- Kimpton Hotels Holds Pet Contest
Marketing Daily, Tanya Gazdik - Wednesday, June 5, 2013
Kimpton Hotels and Restaurants has kicked off its third annual pet photo contest, which invites consumers to post photos of their beloved pets and invite others to vote. Anyone c ...
- Crowne Plaza Measures PGA Tour Sleep Habits
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2013
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels & Resorts has partnered with the PGA Tour on the first-ever Sleep Advantage surve ...
- Choice Hotels, Yelp Book Marketing Campaign
Online Media Daily, Steve McClellan - Friday, May 10, 2013
Local business directory and review site Yelp and Choice Hotels have kicked off a new marketing campaign designed to position the lodging chain as the "Official Hotel of Summer." T ...
- Mandarin Oriental Launches Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Renowned Italian mezzo-soprano singer and recitalist Cecilia Bartoli is the latest "fan" in Mandarin Oriental’s multimillion-dollar global advertising campaign “He’s a Fan/She’s a Fan.” The star is part of ...
- Morgans Hotel Taps Firstborn For Digital Strategy, Content
Online Media Daily, Steve McClellan - Monday, April 22, 2013
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn for digital strategy and content duties across its portfolio of hotel properties. Firstborn is also tasked with developing a ...
- Westin Weekends Promise Better-Looking Mondays
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2013
Starwood Hotels & Resorts' Westin brand is launching a campaign that focuses on the relaxation the hotel chain can provide. The Westin Weekend will offer weekend guests new services: breakfa ...
- Starwood Hotels, Live Nation Sponsor Concerts
Marketing Daily, Tanya Gazdik - Monday, April 8, 2013
Starwood Hotels and Resorts is partnering with Live Nation to bring back its "Hear The Music, See the World" global series. Each event will be customized in collaboration with t ...
- IHG Launches $20 Million Holiday Inn Express Effort
Marketing Daily, Tanya Gazdik - Monday, April 8, 2013
InterContinental Hotels Group is bringing back the tagline "But I Did Stay at a Holiday Inn Express Hotel Last Night" in a Holiday Inn Express effort breaking today. The hot ...
- IHG Prepares For New Brand Launch
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2013
InterContinental Hotels Group is preparing to launch a new wellness-focused hotel brand called Even. The hotel company has named Engauge as agency of record for the brand, which will off ...
- Customer Satisfaction Waning With Mobile Apps, Web Sites
Online Media Daily, Laurie Sullivan - Tuesday, March 26, 2013
Brands must create marketing and commerce strategies that allow consumers to quickly move from mobile, desktop, call centers or physical stores. A ForeSee study measuring customer satisfaction with mobile experienc ...
- Reading Reviews Follows Searches
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 12, 2013
I prefer to stay in a bed and breakfast, rather than a hotel, when I travel. You meet interesting people from around the world over coffee during breakfast. Reading t ...
- Hilton, Marriott, Four Seasons: Most 'Relevant' Brands
Marketing Daily, Tanya Gazdik - Monday, February 18, 2013
Hilton, Marriott, and Four Seasons have the highest "conversational relevance" in online discussions among leisure and business travelers. The conclusion is based on an analysis by Brodeur Partners and MavenMagn ...
- Delta, Starwood Link Rewards Programs
Marketing Daily, Tanya Gazdik - Sunday, February 10, 2013
Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in the two loyalty programs no long ...
- US Airways Rises To The Top in Customer Loyalty
Marketing Daily, Tanya Gazdik - Thursday, February 7, 2013
US Airways took a giant leap to the top of the heap in the 17th annual Brand Keys Customer Loyalty Engagement Index (CLEI). The airline, which only placed fifth la ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campaign this week ran a new effort: a personalized proposal love letter on a Philadelphia Trolley Works trolley. ...
- Havas Media Awarded Shangri-La Global Media Account
MediaDailyNews, Steve McClellan - Monday, December 17, 2012
Havas Media has won global media planning and buying duties for luxury hotel group Shangri-La Hotels and Resorts, the agency has confirmed.The account will be handled by the shop's Asia-Pacif ...
- MGM Resorts Partners With Royal Caribbean
Marketing Daily, Tanya Gazdik - Wednesday, October 31, 2012
Royal Caribbean International and MGM Resorts International are partnering on a program that will offer new benefits to members of the hospitality companies' loyalty programs. The new relationship allows bo ...
- Motel 6 Launches Booking App
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2012
Motel 6 has launched a booking application on its Facebook fan page. The Dallas-based budget hotel chain is offering a 10% discount for users of their booking engine on t ...
- Loews, Homeland Security Promote 'Trusted Traveler'
Marketing Daily, Tanya Gazdik - Monday, September 24, 2012
Loews Hotels and Resorts and the U.S. Department of Homeland Security announced a joint effort to promote the Trusted Traveler Network, which incorporates the U.S. Customs and Border Protection's Glob ...
- SK+G Named AOR For Orient-Express
MediaDailyNews, Fern Siegel - Monday, September 17, 2012
SK+G Advertising has been selected as AOR for a collection of Orient-Express properties in North America. ...
- Travel Still Necessary For Doing Business
Marketing Daily, Tanya Gazdik - Monday, August 27, 2012
American business travelers still feel the need to have face-to-face meetings in order to grow their businesses, according to a recent survey conducted by the Global Business Travel Association Foundati ...
- Flip.to Wants Hotel Guests To Share Experience
Online Media Daily, Zoe Mandese - Thursday, August 16, 2012
Flip.to, a marketing platform, is encouraging hotel guests to share their experiences via social media. ...
- Hotel Guest Satisfaction Continues To Dive
Marketing Daily, Tanya Gazdik - Wednesday, July 25, 2012
With the improving economy come increased travel and hotel stays, but customer satisfaction with the underlying hotel experience continues to decline, according to the J.D. Power and Associates 2012 Nor ...
- Hilton Focuses On Global Experiences
Marketing Daily, Tanya Gazdik - Tuesday, July 17, 2012
Hilton is evolving its current campaign to feature experiences that guests have at properties worldwide. Still using the two-year-old tagline "Stay Hilton. Go Everywhere," the new interpretations include a seri ...
