- Walmart Media Group Expands Sponsored Search Advertising Partners Program
Inside Performance, Laurie Sullivan - Friday, January 3, 2020
The biddable auction-based marketplace now gives marketers greater transparency and control with their campaigns through audience shopper and search data. ...
- Acquisitions Of The Past Decade Will Influence Advertising, Diversity In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
Apple, Amazon, Facebook and Google, among others, will demonstrate diversity in 2020 -- a theme Baird Equity Research calls outs out in a note published Tuesday. ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also cou ...
- Cyber Monday Taking A Backseat To Overall Online Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2019
Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Monday is declining in importance as a higher percentage of purchases shift to online. ...
- Amazon Closes Out 2019 By Giving Advertisers Tactical Campaign Advice
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
Amazon has adopted a Google strategy to help marketers become more comfortable with its ad technology and platforms. ...
- Holiday Update: Sales Rise 3.4%, Amazon Claims Alexa Blowout
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2019
Amazon also says the number of Prime one-day and same-day deliveries quadrupled from last year. ...
- Italy's New Tax Hits B2B Transactions Like Online Advertising
Inside Performance, Laurie Sullivan - Thursday, December 26, 2019
Italy soon will join France in applying a new tax on large tech companies such as Amazon, Facebook and Google's parent Alphabet. ...
- Apple, Amazon, Google Partner In Zigbee Alliance On Connected Home Project
AI & IoT Daily, Laurie Sullivan - Wednesday, December 18, 2019
Members of the working group Project Connected Home over IP will create a new standard to make it easier to connect fragmented smart-home products. It aims to increase compatibility amo ...
- Voice Assistants To Work To A Common Standard
Around the Net In MAD London, Sean Hargrave - Thursday, December 19, 2019
Siri, Google and Alexa could all start talking to one another soon. City A.M. reveals the tech giants are talking to one another to devise a common standard so ap ...
- Frenemy Amazon 'Is A Beast'
Show Daily: Videos, Staff Writers - Wednesday, December 18, 2019
Keen Footwear is learning to work with its former enemy. Over the last several years, Amazon had been managed through Keen's wholesale team. "We left money on the table," sa ...
- Experian Offers Data Via AWS Data Exchange
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
The arrangement excludes personally identifiable information, the company says. ...
- Competitive Analysis On Amazon Takes A Turn
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
Gradient.io, an intelligent insights platform that tracks sales on Amazon, set out to "expose" tons of insights from data. It now tracks more than 85 million products sold on Amazo ...
- Amazon's Deliveroo Investment Might Need Probing, CMA Warns
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
Amazon's investment in Deliveroo could impact businesses and consumers with a more expensive service and so may well have to be fully investigated, the UK's competition watchdog has warned, "S ...
- Amazon Picks Up Champions League Games In Germany
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
Amazon has not only surprised viewers by showing Premier League football action at the start of December, and then again on Boxing Day, it has now revealed it has t ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Inside Performance, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their search campaigns at least one month earlier. ...
- Amid Changing Perception, Amazon Dials Up Cause-Related Charm
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2019
The Seattle-based company says it is giving hundreds of local and national charities items from their AmazonSmile Charity Lists. ...
- More Voice Assistant Privacy Coming: Juniper
AI & IoT Daily, Chuck Martin - Tuesday, December 10, 2019
The developments in voice assistants are expected to allow consumers and vendors to have more confidence about privacy, ...
- Fox, Amazon Team On Cloud-Based Video Distribution Platform
Digital News Daily, Karlene Lukovitz - Friday, December 6, 2019
Fox will use the latest AWS technologies to minimize latency and maximize quality for live and on-demand programming across broadcast, affiliate stations and OTT. ...
- Report: Over Half Of Digital Commerce Projects Fail Annually
Mediapsssst, Richard Whitman - Wednesday, December 4, 2019
That's according to Wunderman Thompson Commerce, with findings based on a survey of over 500 digital commerce leaders in the US and UK. ...
- TiVo Adds Amazon Prime Video App To Pay-TV Devices
Digital News Daily, Karlene Lukovitz - Tuesday, December 3, 2019
Amazon is pushing to extend its distribution on traditional video platforms, and TiVo wants to keep subscribers on its platform with access to a variety of streaming services. ...
- Amazon Launches AI-Powered Keyboard AWS DeepComposer
Connected Thinking, Chuck Martin - Tuesday, December 3, 2019
Amazon is using AI so developers can create an original song in seconds. ...
- Did The FAANGS Just Start An EU Trade War?
London Blog, Sean Hargrave - Tuesday, December 3, 2019
Trump has warned that tariffs are coming over digital taxes. The EU is promising to return fire. ...
- Amazon Alexa Voice Expanding To Other Connected Devices
Connected Thinking, Chuck Martin - Thursday, November 28, 2019
The Amazon digital voice assistant will be added to other devices, such as light switches, thermostats and small appliances. ...
- Study: Delivery Companies Not Doing Enough To Prevent Package Theft
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
Searching for the right item online is only half the story. The other is ensuring the ordered packages arrive. ...
- Synchrony Says Amazon Co-Branded Card Email Was A Mistake
Email Marketing Daily, Ray Schultz - Tuesday, November 26, 2019
The email in question told customers that a trial deposit had been made to their Amazon credit cards. ...
- 4 Brands Kick Off Upcoming Third Season Of 'Marvelous Mrs. Maisel'
Television News Daily, Fern Siegel - Monday, November 25, 2019
Two hotels, a dental and a nail brand have teamed with Amazon Prime to create show-specific upscale accoutrements. ...
- Chipotle Giving Away Voice Assistants To Customers Named Alexa
Connected Thinking, Chuck Martin - Sunday, November 24, 2019
That's one way to increase voice ordering. ...
- Tubi Is First AVOD On Amazon Echo Show Devices
Digital News Daily, Karlene Lukovitz - Friday, November 22, 2019
Users can now launch the free streamer and control programming choices with Alexa, as well as device touchscreens. ...
- Amazon Under Fire Over Ring Partnerships With Police
Digital News Daily, Wendy Davis - Wednesday, November 20, 2019
Amazon is facing new criticism over the privacy policies of its connected doorbell company Ring, which has entered into partnerships with more than 600 police departments in the U.S. ...
- 'Feed' Your Head: In Amazon Drama, All Media Is In Our Brains
TVBlog, Adam Buckman - Thursday, November 21, 2019
In the world depicted in "The Feed," images of every event in our lives converge in one brain-based app. ...
