- Marriott Enlists Celebrities For Video Series
Marketing Daily, Tanya Gazdik - Thursday, August 21, 2014
Marriott International is extending its #LoveTravels campaign. The effort includes a video series featuring soccer star Tim Howard and cultural icon Angela Simmons sharing their individual experiences and personal passio ...
- La Quinta Not Buying Mobile Ad Gap Meme
MoBlog, Mark Walsh - Tuesday, August 19, 2014
Mobile's slice of ad spend is likely to grow over time, but it won't necessarily be in lockstep with share of time. In a session at MediaPost's Mobile Insider Summ ...
- Hotels Turning To Mobile To Build Loyalty
MoBlog, Mark Walsh - Friday, August 15, 2014
Hotels are known for relying on loyalty programs to keep customers coming back. To keep up with the consumer shift to mobile, many have also introduced apps that let peop ...
- More Hospitality Chains Offer Social Media Rewards
The Social Graf, Erik Sass - Thursday, August 14, 2014
One gets the impression that with some careful scheduling of their social media activity, a savvy social media user could stay in hotels for the rest of their lives a ...
- Appeals Court Agrees To Hear Wyndham's Challenge To FTC
Online Media Daily, Wendy Davis - Wednesday, July 30, 2014
A federal appeals court has agreed to decide whether the Federal Trade Commission can bring charges against companies based on their alleged failure to protect consumers' data. The court's mo ...
- Hotel Brands Can Do Better With Mobile Booking
Mobile Marketing Daily, Mark Walsh - Monday, July 28, 2014
A new report suggests prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking. While nearly 90% ...
- Airlines, Hotels Start To Target Mobile-Centric 'Silent Traveler'
Mobile Marketing Daily, Mark Walsh - Friday, July 18, 2014
Travel has been among the first industries to feel the full impact of the mobile shift as customers increasingly make smartphones, tablets and apps part of their travel tools. ...
- Wyndham Asks Appeals Court To Hear Challenge To FTC
Online Media Daily, Wendy Davis - Tuesday, July 8, 2014
A federal appellate court should decide whether the Federal Trade Commission can proceed with charges that Wyndham Hotels failed to take reasonable measures to protect consumers' data. ...
- The Mobile Traveler & Upscale Hotels
MobileShopTalk, Chuck Martin - Monday, June 16, 2014
With travelers being increasingly mobile, most luxury hotel brands are investing in hopes of keeping up with those travelers. Mobile site investments have increased from 63% of upscale hotel bran ...
- Priceline Acquires OpenTable For $2.6 Billion; Strengthens Search, Mobile, Marketing Ad Services
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 13, 2014
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, announced Friday, will move the compa ...
- Ritz-Carlton Updates Hemingway Challenge For New Campaign
MAD, Larissa Faw - Thursday, May 15, 2014
According to literary legend, Ernest Hemingway was once challenged to write a short story in only six words. His apocryphal response: "For sale, baby shoes, never worn." Now, The Ritz-Carlt ...
- Creature Wins Top10.com First TV Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, May 13, 2014
Startup hotel comparison brand, Top10.com, has appointed Creature London to create its first above-the-line campaign that will air on television later this year. The hotel comparison site has yet ...
- Google In Room 77
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 9, 2014
Google has struck a licensing deal with hotel startup Room 77 to provide better search results for those searching online for a hotel room. The Mountain View, Calif. company alrea ...
- Courtyard's Road Trip Began Its Yearlong Journey At SXSW
SearchBlog, Laurie Sullivan - Monday, March 17, 2014
The craziness at SXSW makes having a place to unwind midday extremely valuable. Courtyard kicked off a yearlong campaign at the South by Southwest Interactive festival allowing folks to pu ...
- Loews Hotels Partners With Fiat
Marketing Daily, Tanya Gazdik - Wednesday, March 12, 2014
Loews Hotels is partnering with Italian automaker Fiat to offer chauffeured services to hotel guests at select locations. "First and foremost, we wanted to provide a differentiated experience for o ...
