- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- Bezos Will Testify Before House Subcommittee If Conditions Are Met
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 16, 2020
Panel is likely to question Bezos "about claims that Amazon boxes out small businesses, abuses its power and mistreats warehouse workers," according to "NYT." ...
- Do Black Lives Matter? Absolutely, Says Alexa, Siri, Google Assistant
Marketing Daily, P.J. Bednarski - Tuesday, June 9, 2020
The answers from all the virtual assistants are new or updated, with answers to "Do all lives matter?" as well. ...
- Amazon Sues Google For Hiring Cloud Executive
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Amazon is suing Google for hiring Brian Hall, a former AWS marketing executive, to serve as a VP of marketing for Google Cloud. The company cites a non-compete clause in his ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?
Show Daily, Nina Lentini - Tuesday, June 9, 2020
A dinner argument led one person to pull out a phone to Google the answer, while the other simply asked Alexa. "It was instant recognition." ...
- Two Brands On Amazon + COVID Crisis Hits = Different Outcomes
Show Daily, Nina Lentini - Tuesday, June 9, 2020
Two brands that rely on Amazon for sales told their stories at our Search & Performance Insider Summit online on Tuesday. Each had a different experience. ...
- Eye Make-Up Overtakes Lipstick In Searches
Inside Performance, Laurie Sullivan - Friday, June 5, 2020
Consumers who are at home and not ready to venture into stores are still searching. Here's what it looks like. ...
- Musk Calls For Amazon Breakup After It Initially Rejects COVID-19 Book
Marketing Daily - Top of the News, Thom Forbes - Friday, June 5, 2020
Author Alex Berenson "thinks scientists, politicians, and the media are fueling coronavirus hysteria," as David Freedlander wrote for "Vanity Fair." ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher Returns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
Retail is showing momentum for a broadly defined "at-home comfort" category, including house and home, sporting goods, and computers and electronics, insights from Sidecar, a performance marketing tech provider, s ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
Email Insider, Ray Schultz - Wednesday, June 3, 2020
Amazon found a way to respond to customer feedback at scale with personalized emails, according to a study from the CX Network. ...
- U.S. Will Investigate Trading Partners' Taxes On Tech Giants
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 3, 2020
"[M]any of our trading partners are adopting tax schemes designed to unfairly target our companies," said U.S. trade representative Robert E. Lighthizer. ...
- Amazon Ad Spending Poised To Grow 29%, Top $16B In 2020
Research Intelligencer, Joe Mandese - Wednesday, June 3, 2020
It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier of digital advertising inventory behind Google and Facebook, and its ...
- Google, Amazon, Citigroup, Others Show Support For Social Justice, But FEC Filings Tell A Different Story
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
Tech giants, banks and other companies are rushing to show support for social justice, but many have donated to members of Congress with an "F" rating by the NAACP, the ...
- Google Cloud Strikes Deal With UK Government, COVID-19 Impacts Adoption
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
The deal allows organizations including government departments, local councils and the National Health Service to obtain a discount based on their estimated spending on Google's cloud platform for the next ...
- Amazon Plans Suburban Chicago Grocery Store
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 1, 2020
Amazon is opening a nearly 43,000-square-foot grocery store including a restaurant in the former Babies R Us space in Schaumburg, a Chicago suburb. Government officials approved the project last August ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T. That's the finding of a fascinating analysis of data ...
- 'Protect the Margins': Spread The Love Masters Amazon CPG Channel With A Simple Mantra
Brand Insider, Steve Smith - Friday, May 29, 2020
Eschewing VC funding and focusing on B2B and a single Amazon consumer channel paid off big for nut butter company company Spread The Love. ...
- Amazon Turns Building Into Permanent Homeless Shelter
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 26, 2020
Amazon has created a permanent homeless shelter inside one of its headquarters buildings in Seattle. The eight-floor, 63,000-square-foot facility is kept separate from Amazon offices through private entrances and acoustical ...
- Supplier Sues Amazon In Trademark Dispute
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 27, 2020
Neuco, an Illinois heating and ventilation equipment distributor, filed a trademark infringement complaint against Amazon. The complaint alleges Amazon created confusion in the marketplace with deceptive advertising. The case cites Amazon’s alleged use ...
- Autonomous Vehicle Startup Zoox May Be Driving A Deal With Amazon
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 27, 2020
Zoox has had a bumpy ride since being valued at $3.2 billion in 2018 and then ousting its charismatic co-founder more than a year ago. ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
The move toward featured products in search results will enable the online platform to compete for ad dollars from brands advertising on sites such as Amazon and Walmart as well ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Amazon's hardware group responsible for the Kindle e-reader and Echo Smart speaker is hiring engineers to work on its COVID-19 testing initiative. ...
- Roku Dominates CTV Market Share, Amazon Fire Moves To No. 2
Research Intelligencer, Joe Mandese - Friday, May 22, 2020
Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its shareholders, Roku will have 84.7 million CTV users this year, ...
- Amazon Still First Place Many Consumers Search For Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Whether it's searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place ...
- Amazon Targets Fall Prime Day As It Tries To Build Inventory
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 21, 2020
Amazon took steps to return to pre-pandemic business operations, including scheduling its annual Prime Day shopping promotion for the fall and allowing unlimited shipments of nonessential goods to warehouses. Some ...
- Facebook Shops: Analyst Foresees Multibillion-Dollar Revenue Opportunity
Inside Performance, Laurie Sullivan - Wednesday, May 20, 2020
Amazon and Google gained another ecommerce rival this week and SEO experts gained another platform in which to optimize content with the announcement of Facebook Shops, a mobile-first shopping experience ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Data from Pepperjam supports this trend. ...
- Kremlin's Influence On Yandex During Lockdown Could Threaten Its Existence
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2020
Yandex has begun to transition some of its services to adapt during the COVID-19 pandemic. It has rebuilt its taxi driver service to deliver groceries and food, as well as ...
- Ads Defend Postal Service Bailout As GOP Fundraiser Named Postmaster
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 7, 2020
Online retailers, led by Amazon and CVS, launched ad campaign opposing the administration's efforts to substantially raise Postal Service's package delivery fees. ...
