- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
When an average CTV commercial repeats within five minutes, a viewer's attention span -- eyes on the screen -- is just eight seconds, TVision research says. ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment services. ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
Television News Daily, Wayne Friedman - Friday, July 30, 2021
The company says PlayerWON's potential reach, in placing ads on top free-to-play console/PC games, will total 50 million under 35-year-old gamers by year's end. ...
- Vice's Latest Pivot To Video Comes Amid CTV Growth
Publishing Insider, Rob Williams - Friday, July 30, 2021
Publishers now have more ways to distribute video content and support those efforts with advertising revenue. ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
Data & Programmatic Insider, Laurie Sullivan - Sunday, July 25, 2021
Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability of content. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- CTV Key In Driving Travel Advertising Rebound
Advanced TV Insider, Karlene Lukovitz - Friday, July 23, 2021
CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. ...
- DoubleVerify Gets MRC Accreditation For CTV Measurement Solutions
Digital News Daily, Karlene Lukovitz - Friday, July 23, 2021
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search. ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. ...
- Total TV Ad Spend Will Hit $130+B In 2030
Media Insider, Dave Morgan - Thursday, July 22, 2021
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of linear TV. ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and digital audio. ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed services company to power and suppo ...
- CTV Study: Connected TV Not Reaching Ad Targets
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The good news is that frequency of ads seen by viewers -- a constant point of concern for marketers -- was lower than generally believed: 85% of CTV homes we ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing
audiences. ...
- CTV Now #1 In North American Video Ad Impressions
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
CTV accounts for 29% of all video impressions served in North America, edging out desktop, at 28%. CTV also has the lowest fraud/SIVT rate among devices. ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadening its focus beyond evaluating ad quality -- fraud, brand safety, viewability -- to measure performance and offer ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions are 56% higher year-over-year, according to DoubleVerify. The volume of CTV video ad fraud has remained steady. ...
- Who Wins When CTV Ad Spend Hits $100B In 2030?
Media Insider, Dave Morgan - Thursday, July 8, 2021
Amazon & Google, for two -- though picking them is easy. Here are my other choices. ...
- TTD: Cord-Cutters Set To Exceed Cable Users, 92% Of Advertisers Say CTV Is As Effective As Linear
Advanced TV Insider, Karlene Lukovitz - Friday, July 2, 2021
Consumer and advertiser surveys for The Trade Desk's latest 'Future of TV' report add more evidence of CTV's growing importance to consumers and advertisers. ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-free to contextual and geographic," said Arnaud Creput, Smart AdServer CEO. ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOY
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
More upfront business will continue for CTV, given the scarcity of ad inventory, eMarketer projects. ...
- Quick Quiz: Define HBO Max In Industry Terms
TV Watch, Wayne Friedman - Friday, July 2, 2021
HBO Max is offering some guidance for its year-old premium streaming service. ...
- How Agencies Acquire Data And Their Greatest Needs
Inside Performance, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and cite this as a critical business strategy, while 59% said data is important to the success of the organizat ...
- IAS CEO Rings Nasdaq Closing Bell On First Trading Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasdaq Wednesday after the company's first day of trading under the ticker IAS. ...
