- Hampton Hotel Ads Use Music To Reach Leisure Travelers
MediaDailyNews, Erik Sass - Tuesday, February 17, 2015
Hampton Hotels has debuted a new multiplatform marketing campaign using music to connect with younger leisure travelers around emotional themes. The new campaign, with the tagline "We Go Together," ...
- InterContinental To Target Affluent Leisure Travellers
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
InterContinental Hotels, the luxury brand of the InterContinental Hotels Group, has embarked on a three-year campaign to target affluent leisure travellers for the first time, having previously focused on busine ...
- Marriott Teams Up With Skype For England Rugby Fan Competition
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Marriott Hotels has kicked off a campaign across Microsoft's Skype aimed at encouraging English expat rugby fans to come home to watch a live match at Twickenham. The hotel bra ...
- FCC Warns Hotels Not To Block WiFi
PolicyBlog, Wendy Davis - Tuesday, January 27, 2015
Last year, the Federal Communications Commission fined Marriott Hotels $600,000 for illegally blocking WiFi hotspots at the Gaylord Opryland, in Nashville. Not only did the hotel prevent people from usi ...
- Marriott Hotels To Carry Netflix, Hulu, Pandora
Around the Net in Mobile, Gavin O'Malley - Tuesday, January 20, 2015
Expanding the reach of digital media services like Netflix, Hulu, and Pandora, Marriott is reportedly testing a service that lets guests stream all three. “Marriott International Inc. is letting gues ...
- Marriott Offers GoPro Cameras For Guests
Marketing Daily, Tanya Gazdik - Tuesday, January 20, 2015
Marriott Hotels is loaning miniature video cameras to guests at select properties to help them better capture their vacation memories. Guests are encouraged to submit their GoPro photo and vid ...
- Marriott Won't Block Personal WiFi Networks
Online Media Daily, Wendy Davis - Thursday, January 15, 2015
The hotel chain Marriott said this week that it will no longer prevent guests from creating WiFi hot spots with smartphones or other personal devices. The about-face comes several mont ...
- GM's AtYourService Program Connects Marketers To Local Search In Cars
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 6, 2015
General Motors will roll out a new wireless service this year that makes local search marketing and content even more valuable in cars. Through OnStar, GM's in-car information service wi ...
- Air War Over Hotel WiFi Brewing
MoBlog, Steve Smith - Monday, December 29, 2014
The fight for control of hotel-connected airspace is on. The chain Marriott, a hotel trade association, Microsoft and Google are petitioning the FCC over how much control a hotel h ...
- Marriott Creates Social Network For Guests
The Social Graf, Erik Sass - Tuesday, December 23, 2014
It was a busy year in social media -- so busy that inevitably I missed some cool stories. Here's a neat one from this summer that flew under my rada ...
- Lastminute Sold For $120m
Around the Net In MAD London, Sean Hargrave - Thursday, December 18, 2014
Lastminute.com, one of the brands that came to define the Internet boom of the late 1990s, has been sold to Swiss travel firm Bravofly Rumbo for $120m (GBP76m) by i ...
- Wyndham Fires Back At FTC In Cybersecurity Battle
Online Media Daily, Wendy Davis - Thursday, December 11, 2014
Allegations that Wyndham Hotels failed to take "reasonable" cybersecurity measures don't support the Federal Trade Commission's position that the hotel chain engaged in an unfair business practice, Wyndham argues ...
- Luxury Hotel Offers Free Stays to Social Media Stars
The Social Graf, Erik Sass - Wednesday, December 3, 2014
All that time you thought was wasted on social media may actually pay off. If you're super-popular on Facebook or Instagram you can stay at a luxury hotel for fre ...
- Cybersecurity Battle Between FTC And Wyndham Goes To Mediation
Online Media Daily, Wendy Davis - Tuesday, November 18, 2014
A high-profile dispute between Wyndham Hotels and the Federal Trade Commission is heading to mediation, according to new legal papers. If a deal is forged, the closely watched battle cou ...
- Airbnb To Launch Glossy Magazine
Around the Net In MAD London, Sean Hargrave - Monday, November 17, 2014
Airbnb is moving beyond its internet roots into the world of publishing with the launch of a glossy quarterly magazine. The apartment rental Web site is launching the first editi ...
