- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfall from the suspension of sports events and coverage--and the now-explosive growth of streaming points to permanent media consumption ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers and CPG brands that were meant ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this one by clicking this.The Challenge CBS Interactive was looking to do something that had never been done ...
- New OTT, CTV Optimization Platform Offers Near Real-Time Conversion Indicators
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
A new platform from the Meredith Corp. division allows advertisers to identify how geo-targeting, creative, publisher, device type and time of day can impact conversion indicators including foot traffic, site ...
- Popularity Of Streaming Platforms Extends To Their TV Commercials
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
About half of consumers say TV ads are more "relevant" on connected TV platforms vs. ads delivered traditionally -- but it's important to keep them short, a recent study by ...
- Kellogg Sells Pringles During Super Bowl In Real Time
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Through personalized CTV ad experiences, Pringles was able to connect with viewers on an entirely new level. ...
- CTV Now Half Of All Digital Video Ad Impressions, Growing Fast
Research Intelligencer, Joe Mandese - Thursday, March 5, 2020
The supply of connected tv (CTV) has more than tripled over the past two years, accounting for nearly half of all digital video ad impressions traded online. That's the finding ...
- Comscore, Iris.TV Launch Contextual CTV Targeting
Digital News Daily, Karlene Lukovitz - Monday, March 2, 2020
Comscore has extended its contextual targeting to CTV through video programming platform Iris.TV, which has integrated Comscore's categorization and brand-safety segments. ...
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
Digital News Daily, Karlene Lukovitz - Wednesday, February 26, 2020
The new "Spot On" initiative is designed to enable locals to compete for the still small but quickly growing portion of ad budgets shifting from spot TV to streaming. The ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad Execs
MediaDailyNews, Joe Mandese - Tuesday, February 25, 2020
In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign using connected TV buys to reach ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity
Television News Daily, Scott N. Brown - Tuesday, February 18, 2020
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these viewers and consider evolving the curre ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To Amazon
Advanced TV Insider, Karlene Lukovitz - Friday, February 14, 2020
Roku's devices still heavily dominate, with 59% of programmatic ad share in this growing arena, but Amazon, driven by Fire TV, captured 19% last year, according to a new report ...
- Dailymotion Now Selling CTV Ad Inventory
Digital News Daily, Karlene Lukovitz - Friday, February 14, 2020
The platform says its CTV app enables access to 2,000-plus premium content providers, across major CTV device brands. ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
Advanced TV Insider, Karlene Lukovitz - Friday, February 7, 2020
Ad fraud in the CTV environment has grown along with ad spend, as in other emerging digital ad environments. An ad-fraud prevention expert lays out concrete steps that media buyers, ...
- Data Privacy Laws Cited As Biggest 2020 Digital Media Challenge
Research Intelligencer, Rob Williams - Wednesday, February 5, 2020
The enactment of the California Consumer Privacy Act (CCPA) at the beginning of the year has led to worries about proper compliance. ...
- Q4 Streaming Hours Up 58% YoY, Social's Importance Grows In News, Sports Views
Video Insider, Karlene Lukovitz - Tuesday, February 4, 2020
Streaming hours were up 58% globally and up 63% in the Americas in the period, and 24% of all streaming time took place on mobile devices, reports Conviva. ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click on ...
- Fraudsters Use Grindr To Target Roku Apps, Turn $1 CPMs Into $25
Digital News Daily, Karlene Lukovitz - Monday, January 27, 2020
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps and devices to trick advertisers into thinking they were buying ads on Roku #TV devices, reports Pixalate, which ...
- ANA Study: Interactive CTV Ads Drive Big Earned-Time Increases
Advanced TV Insider, Karlene Lukovitz - Friday, January 17, 2020
Interactive CTV ads generated as much as 447% more earned time with viewers than standard ads. ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new survey from Comcast's FreeWheel and Advertiser ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable
advertising. ...
- Amazon's Next Frontier: Selling OTT Ads Outside Of Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, January 10, 2020
Not satisfied with its leaps in digital advertising revenue, it appears that Amazon is now intent on dominating the CTV advertising market. ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV Reach
Television News Daily, Wayne Friedman - Monday, January 6, 2020
News Corp. will own 7% of Tremor in the deal. Tremor has agreed to spend $39.4 million in advertising with News Corp over a three-year period. ...
- D2Cs Learning To Use OTT In The Performance Mix
Advanced TV Insider, Karlene Lukovitz - Friday, January 3, 2020
Testing OTT and other data-driven TV as part of a unified performance marketing strategy is the savvy move for legacy brands developing D2C channels, as well as response-driven digital-native brands, ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV Capabilities
Digital News Daily, Karlene Lukovitz - Thursday, January 2, 2020
Adding 4Info's ability to match multiple TV devices to individual households to Cadent's national ATV platform will give advertisers a unified view of campaign performance across cable, broadcast, addressable, OTT ...
- CTV To See Sharp Q3 Gains Versus Other Digital Platforms For Video
Television News Daily, Wayne Friedman - Tuesday, December 24, 2019
Although the U.S. TV/video ad market overall is expected to see a decline next year, connected TV continues to show big gains vs. other platforms for ad views with premium ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020
Advanced TV Insider, Karlene Lukovitz - Friday, December 20, 2019
The year-end flurry of OTT, CTV and addressable deals, partnerships, and new solutions and metrics speaks to an industry scrambling to take shape, and to the bumpy road ahead in ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV Market
Digital News Daily, Laurie Sullivan - Thursday, December 19, 2019
The merger is expected to close in the first half of 2020, at which time management will release the new company name. ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App Identification
Digital News Daily, Laurie Sullivan - Friday, December 20, 2019
On Friday, the IAB Tech Lab called out the challenges arising from the growth of connected TVs, set-top boxes and other OTT devices, and released guidelines to solve them. The ...
