- Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2017
Some brands are seeing a much higher share of Google Shopping traffic come from them -- particularly those selling items that are expensive to ship or are more likely ...
- 25% Of Amazon Sellers Use Google AdWords, Search To Advertise, Per Study
SearchBlog, Laurie Sullivan - Monday, April 24, 2017
One of the top three biggest fears that sellers have is that Amazon will compete with them for sales. Some 52% are fearful of Amazon taking away their selling privilege ...
- eBay Ramps Up Advertising, Moves To Product Ads, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 13, 2017
eBay is preparing to introduce a variety of product pages and ad units to help brands drive sales across the marketplace, with a team of more than 30 ad specialis ...
- Amazon Raises Ad Stakes With Video Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
Amazon reports that based on early tests, the video ad and placement performs best in the first five seconds of play, with the optimal length of the video advertisement ...
- Google Home Adds Voice Shopping For Everyday Items
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Google on Thursday added the ability to buy products from its Home Internet-connected device. The service links directly from Google Assistant -- which supports voice search that drives searches f ...
- Data Shows Amazon's PLA Strategy Taking Google Ad Impressions
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 6, 2017
If Amazon reversed its policy and put resources behind product listing ads, the move would significantly reshape the search marketplace for U.S. retailers. The marketplace would become the dominant play ...
- Smartphone Search Revenue Demonstrates Strength
SearchBlog, Laurie Sullivan - Tuesday, January 3, 2017
Text ad click share on google.com, at 52%, surpassed product listing ad (PLA) click share at 48% for the period from Thanksgiving through Cyber Monday, but PLA click share surpass ...
- Amazon Seen Testing Google Product Listing Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 27, 2016
Amazon, which spearheaded the use of text and images across its marketplace, has been spotted running Google Product Listing Ads (PLAs). ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets
Marketing Daily, Aaron Baar - Thursday, December 22, 2016
"The holiday lull of week six is deeper than retailers want, but they drove it with deeper and deeper discounts," writes Marshal Cohen, NPD's chief industry analyst, in its rep ...
- Advertising Without Search: What Will Happen To Google AdWords, Bing Ads?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 18, 2016
Some of the smartest minds in search advertising question how much longer marketers will log on to Google AdWords and Bing Ads or Yahoo Gemini to create and schedule campaig ...
- Google Sees Lift From Maps Ads, Local Mobile Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2016
An increasing number of local searches on Google Maps are turning up the volume of search ads serving on the property. Efforts have resulted in increased ad traffic, with bra ...
- Retail Advertisers Spent $1.44 Billion On U.S. Google Holiday Text Search Ads In 2015
SearchBlog, Laurie Sullivan - Friday, October 14, 2016
Target, Wal-Mart, and JC Penney in aggregate spent more than $33 million in paid-search ads and another $9 million on product listing ads between October and December 2015. Also ...
- Paid-Search Text Ads Outpace PLAs For Halloween
SearchBlog, Laurie Sullivan - Wednesday, October 12, 2016
Finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheles ...
- Google Product Listing Ads Driving Up Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 10, 2016
Despite Google's desire to diversify revenue streams into mobile phones and home WiFi systems, paid-search advertising and Google Shopping Ads continue to drive the majority of revenue not only f ...
- Etsy Sellers Gain Direct Access To Google Shopping Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2016
Etsy is rolling out a new dashboard in its marketplace that will allow sellers to run Google Shopping campaigns. Etsy's Advertising Dashboard now allows sellers to purchase Google Shopping a ...
- Criteo CEO On Future Of HookLogic After Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2016
Advertisers may have been blindsided by Criteo's $250 million purchase of HookLogic, but the deal offers more synergies in programmatic buying and bidding in search than initially thought. Analysts call ...
- Google Releases Shop The Look In Beta For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 6, 2016
Google this week is rolling out an interactive experience in the U.S. for apparel and home decor retail advertising that it calls "shop the look." ...
- Merkle Releases Google Shopping PLA Playbook
SearchBlog, Laurie Sullivan - Friday, August 19, 2016
Shopping ads grew significantly during the past few years, with product listing ads contributing 46% of all Google paid-search clicks for retailers in the second quarter of 2016. Mobile spe ...
- Google Makes Changes To PLA Broad Product Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2016
Google announced several updates to Shopping Campaigns Tuesday, such as a new look for broad or non-branded product queries. ...
- Google Seen Testing Product Filter Buttons For PLAs
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 9, 2016
Merkle RKG has spotted Google tests -- filter buttons for product listing ads in the search results. The filter buttons appear to show up when superlatives like “best” or “top” ...
- Google Adds Commerce To Image Search, Places Real-Time Inventory In Query Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2016
Google is bringing Shopping ads to image search results and will serve up local inventory information in a box that appears with maps and other store information at the t ...
- Yahoo Serves Up To 9% More Google Shopping Ads Since Striking Deal
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 9, 2016
Mark Ballard tells marketers that since Yahoo struck the search deal with Google in October 2015, Merkle RKG has been seeing many more Google Shopping Ads, product listing ads (PLAs ...
- Google Image, Text Ads See More Click-Throughs, Higher Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2016
Retailers may see higher costs for image and text-based ads running across Google's search network. The cost per click for product listing ads continues to rise as a result ...
- Google Restricts Product Listing Ads
Search & Performance Marketing Daily, Laurie Sullivan -
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- Google Prepares Marketers For Ad Policy Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2016
Google will soon require all marketers selling products with a Global Trade Item Number to include it in the product data feed for all product listing ads (PLAs). ...
- The Rise of PLAs: How To Turn Searchers Into Shoppers
Search & Performance Marketing Daily, Link Walls - Thursday, April 7, 2016
Are text ads past the point of no return? Should Product Listing Ads (PLAs), the ultra-competitive ads powered by Google Shopping, garner the majority of digital marketers' attention? ...
- Leap Day's Impact On Paid Search, Ecommerce
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 9, 2016
ChannelAdvisor says an extra day can add approximately 3.5% to 4% extra sales volume to the month. Paid search benefited by 4%, comparison shopping engines by 4.9%, and Google Shoppi ...
- How Will Google's Latest Search Layout Affect Small Retailers?
Search & Performance Marketing Daily, Rupesh Sharma - Wednesday, March 9, 2016
Google recently shook up search results by announcing the rollout of a new layout for its search engine results pages (SERPs), which has been tested for several years. ...
- Research Shows Google CTRs Rising After Redesign - What About Conversions?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2016
Early data from AccuraCast released this week confirms higher click-through rates on paid-search advertising for nearly all positions after Google eliminated text ads from serving up on the right si ...
- Elite SEM Creates Division Focused On Google, Bing Shopping Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2016
Performance marketing agency Elite SEM has created a separate division that manages Shopping campaigns from Google, Bing, and comparison engines, along with data feed management services. ...
