- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media at media agency USIM. In this Q&A, we caught up with him to see how things were shaping up ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' OTT inventory alongside traditional TV without changing their current workflow. MediaOcean's Spectra platform offers media planning, buying, and selling ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis ...
- ATV Nuggets From The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, June 26, 2020
Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and how far organizations still have to ...
- New Ecommerce Shoppers Plan To Continue After Pandemic: Study
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
And they plan to increase their frequency. The biggest boom has been in healthcare products, Adelphic reports. ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID IAB study finds. ...
- Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
Television News Daily, Wayne Friedman - Monday, June 22, 2020
Samsung Ads says its TV set and device owners are spending more time with ad-supported TV apps vs. paid subscription services. ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
The first quarter saw a 161% increase in CTV fraud vs. Q1 2019, with more than 500 fraudulent apps associated with CTV, according to new research from DoubleVerify. ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV season. ...
- Viewing Time, Other CTV Behaviors Now Resemble Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, June 12, 2020
A FreeWheel analysis of CTV user data shows viewing patterns that parallel linear's, indicating that consumers are now using CTV as more than an occasional supplement to linear. ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming Booms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
The dedicated TV section, part of new Display & Video 360 tools, makes it easier for digital media buyers to secure ad inventory on high-quality streaming content. ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory -- mapping app names across platforms and devices and synthesizing them to IAB standards. ...
- U.S., Global Video Consumption Soars Due To Pandemic
Research Intelligencer, Joe Mandese - Monday, June 8, 2020
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 2020 edition of Brightcove's Global Video ...
- Connected TV Device Ownership Continues To Rise
Television News Daily, Wayne Friedman - Monday, June 8, 2020
Eighty percent of TV homes now have at least one connected TV device, according to Leichtman Research Group. This includes built-in Smart TV interfaces, stand-alone streaming devices -- Roku, Amazon ...
- Is It Too Late For Google To Compete With Roku, Amazon For Connected TV?
TV Watch, Wayne Friedman - Monday, June 8, 2020
Google has been slow to get into the set-top box/or smart TV platform providing programming apps, letting others dominate the business. ...
- Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels
Television News Daily, Wayne Friedman - Thursday, June 4, 2020
As states begin to re-open, Nielsen says traditional TV viewing has drifted back to historical levels while connected TV usage remains high. ...
- Global Video Ad Impressions Slip As Connected TV Soars
Television News Daily, Wayne Friedman - Wednesday, June 3, 2020
With lower mobile and PC video usage and lower overall automotive spend, global video ad impressions slipped 8% in the most recent week vs. the same week a year before. ...
- Roku Adds Live TV Guide As Its Ad-Supported Channels Exceed 100
Digital News Daily, Karlene Lukovitz - Wednesday, June 3, 2020
Roku already generates more revenue from advertising and licensing than from its devices, and The Roku Channel is growing faster than its overall platform. Its new channels include some from ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store. ...
- OTT/CTV Ad Transactions Up 40% In Mid May Vs. Previous Month; Hulu, Sling, All Major Devices See Gains
Video Insider, Karlene Lukovitz - Tuesday, June 2, 2020
All major OTT/CTV devices, and many Roku Store apps, saw double-digit gains in ad transactions in the period for the week ended May 16 compared to the week ended April ...
- Connected TV Q1: Modest CPM Declines, But Higher Revenues
TV Watch, Wayne Friedman - Monday, June 1, 2020
The big loss of traditional TV dollars may have migrated to connected TV platforms. Total advertising from all digital platforms was up 12%. ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to cut pricing of OTT 15-second ads ...
- With $10B In Scatter Up For Grabs, 'Prepare For A Scrum'
Advanced TV Insider, Karlene Lukovitz - Friday, May 22, 2020
Advanced TV channels stand to benefit from a scatter market fattened by advertisers' withholding of budget money from this year's upfront. But making budget decisions about nontraditional media with much ...
- Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2
Research Intelligencer, Joe Mandese - Friday, May 22, 2020
Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its shareholders, Roku will have 84.7 million CTV users this year, ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which are here to stay. ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TV
Digital News Daily, Laurie Sullivan - Thursday, May 7, 2020
YouTube plans to share new advertiser insights and accelerate the launch of several tools such as Brand Lift measurement for the TV screen and flexible formats for TV screen content. ...
- Programmatic Ad Market Proves Resilient, Analysts See Demand Shifting To CTV From Linear TV
MediaDailyNews, Joe Mandese - Friday, May 8, 2020
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the ...
