- Zoku: The Concept To Sink Hotels?
Out to Launch, Amy Corr - Wednesday, September 9, 2015
Business travelers, take note: There's a new brand in town, one that hopes to eventually rid the world of hotel rooms. Zoku, Japanese for family, tribe, or clan, is ...
- Holiday Inn Express Hits Road With Pancake Selfie Express
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2015
InterContinental Hotel Group's Holiday Inn Express spokesman Rob Riggle is taking to the streets for a nine-city tour to showcase the brand's new "Pancake Selfie Express." ...
- Using Non-Branded Keywords To Influence Branded Searches
SearchBlog, Laurie Sullivan - Thursday, September 3, 2015
How can marketers use native, video, and other media in non-branded keyword campaigns to influence consumers to search for specific brands? ...
- Hotels Sick Of Booking Sites Like Expedia
Around the Net in Mobile, Gavin O'Malley - Tuesday, September 1, 2015
The hotel industry is apparently sick of sites like Expedia and Travelocity eating up big commissions, and serving as middlemen between chains and consumers. In response, “major hotel chains a ...
- NYT, FT Give Free Access to (Some) Hotel Guests
Around the Net In Publishing, Erik Sass - Tuesday, August 11, 2015
The New York Times and Financial Times are experimenting with a new subscription program that gives hotel guests free access to their online content. ...
- Tripping.com Closes $16 Million In Funding
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 29, 2015
San Francisco-based Tripping.com has raised $16 million in Series B funding to grow a search engine that helps travelers find the best available vacation rentals. The investment led by Steadfast Financi ...
- IHG's Holiday Inn Express Partners With Rob Riggle
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2015
InterContinental Hotel Group's Holiday Inn Express has hired actor and comedian Rob Riggle as its "creative director and breakfast excellence honcho." The former "Daily Show" correspondent's first task is launchi ...
- Pacific Hospitality Group Taps MeringCarson For Branding Duties
MAD, Larissa Faw - Wednesday, June 24, 2015
The hotel management and investment company selected the California agency for a branding assignment for the group's Meritage Collection properties. Pacific Hospitality owns and manages a portfolio of seven hot ...
- Mobile Hotel Booking: When & Where the Traveler Wants It
MobileShopTalk, Chuck Martin - Tuesday, June 16, 2015
Mobile hotel booking can involve a lot of timing. Various studies have shown that many people what until the last minute to book a hotel room, mainly because they ca ...
- Toth+Co Welcomes Guests To Hyatt Place In New Campaign
MAD, Larissa Faw - Friday, June 12, 2015
The new campaign, "There's A Place For You," features videos and other online units, online radio, and key market outdoor placements - all of which are customized to their specif ...
- Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels
SearchBlog, Laurie Sullivan - Monday, June 15, 2015
Mobile search isn't easy, and it will only become more difficult as time goes on. Near me searches, developing content and following schema.org best practices are highly sought after skil ...
- Why Wyndham Removes The 'E' From Ecommerce
Show Daily, Laurie Sullivan - Friday, June 12, 2015
What does it mean to marry all channels with data? Remove the "E" from ecommerce to build a unified experience, according to Amy Labroo, senior director of innovation, IT, Wyndha ...
- Search: What Mobile Signals Are Most Important To Live Nation, Wyndham?
Show Daily, Laurie Sullivan - Thursday, June 11, 2015
The 7,500 hotels like to do their own marketing, but having consistent information is really important, said Richard Mastriani, director of SEO at Wyndham Hotels. He's seeing search and soci ...
- NEW! Pimkie Adds 'Mini Fashion Bars' Inside European Boutique Hotels
Out to Launch, Amy Corr - Thursday, June 4, 2015
This mini bar is much pricier than your typical hotel room impulse buy. Fashion brand Pimkie created a "Mini Fashion Bar" that's available at Banks Boutique Hotel in Antwerp. It ...
- Hotels Adjust Prices Based on Their Social Media Reputation
The Social Graf, Erik Sass - Friday, May 29, 2015
In addition to providing insight into consumer attitudes and preferences, social media data can help businesses adjust their pricing to better reflect their value, as determined by their online reputation ...
