- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provides ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, with radio at 25%, print at ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%
Advanced TV Insider, Karlene Lukovitz - Thursday, October 15, 2020
CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. ...
- The Unruly World Of CTV During the Pandemic: Q&A With Unruly's Terence Scroope
Television News Daily, Charlene Weisler - Wednesday, October 14, 2020
Unruly has recently released a study about connected TV in collaboration with Tremor Video to help make sense of the landscape for marketers. ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016
Marketing Politics Weekly, Joe Mandese - Thursday, October 8, 2020
Nearly 58 million people watched the vice presidential debate between Mike Pence and Kamala Harris in Salt Lake City Wednesday night, an increase of 55.9% over the 37.2 million people ...
- Wall Street Bullish On Ad Rebound, Especially Digital
MediaDailyNews, Joe Mandese - Friday, October 9, 2020
Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms assessing the impact of the COVID-19 ...
- Connected TV: Are Streamers Already Cannibalizing Themselves?
TV Watch, Wayne Friedman - Wednesday, October 7, 2020
Perhaps most revealing is the top CTV individual programs, according to Nielsen, have been dominated by Netflix programming. ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies can deliver addressable consumer experiences without legacy identifiers like cookies, while matching the pace of
accelerated change. ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TV
Digital News Daily, Ray Schultz - Thursday, October 1, 2020
TransUnion's planned new acquisition, Tru Optik, has a household identity graph on over 80 million U.S. homes. ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequency ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debates between Donald Trump and Joe Biden -- was down 13% to 73.1 million TV viewers across 16 networks ...
- FreeWheel Strata Platform Adds FastPay Media-Payments System
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
FastPay lets media buyers automate and directly transfer funds to their media vendors digitally, rather than rely on manual payment methods. ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- GM Kicks the Advanced TV Tires
Brand Insider, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formula for GM brands pursuing their prospects across an increasingly fragmented video landscape. David Spencer, asst. manager, audience buying ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video providers and reaches 50 million households, says it now also reaches "a significant portion" of the addressable television marketplace ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends
Advanced TV Insider, Karlene Lukovitz - Friday, September 18, 2020
Two basic guidelines serve advertisers well when they're venturing into CTV testing, says Roku ad sales marketing VP Dan Robbins. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
- FuboTV Sees Sharply Higher Subscribers, Revenues For 2020
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
fuboTV has raised its subscriber estimate for Q3 and says revenues from subscription fees and advertising will grow 27%-38% in Q3 to $50 million to $54 million year-over-year due to ...
- Three Years In, Prebid.org Takes On CTV-OTT
Advanced TV Insider, Karlene Lukovitz - Friday, September 11, 2020
A just-formed CTV-OTT task force aims to address standards, as well as create more advanced programming tools for long-form video. ...
- TV, Video Devices Grow To 1.1 Billion, Samsung Has Top 14% Share
Television News Daily, Wayne Friedman - Friday, September 4, 2020
TV and video streaming devices have grown to 1.15 billion devices worldwide, with Samsung the leading brand in global share, Strategy Analytics says. ...
- Nielsen 'Universe' Expands Just 0.3%
MediaDailyNews, Joe Mandese - Monday, August 31, 2020
The Nielsen universe continues to expand, albeit modestly, with U.S. TV households rising 0.3% to 121.0 million, according to Nielsen's official 2020-21 TV season estimates. The number of persons represented ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that shows search trends on the s ...
- CTV: The Next Walled Garden?
Advanced TV Insider, Karlene Lukovitz - Friday, August 28, 2020
For all of CTV's advantages and its growth, particularly since COVID, buyers continue to be frustrated by inability to to see impressions, reach and frequency by inventory source, and other ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general manager, audience measurement. ...
