- NBCU's Peacock, Amazon Prime Video See Major Gains In New Q3 Subscribers
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at an 11.3% share. ...
- Hulu's 'Helstrom': Devil May Care, But You Will Not
TVBlog, Adam Buckman - Wednesday, October 14, 2020
Hell is 56 minutes of watching "Helstrom," the new demonic-possession drama that starts streaming Friday on Hulu. ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV Network
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will be responsible for its live, linear TV networks including TNT, TBS, CNN and truTV, as well as the lead ...
- Disney+ Forecast To Double Global Subscribers, Achieve Profitability By 2024
Television News Daily, Wayne Friedman - Thursday, October 1, 2020
Disney+ U.S. subscribers are estimated to grow to 52.8 million in 2024 from MoffettNathanson's projection of 35 million by the end of the year. In addition, it expects profitability of ...
- Hulu's 'Woke' Offers Fresh Take On Issue Of Race
TVBlog, Adam Buckman - Tuesday, September 8, 2020
"Woke" represents the best treatment of the hot-button issue of race that has been produced for television so far this year. ...
- 78% Of U.S. Households Now Have One Leading SVOD Service; 55% Have Two Or More
Video Insider, Karlene Lukovitz - Tuesday, September 1, 2020
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily. ...
- Disney Projected To Yield 19% Of Total Sales From Streaming This Year
Video Insider, Karlene Lukovitz - Tuesday, August 25, 2020
Diisney+ and Hulu will drive Disney D2C revenue of $11.2 billion this year, estimates Macquarie Research -- far exceeding streaming's contribution to total revenues for other big entertainment players--except Lions ...
- TK
TVBlog, Adam Buckman -
For Your Information, Hulu's 'Woke' Offers Fresh Take On Race The new Hulu series called "Woke" is quite possibly the best new show -- comedy or drama -- of 2 ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Hulu will provide businesses with access to creative partners who can create unique commercials rather than ads from standard-looking "templates." The effort looks to either repurpose existing video for streaming ...
- Hulu Starts Self-Service Ad Manager For Small, Mid-Size Businesses
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Small and mid-size businesses will gain direct access to buying ad time on Hulu with the launch of Hulu Ad Manager. Companies can make media deals for as little as ...
- SVODs Amping Up Use Of YouTube, Facebook; Trailers Being Mixed With Other Formats
Video Insider, Karlene Lukovitz - Tuesday, July 14, 2020
SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service. ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty. ...
- Older Roku Devices Won't Be Able To Stream Hulu
Television News Daily, Fern Siegel - Friday, June 5, 2020
The news isn't a total surprise for subscribers. The players were limited to using the "classic" Hulu app versus the modern one. ...
- Hulu Updates User Interface To Enhance Content Discovery, Bundle Consistency
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
Navigation is now easier and works like that of its Disney bundle mates, Disney+ and ESPN+, says the company. ...
- Eight Months After HBO, Hulu Offers Its Own Catherine The Great
TVBlog, Adam Buckman - Friday, May 15, 2020
Technically, this new Catherine series on Hulu takes place before she was great. ...
- Virtual Pay TV Providers See Little To No Help For Traditional Pay TV
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of traditional pay ...
- Hulu's Ad Chief Naylor Departs, Heads To Snap Inc.
Television News Daily, Wayne Friedman - Thursday, April 9, 2020
Following more changes at Hulu, senior ad exec Peter Naylor is departing to head up North American advertising efforts at Snap Inc. ...
- Hulu Now on Comcast's Xfinity Flex, Coming To Xfinity X1
Digital News Daily, Karlene Lukovitz - Friday, March 20, 2020
Hulu will also be integrated in Xfinity's voice control. ...
- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Streaming services now account for 19% of total audience usage of the TV/OTT marketplace, and nearly a third of it is going to Netflix. That's one of the key findings ...
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Television News Daily, Wayne Friedman - Friday, January 31, 2020
With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. ...
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Disney+ is seeing increased consumer intent to purchase the service against flat intent for other premium streaming services -- Netflix, Amazon, Hulu, Apple TV+ and the forthcoming HBO. ...
- Weekly Viewing Time Rising On Netflix And Hulu
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Weekly time spent watching movies and TV series on Netflix and Hulu rose 7%, or 20 minutes more, in 2019 over the year before, according to the NPD Group. ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable
advertising. ...
- Don't Miss Molly: One-Of-A-Kind Columnist Makes For A Powerful Film
TV Watch, Sarah Mahoney - Thursday, January 9, 2020
"Raise Hell: The Life and Times of Molly Ivins" is now on Hulu. It's a celebration of charm, common sense and American vernacular, wrapped in a free-speech taco. ...
- Will Streaming And Media Concentration Lead To Another Vast Wasteland?
Television News Daily, Marilyn Greenwald - Thursday, December 5, 2019
It's time to revisit the former FCC chairman Newton Minow's warning that tv networks had all but abandoned programming in the public interest due to commercialization. ...
- Hulu Shifting To 'First-Price' Auction For Private Marketplace
Television News Daily, Wayne Friedman - Friday, October 11, 2019
Hulu will shift to a less complicated "first-price" auction process when it comes to selling premium video inventory for its private biddable marketplace launched earlier this year. ...
- 'Veronica Mars' Turns Into Veronica Vulgar In Hulu Reboot
TVBlog, Adam Buckman - Wednesday, July 24, 2019
This new "Veronica Mars" emerges as one of the worst shows this year. Only long-time fans will stay with it after sampling it. ...
- Controlling Hulu, Disney Plots A Synergized Path Forward
Digital News Daily, Alex Weprin - Friday, May 17, 2019
Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, potentially offering all three at a ...
- Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
Television News Daily, Wayne Friedman - Friday, May 17, 2019
The average CPM for Hulu in the first quarter was down 17% to $25.00 from $29.40 in first-quarter 2018. ...
- Hulu Ad Prices Eroding At Double-Digit Rates
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
As Disney takes control of Hulu, the service's advertising rates appear to be languishing, according to a "Research Intelligencer" analysis of CPM data from SQAD's MediaCosts database. Year-over-year, SQAD data ...
