure California Privacy Violations After Notices, AG Says
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Three out of four businesses that received warning letters for failure to comply with California's broad privacy law cured the violations within 30 days, according to a new report ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus on trends since the release ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and is working on ways to repla ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Inside Performance, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 29% from Jan. 2021 and 51.9% from June 2020, according to data released Monday. The average cost of selli ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the roy ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life a ...
- Apple To Mask IP Addresses, Let Users Block Email Tracking Pixels
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Apple's next operating system will obscure Safari users' IP addresses, and will let people using its email app to block tracking pixels that inform senders whether their messages have be ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will require users to accept permissions from apps to track their actions. Facebook is concerned that this prompt is phras ...
- Study: Consumers Want To Know What Data Brands Have On Them
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Most are nervous about online data security. And they support Apple's transparency moves. ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMA
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Email is the most used channel for most brands -- but its focus is shifting, the DMA reports. ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
PolicyBlog, Wendy Davis - Thursday, May 27, 2021
"Apple's update goes beyond any legitimate protection of users' privacy interests," two professors write in a report funded by Facebook. ...
- Apple Touts App Privacy In New Ad Campaign
Digital News Daily, Wendy Davis - Thursday, May 20, 2021
Apple is touting the iPhone as privacy-friendly in a new ad that takes direct aim at online tracking. ...
- New York Lawmaker Introduces Broad Privacy Bill
PolicyBlog, Wendy Davis - Thursday, May 13, 2021
"Behavioral advertising generates profits by turning people into products and their activity into assets," the bill states. ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to use behavioral targeting techniques on users younger than 16. ...
- Most U.S. Consumers Are Concerned About App Privacy: Study
Email Marketing Daily, Ray Schultz - Friday, May 7, 2021
Shoppers feel Apple and other companies should block advertisers from tracking them. ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Inside Performance, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only a fraction of developers have actually implemented it. Initial data suggests it's not the end of the identity tracki ...
- A Cookie-less Future: How Marketers Can Prepare
Search & Performance Marketing Daily, Eric Facas - Tuesday, April 27, 2021
Although cookies play a fundamental role in the usability of the Internet, cookie-based tracking will continue to fade due to cookies' inherent vulnerability to being blocked or exploited. ...
- Google To Fix Issue That Allowed Other Apps To Access COVID-19 Contact-Tracing Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
Remember the Google and Apple COVID-19 contact-tracing API the two companies co-developed in 2020? ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government and have taken matters into the ...
- Apple's Privacy Changes Worry Publishers
Publishing Insider, Rob Williams - Friday, April 23, 2021
The company's much-anticipated software update tmay diminish the value of publishers' digital advertising inventories. ...
- Apple To Boost Ad Business With Focus On Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
The move adds a second search ad slot in Apple's App Store that would allow developers to pay for the top result. The second slot, as reported by the "Financi ...
- FTC Urged To Investigate Google's Marketing Of Children's Apps
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
"The FTC must use its full authority to protect the interests of children, many of whom are increasingly online during the coronavirus pandemic," Sen. Ed Markey and Rep. Kathy Cast ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
A newly introduced federal privacy bill that would limit agencies' ability to purchase infromation from data brokers is drawing support from the ad industry self-regulatory group NAI. ...