- Hotel Indigo Connects Guests With Neighborhood
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2014
InterContinental Hotels Group's Hotel Indigo is introducing an initiative to help connect guests and the neighborhood's offerings. The interactive Neighborhood Guide enables travelers to explore any Hotel Indigo neighborhood they' ...
- North Lake Tahoe Encourages Break Time
Marketing Daily, Tanya Gazdik - Monday, February 3, 2014
The North Lake Tahoe tourism group is urging vacationers to leave their gadgets behind and let their feet succumb to gravity. The campaign, which includes TV and out-of home, ...
- Next Brand App Stage - Engagement Enhancement
MoBlog, Steve Smith - Tuesday, January 28, 2014
The Mobile Insider Summit kicked off with a panel of branded app veterans sharing what apps and their users have taught them. Apps pay off so well just in t ...
- More Business Travel in 2014; Road Warriors Loyal to Airlines, Hotels
Research Brief, Jack Loechner - Thursday, December 26, 2013
According to a new survey conducted by Frequent Business Traveler in association with FlyerTalk, 35.7% of business travelers surveyed said they will travel more in the coming year than t ...
- How Google's Virtual World Supports Hotel Industry
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 19, 2013
A virtual tour can't take the place of reality, but Best Western International Thursday will announce the launch of Google Business Photos for all 2,200 of its North American hotel ...
- Waldorf Astoria Ads Feature 'Bond' Girl
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2013
Waldorf Astoria is launching a global ad campaign featuring former Bond girl Olga Kurylenko. The actress, who has four films in the pipeline for 2014, is featured in three pri ...
- Boutique Hotel Using IBM's Big Data To Compete With Big Brands
Real-Time Daily, Tyler Loechner - Monday, November 4, 2013
Theoretically, Big Data and improved targeting gives the little guy just as good a chance of reaching their customer at the right time as the big guy. Denihan Hospitality Grou ...
- Best Western, Holiday Inn Trump Hotel Digital Media Use
Online Media Daily, Mark Walsh - Wednesday, October 2, 2013
Best Western and Holiday Inn top a new ranking of 48 hotel chains based on their use of digital media and advertising. The hospitality brands were the only two ...
- Hotel Week Returns To NYC
Raw, Karl Greenberg - Friday, September 20, 2013
Hotel Week is back in New York in Jan., 2014. The program involves some 30 New York City hotels offering discounts. ...
- TripAdvisor Defeats 'Dirtiest' Hotel's Defamation Suit
Online Media Daily, Wendy Davis - Thursday, August 29, 2013
TripAdvisor did not defame the Grand Resort Hotel and Convention Center by ranking it No. 1 on a list of dirtiest hotels in America, a federal appellate court ruled th ...
- Kimpton Hotels Partner With Public Bikes
Marketing Daily, Tanya Gazdik - Tuesday, July 23, 2013
With bike commuting and recreation at an all-time high, Kimpton Hotels is capitalizing on the trend with a partnership with bicycle and gear company Public. The company was asked ...
- Holiday Inn Express Enlists 'Daily Show' Comedian
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2013
InterContinental Hotels Group's Holiday Inn Express has signed on Jason Jones of "The Daily Show" as a spokesperson. The comedian, who appears regularly as a correspondent on the late-night ta ...
- Hampton Targets Millennial Travelers
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Hampton Hotels is targeting Millennial travelers in a campaign that includes TV and social media. The 30-second spot captures the on-property Hampton experiences of seven Millennial influencers as they trav ...
- 'Southern Living' Launches Southern Living Hotel Collection
MediaDailyNews, Fern Siegel - Friday, June 21, 2013
Time Inc.’s Southern Living introduces the Southern Living Hotel Collection, a small, curated group of independent, four- and five-star level hotels, resorts and inns that span 18 Southern states a ...
- JetBlue, Marriott Top Their Industries
Marketing Daily, Tanya Gazdik - Wednesday, June 19, 2013
Just as the summer travel season heats up, the American Customer Satisfaction Index has released its annual travel report that rates customer satisfaction with hotels and airlines. In the airli ...