- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
Inside Performance, Laurie Sullivan - Thursday, September 10, 2020
McPherson's story is one of a small-town girl who pursued a career in a big city, landing at startups like Yammer and then Hootsuite before her move to Invoca. ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information (PII). ...
- Google My Business Gets Automated Call Tracking Via Third Party
Inside Performance, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Inside Performance, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company. ...
- Google's New Layout For Call-Only Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 30, 2019
Google rolled out a new layout for its call-only ads in an effort to help marketers drive higher-quality leads. The layout displays the business phone number at the top. The busine ...
- Search Drives Phone Calls; TV Ads Prompt Social Media Engagement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 26, 2018
From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and other markets saw an increase in the average amount spent for social media advertising across platforms when compared wi ...
- Human-Like AI Robots Ring Your Phone -- Are Brands Ready?
Inside Performance, Laurie Sullivan - Thursday, May 10, 2018
As Google unveils AI technology that helps its virtual assistant schedule appointments in a human-like voice, varying speech patterns and dialects may no longer be a consideration for businesses receivi ...
- Bing Ads Supports Call Conversions
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 11, 2017
Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads and import call conversion data through our Offline Conversion Import tool and related set of APIs, according to Bing. CallTrackingMetrics becomes o ...
- Google Adds Call Bid Adjustment In AdWords
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 26, 2017
Extra Space Storage, Medical Guardian, and Vitality are some of the brands using the tool. The bid adjustment range is -90% to +90%. ...
- AdWords Adds Features To Improve Click-To-Call Performance
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 10, 2017
A new look and reporting features for keywords and ad-level call details, a new design for click-to-call ads, and a way to get call extensions up and running more quick ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTech for Display. In partnership with LiveRamp, the product aims to connect online and offline behaviors to more accurate ...
- Apple, Google Partner To Kill Robocalls
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 22, 2016
Apple, Alphabet-owned Google, AT&T, Comcast and other tech companies are joining an Federal Communications Commission task force charged with ending the scourge of automated pre-recorded telemarketing calls. While a “Do Not Ca ...
- 'Click-To-Call' Spending Estimated At Nearly $6 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2016
Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. ...
- Mobile Search Top Source For Calls To Businesses
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 5, 2016
The 2016 Call Intelligence Index from Invoca analyzed 58 million calls across 40 industries and found that digital channels drove 92% of phone calls to businesses in 2015, up from 8 ...
- Telmetrics Adds Call Analytics To Measure Social Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2016
Telmetrics, known for call tracking on click-to-call advertising, has added a feature that allows marketers to attribute calls to specific social media advertisements to measure return on investments, test soci ...
- Marchex Integrates With Adobe To Improve Return On Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 19, 2016
Marchex Thursday announced the integration of its mobile advertising analytics platform into Adobe Media Optimizer to give enterprise search marketers relying on inbound phone calls for sales data insights in ...
- Invoca Secures $30 Million To Reduce Wasted Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2016
Invoca on Wednesday announced a $30 million Series D funding round, bringing the company's total funding to $60 million. ...
- The DNA Of A Call Through Clicks
SearchBlog, Laurie Sullivan - Monday, February 29, 2016
Conversations used as quality signals to better optimize paid-search advertising have become more popular, especially through click data from mobile devices. Mobile searches generated 30 billion calls to businesses ...
- Mobile's Direct Link With Consumers Requires Change
SearchBlog, Laurie Sullivan - Thursday, February 18, 2016
For all the remarkable progress that Google, Bing -- and yes, even Yahoo -- have made in mobile search and display advertising, there's so much more that advertisers can achie ...
- BIA/Kelsey: Mobile Local Search Important SMB Strategy In 2016
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 26, 2016
Despite all the excitement from online sales, 95% of U.S. consumer spending occurred offline in local markets during the 2015 holiday season. On smartphones, it increasingly occurs via voice call ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaults to hourly option filters when limiting the date range to show up to four days of behavioral dat ...
- Google AdWords And Driving Calls
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 22, 2015
There are two ways to drive calls with AdWords -- through call extensions and call-only campaigns. Google has released a video to help marketers determine the option that is be ...
- Programmatic Search Makes Attribution Tough For Marketers
SearchBlog, Laurie Sullivan - Friday, September 4, 2015
What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes increasingly difficult for marketers to tra ...
- How To Reduce Abandoned Calls
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2015
Erin Sagin provides advice on how to save the numerous calls consumers abandon after not immediately connecting with a live person or getting the answers required to complete the ca ...
- Click To Call $2 Trillion By 2019? Difficult To Swallow
SearchBlog, Laurie Sullivan - Friday, July 31, 2015
Phone calls from a mobile device will soon drive the majority of purchases. Here's why. Marchex has pulled data to quantify how mobile click-to-call phone calls convert into revenue a ...
- How To Use Call Tracking Effectively
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 22, 2015
Phone calls have become a critical factor in gaining new business for a variety of companies because many online advertisements and mobile services support phone calls. Margot da Cunha poin ...
- Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
SearchBlog, Laurie Sullivan - Monday, March 23, 2015
BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobile devices. The age groups--Millennials and Generation X--tend to trend higher. Two services--financial and insurance--rely heavily on inbound pho ...
- Could Google's Call-Only Ads Increase Search, Operating Brand Budgets?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 24, 2015
Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from a smartphone -- draining the budg ...
- SproutLoud Taps Telmetrics To Offer Call Analytics
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 27, 2015
Telmetrics Tuesday announced a partnership with SproutLoud aimed at integrating the automated marketing platform's reporting capabilities with call analytics. Through the partnership, SproutLoud’s national-to-local clients can assign call tracking pho ...
- Consumers Still Mistrust Ads, Rely More On Word Of Mouth, Nielsen, Lithium Find
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 16, 2014
Consumers have never had much faith in advertising because -- let's face it -- not all brands provide accurate information about their products or services, and many tout positive featur ...