- Tui To Drop Thomson And First Choice Brands
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
TUI is to axe its Thomson brand as part of a consolidation that will also bring an end to First Choice. The group, which outlined its plans in a strate ...
- Travelodge Launches GBP25m Campaign After GBP100m Makeover
Around the Net In MAD London, Sean Hargrave - Tuesday, May 12, 2015
Travelodge has unveiled a GBP25m campaign to showcase its revived value proposition after undergoing a GBP100m makeover. The 'Travelodgical' campaign aims to speak to the "small part in everyone th ...
- Google AdWords Announces Tools, Formats For Search, Display
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2015
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display Network tools were highlighted in ...
- Mobile Commerce Readies to Flip the ON Switch
MobileShopTalk, Chuck Martin - Monday, April 27, 2015
The technology is getting ready for a virtual onslaught of new commerce behaviors which are now aligning in the marketplace. As I visited various malls, retailers and merchant locations ov ...
- Airbnb Launches First TV And Digital Campaign With TBWA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
Airbnb has launched its first ever campaign that expands across both television and digital with the help of TBWA. The spot, Never a Stranger, shows an actress hugging her re ...
- Waldorf Astoria, Harper's Bazaar Partner For Multiplatform Campaign
MediaDailyNews, Erik Sass - Tuesday, April 21, 2015
Luxury hospitality provider Waldorf Astoria Hotels & Resorts is joining forces with iconic fashion magazine 'Harper's Bazaar' for a multiplatform marketing campaign, kicking off this month. Waldorf's 26 hotel a ...
- TV Campaign Helps Travelodge Raise Revenue 15%
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
Travelodge has noted a near 15% revenue boost to GBP497.2m in 2014, thanks to its ongoing investment in improving the customer experience and a refreshed advertising strategy. The hotel cha ...
- Hilton Gives Travelers What They Need Before They Need It
SearchBlog, Laurie Sullivan - Friday, April 10, 2015
The Hilton app allows Honors Members to check in and to pick a specific room similar to the way air travelers chose their seat on a plane. A day befo ...
- Starwood's W Hotels Hold 'Turn It Up For Change' Events
Marketing Daily, Tanya Gazdik - Tuesday, March 31, 2015
"We have always been 'out' about our support of LGBT rights, and have long been known as a welcoming place for all," Anthony Ingham, VP, luxury & design brands, Nor ...
- Marriott Launches Online Travel Guide
Marketing Daily, Tanya Gazdik - Tuesday, March 24, 2015
"Marriott Traveler" should appeal to younger business and leisure travelers who want to experience something unique during their travels and share their adventures with their social networks, says Andy Kauffma ...
- NEW! Captain Obvious Returns In Latest Hotels.com Campaign
Out to Launch, Amy Corr - Thursday, March 5, 2015
Hotels.com launched a 30-second spot, along with a series of 15-second vignettes, as part of its "The Obvious Choice" campaign. Captain Obvious returns as the annoying spokesman who tells ...
- Google Brings Native Search Ads To Google PlayStore
Mobile Marketing Daily, Laurie Sullivan - Thursday, February 26, 2015
Google announced a program Thursday that will allow mobile developers to advertise their apps in the Google Play. In the next few weeks, the company will begin piloting sponsored sear ...
- Hard Rock Selects The Fearless Group For Media Duties
MAD, Steve McClellan - Tuesday, February 24, 2015
The company indicated that Fearless Group, based in New York, will provide strategic analysis and implement advertising buys in the digital and mobile media space for the brand, including bo ...
- HomeAway Redefines Family Vacations
Marketing Daily, Tanya Gazdik - Monday, February 23, 2015
"The changing dynamics of families greatly influenced HomeAway's new global campaign and platform," HomeAway CEO Mariano Dima tells "Marketing Daily." Our goal is to showcase the various definitions of 'famil ...
- Hyatt, Rokkan Want Travelers To Go 'All In'
MAD, Larissa Faw - Wednesday, February 18, 2015
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture the spontaneous experiences of real gues ...
