- Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Each payment through PayPal costs the retailer a service fee similar to one consumers must pay when they transfer funds. ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling to reconnect with consumers, and many ...
- Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Wayfair released a sales update on Monday that says ecommerce sales should meet or exceed analysts' expectations during Q1 2020, due to stay-at-home orders and consumers working from home in ...
- What Searchers Click On
Inside Performance, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website. ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Inside Performance, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency experts ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Inside Performance, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder are looking for information about products, according to the Searchmetrics study. Not enough retail sites have the required information ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just for brands on its marketplace. It appears to be funneling traffic through PLA ads on Google to its own ...
- Deconstructing Amazon's Ecommerce Search Engine
Inside Performance, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?" ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critical Defense set," yet ads for products such as these posted to Google Shopping as recently as Monday violate ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
When a customer focuses and clicks specifically on one type of image, Microsoft will serve a carousel of product ads that are visually similar. ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads directly from the app. ...
- Google's Biggest Financial Mistake
Inside Performance, Laurie Sullivan - Friday, February 22, 2019
Google may have given away its ecommerce dominance when the company switched to a pay-to-play business model for Google Shopping in 2012. ...
- Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
The black market has become the latest place to buy Amazon wholesale accounts. ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Inside Performance, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywords in the U.S. ...
- Amazon Sponsored Ads Described As 'Sneaky'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Some mothers are complaining that Amazon's sponsored ads in its baby registry look too similar to the product listings, a challenge that Google had to address and change in its ...
- Gap Cuts Search Keywords By 95%
Inside Performance, Laurie Sullivan - Friday, September 21, 2018
The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive. ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spending on Headline Search Ads also rose -- up 162% year-over-year, according to Merkle's data. ...
- Google Express Ads Gaining Impression Share On Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google Express, a delivery service for consumer goods sold through Walmart, Target, Costco and other retailers, in the Shopping auction continues to account for more ad impressions than in the ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in the second quarter of 2018, the amount spent on Headline Search Ads also rose, up 162%, year over year, ...
- Judge Sends Edible Arrangements' Suit Against Google To Arbitration
Digital News Daily, Wendy Davis - Monday, July 16, 2018
Edible Arrangements alleged that Google dupes customers who search for the phrase "Edible Arrangements" by showing them ads for competing companies. ...
- Grocer Carrefour Partners With Google To Sell Food Online In France
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 11, 2018
Carrefour in France has entered into a partnership with Google to sell groceries online by early 2019. Products will be offered through Google Home, Assistant and Shopping in France. Carrefour, ...
- NetElixir Ties Search Platform To Bing Ads
Inside Performance, Laurie Sullivan - Wednesday, June 6, 2018
The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform. ...
- Paid Search: Meghan Markle And The Royal Wedding
Inside Performance, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spent on paid-search advertising during the week leading up to the royal wedding. ...
- Google Presses Judge To Send Edible Arrangements' Suit To Arbitration
Digital News Daily, Wendy Davis - Thursday, May 10, 2018
Google says in papers filed this week that its terms of service "expressly require arbitration of 'all disputes and claims'" that "relate in any way" to its ad programs. ...
- Amazon Shutters Google Shopping Campaigns
Inside Performance, Laurie Sullivan - Monday, May 7, 2018
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the auction for more than a year and a half, according to Merkle, a performance marketing agency owned by Dentsu ...
- Mobile Pushes Social, Search Spend Higher
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 1, 2018
Mobile accounted for 78% of social spend and 44% of paid-search spend during the first quarter of 2018. ...
- Edible Arrangements Fights To Keep Battle With Google In Court
Digital News Daily, Wendy Davis - Friday, April 27, 2018
Edible Arrangements, which is suing Google over the way it displays ads for rival gift companies, is fighting the company's attempt to send the case arbitration. ...
- Marketers Spend 11% More On Search, Fueled By Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 26, 2018
Click-through rates for search rose 25% year-over-year, showing how improved ad targeting allows publishers to deliver more relevant ads to people. ...
- Marketers Spending 20% More On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 20, 2018
When Alphabet, Google's parent company, reports first-quarter earnings April 23, digital advertising agency Merkle estimates that Google Shopping will account for 60% of all Google paid search clicks for retail ...
