- Study: Gen Z Plans To Change The World
MAD, Larissa Faw - Friday, May 29, 2020
Gen Z is committed, more than any other generation, to making a difference with 60% reporting a core belief in planning to change the world, according to a new study ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
The report found that 95% of the magazine's audience is social distancing, and 70% are more worried about unknowingly passing along the virus than getting sick themselves. ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey of ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, May 14, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Workers Can't Define Ransomware And Are Ignoring Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Boomers are more likely than younger people to know what phishing and ransomware are. But millennials and Gen Z are more hip to smishing and vishing, Proofpoint reports. ...
- Awesomeness Greenlights 2 Remote YouTube Series
Digital News Daily, Gavin O'Malley - Monday, May 4, 2020
Both "The Click" and "Date Drop" deal with teen life during a pandemic. They also try to serve as a fun distraction. ...
- How Long Will It Take Consumers To Again Eat In Restaurants?
Inside Performance, Laurie Sullivan - Monday, May 4, 2020
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app. ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- Don't Blame Us: Millennials, Gen Z Say They're 'Doing Everything They Can' To Prevent Spreading COVID-19
MAD, Larissa Faw - Monday, April 20, 2020
That's according to a new global study by Vice Media Group that surveyed 9,360 respondents across 30 countries. ...
- Pandemic Profoundly Affecting Gen Z, Millennials
Marketing Insider, Kathy Sheehan - Friday, April 17, 2020
The disruption to the ordinary cadence of life has many in these cohorts feeling unsettled and aimless. ...
- Young People Are Hardest Hit Economically By COVID-19
Around the Net In MAD London, Sean Hargrave - Monday, April 6, 2020
Research shows that because young people are more likely to work in a shop, a restaurant or in hospitality, they are the hardest hit by the COVID-19 lockdown, "Sky News" ...
- Are Gen Z Activists MIA?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2020
Despite brands' belief in Gen Z activism, youth turnout was low in recent primaries. That's left brands wondering if they got these kids wrong. ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impact of COVID-19 on the delicate brand-consumer relationship. ...
- Gen Z's Favorite Social-Media Platform? None Of The Above
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2020
Gen Z-ers are most at home in the private and creative world of video games. ...
- Cole Haan, Giant Spoon Produce Travel Podcast With T Brand Studio
Publishers Daily, Sara Guaglione - Monday, March 2, 2020
The six-episode custom podcast will focus on what it takes to work internationally. It targets younger audiences trying to take their careers global. ...
- Young People Are Watching Far Less Public Service News
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The amount of time young people watch public service news programmes has fallen by a nearly third in just five years, according to Ofcom research. "Press Gazette" reveals across that ...
- Ditch The Banquet, Gen Z Snack On News
London Blog, Sean Hargrave - Monday, March 2, 2020
The youth are snacking on links from social and aggregators rather than the scheduled news broadcast. ...
- Gen Z Is 'Generation Of Contradiction'
CPG FYI, Steve Ellwanger - Friday, February 28, 2020
New survey about Gen Z from global consultancy EY provides directional guidance for CPG marketers. ...
- Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 18, 2020
While it may not be a shocker that Gen Zs love multi-format, multichannel content, turns out they're also more willing to watch longer-form ads--and may be more tolerant of video ...
- How Young Leaders Will Transform The World
Marketing Insider, Aaron Paquette - Thursday, February 13, 2020
What are the implications for marketers as teens and millennials find their political voice? ...
- Cosmetics Firm e.l.f. Gets Its Moment In TikTok Sun
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
The brand sparked the biggest TikTok brand challenge in history, which ignited a global viral moment that attracted celebrities and shook dance floors from Chicago to Berlin. ...
- Verizon Media Targets Finance Hub 'Cashay' To Millennials, Gen Zs
Publishers Daily, Melynda Fuller - Wednesday, February 5, 2020
The site's goal is to demystify financial literacy by using real-life stories and easy-to-use tools. It wants to make managing money accessible to younger generations. ...
- For Gen Z-Ers, YouTube Algorithm 'Gets Me'
Marketing Insider, Josh Grunberg, Tommy Walters - Tuesday, February 4, 2020
For more digitally native Gen Z-ers, algorithmic recommendations are not only appreciated, but expected. ...
- Half Of Gen Zers Won't Watch Super Bowl, Some Will Use Social Media
Research Intelligencer, Rob Williams - Friday, January 31, 2020
Almost one-third of young adults will use Instagram on Super Bowl Sunday, even if they are not watching the game. ...
- 2020: Year Of The Gen Z Mom
Marketing Insider, Maria Bailey - Monday, January 20, 2020
Here are some key characteristics of this cohort: Thrifting is a desirable form of shopping, and scents are key when choosing products. ...
- Fashion Retailer REVOLVE Employs Snap+Style Business To Drive Millennial, Gen Z Sales
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
Snap+Style Business provides fashion retailers with email styling and CRM capabilities, the company says. ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- How Brands Can Help Millennials And Gen Zs Combat Burnout
MAD, Kathy Sheehan - Wednesday, January 15, 2020
Eighty-four percent of Millennial respondents in a Deloitte survey said they had experienced burnout at work, and almost half of Millennials said they left a job due to burnout, compared ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study fi ...
