- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- an opportunity to share its upcoming original content lineup and new ad offerings. ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. ...
- IAB: Average CTV Advertiser Spending Surged 22% In 2020
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to findings of a study of 3 ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%. ...
- Finding Jenny: Rite-Aid Rethinks Long-Term Strategy Around LTV
Brand Insider, Steve Smith - Tuesday, May 4, 2021
Who's Jenny? Well, she isn't Rite-Aid's traditional target consumer - that retiree who hangs around the prescription counter every other day. Director of Digital Marketing Joe Tertel says she ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform for Vizio's Inscape, the TV automated content recognition (ACR) data company. ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite. ...
- Netflix Leads 'Average Time' Share For Q1, Competitors' Movie Content Gains
Television News Daily, Wayne Friedman - Friday, April 23, 2021
In the first quarter of 2021, Netflix had a 23% share of average time spent on any subscription VOD service. ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media budget this year -- up fr ...
- HUMAN, Google, Roku Squash CTV Botnet After It Impersonates Billions Of Ad Requests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in CTV devices after finding a sophisticat ...
- Why Are CTV Ad Rates So High?
Media Insider, Dave Morgan - Thursday, April 22, 2021
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. ...
- DoubleVerify CEO Zagorski Takes Company Public
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
DoubleVerify will debut on the New York Stock Exchange today, trading under the stock ticker symbol "DV." ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be Connected
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
A series of rapidly evolving fraud schemes identified and shut down since November 2019 were interrelated, reports DoubleVerify. The schemes spoofed millions of CTV devices and mobile apps and divert ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creative assets and execute video ad campaigns amid the highly fragmented video ecosystem. ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create more interoperability, superior consumer ad experienc ...
- New Consortium To Offer Programmatic Interactive CTV Ads
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Innovid, The Trade Desk and Magnite have formed an integrated marketplace to offer ecommerce-driving and other interactive CTV advertising programmatically, at scale. ...
- Linear TV Means Antiquated Media Planning
Marketing Insider, James Flynn - Tuesday, April 20, 2021
As advertisers begin to move larger amounts of budget from linear into OTT, they need a way to reconcile spot value between these two systems. ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according to media-buying executives. This would dramatical ...
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
RTBlog, Joe Mandese - Monday, April 19, 2021
By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain. ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Tho ...
- CTV Grows Dramatically In 2020 Digital Political Ad Spend
Television News Daily, Wayne Friedman - Thursday, April 15, 2021
Mobile (phone) devices remain the dominant leader in political advertising spend -- with a 46% share. ...
- Study Finds Ad Execs Believe CTV Benefitted From Pandemic, Now More Effective Than Linear TV
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2021
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than linear TV, according to advertisers a ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. ...
- Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Advanced TV Insider, Karlene Lukovitz - Friday, April 9, 2021
Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive. ...
- Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
MediaDailyNews, Joe Mandese - Friday, April 9, 2021
CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with digital ad execs, and one ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw the merger with Rubicon Project and the acquisition of SpotX to form Magnite. ...
- Can Streaming And Theatrical Co-Exist? One Warner Bros. Movie Says They Can
TV Watch, Wayne Friedman - Thursday, April 8, 2021
The movie not only scored well at the opening weekend box-office -- $48.5 million -- but also recorded the top share of all streaming movies: 8.1%. ...
- Scripps OTT Newsy Now An Over-The-Air TV Platform
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
The network will launch October 1, covering 80% of U.S. TV homes in all major markets. ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
