- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Organizers altered "weighting structure" and instructions to jurors to "make it clear that we are rewarding creative media ideas." ...
- Lions Festival Of Creativity Will Return Live To Cannes Next June
MAD, Steve McClellan - Tuesday, November 16, 2021
For the last two years the event has largely been online, due to the pandemic. The 2020 awards were cancelled, and this year's competition covered two years of work. ...
- WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness Winners
MAD, Amy Corr - Thursday, August 5, 2021
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success. ...
- Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
Despite this year's absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking. ...
- Blurring The Line Between Brands And Their Agencies At This Year's Cannes Lions
MAD, Jason Xenopoulos - Tuesday, June 29, 2021
Future Predictions are always plentiful in the wake of Cannes Lions, but the trend that excites me most this year is the blurring of the line between client and agenc ...
- 10 Lessons From Judging Cannes 2021 Creative Strategy Category
MediaDailyNews, Brian Monahan - Tuesday, June 29, 2021
I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are some observations. ...
- WPP Takes Home Cannes Lions Holding Company Of The Year Honors
MAD, Steve McClellan - Friday, June 25, 2021
The firm collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries. ...
- London's AMVBBDO Wins Cannes Lions Agency Of The Festival Honors
MAD, Steve McClellan - Friday, June 25, 2021
The agency won 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival's top Lion, the Titanium Grand Prix for its "#Wombstories" campaign f ...
- #WombPainStories Wins Titanium Grand Prix at Cannes
MAD, Amy Corr - Friday, June 25, 2021
Essity and AMV BBDO London took home top honors for its raw women's health stories ranging from childbirth, endometriosis, miscarriage, the decision to have children, orgasms, and menopause. ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
RTBlog, Joe Mandese - Monday, June 28, 2021
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. ...
- Mastercard's 'True Name,' Woojer's 'Sick Beats,' Among Cannes Grand Prix Winners
MAD, Amy Corr - Thursday, June 24, 2021
Nike and Wieden + Kennedy Portland won the Creative Effectiveness Grand Prix for "Crazy Dreams," a campaign that celebrates athletes' aspirations. ...
- Why The World's Greatest Brands Are Helping Consumers Build Their Own
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the equity of their own consumers. ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, No. 3 Dove, and many oth ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. ...
- Edelman Trust Barometer Reveals Even Higher Bar For Consumer Brand Expectations
Research Intelligencer, Joe Mandese - Friday, June 25, 2021
A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is becoming more crucial to every fa ...
- Travis Scott's Astronomical In-Game Concert Among Latest Grand Prix Winners
MAD, Amy Corr - Wednesday, June 23, 2021
Love, in-game concerts and an Olympic bid turned climate change call to action were among the Lions Grand Prix winners at Cannes. ...
- Adland Is Great At Selling Products. What About Selling Sustainability?
MAD, Steve McClellan - Wednesday, June 23, 2021
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. ...
- My Crazy Lions Dream: How I Traversed Time, As Well As Space
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
One of the things that has struck me while covering this year's event, is how odd it is sitting here in a highly vaccinated U.S. state, and being reminded h ...
- Most Brillo-iant Lions Winner: AKQA's 'Stranger Antenna'
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
One of my favorite winners at today's Lions festival presentations was AKQA's "Strange Antenna" campaign for Netflix's "Stranger Things" new season promotion in Brazil. ...
- Super Short Super Bowl Ad Among Tuesday Lions Grand Prix Award Winners
MAD, Amy Corr - Tuesday, June 22, 2021
Reddit and R/GA San Francisco won the Social & Influencer Grand Prix for Superb Owl. Playing off a popular meme that emerged when missing a space typing Super Bowl, Supe ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. ...
- Tone Deaf / Not Tone Deaf Cannes Lions Promo
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In a virtual Cannes promotion that comes across as a little tone deaf given all the inspirational, culturally transformative discussion taking place at this year's Lions festival, deep-learning marketing applicatio ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attention spans, this year's Entertainment Lions winners were full of long-form content examples. ...
- Lions Awards Highlights Day 1
MAD, Steve McClellan - Monday, June 21, 2021
The awards portion of the Cannes Lions festival kicked off today with awards bestowed for Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions. ...
- PHD Named 'Media Network Of The Festival' At Cannes Lions
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Omnicom's PHD unit was named the "media network of the festival" at this year's Cannes Lions awards. The distinction, which is based on a cumulative points system derived from t ...
- Media Lions Awarded To Two Grand Prix Winners Whose Campaigns Helped Change The World
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
The Cannes Media Lions awarded two Grand Prix winners, recognizing exceptional media campaigns making a genuine difference for society by Ogilvy Pakistan and FCB Chicago in what jury President Philip ...
- Cannes Goes To The Dogs, Literally: MediaCom Croatia Wins Bronze For 'Dogvertising'
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
It may not have taken the Grand Prix -- or even a gold or silver award -- but MediaCom Croatia's "Dogvertising" campaign won the hearts and minds of many involv ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lions had their greatest ingenuity behind the scenes leveraging invisible data that rendered powerful brand experiences that made the ...
- Is The Marketing Industry Facing A Midlife Crisis?
Mediapsssst, Richard Whitman - Monday, June 21, 2021
PHD's Mark Holden and marketing consultant Mark Ritson discussed the possibility at a Cannes Lions virtual session this morning. ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lost in a rising sea of ad noise, product and packaging designers are stepping up to create a mu ...
