McPherson's story is one of a small-town girl who pursued a career in a big city, landing at startups like Yammer and then Hootsuite before her move to Invoca. ...

Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information (PII). ...

Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...

Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company. ...

Google rolled out a new layout for its call-only ads in an effort to help marketers drive higher-quality leads. The layout displays the business phone number at the top. The business ...

From the Wednesday before Thanksgiving through Cyber Monday, auto, finance and other markets saw an increase in the average amount spent for social media advertising across platforms when compared with ...

As Google unveils AI technology that helps its virtual assistant schedule appointments in a human-like voice, varying speech patterns and dialects may no longer be a consideration for businesses receiving ...

Third-party call-tracking systems (CTS) can now integrate directly with Bing Ads and import call conversion data through our Offline Conversion Import tool and related set of APIs, according to Bing. CallTrackingMetrics becomes one ...

Extra Space Storage, Medical Guardian, and Vitality are some of the brands using the tool. The bid adjustment range is -90% to +90%. ...

A new look and reporting features for keywords and ad-level call details, a new design for click-to-call ads, and a way to get call extensions up and running more quickly ...

DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTech for Display. In partnership with LiveRamp, the product aims to connect online and offline behaviors to more accurately ...

Apple, Alphabet-owned Google, AT&T, Comcast and other tech companies are joining an Federal Communications Commission task force charged with ending the scourge of automated pre-recorded telemarketing calls. While a “Do Not Call ...

Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. ...

The 2016 Call Intelligence Index from Invoca analyzed 58 million calls across 40 industries and found that digital channels drove 92% of phone calls to businesses in 2015, up from 84% ...

Telmetrics, known for call tracking on click-to-call advertising, has added a feature that allows marketers to attribute calls to specific social media advertisements to measure return on investments, test social ...

Marchex Thursday announced the integration of its mobile advertising analytics platform into Adobe Media Optimizer to give enterprise search marketers relying on inbound phone calls for sales data insights into ...

Invoca on Wednesday announced a $30 million Series D funding round, bringing the company's total funding to $60 million. ...

Conversations used as quality signals to better optimize paid-search advertising have become more popular, especially through click data from mobile devices. Mobile searches generated 30 billion calls to businesses in ...

For all the remarkable progress that Google, Bing -- and yes, even Yahoo -- have made in mobile search and display advertising, there's so much more that advertisers can achieve ...

Despite all the excitement from online sales, 95% of U.S. consumer spending occurred offline in local markets during the 2015 holiday season. On smartphones, it increasingly occurs via voice calls. ...

Google made a slight change to Analytics this week. It now defaults to hourly option filters when limiting the date range to show up to four days of behavioral data. ...

There are two ways to drive calls with AdWords -- through call extensions and call-only campaigns. Google has released a video to help marketers determine the option that is best ...

What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes increasingly difficult for marketers to track ...

Erin Sagin provides advice on how to save the numerous calls consumers abandon after not immediately connecting with a live person or getting the answers required to complete the call ...

Phone calls from a mobile device will soon drive the majority of purchases. Here's why. Marchex has pulled data to quantify how mobile click-to-call phone calls convert into revenue and ...

Phone calls have become a critical factor in gaining new business for a variety of companies because many online advertisements and mobile services support phone calls. Margot da Cunha points ...

BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobile devices. The age groups--Millennials and Generation X--tend to trend higher. Two services--financial and insurance--rely heavily on inbound phone ...

Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from a smartphone -- draining the budget ...

Telmetrics Tuesday announced a partnership with SproutLoud aimed at integrating the automated marketing platform's reporting capabilities with call analytics. Through the partnership, SproutLoud’s national-to-local clients can assign call tracking phone ...

Consumers have never had much faith in advertising because -- let's face it -- not all brands provide accurate information about their products or services, and many tout positive features ...