- Marriott Starwood -- Did GDPR Just Get Real?
London Blog, Sean Hargrave - Monday, December 3, 2018
Will this be the first massive data breach dealt with by GDPR and its massive data breach fines? ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of the property (brand) experience to the individual guest (consumer), whenever possible. ...
- Booking.com Hands Ad Account To Adam & Eve/DDB
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
Booking.com has awarded its ad account to Adam & Eve/DDB after pitch process that was handled internally, "Campaign" reports. ...
- Hearst, Ritz-Carlton Team For Video Campaign
Publishers Daily, Sara Guaglione - Friday, November 9, 2018
In June, the two companies asked filmmakers around the world to submit ideas for the global campaign, called "The Stay." The shorts films will be distributed across Hearst and T ...
- TripAdvisor To Relaunch As 'Personal' And Trusted Connected Community
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 17, 2018
The update should help rid the site of fake reviews and recommendations, repositioning the company to become a social network with search features based on trusted accounts that allow travele ...
- Kimpton Hotels Launches 'Social Experiment'
Marketing Daily, Tanya Gazdik - Thursday, September 6, 2018
Interactive Room 301 will be available at the Kimpton Everly Hotel in Los Angeles for three months, with additional interactive rooms at other Kimptons. ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience. ...
- Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 16, 2018
Some 5% of local businesses don't have listings on any of the most popular citations' sites, according to data released Thursday. ...
- Did HotelTonight Ad Just Suggest A Three Way? Uh, No. Three-DAY
Marketing Daily, P.J. Bednarski - Monday, August 13, 2018
Someone misunderstands a innocent invitation to a three-day weekend at a hotel for something it's not in HotelTonight digital spots, ...
- KT Corp. Teams With Marriott, Hyatt, Accor For AI-Assisted Hotel Rooms
Connected Thinking, Chuck Martin - Monday, August 6, 2018
South Korea's largest telecom company, KT Corp., is pioneering artificial technology for hotel room use and plans to open three more AI-assisted room services by 2022. ...
- Hilton Hotel Rooms Going High Tech
Connected Thinking, Chuck Martin - Sunday, August 5, 2018
The Internet of Things is about connections everywhere, and hotel rooms are no exception. Various hotel brands are adding various smart devices and other connected services to their rooms. ...
- Bing Adds Intelligent Search Features On The Upside
Inside Performance, Laurie Sullivan - Monday, August 6, 2018
In May, Bing released a hotel booking feature with aggregated pricing from third-party booking sites. Now intelligent search features allow consumers to view pricing trends. ...
- Microsoft Bing, Google Search Battle For Travel Segments
Inside Performance, Laurie Sullivan - Monday, July 23, 2018
Planning a vacation or business trip is becoming easier as more data about hotel and flight prices and availability moves online. ...
- Google Starts To Give Marketers More Access To Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 13, 2018
Search Analytics API in the Search Console now allows advertisers to retrieve 25,000 rows of data per request -- up from 5,000 rows previously. Marketers can query all their sear ...
- Best Western Intros Watson AI-Powered Ad Campaign
AI & IoT Daily, Chuck Martin - Friday, June 29, 2018
Best Western Hotels has teamed with IBM Watson Advertising to create a new, artificial intelligence-powered interactive ad. The Best Western Watson Ad aims to personalizes vacation planning by leveraging t ...
- Hotel Booking Sites Told To Reform
Around the Net In MAD London, Sean Hargrave - Thursday, June 28, 2018
The Competition and Markets Authority (CMA) is telling hotel booking sites they must change how they present listings to customers, the BBC reports. Concerns include how results can be gear ...
- Hearst Digital, Ritz-Carlton Partner On Film Series, Global Digital Campaign
Publishers Daily, Melynda Fuller - Tuesday, June 26, 2018
With the aim of showing "what happens next" after a couple checks into a Ritz-Carlton, the hotel chain and Hearst Magazine Digital Media (HMDM) have partnered to create a seri ...
- Amazon Launches Alexa System For Hotels; Marriott Signs Up
Connected Thinking, Chuck Martin - Tuesday, June 19, 2018
Marriott is adding Amazon's Alexa to hotel rooms at select hotels as part of Amazon's new Alexa for Hospitality program. Marriott will be installing Amazon Echo devices in select properti ...
- Holiday Inn Offers Chocolate Milk Happy Hour
Marketing Daily, Tanya Gazdik - Friday, June 15, 2018
Participating hotels will also have an area for guests to take photos with milk- and cookie-themed props which they can share on social media using the hashtag #SipDipSmile. ...
- Catch New York Wins Eau Palm Beach Resort & Spa Media/Digital AOR
Accounts on the Move, Steve McClellan - Wednesday, June 13, 2018
Ad shop Catch New York has been selected as the new media and digital agency of record for Eau Palm Beach Resort & Spa. The agency is tasked with creati ...
- Mohegan Sun's Atlantic City Casino Launches 40th Anniversary Campaign
MAD, Larissa Faw - Monday, June 4, 2018
Throughout the summer, creative will roll out timed to specific events. As part of the celebration, the property is boosting its marketing budget. ...
- Choice Hotels Refreshens Comfort Logo
Marketing Daily, Tanya Gazdik - Thursday, May 3, 2018
The unveiling marks an important milestone for the brand, which has been experiencing a renaissance since it was last refreshed seven years ago. ...
- Hilton Adds Free Showtime Streaming To Connected Rooms
AI & IoT Daily, Chuck Martin - Sunday, April 29, 2018
Features of the high-tech guest rooms at Hilton hotels are being expanded so travelers can use their mobile phone as a remote to control room features and access premium streamin ...
- Courtyard Repositions Brand, Aims To Elevate
Marketing Daily, Tanya Gazdik - Monday, April 30, 2018
"For the first time, our NFL campaign is also taking the same look, feel and tagline of the brand platform," Marriott's Paige Francis tells "Marketing Daily." ...
- Hyatt Polls Business Travelers, Enlists Bill Rancic
Marketing Daily, Tanya Gazdik - Monday, April 23, 2018
The brand conducted a survey to understand the business traveler psyche and how these individuals think, act and feel while on the road. ...
- Lincoln, Sbe Collaborate, Offer Guests Access To Vehicles
Marketing Daily, Tanya Gazdik - Friday, April 20, 2018
Lincoln is renowned for its commitment to design, innovation and technology, values that are shared by Sbe, says Michele Caniato, chief brand officer, Sbe. ...
- Vegas Caesars Palace Offers Emperor-Like Experience
Out to Launch, Larissa Faw - Tuesday, April 17, 2018
Las Vegas' Caesars Palace and its agency i.d.e.a. are attempting to expand the resort's appeal to a younger generation with the #LikeACaesar campaign. It shows the resort's array of ameniti ...
- Super 8 Is First Hotel Brand With a Concept Vehicle
Marketing Daily, Tanya Gazdik - Friday, March 30, 2018
"As a brand, we think it's incredibly important to find ways for our guests to interact with us that are both fun and unexpected," Super 8's Mike Mueller tells "Marketi ...
- Westin Hotels Recycles Bed Linens To Make PJs For Needy Kids
MAD, Larissa Faw - Friday, March 16, 2018
Venables Bell & Partners helped shepherd the project and its promotion. They're calling it a first-of-its-kind sustainability program. ...
- SapientRazorfish, Spark Foundry Win Global Marriott Media
MAD, Steve McClellan - Tuesday, March 6, 2018
The agencies will shepherd the account via a dedicated unit called Marriott One Media, which will work with the client's internal media teams around the world. ...
