- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
Email Marketing Daily, Ray Schultz - Wednesday, October 27, 2021
Report shows that people age 60+ are most likely to say, "I shop anytime," Brooks Bell reports. ...
- Reaching Out To Consumers Who Like Email
Around the Net in Email, Ray Schultz - Tuesday, October 26, 2021
More than half of all shoppers — in all generations — prefer email communications, Data Axle reports. Here’s what brands have to do to leverage that
opportunity. ...
- Subaru Forester Wilderness Offers Rugged Capability, Comfort
Drive Time, Tanya Gazdik - Monday, October 25, 2021
"Forester customers want actual capability, not just a vehicle that looks capable," Subaru's Michael Redic tells MediaPost. ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 14, 2021
Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them. ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey. ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand. ...
- GfK Finds Americans Postponing Major Life Changes, Disrupting Key Categories
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2021
The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances. ...
- Streaming Consumption Overtakes Live TV, TV Time-Spent Below Pre-Pandemic Level
Advanced TV Insider, Karlene Lukovitz - Friday, September 24, 2021
83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly. ...
- Nike Misses A Step Financially, But Adds Billie Eilish To Celeb Line-Up
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, September 23, 2021
Even Nike can't outrun supply-chain woes, with the mighty apparel company posting some uncharacteristically disappointing results. ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. ...
- Gen Z Zig-Zags: It's The Only Cohort That Doesn't Prefer Email As A Channel
Email Insider, Ray Schultz - Friday, September 10, 2021
The youngest group likes social media-- but they rank email as a close second, Data Axle reports. ...
- 87% Of Gen Zs Confirm Increased Use Of Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, August 31, 2021
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction. ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Inside Performance, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically range between 13 and 24 yea ...
- Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy
Email Insider, Ray Schultz - Monday, August 16, 2021
Young shoppers want value above all, but they are also influenced by ethics and the overall experience, EPAM reports. ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people for marketing, and most people say they understand cookies. ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports. ...
- Living Large Online: Gen Zers Think Digital Appearance Is More Important Than Personal
Email Insider, Ray Schultz - Thursday, July 15, 2021
Almost half of Americans spend more time browsing than working out or having sex, Squarespace reports. ...
- Gen Z Prefers To Live Without Email: Analysis
Around the Net in Email, Ray Schultz - Monday, July 12, 2021
Gen Z may be poised to save the world from email. People in this cohort find it stressful and prefer other means of communication. ...
- Gen Z Rising: Get On Board Or Get Out Of The Way
Marketing Insider, Liz Aviles - Tuesday, June 29, 2021
Gen Z is pushing brands to dispense with the BS, and help them course-correct the imperiled planet they and their children will inherit. ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD Cocktails
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 22, 2021
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-drink (RTD) cocktail? Try striking a balance between wellness and indulgence. ...
- Gen Z - Why This Mobile-First Generation Is Different
Inside Performance, Laurie Sullivan - Thursday, June 17, 2021
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today. ...
- Pandemic Intensifies Gen Z Passion For The Planet
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, June 17, 2021
"Typically, when we'd experience economic strife, sustainability concern would take a back seat," says GfK's Tim Kenyon. Not so this time. ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
Marketing Daily, Steve Ellwanger - Wednesday, May 26, 2021
Gen Z is also "keenly aware of product packaging and the messages it sends. Don't tout sustainability and then use multiple layers of plastic." ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports. ...
- Gen Z May Be Challenge For Video Streaming Services
Marketing Insider, James Flynn - Thursday, May 20, 2021
An affinity for video games will likely stay with Gen Z consumers as they age and challenge the dominance of TV/OTT as the primary form of entertainment. ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. ...
- How Brands Can Honor Grads
Marketing Insider, Aaron Paquette - Thursday, May 13, 2021
For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount. ...
- Majoring In Shopping: What College Students Want From Online Brands
Email Insider, Ray Schultz - Tuesday, May 4, 2021
Free shipping and other perks resonate most with students. And you have to respect their values, SheerID reports. ...
