- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain an email preview and analytics capability. ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digital performance advertising through intent-driven marketing for brands and agencies. ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares to change its name to Yah ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impacted in the past year, a Verizon Media Study finds. "We're creating a space where it's okay to n ...
- Verizon Media Sold, Company Renamed Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of t ...
- Sale Of Verizon Media, Including Yahoo, To Apollo Global Could Be Announced Monday: Report
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
Private equity group Apollo Global Management is close to acquiring Yahoo and other Verizon Communications media assets from Verizon, according to the "Financial Times," citing people familiar with the situatio ...
- Verizon May Sell Its Media Assets
Around the Net in Email, Ray Schultz - Thursday, April 29, 2021
Verizon is exploring the sale of digital media assets, including parts of Yahoo and AO, for a possible sales price of up to $5 billion. Included in Verizon’s digital busine ...
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber Losses
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2021
Verizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' posted its second consecutive quarter of higher revenue, up 10.4% in Q1 to $1.9 billion. ...
- Yahoo Answers Is Shutting Down After 16 Years
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
The site will enter a read-only mode on April 20, and close entirely on May 4. Users have until June 30 to retrieve data. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- Huffington Post And Yahoo Defeat Carter Page's Defamation Lawsuit
Digital News Daily, Wendy Davis - Monday, February 15, 2021
Delaware Judge Craig Karsnitz said Page hadn't shown that the Yahoo article, which ran Sept. 2016 and was authored by Michael Isikoff, was false. ...
- Yahoo Mail Will Charge For Automatic Email Forwarding: Reports
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Yahoo Mail will begin charging for the previously free service on January 1. ...
- BT And Yahoo Email Services Back On After Outage
Around the Net in Email, Ray Schultz - Friday, October 9, 2020
BT and Yahoo email services have been restored following outages on Friday morning in the UK. The disruption apparently affected thousands of users. ...
- Suit Accuses Yahoo Of Providing Dissident's Email Account To Chinese Officials
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Yahoo is being sued by a survivor of the 1989 Tiananmen Square massacre, who claims Yahoo gave his email account to party officials, enabling them to capture and imprison him f ...
- How To Conduct Group Email Messaging Within Yahoo Mail
Around the Net in Email, Ray Schultz - Monday, July 6, 2020
Group emails are a good way of communicating with a large number of people. Here are tips on how to do this effectively within Yahoo Mail, from collecting email address ...
- Yahoo Finance's New Series Focuses On Climate Crisis, COVID-19
Publishers Daily, Melynda Fuller - Monday, May 11, 2020
The series looks at how leaders might rebuild after the pandemic, with an eye on countering the effects of global warming. ...
- Verizon Media Launches COVID-19 Resources, Tracking Updates For Yahoo Search, Finance, Weather
Inside Performance, Laurie Sullivan - Monday, April 27, 2020
The data provides COVID-19 information on locations, cases, deaths and recoveries by country, state, and county level and powers COVID-19 tracking updates on Yahoo Search, Yahoo Finance, and Yahoo Weat ...
- Verizon Media Launches Tool To Help Brands Send Emails When Consumers Are Engaged In Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 8, 2020
View Time Optimization "takes the guesswork" out of the existing service Send Time Optimization, the company says. ...
- Service Objects Enhances Email Validation Tool, Offers Free Transactions
Email Marketing Daily, Ray Schultz - Thursday, April 2, 2020
A new data source will help brands validate global Yahoo email addresses, the company says. ...
- Verizon Media Launches Yahoo Unlimited Mobile Phone Service, Adds Cross-Screen Planner To DSP
Publishers Daily, Melynda Fuller - Wednesday, March 11, 2020
Yahoo Mobile provides users with an unlimited mobile hotspot for one connected device at a time, ad-free Yahoo Mail Pro and Account Pro connecting to 24/7 customer service. ...
- What Marketers Probably Don't Know About Yahoo Small Business
Inside Performance, Laurie Sullivan - Wednesday, February 26, 2020
Plans are in the works to expand services through an offering Yahoo calls Business Maker. The first version of this platform, launched in Oct. 2019, is offered through the company ...
- Verizon Out In Parts Of South; Yahoo Mail Still Working
Email Marketing Daily, Ray Schultz - Friday, January 31, 2020
Service complaints peaked around 10 a.m., with most customers reporting lack of mobile service. ...
- 'Yahoo Finance' To Air Programming On Verizon Fios
Publishers Daily, Melynda Fuller - Monday, January 27, 2020
Daily bell-to-bell coverage includes the shows "The First Trade," "On the Move," "YFI PM," "The Ticker" and "The Final Round." ...
- Brand Logos: Newer Isn't Always Better
Research Intelligencer, Rob Williams - Monday, January 20, 2020
Facebook, Sears and Zara were among brands that redesigned their logos in 2019. Research suggests they may want to rethink those efforts. ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Inside Performance, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com. ...
- Verizon Launches Privacy Search Engine Powered By Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Verizon Digital on Tuesday launched a search engine aimed at keeping the data separate from the person searching. OneSearch becomes the telecom company's privacy search engine through their media compa ...
- Yahoo Mail Is Down In The UK: Reports
Email Marketing Daily, Ray Schultz - Tuesday, January 14, 2020
The problems began with broadband supplier BT, and complaints peaked around noon GMT. ...
- Yahoo Finance Claims 6 Million Livestream Visitors Weekly
Publishers Daily, Sara Guaglione - Tuesday, January 7, 2020
Viewers spent an average of 33.2 minutes watching Yahoo Finance videos in November 2019, per Comscore. ...
- Cyber Monday Taking A Backseat To Overall Online Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2019
Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Monday is declining in importance as a higher percentage of purchases shift to online. ...
