- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more, according to data released Thursday. ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." ...
- TikTok Creators Try To Influence Gen Z Voters
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 20, 2020
Why do enterprise companies like Oracle and Microsoft want to buy the U.S. arm of TikTok? It has clout with younger generations willing to listen to the messages being created ...
- Urban Youth: The Ones To Watch Post-Pandemic
Marketing Insider, Kathy Sheehan - Tuesday, August 18, 2020
City dwellers will be the first to reengage and lead the country into a new reality, setting the tone and establishing new norms. ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question becomes how people are traveling and ...
- 'Cosmopolitan,' Klarna Partner For Virtual 'Hauliday' Shopping Event
Publishers Daily, Melynda Fuller - Monday, July 20, 2020
The event takes place Aug. 8-9 and is targeted to the millennial and Gen Z shopper, with exclusive deals from brands like Adidas, Sephora, H&M and ModCloth. ...
- How Brands Can Maintain Relevance As Students Redefine Higher Learning
Marketing Insider, Kathy Sheehan - Friday, July 10, 2020
For marketers, college students have traditionally been a captive audience. What happens when there are fewer students, mostly learning online? ...
- Reaching Gen Z With Email Marketing
Around the Net in Email, Ray Schultz - Thursday, July 9, 2020
Don’t believe pronouncements saying that Gen Z has a short attention span and doesn’t read its emails. These young consumers can be reached by email — all you have to ...
- Millennials, Gen Z: What They Really Think About Today's News
Marketing Insider, Paul Neto - Tuesday, July 7, 2020
Social media has long been blamed for falsely spreading "fake news," but Gen Z-ers and millennials are taking it all in with a grain of salt. ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, July 2, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Out Of The Inbox: How Gen Z Feels About Privacy
Email Insider, Ray Schultz - Thursday, June 18, 2020
Members of the Gen-Z cohort are privacy-conscious. They now have access to products like Hey that can permanently block unwanted emails. ...
- Gen Z Leads Fight For Social Change
Marketing Insider, Aaron Paquette - Thursday, June 11, 2020
What can brands learn from young activists who have organized to promote racial equality and social justice? ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, Y and Z, while 64% are Gen Y and Z combined. ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. ...
- Study: Gen Z Plans To Change The World
MAD, Larissa Faw - Friday, May 29, 2020
Gen Z is committed, more than any other generation, to making a difference with 60% reporting a core belief in planning to change the world, according to a new study ...
- 'Cosmopolitan' Study Reveals Millennial, Gen-Z Quarantine Trends
Publishers Daily, Melynda Fuller - Friday, May 29, 2020
The report found that 95% of the magazine's audience is social distancing, and 70% are more worried about unknowingly passing along the virus than getting sick themselves. ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey of ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- Pandemic Permanently Alters Gen Z
Marketing Insider, Aaron Paquette - Thursday, May 14, 2020
For many adults, quarantine is "life on pause." For Gen Z, however, it's "life cancelled." What are the implications for brands targeting Gen Z? ...
- Workers Can't Define Ransomware And Are Ignoring Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Boomers are more likely than younger people to know what phishing and ransomware are. But millennials and Gen Z are more hip to smishing and vishing, Proofpoint reports. ...
- Awesomeness Greenlights 2 Remote YouTube Series
Digital News Daily, Gavin O'Malley - Monday, May 4, 2020
Both "The Click" and "Date Drop" deal with teen life during a pandemic. They also try to serve as a fun distraction. ...
- How Long Will It Take Consumers To Again Eat In Restaurants?
Inside Performance, Laurie Sullivan - Monday, May 4, 2020
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app. ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- Don't Blame Us: Millennials, Gen Z Say They're 'Doing Everything They Can' To Prevent Spreading COVID-19
MAD, Larissa Faw - Monday, April 20, 2020
That's according to a new global study by Vice Media Group that surveyed 9,360 respondents across 30 countries. ...
- Pandemic Profoundly Affecting Gen Z, Millennials
Marketing Insider, Kathy Sheehan - Friday, April 17, 2020
The disruption to the ordinary cadence of life has many in these cohorts feeling unsettled and aimless. ...
- Young People Are Hardest Hit Economically By COVID-19
Around the Net In MAD London, Sean Hargrave - Monday, April 6, 2020
Research shows that because young people are more likely to work in a shop, a restaurant or in hospitality, they are the hardest hit by the COVID-19 lockdown, "Sky News" ...
- Are Gen Z Activists MIA?
Marketing Daily, Sarah Mahoney - Monday, March 30, 2020
Despite brands' belief in Gen Z activism, youth turnout was low in recent primaries. That's left brands wondering if they got these kids wrong. ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impact of COVID-19 on the delicate brand-consumer relationship. ...
- Gen Z's Favorite Social-Media Platform? None Of The Above
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2020
Gen Z-ers are most at home in the private and creative world of video games. ...
