- Hard Rock Partners With Soccer Star
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2021
Grey Group Spain created a video to introduce Lionel Messi 's partnership with the hospitality company. ...
- How Hotel Marketers Can Find The Right Email Cadence
Around the Net in Email, Ray Schultz - Wednesday, June 9, 2021
Email is a powerful tool for hoteliers as the travel market recovers. But they shouldn’t overdo it. Here is a guide to achieving cadence and relevance in hotel email marketing.&n ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO Optimization
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Schol ...
- Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months
Email Insider, Ray Schultz - Tuesday, April 20, 2021
The travel market should recover, but most trips will be domestic, Criteo reports. One thing to note: brands should highlight pet accommodations. ...
- Baymont Seeks 'Buddy Of The Year'
Marketing Daily, Tanya Gazdik - Sunday, April 11, 2021
The pet ambassador will help the hotel brand show travelers that Baymont is ready to welcome the whole family, including dogs. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Wyndham's Road-Tripper Campaign Hits The Road As Hotels Ramp Up Incentives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare for their first road trip in a year. ...
- Kimpton Partners With Literary Hub
Marketing Daily, Tanya Gazdik - Thursday, March 25, 2021
Kimpton and Lit Hub hosted a virtual discussion with two authors this week on Facebook. ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...
- Hotels.com Offers Valentine's Day Dumpster Stays
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
All entries will receive a fictional, yet satisfying, booking confirmation email for the ex's imaginary V-Day Dumpster Stay. ...
- When Angry Anchorman Attacks, No Brand Is Safe
TVBlog, Adam Buckman - Tuesday, January 12, 2021
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? ...
- 'Travel + Leisure' Sold To Wyndham Destinations, Meredith Will Continue To Operate
Publishers Daily, Sara Guaglione - Wednesday, January 6, 2021
The goal is to "accelerate Wyndham Destinations' strategic plan to build on its leading position as the world's largest vacation club and exchange company and expand into new leisure trav ...
- Subnation Wins New Gaming-Focused Hotel Account
MAD, Larissa Faw - Thursday, November 12, 2020
The scope of responsibilities will include developing the brand identity using a mix of social media content, website curation, and a customized e-commerce storefront. ...
- AZDS Partners With Navis To Help Hotels Recover Abandoned Carts
Email Marketing Daily, Ray Schultz - Wednesday, November 4, 2020
Hotels suffer an 85% cart abandonment rate during bookings, the company says. ...
- Marriott Assessed A $23.7 Million Fine For Breach
Around the Net in Email, Ray Schultz - Tuesday, November 3, 2020
Marriott has been hit with a $23.7 million fine for the data breach that affected over 330 million customers. The penalty was confirmed by the UK Information Commissioner’s Office. ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question becomes how people are traveling a ...
- Bigbuzz Marketing Upgrades Hotel Guest Experience With Custom AI Platform
MAD, Larissa Faw - Wednesday, July 22, 2020
The New York-based agency originally landed an assignment to develop Reverb By Hard Rock's chatbots but the scope of work grew to a broader AI/voice experience designed to create ...
- Google Hotel Search Guide Launches For COVID-19 First Responders
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
As some frontline workers fighting COVID-19 are opting to live apart from their families, Google is trying to make it easier for them to find accommodations to remain in isolati ...
- Supreme Court Weighs Booking.com Trademark Battle
Digital News Daily, Wendy Davis - Monday, May 4, 2020
At a first-of-a-kind hearing conducted via telephone and broadcast in real-time on C-SPAN, an attorney for the website contended that consumers recognize the phrase "Booking.com" as referring to a specif ...
- An Email Marketing Guide For Hotels
Around the Net in Email, Ray Schultz - Friday, April 17, 2020
Gone are the days when inbound agents made hotel reservations. Instead, properties are driving bookings with personalized email campaigns. Here’s a guide to how to do it, starting with capturi ...
- Choice Hotels Joins 'Stay Home, Send Beds' Initiative
Mediapsssst, Richard Whitman - Wednesday, April 15, 2020
Beginning today, members of the hotel chain's Choice Privileges loyalty program can donate their points toward beds for hospitals in need. ...
- Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Inside Performance, Laurie Sullivan - Friday, April 3, 2020
Advanced bots make it easy to exploit platforms and spread disinformation about COVID-19. Fifty-eight percent of bots identified in February could mimic human behavior, a study released this week fo ...
- Clairvoyix Launches Tool To Help Hotels Use Email During Crisis
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Rapid Recovery Response is designed to help hoteliers deploy emails at an appropriate price point, the company says. ...
- Yelp Partners With GoFundMe -- Just How Creative Can Businesses Get?
Inside Performance, Laurie Sullivan - Tuesday, March 24, 2020
Yelp's partnership with GoFundMe will provide a fast way for independent businesses to get donations through their Yelp Pages, to support those affected by the COVID-19 crisis. The move follo ...
- Five Email Marketing Tips For Hoteliers
Around the Net in Email, Ray Schultz - Friday, March 20, 2020
Email can help hoteliers generate revenue and lower OTA costs. But they have to realize that customer service doesn’t end at check-in. Here are five things hotel owners should kn ...
- Hooray Agency Named AOR For Resorts World Las Vegas
Accounts on the Move, Steve McClellan - Friday, March 6, 2020
Irvine, CA-based Hooray Agency, a specialist in the hospitality sector, has been named AOR for Resorts World Las Vegas, a new hotel and casino opening the summer 2021. Hooray wi ...
- Home Depot, Salesforce And Others Back Booking.com In Trademark Fight
Digital News Daily, Wendy Davis - Monday, February 24, 2020
Booking.com is drawing support in a fight over its name from companies including Home Depot and Salesforce, which argue that the online hotel reservation company is entitled to trademark protect ...
- Booking.com Defends Trademark To Supreme Court
Digital News Daily, Wendy Davis - Tuesday, February 18, 2020
Online reservation service Booking.com is urging the Supreme Court to rule that the company is entitled to trademark its name, although the word "booking" is generic. ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Inside Performance, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how th ...
- Premier Inn Is Looking To Replace Lucky Generals
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Premier Inn has announced it will be parting ways with Lucky Generals as it seeks a new creative agency to promote its new range of rooms and partnerships with thi ...
