- Bing Webmaster Tools Makes Competitive Link Data Available
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 2, 2020
Bing announced a new feature that gives competitive link data in Bing Webmaster Tools. The new feature, similar sites, lets marketers compare one site’s backlinks to another. Reviews began coming in ...
- Google Flights Ends Charges For Airline Booking, Referral Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a Google spokesperson explains. ...
- Google's John Mueller: One Seasonal URL Would Collect Links All Year
Inside Performance, Laurie Sullivan - Friday, November 16, 2018
Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand's website could disrupt ranking of that page and the site in Google ...
- Google Launches Black Friday, Cyber Monday Experiment, Using Promotion Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 15, 2018
Google is rolling out a two-week experiment that will allow advertisers to promote special deals in Black Friday and Cyber Monday ads using Promotion Extensions, which rolled out last y ...
- Snapchat Now Supports Web Links, Adds Backdrops
Digital News Daily, Gavin O'Malley - Wednesday, July 5, 2017
The linking ability is among several new features that Snap is rolling out this week, including additional voice filters and geo-filters. To stay one step ahead of the game, t ...
- Content Relevance In Search Ranking Takes Front Seat To Backlinks
SearchBlog, Laurie Sullivan - Wednesday, December 14, 2016
The white paper, released this week, details findings and analysis on content relevance, backlinks, mobile, bounce rates, top-level domain names, site speed, and URL length. ...
- How To Tip Local SEO In Your Favor To Improve Rankings
SearchBlog, Laurie Sullivan - Friday, July 8, 2016
Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business, citations and reviews, accordi ...
- Google Tests Dot, Rather Than Dash, In Sitelinks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 17, 2016
Jennifer Slegg tells us that Google is testing a new display format to separate information in AdWords Sitelinks when served in search query results. Rather than a dash the ...
- Bitly Campaigns Helps Marketers Track, Optimize In Real-Time
MediaDailyNews, Felicia Greiff - Wednesday, November 18, 2015
Link management platform Bitly has launched Campaigns, a tool for marketers to track campaigns across channels and optimize campaigns in real-time. So far, more than 60 brands have used t ...
- Gartner's Falling PC Estimates Confirm Rise In Mobile Search, Programmatic
SearchBlog, Laurie Sullivan - Friday, July 10, 2015
Search marketers seeing a shift from desktop to mobile clicks on paid-search advertisements and links might find the answer in Gartner's latest PC numbers. ...
- Google Explains How To Optimize Ad Extensions
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 18, 2015
Sean describes how to optimize ad extensions using SEM best practices. He said that analyzing the performance can teach marketers what's appealing to customers. He explains how to optimize campaig ...
- Combining Search Extensions To Yield Higher Returns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 8, 2015
Ad extensions like Sitelinks typically drive an increase in traffic and click-through rates (CTR). In fact, the add-on can increase click-through rates by an average of 15% to 25%, p ...
- Using A Link Audit To Protect Your Site From Nefarious Links
Inside Performance, Jeremy Walker - Monday, October 13, 2014
It's no secret that inbound links are extremely important in search; adding high-quality links should improve your site's rankings. As an SEO expert, you've likely spent a significant amount ...
- Microsoft Looks To Enhanced Sitelinks To Boost Click-Through Rates
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 29, 2014
A handful of U.S. brands that have been piloting Bing Ads Enhanced Sitelinks for the past several months have experienced click-through rate increases between 27% and 68%, per Microsoft. T ...
- Bing Adds Dynamic Sitelinks
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 23, 2014
Bing Ads has released a new feature, "dynamic sitelinks," which create annotations for ads that have not set up sitelink extensions. Microsoft explains that it provides another way for potenti ...
- Google Adds Sitelinks Search Box In Search Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 5, 2014
Google has begun to roll out an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site, but requires t ...
- SEO: How To Protect Sites Against Negative Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 26, 2014
Swirling rumors on negative SEO prompt Marie Haynes to explain how to reduce fears by protecting the site. She defines the term "negative SEO" and explains how it works. She giv ...
- 5 Approaches To Sitelinks
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 14, 2014
Kristina McLane gives us five tips on sitelinks. And even before she gets started, one of the best pieces of advice points to shorter is better. While Google gives markete ...
- Social Stocks Tumble
The Social Graf, Erik Sass - Monday, April 7, 2014
Social media stocks took it on the chin last week, with Facebook, Twitter, and LinkedIn all suffering declines on Wall Street. And last week's sobering performance is just the ici ...
- Bing Expands Mobile SiteLinks In U.S., Reaches Into Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Microsoft will expand access to Sitelinks running mobile search engine campaigns across the Yahoo Bing Network (YBN), making it available within the coming weeks to all marketers in the U.S ...
- Cyber Monday Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 18, 2013
Shop.org forecasts that online holiday sales could grow between 13% and 15% to $82 billion. Data and analyst firm comScore estimates mobile commerce sales could reach as high as ...
- Advanced Enhanced Paid-Search Tips
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 28, 2013
Crystal Santos believes improving performance with Google Enhanced Campaigns requires several steps. She looks at all five -- mobile-optimized ads, keyword-level mobile bid control, enhanced sitelinks, geo bidding, and opt-o ...
- Google Adds Expandable Mobile Site Links
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 16, 2013
Starting Tuesday, some mobile searches on google.com will offer expandable sitelinks that give searchers more information about Web site content. Similar to the desktop version, expandable site links allow searche ...
- Google Pays French Publishers $82 Million
Online Media Daily, Fern Siegel - Friday, February 1, 2013
Google has come to an agreement with French publishers who wanted the search giant to start paying them for linking to their content, paying EUR60 million [USD $82 million] in ...
- Bing Adds Sitelinks On A Crowded Page
SearchBlog, Laurie Sullivan - Friday, October 12, 2012
Search engine results pages are becoming a bit crowded. Some of the features just seem to obscure the important information, such as a company's location, phone number, and links ...
- Social Signs Signaling Relevance In Search
SearchBlog, Laurie Sullivan - Monday, August 13, 2012
Similar to Google's announcement Friday that it would downgrade sites with a high number of copyright takedown notices, the engine continues to focus more on what people share, copy a ...