- Apple Passes Digital, Value-Added Tax Increases On To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
Apple has announced it will raise charges for developers selling on the local App Stores in a variety of countries to pay for the upcoming taxes and increase in forei ...
- Amazon Offers Alexa-Powered Grocery Store
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 1, 2020
Amazon is debuting a 35,000-square-foot supermarket in Los Angeles that offers what it calls a “seamless” shopping experience. “Shoppers access their Alexa shopping lists to figure out where the ite ...
- SEMRush Study Finds Only 1% Overlap In Answers To Same Voice Queries
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 1, 2020
Interesting findings from SEMRush's latest voice research found Google Assistant, Siri, and Alexa take comparable market share though algorithms are "drastically" different. The average answer length for all three ...
- Amazon's New Fitness Tracker Tells You When You're Feeling Happy
Marketing Daily - Top of the News, Thom Forbes - Friday, August 28, 2020
Users can opt in to a "Tone" feature that will analyze their voice, with insights on their their "energy and positivity." ...
- Buick Challenges 'False Familiarity' With Amazon Partnership
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
Buick is the first automotive brand to develop a "custom shopping utterance," Buick's Kate Hrabovsky tells "Marketing Daily." ...
- Amazon's Retail Chief, Whom Bezos Calls A 'Tutor,' Is Leaving In 2021
Marketing Daily - Top of the News, Thom Forbes - Monday, August 24, 2020
"So why leave? It's just time," wrote Jeff Wilke, 53, who was considered a possible successor to Amazon founder and CEO Jeff Bezos, ...
- Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To Deliver
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Diversity in the tech industry is crucial for technical progress as companies like Apple, Amazon, Facebook, Microsoft, Google, Intel, and Oracle one-up each other in a renewed focus to cha ...
- Amazon May Be Liable For Defective Marketplace Products, California Court Rules
Digital News Daily, Wendy Davis - Friday, August 14, 2020
Amazon has lost a battle in California over whether it can be held legally responsible for injuries caused by a defective product offered by outside vendors who sell through i ...
- Amazon Alexa Skills Found To Leak Banking History, User Names, Phone Numbers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
The report should make marketers and developers who create skills for voice assistants aware of the vulnerability that could tarnish brands' reputation. ...
- Data Never Sleeps -- And Neither Do Consumers Who Use Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Domo on Wednesday released its annual "Data Never Sleeps" report that analyzes online user behavior through the data generated by devices and the people who use them. ...
- Amazon's Twitch Prime Is Now Called Prime Gaming
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 11, 2020
"With the new name, Prime Gaming sits more logically alongside some of the other digital content included with an Amazon Prime subscription," says one report. ...
- Amazon May Convert Failed Retail Space Into Fulfillment Centers
Marketing Daily - Top of the News, Thom Forbes - Monday, August 10, 2020
The move won't please nearby mall tenants, since it would help Amazon, seen as a disruptor of retail businesses. ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 3 ...
- Disney's Exodus From Facebook Benefited Amazon
Inside Performance, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as early as late June to show their solidarity with the #stophateforprofit campaign. Here's what the data looks like. ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consum ...
- Amazon Gains FCC Approval To Launch Internet Satellites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
In a move that will turn Amazon into an internet satellite provider, the FCC has approved the company's Project Kuiper. It will allow the tech company to operate 3,236 satelli ...
- Amazon Delivers Record-Breaking Quarter As Customers Shelter At Home
Marketing Daily - Top of the News, Thom Forbes - Friday, July 31, 2020
"Profits doubled to a record $5.2 billion, far exceeding analyst expectations," Sebastian Herrera reports for "The Wall Street Journal." ...
- Bezos: Amazon Likely To Come To Terms For Fire TV Support Of HBO Max
Digital News Daily, Karlene Lukovitz - Thursday, July 30, 2020
During the House antitrust hearings with the tech-giant CEOs, Amazon's Jeff Bezos suggested that a deal for Fire TV devices to carry the HBO Max app will likely emerge, aft ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings
MediaDailyNews, Joe Mandese - Thursday, July 30, 2020
"Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of Congressional testimony during the "Big Tec ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance da ...
- Bezos, Cook, Pichai, Zuckerberg Face Congressional Antitrust Grilling
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 28, 2020
Tomorrow's the day for the hearing, which some expect will find the industry "has skirted federal competition laws because the protections haven't kept pace with the digital age." ...
- Amazon Marketplace Serves Up 'Antiviral' Supplements Amid COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
A search for "coronavirus supplement" or "COVID supplement" at Amazon.com serves up pages of supplements with no warnings about the lack of scientific evidence. ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...
- Amazon Offers Boxes That Can Be Turned Into Forts, Cat Condos
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 26, 2020
Starting this week, some Amazon orders will be delivered in boxes that can be turned into a rocket, car or fort for your pet, a robot costume or a mini-golf windmil ...
- Amazon's Jeff Bezos To Appear Before Congress For First Time
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 27, 2020
Amazon CEO Jeff Bezos will appear before Congress for the first time on Wednesday in a "virtual testimony" meeting, and will participate along with CEOs from Google, Apple and Faceboo ...
- Congress Delays Antitrust Hearing
Digital News Daily, Gavin O'Malley - Friday, July 24, 2020
The tech giants will speak another time. The postponement is to honor the memory of Rep. John Lewis. ...
- Merkle Sees 15% Increase For Google Image Extension Clicks In Early Tests
Inside Performance, Laurie Sullivan - Monday, July 27, 2020
Two critical Google updates made last week will change search, according to one agency expert. ...
- Calls To Break Up Amazon Continue To Rise
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2020
Amazon seems the most vulnerable to antitrust suits and a potential breakup, according to The Motley Fool. The company seems to push aggressively into emerging industries and technologies. And do ...
- Apple, Amazon, Google And Facebook CEOs Go Before U.S. Antitrust Subcommittee Monday
Inside Performance, Laurie Sullivan - Friday, July 24, 2020
The committee has been scrutinizing the companies' dominance in their respective markets and corresponding "adequacy of existing antitrust laws and enforcement" since mid-2019. ...
- Google Shopping Takes On A (Really Big) Rival By Eliminating Commissions
Marketing Daily - Top of the News, Thom Forbes - Friday, July 24, 2020
Google Shopping yesterday announced it was eliminating commission fees for retailers and is opening its platform to third-party providers such as PayPal and Shopify. ...
