- Macy's Calls For #AmericanSelfie; Reveals Off-price Test
Marketing Daily, Sarah Mahoney - Thursday, May 7, 2015
Macy's is introducing a new summer marketing campaign, celebrating the country's most American places. And in a big social media push, it's calling for people to share their own favorites, ...
- Chemistry Club To Reintroduce SFMOMA After Its $610 Million Makeover In New Campaign
MAD, Larissa Faw - Monday, May 4, 2015
SFMOMA has named San Francisco-based Chemistry Club its agency of record to create the campaign for the museum's reopening in 2016. The Museum is currently undergoing a $610 million makeover ...
- Skyy Vodka Expands 'Toast To Marriage' Campaign In Advance Of Supreme Court Decision
Marketing Daily, Karlene Lukovitz - Friday, May 1, 2015
"For a vodka brand born in San Francisco, one of the pioneering homes of today's progressive LGBT movement, the right for all people to raise a toast to marriage is ...
- Morgans Hotel Group Partners With General Assembly For 'Unconferences'
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
The boutique hotel chain will offer the technology, business and design programs starting late next month in conjunction with the company's first conference, The Creators Unconference, at the hotel chain's ...
- Level Studios Sets up Shop In San Fran, Led By Michael Phillips
MAD, Larissa Faw - Friday, April 24, 2015
The new office underscores the heightened importance the Publicis-owned agency is placing on this region. Level Studios SF will be led by industry veteran Michael Phillips, joining as SVP of ...
- Lexus Goes Cycling With Bottega Gran Fondo
Marketing Daily, Karl Greenberg - Monday, April 20, 2015
The event is less a hardcore bike race than an epicurean bike tour through Napa. The two-day tour features six pro cyclists and six "special guests" as hosts, with a ...
- With New Line, The North Face Heads To The Gym
Marketing Daily, Sarah Mahoney - Monday, April 13, 2015
The brand is introducing the expanded line with its biggest spring ad campaign ever, including its first spring broadcast TV spot. It showcases North Face athletes outdoors, but also at ...
- GS&P Confirms The Agency's Future Creative Leadership
MAD, Steve McClellan - Tuesday, March 17, 2015
The agency said Tuesday that Margaret Johnson and Eric Kallman have been designated leaders of the agency's flagship San Francisco creative department. Paul Caiozzo came aboard as executive creative director ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" at SXSW, and intends to roll the experience, created with Jaunt, out to stores in Chicago, New York and ...
- Dignity Health's New Symphony Plays Uniquely Human Beats
MAD, Larissa Faw - Wednesday, February 18, 2015
Dignity Health is celebrating American Heart Month in February by creating the first ever symphony composed of human heartbeats. This original composition by professional composer Miles Kennedy and a 24-piece ...
- Epson Gives Office Equipment Sci-Fi Feel
Marketing Daily, Aaron Baar - Tuesday, February 10, 2015
"A lot of people know us for printers, but not a lot of people know we do robots and projectors," Lucie Milanes, Epson's director of marketing strategy and communications, tells ...
- Ad Vet Harold Sogard Joins The Hive
MAD, Larissa Faw - Friday, February 6, 2015
Harold Sogard, a longtime executive with both Goodby Silverstein & Partners and Publicis and Hal Riney, is quitting retirement to become President at San Francisco-based Hive. In this newly created ...
- Prolific Interactive Bulks Up In San Francisco
MAD, Larissa Faw - Thursday, January 22, 2015
The Brooklyn, NY-based mobile shop has hired two former managers from e-commerce agency Fluid. Anne Sophie Hurst has been tapped to run Prolific's San Francisco office as Managing Director, while ...
- We Are Social Heads West To San Francisco
MAD, Larissa Faw - Tuesday, January 13, 2015
With the addition of Old Navy to its client roster, the agency is setting up shop in San Francisco, where it intends to create a Western hub to serve additional ...
