- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The technologies expected to most significantly impact marketers' ability to respond and adapt to emerging trends include advanced supply-side bidding, ad blocking, identity resolution, brand safety, ad verification and viewabil ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Digital News Daily, Laurie Sullivan - Wednesday, April 22, 2020
The deal will bring ad measurement, optimization and real-time brand-specific metrics to in-game ad campaigns. Nielsen Connectivity supports brand awareness, resonance, and ad recall measurement within console and mobile video ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
- Ads Next To COVID-19 Get More Attention
Around the Net In MAD London, Sean Hargrave - Friday, April 3, 2020
Although brands are cautious about advertising next to COVID-19 stories in newspapers and magazines, new research in "Marketing Week" suggests that conversely, two in three viewable ads next to such ...
- Marfeel Boosts Mobile Ad ROI With AdDealer Tech
Publishers Daily, Melynda Fuller - Tuesday, February 11, 2020
The tech works through a specially designed algorithm that translates a page's HTML and matches appropriate ad density with optimized viewability. ...
- TV Viewing Metrics Get Bigger - And Fuzzier
TV Watch, Wayne Friedman - Friday, November 15, 2019
Nielsen is including out-of-home viewing in its traditional TV measurements next year. Joe Ianniello, acting president/CEO of CBS, thinks major sports events, for one, will see a bump. ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising Buys
MAD London, Nick Morley - Wednesday, November 6, 2019
The race is on to beat fraud and improve viewability when spending is at its peak. Here is an exploration of trends spotted during the last festive season, to help ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinness
Television News Daily, Charlene Weisler - Tuesday, October 15, 2019
All about the TV Viewability study IPG Media Labs recently released using TVision data. ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for display ad-load times. ...
- GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Research Intelligencer, Joe Mandese - Thursday, October 3, 2019
"Viewable" ads generate appreciably higher "conversions" than non-viewable ones. That's the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad
Science (IAS). ...
- NBC TV Stations Keep 'Apple Cart' Upright In Move To Viewer Impressions
Television News Daily, Wayne Friedman - Tuesday, October 1, 2019
Shifting to impressions helps TV stations track all viewing of their content in a fractionalized media industry, says NBCU Chief Revenue Officer Frank Comerford. ...
- Did The UK Just Crack Viewability?
London Blog, Sean Hargrave - Wednesday, September 4, 2019
The UK just hit 70% in viewability for the first time -- and that's a record in Europe. ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality Signals
Research Intelligencer, Joe Mandese - Wednesday, September 4, 2019
Yet another reputable source -- IAS (Integral Ad Science) -- reports mixed signals for digital ad quality trends in its first-half 2019 "Media Quality Report." IAS finds ad viewability trending ...
- Why Viewability Is Just the Beginning
Show Daily, Nina Lentini -
Consumer doesn't care about your tech stack, or a clean supply chain. They care about the brand, creative and what speaks to that. how to make sure media is in ...
- What About TV Viewability? Q&A With TVision's Luke McGuinness
MediaDailyNews, Charlene Weisler - Wednesday, August 21, 2019
Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and Google Ad Manager. ...
- 'Lethal Weapon,' 'Arrow' Register Best Ad Viewability-Attention Metrics
Television News Daily, Wayne Friedman - Thursday, August 15, 2019
TVision said these two prime-time broadcast shows "stood out as two of the best broadcast TV advertising opportunities of the year." ...
- Cable TV News Viewership Slows In July, Fox News Keeps Lead
Television News Daily, Wayne Friedman - Thursday, August 1, 2019
Though Fox News posted virtually flat total viewership in daytime and programming programming, it sank in key adults 25-54 viewers that advertisers value. ...
- Quality Content Delivers, But How Can Advertisers Find It?
London Blog, Sean Hargrave - Friday, July 19, 2019
The latest research shows a huge boom for view rates and dwell time. But without a kitemark, how do brands hunt it down? ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'
MAD, Larissa Faw - Friday, June 21, 2019
CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is helping spearhead the group's new Attention Economy project to determine whether it is possible to measure attention. ...
- Newsy Bet Big On OTT And It Paid Off
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
The brand has seen a 383% growth in audience since 2016 by offering current headlines plus linear-like curated feeds and on-demand access. Two years ago, it launched a cable netw ...
- Betting Big On OTT
Show Daily, Nina Lentini - Saturday, June 15, 2019
Newsy has pivoted from desktop syndication to OTT, which has proven successful but difficult "and a dangerous place to go" without pay to play, said Freddie Godfrey, senior director, strategic ...
- Samsung Ads Strikes Measurement Deal With Oracle's Moat
Television News Daily, Wayne Friedman - Thursday, June 13, 2019
Samsung's Smart TV homes will add a new data set to measure viewability for OTT ad inventory. ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in other areas based on specific countries. ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags. ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021
MediaDailyNews, Joe Mandese - Monday, March 25, 2019
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads distributed across platforms from TV to ...
- Syndicated Shows Endure Viewership Drop
Television News Daily, Wayne Friedman - Wednesday, March 13, 2019
With half the 2018-2019 U.S. syndication TV season completed, viewership for top shows has declined by mid-single-digit percentages versus a year ago -- similar to the declines of broadcast and ...
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, Consumers
Digital News Daily, Laurie Sullivan - Friday, January 25, 2019
CHEQ and RiskIQ plan to announce a partnership that provides advertisers and publishers with access to a bundled service to protect brands, publishers and site visitors. ...
- TV Co-Viewing Climbs, Comprises 48% Of All TV Time
Television News Daily, Wayne Friedman - Tuesday, January 15, 2019
About half of all U.S. TV viewers -- and nearly 60% of young viewers -- are "co-viewing" more than three years ago, according to a study from GfK MRI. ...
- MSNBC, Fox News Record Viewer Gains, Lifestyle Nets Up, Too
Television News Daily, Wayne Friedman - Wednesday, December 19, 2018
Fox News Channel earned 2.48 million in prime-time viewers, up 3% from a year ago. MSNBC gained a stronger 12% to 1.8 million viewers. ...
