- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty. ...
- Older Roku Devices Won't Be Able To Stream Hulu
Television News Daily, Fern Siegel - Friday, June 5, 2020
The news isn't a total surprise for subscribers. The players were limited to using the "classic" Hulu app versus the modern one. ...
- Hulu Updates User Interface To Enhance Content Discovery, Bundle Consistency
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
Navigation is now easier and works like that of its Disney bundle mates, Disney+ and ESPN+, says the company. ...
- Eight Months After HBO, Hulu Offers Its Own Catherine The Great
TVBlog, Adam Buckman - Friday, May 15, 2020
Technically, this new Catherine series on Hulu takes place before she was great. ...
- Virtual Pay TV Providers See Little To No Help For Traditional Pay TV
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of traditional pay ...
- Hulu's Ad Chief Naylor Departs, Heads To Snap Inc.
Television News Daily, Wayne Friedman - Thursday, April 9, 2020
Following more changes at Hulu, senior ad exec Peter Naylor is departing to head up North American advertising efforts at Snap Inc. ...
- Hulu Now on Comcast's Xfinity Flex, Coming To Xfinity X1
Digital News Daily, Karlene Lukovitz - Friday, March 20, 2020
Hulu will also be integrated in Xfinity's voice control. ...
- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Streaming services now account for 19% of total audience usage of the TV/OTT marketplace, and nearly a third of it is going to Netflix. That's one of the key findings ...
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Television News Daily, Wayne Friedman - Friday, January 31, 2020
With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. ...
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Disney+ is seeing increased consumer intent to purchase the service against flat intent for other premium streaming services -- Netflix, Amazon, Hulu, Apple TV+ and the forthcoming HBO. ...
- Weekly Viewing Time Rising On Netflix And Hulu
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Weekly time spent watching movies and TV series on Netflix and Hulu rose 7%, or 20 minutes more, in 2019 over the year before, according to the NPD Group. ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable
advertising. ...
- Don't Miss Molly: One-Of-A-Kind Columnist Makes For A Powerful Film
TV Watch, Sarah Mahoney - Thursday, January 9, 2020
"Raise Hell: The Life and Times of Molly Ivins" is now on Hulu. It's a celebration of charm, common sense and American vernacular, wrapped in a free-speech taco. ...
- Will Streaming And Media Concentration Lead To Another Vast Wasteland?
Television News Daily, Marilyn Greenwald - Thursday, December 5, 2019
It's time to revisit the former FCC chairman Newton Minow's warning that tv networks had all but abandoned programming in the public interest due to commercialization. ...
- Hulu Shifting To 'First-Price' Auction For Private Marketplace
Television News Daily, Wayne Friedman - Friday, October 11, 2019
Hulu will shift to a less complicated "first-price" auction process when it comes to selling premium video inventory for its private biddable marketplace launched earlier this year. ...
- 'Veronica Mars' Turns Into Veronica Vulgar In Hulu Reboot
TVBlog, Adam Buckman - Wednesday, July 24, 2019
This new "Veronica Mars" emerges as one of the worst shows this year. Only long-time fans will stay with it after sampling it. ...
- Controlling Hulu, Disney Plots A Synergized Path Forward
Digital News Daily, Alex Weprin - Friday, May 17, 2019
Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, potentially offering all three at a ...
- Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
Television News Daily, Wayne Friedman - Friday, May 17, 2019
The average CPM for Hulu in the first quarter was down 17% to $25.00 from $29.40 in first-quarter 2018. ...
- Hulu Ad Prices Eroding At Double-Digit Rates
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
As Disney takes control of Hulu, the service's advertising rates appear to be languishing, according to a "Research Intelligencer" analysis of CPM data from SQAD's MediaCosts database. Year-over-year, SQAD data ...
- Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Disney CEO Bob Iger suggested that a deal in which Comcast sold its Hulu stake to Disney could maintain NBC programming on the service. ...
- At Newfronts, YouTube And Hulu Flex Their Muscles
Video Insider, Alex Weprin - Tuesday, May 7, 2019
Hulu's event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to big-name musical acts. ...
- Hulu Passes 28 Million Subscribers, Offers Binge Ad Experience
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
Following up on its "pause" advertising option, Hulu's new advertising experience will target users who binge-watch programming, tailoring advertising to viewer experience. ...
- Streaming Services Keep Eyes On Competition, Consumers Amid Changing Landscape
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Any company seeking to launch a streaming video service in the next year or so needs to be heavily focused on what consumers want and cognizant of the competition. ...
- AT&T Sells Stake In Hulu - Back To Hulu
Television News Daily, Wayne Friedman - Monday, April 15, 2019
AT&T has sold its nearly 10% in Hulu back to the company -- not directly to Walt Disney, as analysts expected -- in a deal valued at $1.43 billion. ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Video Insider, Alex Weprin - Tuesday, April 16, 2019
While platforms like Hulu are delivering advanced ad experiences, companies such as BrightLine are developing, building and deploying these experiences across OTT and connected TV platforms. ...
- Disney+: Ad-Free, At $6.99 A Month, May Bundle ESPN+ And Hulu
Television News Daily, Wayne Friedman - Friday, April 12, 2019
For its new Disney+ service, company executives say every division of its major brands will be contributing to the new streaming platform with exclusive content. ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. ...
- Hulu Tweaks Advertising Loads
TV Watch, Wayne Friedman - Wednesday, April 3, 2019
Hulu said it is now limiting individual commercial breaks to 90 seconds. Commercial breaks had been 180 to 240 seconds long. Earlier this year, Hulu decided to add "pause" breaks, ...
- Hulu Ad Revenues Forecast To Hit $1.82B In 2019
Television News Daily, Wayne Friedman - Monday, March 18, 2019
Hulu's recent price cut for its basic ad-supported on-demand service -- with an expected subscriber increase -- will accelerate ad revenue, according to eMarketer. ...
- Hulu To Make Ad-Supported Tier Free For Spotify Premium Subscribers
Digital News Daily, Alex Weprin - Tuesday, March 12, 2019
The deal marks a significant expansion to the partnership forged last year. Typically, subscribing to both services would cost $16 per month. Hulu's base ad-supported tier will now be free ...
