- Yahoo Finance Broadens Live Summit Audience
Publishers Daily, Ray Schultz - Friday, October 22, 2021
This year's event includes Asia for the first time. Yahoo Finance is also putting added focus on Gen Z and female audiences. ...
- Sinch To Acquire Pathwire, Owner Of Mailgun, Mailjet And Email On Acid, For $1.9B
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
The news comes just three months after Pathwire's purchase of Email On Acid. ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 12, 2021
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet player. ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announced an expanded partnership with NCSolutions, IRI, mParticle and others, making the Yahoo ConnectID solution interoperable across
each. ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about. ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for billing purposes when Yahoo Shops launch ...
- LiveRamp CEO Talks About Why He Hired Microsoft Search Guru Pann
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Scott Howe, who hired Pann to work at Microsoft, says he is "one of those rare guys. He has spent his entire professional life building innovative products and mentoring peop ...
- More Evidence That Ad CPM, CPC Prices Keep Rising Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the past. ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 22, 2021
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Report, a survey exploring the state of U.S. microbusinesses and their outlook as they emerge from the COVID-19 pande ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 30, 2021
Darshan Kantak, VP product management for Google Ads and Search, has a passion for search ad automation and is determined to make lift measurement as a performance metric work f ...
- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain an email preview and analytics capability. ...
- Ad.net Takes On Investor To Expand, Acquire Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Clarion Capital Partners completed a strategic investment in Ad.net, which provides digital performance advertising through intent-driven marketing for brands and agencies. ...
- Verizon Media Ad Formats Rely Heavily On Tech As It Transitions To New Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 1, 2021
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares to change its name to Yah ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impacted in the past year, a Verizon Media Study finds. "We're creating a space where it's okay to n ...
- Verizon Media Sold, Company Renamed Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will be called Yahoo. News of t ...
- Sale Of Verizon Media, Including Yahoo, To Apollo Global Could Be Announced Monday: Report
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
Private equity group Apollo Global Management is close to acquiring Yahoo and other Verizon Communications media assets from Verizon, according to the "Financial Times," citing people familiar with the situatio ...
- Verizon May Sell Its Media Assets
Around the Net in Email, Ray Schultz - Thursday, April 29, 2021
Verizon is exploring the sale of digital media assets, including parts of Yahoo and AO, for a possible sales price of up to $5 billion. Included in Verizon’s digital busine ...
- Verizon Media Posts Another Strong Quarter, Fios Video Records Subscriber Losses
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2021
Verizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' posted its second consecutive quarter of higher revenue, up 10.4% in Q1 to $1.9 billion. ...
- Yahoo Answers Is Shutting Down After 16 Years
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
The site will enter a read-only mode on April 20, and close entirely on May 4. Users have until June 30 to retrieve data. ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- Huffington Post And Yahoo Defeat Carter Page's Defamation Lawsuit
Digital News Daily, Wendy Davis - Monday, February 15, 2021
Delaware Judge Craig Karsnitz said Page hadn't shown that the Yahoo article, which ran Sept. 2016 and was authored by Michael Isikoff, was false. ...
- Yahoo Mail Will Charge For Automatic Email Forwarding: Reports
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Yahoo Mail will begin charging for the previously free service on January 1. ...
- BT And Yahoo Email Services Back On After Outage
Around the Net in Email, Ray Schultz - Friday, October 9, 2020
BT and Yahoo email services have been restored following outages on Friday morning in the UK. The disruption apparently affected thousands of users. ...
- Suit Accuses Yahoo Of Providing Dissident's Email Account To Chinese Officials
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Yahoo is being sued by a survivor of the 1989 Tiananmen Square massacre, who claims Yahoo gave his email account to party officials, enabling them to capture and imprison him f ...
- How To Conduct Group Email Messaging Within Yahoo Mail
Around the Net in Email, Ray Schultz - Monday, July 6, 2020
Group emails are a good way of communicating with a large number of people. Here are tips on how to do this effectively within Yahoo Mail, from collecting email address ...
- Yahoo Finance's New Series Focuses On Climate Crisis, COVID-19
Publishers Daily, Melynda Fuller - Monday, May 11, 2020
The series looks at how leaders might rebuild after the pandemic, with an eye on countering the effects of global warming. ...
