- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year List
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
Fifteen people under the age of 25 cited for working to improve immigration rights, climate change, media representation and racial injustice. ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck during the pandemic had not planned to before. ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel. ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to Ope ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data from Shopkick and research firm Suzy reveals consumers' plans for buying and trick-or-treating this Halloween. ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports. ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly due to COVID-19. ...
- Consumers Expect To Shop More Online After COVID-19: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Three-fourths of consumers in several countries say they have lost jobs or income, Selligent reports. ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more, according to data released Thursday. ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy the U.S. arm of TikTok? It has clout with younger generations willing to listen to the messages being creat ...
- Urban Youth: The Ones To Watch Post-Pandemic
Marketing Insider, Kathy Sheehan - Tuesday, August 18, 2020
City dwellers will be the first to reengage and lead the country into a new reality, setting the tone and establishing new norms. ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question becomes how people are traveling a ...
- 'Cosmopolitan,' Klarna Partner For Virtual 'Hauliday' Shopping Event
Publishers Daily, Melynda Fuller - Monday, July 20, 2020
The event takes place Aug. 8-9 and is targeted to the millennial and Gen Z shopper, with exclusive deals from brands like Adidas, Sephora, H&M and ModCloth. ...
- How Brands Can Maintain Relevance As Students Redefine Higher Learning
Marketing Insider, Kathy Sheehan - Friday, July 10, 2020
For marketers, college students have traditionally been a captive audience. What happens when there are fewer students, mostly learning online? ...
- Reaching Gen Z With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 9, 2020
Don’t believe pronouncements saying that Gen Z has a short attention span and doesn’t read its emails. These young consumers can be reached by email — all you have ...
- Millennials, Gen Z: What They Really Think About Today's News
Marketing Insider, Paul Neto - Tuesday, July 7, 2020
Social media has long been blamed for falsely spreading "fake news," but Gen Z-ers and millennials are taking it all in with a grain of salt. ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, July 2, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Out Of The Inbox: How Gen Z Feels About Privacy
Email Insider, Ray Schultz - Thursday, June 18, 2020
Members of the Gen-Z cohort are privacy-conscious. They now have access to products like Hey that can permanently block unwanted emails. ...
- Gen Z Leads Fight For Social Change
Marketing Insider, Aaron Paquette - Thursday, June 11, 2020
What can brands learn from young activists who have organized to promote racial equality and social justice? ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, Y and Z, while 64% are Gen Y and Z combined. ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. ...
- Study: Gen Z Plans To Change The World
MAD, Larissa Faw - Friday, May 29, 2020
Gen Z is committed, more than any other generation, to making a difference with 60% reporting a core belief in planning to change the world, according to a new stu ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
The report found that 95% of the magazine's audience is social distancing, and 70% are more worried about unknowingly passing along the virus than getting sick themselves. ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnic ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, May 14, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
