- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- Why Advertising Is Poised To Become Amazon's Main Business
Inside Performance, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's retail business. ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, said Brian Olsavsky, Amazon CFO, duri ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving ads beginning April 1 -- but performance data, deleted ads and ad groups will remain available in account repo ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sit ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments of products. A new feature from Google guarantees better performance when consumers make a purchase, according to Adam Jone ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings extends the service Google announced in late April. Shortly after, it began running primarily free listings for businesses, wheth ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panel ...
- Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Each payment through PayPal costs the retailer a service fee similar to one consumers must pay when they transfer funds. ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily of free listings, whether or not businesses advertise on Google. Businesses are struggling to reconnect with consumers, and ma ...
- Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Wayfair released a sales update on Monday that says ecommerce sales should meet or exceed analysts' expectations during Q1 2020, due to stay-at-home orders and consumers working from home ...
- What Searchers Click On
Inside Performance, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website. ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Inside Performance, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency exper ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Inside Performance, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder are looking for information about products, according to the Searchmetrics study. Not enough retail sites have the required informati ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just for brands on its marketplace. It appears to be funneling traffic through PLA ads on Google to its o ...
- Deconstructing Amazon's Ecommerce Search Engine
Inside Performance, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?" ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critical Defense set," yet ads for products such as these posted to Google Shopping as recently as Monday viola ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 21, 2019
When a customer focuses and clicks specifically on one type of image, Microsoft will serve a carousel of product ads that are visually similar. ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads directly from the app. ...
- Google's Biggest Financial Mistake
Inside Performance, Laurie Sullivan - Friday, February 22, 2019
Google may have given away its ecommerce dominance when the company switched to a pay-to-play business model for Google Shopping in 2012. ...
- Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
The black market has become the latest place to buy Amazon wholesale accounts. ...
- J.C. Penney Got Its Search Groove Back For Black Friday
Inside Performance, Laurie Sullivan - Monday, December 3, 2018
This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywords in the U.S. ...
- Amazon Sponsored Ads Described As 'Sneaky'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 29, 2018
Some mothers are complaining that Amazon's sponsored ads in its baby registry look too similar to the product listings, a challenge that Google had to address and change in i ...
- Gap Cuts Search Keywords By 95%
Inside Performance, Laurie Sullivan - Friday, September 21, 2018
The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive. ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Friday, August 31, 2018
While Sponsored Products took the majority of Q2 ad spend, ad spending on Headline Search Ads also rose -- up 162% year-over-year, according to Merkle's data. ...
- Google Express Ads Gaining Impression Share On Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google Express, a delivery service for consumer goods sold through Walmart, Target, Costco and other retailers, in the Shopping auction continues to account for more ad impressions than in t ...
- Marketers Spent 165% More On Amazon Sponsored Product Ads In Q2
Inside Performance, Laurie Sullivan - Thursday, July 19, 2018
And while Sponsored Products took the majority of ad spend in the second quarter of 2018, the amount spent on Headline Search Ads also rose, up 162%, year over yea ...