- Starwood, Emirates Join Loyalty Programs
Marketing Daily, Tanya Gazdik - Monday, November 10, 2014
The two travel companies are marketing the program through a combined effort of email blasts and outreach to top customers for both Starwood and Emirates. A video will live ...
- FTC Asks Court To Let Cybersecurity Case Against Wyndham Proceed
Online Media Daily, Wendy Davis - Friday, November 7, 2014
Wyndham Hotel's failure to use "reasonable" security measures to prevent hackers from accessing information about consumers constitutes an unfair practice, the Federal Trade Commission argues in new
court papers. ...
- Travelodge Reviews GBP15m Advertising Account
Around the Net In MAD London, Sean Hargrave - Thursday, November 6, 2014
The budget-hotel chain has contacted agencies directly to invite them to pitch for the brief. CHI & Partners, which was hired in January to launch a brand-repositioning campaign, will repit ...
- Hotels.com Caught Buying Links
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 29, 2014
Hotels.com, an Expedia property, has been caught sending out spammy emails asking travel bloggers for links. It turns out that earlier this month several influential travel bloggers received an ema ...
- SmarTV, Quadriga Merge, Offer Interactive TV Service To Hotels
MediaDailyNews, Erik Sass - Friday, October 24, 2014
The in-room TV experience is about to get more interactive for some hotel guests following a merger between Quadriga Worldwide, which provides guest technology services to the hospitality industry, a ...
- Yelp Adds Hotel Bookings, Wineries
Mobile Marketing Daily, Mark Walsh - Tuesday, October 21, 2014
Yelp on Tuesday announced that users can now use the ratings and reviews service to book hotel rooms, in addition to things like ordering in food and making spa ...
- Chamber Of Commerce Backs Wyndham's Request To Dismiss Cybersecurity Charges
Online Media Daily, Wendy Davis - Wednesday, October 15, 2014
The Federal Trade Commission "overreached" by suing Wyndham Hotels for allegedly using poor cybersecurity practices, the U.S. Chamber of Commerce says in new court papers. Regulators allege that the hot ...
- Wyndham Asks Appellate Court To Throw Out Cybersecurity Charges
Online Media Daily, Wendy Davis - Wednesday, October 8, 2014
Wyndham Hotels, which suffered three separate data breaches between 2008 and 2010, is asking a federal appellate court to throw out Federal Trade Commission charges stemming from the company's cybersecuri ...
- Yelp Demonstrates Google's Search Bias
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 2, 2014
Yelp has created a demonstration, along with several other shopping and travel Web sites, that shows Google's bias toward its own pages in search results. The Chrome browser extension stri ...
- Beacons Deliver Local Perks at Marriott
MobileShopTalk, Chuck Martin - Tuesday, September 30, 2014
Beacons are not just for shopping. While much attention is on beaconing at retail, there's great potential in other areas, especially to provide offers and services. A good example ...
- Airbnb To Offer Tours And Experiences
Around the Net In MAD London, Sean Hargrave - Monday, September 22, 2014
Airbnb, the online spare room rental service, is preparing to branch out into new areas of travel including an online marketplace to allow locals to sell tours and other experienc ...
- Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 11, 2014
Google, Bing, Yahoo and other engines continue to search for ways to keep consumers engaged longer without becoming a nuisance. Google Shopping ads, Flight Search, Google Hotel Finder and simil ...
- Airbnb Hands TBWA Global Creative Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, September 10, 2014
Airbnb has handed its global creative brief to TBWA, following a review prompted by the arrival, from Coca-Cola, of Jonathan Mildenhall as CMO. The winning team was led out ...
- B2B Meets C In New Starwood Loyalty Program
Marketing Daily, Karl Greenberg - Thursday, September 4, 2014
The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a YouTube playlist featuring the SPG P ...
- Those Who Browse Online, Buy Online
MobileShopTalk, Chuck Martin - Tuesday, August 26, 2014
In online commerce, there's browsing and then there's buying. We've seen from numerous studies that consumers use multiple devices to research what to purchase as well as to actually ma ...
