- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV and others to add free, ad-supported streaming channels -- a way to attract more streaming ad dollars while givi ...
- Behind TikTok's Aggressive Push Into Connected TVs, Devices
Video Insider, Karlene Lukovitz - Tuesday, November 23, 2021
To attract more advertising, TikTok needs to gain more trust, not just more users. ...
- Innovid Enters China, Taps Former Google, Publicis Exec To Lead
Digital News Daily, Karlene Lukovitz - Wednesday, November 17, 2021
Chinese CTV audiences now reachable by the platform, along with those in about 75 other countries. ...
- DoubleVerify Sees Video Impressions Measured Rise Nearly 60%
Inside Performance, Laurie Sullivan - Wednesday, November 17, 2021
Also, revenue for the company in Q3 rose 36% to $83.1 million, compared with the year-ago quarter. ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions -- from the start of each transaction through to the final sale. ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market Advertisers
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
Measurable outcomes include return on ad spend/ROAS. ...
- Hulu, YouTube And Roku Lead CTV Ad Spend For 2021
Television News Daily, Wayne Friedman - Friday, November 12, 2021
Hulu is forecast to hit $3.13 billion in 2021, with YouTube at $2.54 billion and Roku at $1.58 billion, according to eMarketer. ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
Television News Daily, Wayne Friedman - Sunday, November 14, 2021
FAST platforms -- free (no subscription fee) ad-supported services -- are 27% higher to 17.2 million. For the 2021-2022 TV season, Nielsen says there are 122.4 million total TV househo ...
- IAS Sees Revenue Gains On Programmatic, Social, CTV, International
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Integral Ad Science plans to launch a beta before the end of this year with one or two video publishers for CTV that will verify the channel where a marketer ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlate
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
The combined capabilities will enable integrated brand safety and contextual optimization for campaigns across CTV and social walled gardens, says DV. ...
- Connected TV Now Comprises 40% Of Trade Desk's Business
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
Total revenue for the demand-side platform was up 39% to $301.1 million in its third-quarter period. ...
- FuboTV Grows To Nearly 1M Subs As Q3 Revenue More Than Doubles, Stocks Sink
Television News Daily, Wayne Friedman - Tuesday, November 9, 2021
FuboTV's revenue rose 156% to $156.7 million. The company trimmed its net loss, but it was still more than what analysts expected. ...
- Brands Face 'Data Dilemma' Amid Disruptions To Media Marketplace
Research Intelligencer, Rob Williams - Tuesday, November 9, 2021
Changes in data strategies have led many brands to increase their media spending on streaming platforms, as well as consider privacy policies. ...
- High-Priced Scatter Deals May Not Worry Brand Advertisers
Television News Daily, Wayne Friedman - Monday, November 8, 2021
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand TV marketers have also shifted 2 ...
- CTV: 56% Of Buyers Expect To Up Spend In Next 12 Mos., 92% Bought Programmatically In Past 12 Mos.
Digital News Daily, Karlene Lukovitz - Monday, November 8, 2021
While 70% are currently buying CTV ads from device manufacturers, 64% from AVOD platforms and 63% from vMVPDs, that will shift to 71% with AVOD, 70% with manufacturers and 6 ...
- CTV Secures Its Leading Share Of Video Ad Impressions
Advanced TV Insider, Karlene Lukovitz - Friday, November 5, 2021
CTV's share of impressions has been 35% or higher in each of the past five quarters. ...
- SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues
Television News Daily, Wayne Friedman - Thursday, November 4, 2021
Two advertising categories in particular -- automotive and travel -- have been affected by supply-chain and COVID-19 issues. ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundamental flaws and gaps" in infrastructure that threaten to suppress CTV advertising's rapid growth. ...
- FuboTV, Dentsu In Sports-Focused Marketing Deal
Television News Daily, Wayne Friedman - Monday, November 1, 2021
FuboTV will integrate its first-party addressable data into the M1 platform, where advertisers can merge their customer relationship management data with fuboTV's first-party data. ...
- eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share
Advanced TV Insider, Karlene Lukovitz - Friday, October 29, 2021
By 2023, Hulu and YouTube will still be the top two platforms by CTV revenue, but Roku, Pluto TV and Tubi will have eaten into their shares. ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is projected to grow 44% to $3.13 billion, with YouTube up 63% to $2.54 billion vs. a year ago. ...
- TV Ads Will Straddle Streaming AND Linear For Years To Come
Media Insider, Dave Morgan - Thursday, October 28, 2021
Linear isn't going away any time soon, and the implications are significant. ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by Big Data, with the exception of TV audience measurement. That will soon change. ...
- Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Wondery, an Amazon Music company acquired in December 2020, commissioned studies that found audio creates a stronger emotional connection to listeners. ...
- Tremor Gets Exclusive Access To ACR Targeting Data From 20M Smart TVs
Digital News Daily, Karlene Lukovitz - Tuesday, October 26, 2021
DSP and SSP platforms will add ACR viewing habits data from TVs worldwide that use the VIDAA operating system. ...
- CTV Viewers Skew Younger Than Legacy TV Viewers
Television News Daily, Wayne Friedman - Monday, October 25, 2021
For example, where viewers 55+ comprise the dominant share of traditional TV viewers -- 54% -- they are just 31% of CTV viewers. ...
- CTV Users Watch Ad-Supported 47% Of The Time, Are Twice As Likely To Buy After Seeing Ads
Digital News Daily, Karlene Lukovitz - Monday, October 25, 2021
The Statista survey for Magnite also finds CTV viewers to mirror U.S. population demographics, versus traditional TV viewers skewing to 55-plus, white demographics. ...
- Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive
Advanced TV Insider, Karlene Lukovitz - Friday, October 22, 2021
For long-term business model stability, addressing invasiveness concerns is as or more important than tackling annoying ad repetitiveness. ...
- Let's Not Screw This Up
Media Insider, Dave Morgan - Thursday, October 21, 2021
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly. ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
