- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than Personal
Email Insider, Ray Schultz - Thursday, July 15, 2021
Almost half of Americans spend more time browsing than working out or having sex, Squarespace reports. ...
- Gen Z Prefers To Live Without Email: Analysis
Around the Net in Email, Ray Schultz - Monday, July 12, 2021
Gen Z may be poised to save the world from email. People in this cohort find it stressful and prefer other means of communication. ...
- Gen Z Rising: Get On Board Or Get Out Of The Way
Marketing Insider, Liz Aviles - Tuesday, June 29, 2021
Gen Z is pushing brands to dispense with the BS, and help them course-correct the imperiled planet they and their children will inherit. ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD Cocktails
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 22, 2021
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-drink (RTD) cocktail? Try striking a balance between wellness and indulgence. ...
- Gen Z - Why This Mobile-First Generation Is Different
Inside Performance, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today. ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a back seat," says GfK's Tim Kenyon. Not so this time. ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
Marketing Daily, Steve Ellwanger - Wednesday, May 26, 2021
Gen Z is also "keenly aware of product packaging and the messages it sends. Don't tout sustainability and then use multiple layers of plastic." ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports. ...
- Gen Z May Be Challenge For Video Streaming Services
Marketing Insider, James Flynn - Thursday, May 20, 2021
An affinity for video games will likely stay with Gen Z consumers as they age and challenge the dominance of TV/OTT as the primary form of entertainment. ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. ...
- How Brands Can Honor Grads
Marketing Insider, Aaron Paquette - Thursday, May 13, 2021
For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount. ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you have to respect their values, SheerID reports. ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-two customer-service channels, although it remains popular -- especially among younger consumers, Kustomer reports. ...
- SMB Youth Quake: Gen Zers And Millennials Are Taking Over
Email Insider, Ray Schultz - Friday, April 30, 2021
Running an SMB has become a young person's game. And those youthful folks aren't as fond of channels like email as their elders were, ActiveCampaign reports. ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, Sitecore reports. ...
- Gen Z Desires Big-City Life And Jobs That Make A Difference, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
People also feel they are being blocked from achieving wealth, according to 'Brooklyn Gazette' and Macias PR. ...
- Consumers Reboot, From Brands To Relationships, Data Shows
Inside Performance, Laurie Sullivan - Monday, March 29, 2021
A Harte Hanks study shows positive attitudes driven by the COVID-19 vaccine rollout are giving consumers the spark to start new relationships with people, products and brands. ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other age group. Those numbers increased in the U.S., at 53% a ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by t ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majority generation. ...
- 'Seventeen' Selects 15 Gen Zs For Voices Of The Year List
Publishers Daily, Sara Guaglione - Tuesday, December 1, 2020
Fifteen people under the age of 25 cited for working to improve immigration rights, climate change, media representation and racial injustice. ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Pandemic Prompts Pivot To Pickup Trucks
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, October 29, 2020
CarGurus found that 26% of those who bought a pickup truck during the pandemic had not planned to before. ...
- Pandemic Teens Love TikTok, Nike, Jordan; #BLM Rises
Marketing Daily, Sarah Mahoney - Wednesday, October 7, 2020
And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel. ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to Ope ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- Bring On Halloween, Although Search Data Shows A Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
Many search marketers have geared up organic and paid-search campaigns. Data from Shopkick and research firm Suzy reveals consumers' plans for buying and trick-or-treating this Halloween. ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports. ...
