Bing announced a new feature that gives competitive link data in Bing Webmaster Tools. The new feature, similar sites, lets marketers compare one site’s backlinks to another. Reviews began coming in ...

The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a Google spokesperson explains. ...

Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand's website could disrupt ranking of that page and the site in Google ...

Google is rolling out a two-week experiment that will allow advertisers to promote special deals in Black Friday and Cyber Monday ads using Promotion Extensions, which rolled out last y ...

The linking ability is among several new features that Snap is rolling out this week, including additional voice filters and geo-filters. To stay one step ahead of the game, t ...

The white paper, released this week, details findings and analysis on content relevance, backlinks, mobile, bounce rates, top-level domain names, site speed, and URL length. ...

Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business, citations and reviews, accordi ...

Jennifer Slegg tells us that Google is testing a new display format to separate information in AdWords Sitelinks when served in search query results. Rather than a dash the ...

Link management platform Bitly has launched Campaigns, a tool for marketers to track campaigns across channels and optimize campaigns in real-time. So far, more than 60 brands have used t ...

Search marketers seeing a shift from desktop to mobile clicks on paid-search advertisements and links might find the answer in Gartner's latest PC numbers. ...

Sean describes how to optimize ad extensions using SEM best practices. He said that analyzing the performance can teach marketers what's appealing to customers. He explains how to optimize campaig ...

Ad extensions like Sitelinks typically drive an increase in traffic and click-through rates (CTR). In fact, the add-on can increase click-through rates by an average of 15% to 25%, p ...

It's no secret that inbound links are extremely important in search; adding high-quality links should improve your site's rankings. As an SEO expert, you've likely spent a significant amount ...

A handful of U.S. brands that have been piloting Bing Ads Enhanced Sitelinks for the past several months have experienced click-through rate increases between 27% and 68%, per Microsoft. T ...

Bing Ads has released a new feature, "dynamic sitelinks," which create annotations for ads that have not set up sitelink extensions. Microsoft explains that it provides another way for potenti ...

Google has begun to roll out an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site, but requires t ...

Swirling rumors on negative SEO prompt Marie Haynes to explain how to reduce fears by protecting the site. She defines the term "negative SEO" and explains how it works. She giv ...

Kristina McLane gives us five tips on sitelinks. And even before she gets started, one of the best pieces of advice points to shorter is better. While Google gives markete ...

Social media stocks took it on the chin last week, with Facebook, Twitter, and LinkedIn all suffering declines on Wall Street. And last week's sobering performance is just the ici ...

Microsoft will expand access to Sitelinks running mobile search engine campaigns across the Yahoo Bing Network (YBN), making it available within the coming weeks to all marketers in the U.S ...

Shop.org forecasts that online holiday sales could grow between 13% and 15% to $82 billion. Data and analyst firm comScore estimates mobile commerce sales could reach as high as ...

Crystal Santos believes improving performance with Google Enhanced Campaigns requires several steps. She looks at all five -- mobile-optimized ads, keyword-level mobile bid control, enhanced sitelinks, geo bidding, and opt-o ...

Starting Tuesday, some mobile searches on google.com will offer expandable sitelinks that give searchers more information about Web site content. Similar to the desktop version, expandable site links allow searche ...

Google has come to an agreement with French publishers who wanted the search giant to start paying them for linking to their content, paying EUR60 million [USD $82 million] in ...

Search engine results pages are becoming a bit crowded. Some of the features just seem to obscure the important information, such as a company's location, phone number, and links ...

Similar to Google's announcement Friday that it would downgrade sites with a high number of copyright takedown notices, the engine continues to focus more on what people share, copy a ...