- TabletTV Launches In San Francisco, National Rollout Scheduled In 2015
MediaDailyNews, Fern Siegel - Friday, December 26, 2014
TabletTV has beta launched in San Francisco, in partnership with the KOFY-TV station, owned by Granite Broadcasting. Bay Area tablet owners can receive 50 digital broadcast network and local channels. ...
- How To Keep Those Creative Juices Flowing
MAD, Cassie Hughes, Gabrey Means - Tuesday, December 9, 2014
The best way to avoid these creativity droughts is to have an arsenal of tools at the ready to break the dry spell and get you back in the zone. ...
- Sound United Appeals To Festival-Lovers, Audiophiles
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
Sound United, the parent company of Polk Audio and Definitive Technology, is launching two marketing campaigns to tout the brands' entry into the wireless audio arena. The campaigns mark both ...
- Grapeshot Snags Page From Rubicon Project To Head Platform Sales
Real-Time Daily, Tyler Loechner - Tuesday, November 4, 2014
Grapeshot, a digital ad tech company founded in the UK, on Tuesday announced the appointment of Norm Page as SVP of platform sales. Page was previously with Rubicon Project, where ...
- MRY Lands Del Monte Account, Heads West
MAD, Larissa Faw - Tuesday, October 21, 2014
Del Monte Foods is turning to MRY to make the iconic vegetable brand more current through digital. Del Monte has named MRY Digital and Social AOR, effective immediately. Previously, Del ...
- 'San Francisco Bay Guardian' Is Shuttered
MediaDailyNews, Erik Sass - Tuesday, October 14, 2014
The long-term decline in print newspaper advertising has claimed another victim among alternative community weeklies, with Tuesday's revelation that the "San Francisco Bay Guardian" will cease publishing its print edition ...
- Microsoft Will Be On The Avenue, Fifth Avenue, As It Rebrands OS
Marketing Daily - Top of the News, Thom Forbes - Monday, September 29, 2014
Microsoft is not only coming to Fifth Ave. in the near future, we learned definitively over the weekend, it will also give invited analysts and reporters a peek at - ...
- Justin Cox Named Head of Strategy At Heat
MAD, Larissa Faw - Wednesday, September 10, 2014
Previously Cox was strategy lead at DDB California where he worked with clients such as ConAgra, Facebook and Partnership for Drug Free America. ...
- Kendall-Jackson's New Wine Targets 'Mature Millennials'
MAD, Larissa Faw - Wednesday, September 10, 2014
The wine maker has launched a new label-K-J Avant-and San Francisco-based Heat has created a new campaign to promote it. ...
- Amazon, Whole Foods Intensify Online Grocery Efforts
Marketing Daily, Sarah Mahoney - Tuesday, September 9, 2014
With online grocery shopping steadily gaining traction, both Whole Foods and Amazon are stepping up their game. But experts say many of the emerging stars aren't the expected behemoths, but ...
- Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
MAD, Larissa Faw - Monday, September 8, 2014
Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, for which the company is paying ...
- Hyundai Says Goodbye To Bridges, Hello To Rudd With Sonata Launch
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor Paul Rudd as his replacement. Rudd ...
- Scharffen Berger Digital Billboards Feature Selfies
Marketing Daily, Karlene Lukovitz - Thursday, September 4, 2014
The campaign includes creative executions produced by San Francisco agency Camp + King that celebrate the "wonderfully complicated" make-up of the premium chocolate and the personalities of the people who ...
- Leo Burnett Employees Take Miller Lite Pitch to Social Media With #ItsMillerTimeLB
Mediapsssst, Richard Whitman - Wednesday, September 3, 2014
In an effort to amp up the ongoing pitch process for the Miller Lite account, Leo Burnett employees have taken to social media. Employees such as Director of Operations David ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is a brand rallying cry for individuality, kicking off early next month with such celebrities as Anjelica Huston, Elisabeth Moss, ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily," "We're also looking at building some stores that are much bigger than our usual format, which would include ...
