- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question becomes how people are traveling and ...
- Bigbuzz Marketing Upgrades Hotel Guest Experience With Custom AI Platform
MAD, Larissa Faw - Wednesday, July 22, 2020
The New York-based agency originally landed an assignment to develop Reverb By Hard Rock's chatbots but the scope of work grew to a broader AI/voice experience designed to create a ...
- Google Hotel Search Guide Launches For COVID-19 First Responders
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
As some frontline workers fighting COVID-19 are opting to live apart from their families, Google is trying to make it easier for them to find accommodations to remain in isolation ...
- Supreme Court Weighs Booking.com Trademark Battle
Digital News Daily, Wendy Davis - Monday, May 4, 2020
At a first-of-a-kind hearing conducted via telephone and broadcast in real-time on C-SPAN, an attorney for the website contended that consumers recognize the phrase "Booking.com" as referring to a specific ...
- An Email Marketing Guide For Hotels
Around the Net in Email, Ray Schultz - Friday, April 17, 2020
Gone are the days when inbound agents made hotel reservations. Instead, properties are driving bookings with personalized email campaigns. Here’s a guide to how to do it, starting with capturing ...
- Choice Hotels Joins 'Stay Home, Send Beds' Initiative
Mediapsssst, Richard Whitman - Wednesday, April 15, 2020
Beginning today, members of the hotel chain's Choice Privileges loyalty program can donate their points toward beds for hospitals in need. ...
- Bots Take On Human Behavior, As Google, Facebook Work To Stop Misinformation
Inside Performance, Laurie Sullivan - Friday, April 3, 2020
Advanced bots make it easy to exploit platforms and spread disinformation about COVID-19. Fifty-eight percent of bots identified in February could mimic human behavior, a study released this week fo ...
- Clairvoyix Launches Tool To Help Hotels Use Email During Crisis
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Rapid Recovery Response is designed to help hoteliers deploy emails at an appropriate price point, the company says. ...
- Yelp Partners With GoFundMe -- Just How Creative Can Businesses Get?
Inside Performance, Laurie Sullivan - Tuesday, March 24, 2020
Yelp's partnership with GoFundMe will provide a fast way for independent businesses to get donations through their Yelp Pages, to support those affected by the COVID-19 crisis. The move follows ...
- Five Email Marketing Tips For Hoteliers
Around the Net in Email, Ray Schultz - Friday, March 20, 2020
Email can help hoteliers generate revenue and lower OTA costs. But they have to realize that customer service doesn’t end at check-in. Here are five things hotel owners should know ...
- Hooray Agency Named AOR For Resorts World Las Vegas
Accounts on the Move, Steve McClellan - Friday, March 6, 2020
Irvine, CA-based Hooray Agency, a specialist in the hospitality sector, has been named AOR for Resorts World Las Vegas, a new hotel and casino opening the summer 2021. Hooray will ...
- Home Depot, Salesforce And Others Back Booking.com In Trademark Fight
Digital News Daily, Wendy Davis - Monday, February 24, 2020
Booking.com is drawing support in a fight over its name from companies including Home Depot and Salesforce, which argue that the online hotel reservation company is entitled to trademark protect ...
- Booking.com Defends Trademark To Supreme Court
Digital News Daily, Wendy Davis - Tuesday, February 18, 2020
Online reservation service Booking.com is urging the Supreme Court to rule that the company is entitled to trademark its name, although the word "booking" is generic. ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Inside Performance, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they ...
- Premier Inn Is Looking To Replace Lucky Generals
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Premier Inn has announced it will be parting ways with Lucky Generals as it seeks a new creative agency to promote its new range of rooms and partnerships with third ...
- Booking.com Trademark Would Harm Competition, EFF Tells Supreme Court
Digital News Daily, Wendy Davis - Monday, January 13, 2020
Companies aren't entitled to trademark generic words like "booking" by adding a ".com" to them, the Electronic Frontier Foundation argues to the Supreme Court. ...
- Patent And Trademark Office Battles Booking.Com Over Trademark
Digital News Daily, Wendy Davis - Tuesday, January 7, 2020
Online reservation company Booking.com should not be allowed to monopolize the word "booking" by trademarking its name, the U.S. Patent and Trademark Office is arguing to the Supreme Court. ...
- EU Gives Airbnb And Facebook An Early Christmas Present
London Blog, Sean Hargrave - Friday, December 20, 2019
Uber will be wondering why it's a cab company but Airbnb isn't a real estate agent. ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Inside Performance, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposite ...
- Elle Decor Redesigns Plaza Hotel Club As Pop-Up Cafe
Publishers Daily, Sara Guaglione - Friday, December 6, 2019
The cafe will be decorated with a new line of furniture licensed by 'Elle Decor' (called Elle Decor Collections) that goes on sale next spring on Wayfair and Macy's si ...
- Supreme Court To Decide Whether Booking.com Can Trademark Name
Digital News Daily, Wendy Davis - Monday, November 11, 2019
The U.S. Patent and Trademark Office rejected Booking.com's request for trademark on the grounds that the name was generic. ...
- Hilton Looks To Connected Rooms To Transform Customer Experience
Connected Thinking, Chuck Martin - Thursday, October 24, 2019
Hilton is working toward connected hotel rooms. However, it's a complex process for a hospitality company with 16 brands in 109 countries, comprising more than 5,000 properties. ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures. ...
- American Airlines Partners With Hyatt, Universal Orlando
Marketing Daily, Tanya Gazdik - Monday, September 23, 2019
The airline has helped to raise more than $8 million for Stand Up To Cancer to help fund collaborative cancer research. ...
- Booking.com Criticised For Still Misleading Customers
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
Booking.com is still involved in dubious practices that pretend rooms are more scarce than they truly are, according to a report by "Which?" covered by the BBC today. The site ...
- Havas Wins TripAdvisor's Global Media Account
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Havas has been appointed to TripAdvisor's global media account, "Campaign" reports. ...
- TripAdvisor Accused Of Not Doing Enough On Fake Reviews
Around the Net In MAD London, Sean Hargrave - Friday, September 6, 2019
"Sky News" reports that TripAdvisor is coming under heavy scrutiny after a report from Which? suggested it has not done enough to tackle fake reviews. ...
- Booking.com Argues It's Entitled To Trademark
Digital News Daily, Wendy Davis - Friday, August 9, 2019
The Supreme Court should leave in place a ruling that online hotel reservation service Booking.com is entitled to trademark protection for its name, the company says in papers filed this ...
- Airbnb Fares Well Against Marriott, Hilton, IHG
Marketing Daily, Tanya Gazdik - Tuesday, August 6, 2019
Research shows that customers stay at Airbnbs for an average of three days, one day longer than the two-day average for hotels. ...
- The Email Welcome Mat: Hotel Benchmarks From Across The Globe
Email Insider, Ray Schultz - Wednesday, July 17, 2019
Hotels in the U.S. and Canada lag behind some of their counterparts overseas in opens and clisks, Revinate reports. ...
