- Hulu Starts New On-Air Campaign: 'Start With Hulu'
Television News Daily, Wayne Friedman - Wednesday, April 7, 2021
The campaign, which will run through the fall, features characters who realize their favorite shows are on Hulu and a fantasy montage where people ask: "Everything I love is ...
- Hulu Unveils Brand Redesign, Marketing Campaign Aimed At Consumers, Advertisers
Digital News Daily, Karlene Lukovitz - Wednesday, April 7, 2021
A cross-media campaign, including TV, urges streaming consumers to "Start With Hulu." The new design system aims to unify branding, marketing and product experience. ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco Bell, Hello Fresh, Geico, Facebook a ...
- Disney TV Networks Land 7-Year NHL Deal
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
The NHL is coming back to Disney TV networks, with a deal as the first major sports franchise to offer exclusive, live sports rights to a streamer: Hulu. Games wi ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Disney+ Hits 95M Subs In 14 Months, Though ARPU Down 28%
Digital News Daily, Karlene Lukovitz - Friday, February 12, 2021
Combined with sibling streamers Hulu and ESPN+, Disney now has 146.4 million global OTT subscribers. ...
- Competition, Price Hike, 'Cuties' Blowback Impact Netflix's U.S. New-Subs Share
Video Insider, Karlene Lukovitz - Tuesday, January 19, 2021
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19. ...
- vMVPDs Are A Bad Media Business To Be In: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
vMVPDs don't have much to offer consumers, don't drive big profits and are "looking more like their predecessors," says LightShed Partners analyst Richard Greenfield in a recent report -- a ...
- ViacomCBS Strikes Cable Network Carriage Deal With Hulu + Live TV
Television News Daily, Wayne Friedman - Monday, January 4, 2021
ViacomCBS' 14 cable TV networks got a major boost thanks to a multi-year deal to be carried on Hulu + Live TV -- the biggest virtual multichannel video programmer serv ...
- Tech Gone Wild Was Recurring Theme In Year's Best Shows
TVBlog, Adam Buckman - Thursday, December 31, 2020
The hazards of advanced technology that outpaces mankind's ability to control it was a recurring theme in some of the best-reviewed shows in the "TV Blog" in 2020. ...
- CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
Total CTV advertising will soar 27% to $8.11 billion in 2020, according to eMarketer, up from $6.38 billion a year ago. YouTube will be the biggest individual platform at ...
- Hulu + Live TV Ends Blackout Of 23 ABC Locals, Adds WGN America
Digital News Daily, Karlene Lukovitz - Monday, December 21, 2020
In its recent carriage deal negotiations, Nexstar has been pushing a requirement to carry WGN America, which it is trying to launch as a national news network. ...
- Disney's U.S. OTT Revenue Share To Nearly Match Netflix's By 2022: Emarketer
Video Insider, Karlene Lukovitz - Tuesday, December 15, 2020
Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, 2022, forecasts eMarketer. ...
- Hulu Repeats $1.99 Holiday Deal; Sling, YouTube TV Dangle Dongles
Digital News Daily, Karlene Lukovitz - Wednesday, November 25, 2020
Sling TV throws in one free month, plus a TiVo Stream 4K for pre-payers. ...
- Hulu Plus Live TV Implements Third Price Bump In Three Years
Video Insider, Karlene Lukovitz - Tuesday, November 17, 2020
The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, which hiked its own price ...
- Ad Execs Reveal How They Turn A Blind Eye To Walled Gardens, Suspend Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
While the vast majority of advertisers have policies "requiring" or "requesting" media to use pre-approved measurements as the basis of their ad buys, many turn a blind eye when deali ...
- NBCU's Peacock, Amazon Prime Video See Major Gains In New Q3 Subscribers
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at an 11.3% share. ...
- Hulu's 'Helstrom': Devil May Care, But You Will Not
TVBlog, Adam Buckman - Wednesday, October 14, 2020
Hell is 56 minutes of watching "Helstrom," the new demonic-possession drama that starts streaming Friday on Hulu. ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV Network
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will be responsible for its live, linear TV networks including TNT, TBS, CNN and truTV, as well as the le ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 2024 from MoffettNathanson's projection of 35 million by the end of the year. In addition, it expects profitability ...
- Hulu's 'Woke' Offers Fresh Take On Issue Of Race
TVBlog, Adam Buckman - Tuesday, September 8, 2020
"Woke" represents the best treatment of the hot-button issue of race that has been produced for television so far this year. ...
- 78% Of U.S. Households Now Have One Leading SVOD Service; 55% Have Two Or More
Video Insider, Karlene Lukovitz - Tuesday, September 1, 2020
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily. ...
- Disney Projected To Yield 19% Of Total Sales From Streaming This Year
Video Insider, Karlene Lukovitz - Tuesday, August 25, 2020
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment players--except Lio ...
- TK
TVBlog, Adam Buckman -
For Your Information, Hulu's 'Woke' Offers Fresh Take On Race The new Hulu series called "Woke" is quite possibly the best new show -- comedy or drama -- of 2 ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking "templates." The effort looks to either repurpose existing video for streami ...
- Hulu Starts Self-Service Ad Manager For Small, Mid-Size Businesses
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Small and mid-size businesses will gain direct access to buying ad time on Hulu with the launch of Hulu Ad Manager. Companies can make media deals for as little ...
- SVODs Amping Up Use Of YouTube, Facebook; Trailers Being Mixed With Other Formats
Video Insider, Karlene Lukovitz - Tuesday, July 14, 2020
SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service. ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty. ...
- Older Roku Devices Won't Be Able To Stream Hulu
Television News Daily, Fern Siegel - Friday, June 5, 2020
The news isn't a total surprise for subscribers. The players were limited to using the "classic" Hulu app versus the modern one. ...
- Hulu Updates User Interface To Enhance Content Discovery, Bundle Consistency
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
Navigation is now easier and works like that of its Disney bundle mates, Disney+ and ESPN+, says the company. ...
